Wordpress 101Presenter: John HutchisonDate:      January11, 2012Location: Formic Media
Wordpress 101          Open Source Awesomeness                   • Launched in 2008 to service small business &           ...
Wordpress 101            Open Source Awesomeness                   • WordPress is an Open Source Content                  ...
Wordpress 101           Open Source Awesomeness                   • 2 ways to do it:                       • Through your ...
Wordpress.org   Open Source AwesomenessJanuary 11, 2012                                             Formic Media Seminars:...
Wordpress.com   Open Source AwesomenessJanuary 11, 2012                                             Formic Media Seminars:...
Why Use Wordpress           Open Source Awesomeness                   Uses Include:                      • Blogging       ...
Version Control   Open Source AwesomenessJanuary 11, 2012                                               Formic Media Semin...
Layout   Open Source Awesomeness                                        header.php                       index.php, page.p...
Themes       Open Source Awesomeness                   • Change the design and layout of a site                   • Are gr...
Themes   Open Source AwesomenessJanuary 11, 2012                                      Formic Media Seminars: Wordpress 101
Themes      Open Source Awesomeness                   • Free themes at wordpress.org and all over the net.                ...
Interface   Open Source Awesomeness                   • http://www.YOURSITEDOMAIN.com/wp-admin                       • Lea...
Interface   Open Source AwesomenessJanuary 11, 2012                                         Formic Media Seminars: Wordpre...
Interface   Open Source AwesomenessJanuary 11, 2012                                         Formic Media Seminars: Wordpre...
Interface     Open Source Awesomeness                   • Pages are very useful for more static like                     i...
Interface   Open Source AwesomenessJanuary 11, 2012                                         Formic Media Seminars: Wordpre...
Interface    Open Source Awesomeness                   • Both post and pages can be written and scheduled                 ...
Interface     Open Source Awesomeness                   • Use the tool bar to change text                     formats, hig...
Interface     Open Source Awesomeness                   • Where all photos, videos, etc that are inserted into            ...
Interface     Open Source Awesomeness                   • WordPress gives you the option of controlling                   ...
Plugins    Open Source Awesomeness                   • What is a plugin?                   • Tools to help make your life ...
Plugins    Open Source Awesomeness                   • Plugin ExamplesJanuary 11, 2012                                    ...
Plugins    Open Source Awesomeness                   • Plugin ExamplesJanuary 11, 2012                                    ...
Plugins    Open Source Awesomeness                   • Plugin ExamplesJanuary 11, 2012                                    ...
Plugins    Open Source Awesomeness                   • Plugin ExamplesJanuary 11, 2012                                    ...
Plugins    Open Source Awesomeness                   • Plugin ExamplesJanuary 11, 2012                                    ...
Mobile     Open Source Awesomeness                   • If you are creating a lot of content on your                     Wo...
Wordpress 101         Open Source Awesomeness                   • Additional Resources                      • Formic Media...
What We Do                                 Local SEM Company for Small Business                   Services                ...
Wordpress 101   Open Source Awesomeness                          Thank you!       Contact John McPhee for more information...
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Formic Media Wordpress 101 - 2012

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WordPress is one of the most widely used open-source content management systems for blogs and websites. The reason for this is due to its out of the box simplicity, usability and variety of plugins that can make a webmaster's life a whole lot easier. Need to enhance your SEO presence, try using the "All in One SEO Pack" plugin. Are you looking to add an ecommerce shopping cart to your site? There's a plugin for that too. The Formic team will walk you through the WordPress interface to show off its value and appeal, recommend specific plugins, review how to install it, and of course go over what you can actually do within it, plus much more.

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Formic Media Wordpress 101 - 2012

  1. 1. Wordpress 101Presenter: John HutchisonDate: January11, 2012Location: Formic Media
  2. 2. Wordpress 101 Open Source Awesomeness • Launched in 2008 to service small business & partners • Specializes in search, social and website development • 100% of Account Team Google AdWords & Google Analytics Certified • 7 employees & 45+ clients • Strategic partnerships (SEMA, AlphaGraphics, etc.) • Focus on education via monthly Seminar SeriesJanuary 11, 2012 Formic Media Seminars: Wordpress 101
  3. 3. Wordpress 101 Open Source Awesomeness • WordPress is an Open Source Content Management System (CMS). • It is a framework that is built in php and utilizes a mysql database. • It is used by over 12% of the 1,000,000 most trafficked websites. • WordPress has grown to be the largest self- hosted blogging tool in the world. • There is a difference between Wordpress.com and Wordpress.orgJanuary 11, 2012 Formic Media Seminars: Wordpress 101
  4. 4. Wordpress 101 Open Source Awesomeness • 2 ways to do it: • Through your Hosting provider, if they provide it • Manually with a mysql database and ftp access Click Here for Install Step by StepJanuary 11, 2012 Formic Media Seminars: Wordpress 101
  5. 5. Wordpress.org Open Source AwesomenessJanuary 11, 2012 Formic Media Seminars: Wordpress 101
  6. 6. Wordpress.com Open Source AwesomenessJanuary 11, 2012 Formic Media Seminars: Wordpress 101
  7. 7. Why Use Wordpress Open Source Awesomeness Uses Include: • Blogging • Business/Corporate Website • Personal Website • SEO Friendly • PluginsJanuary 11, 2012 Formic Media Seminars: Wordpress 101
  8. 8. Version Control Open Source AwesomenessJanuary 11, 2012 Formic Media Seminars: Wordpress 101
  9. 9. Layout Open Source Awesomeness header.php index.php, page.php, etc. sidebar.php footer.phpJanuary 11, 2012 Formic Media Seminars: Wordpress 101
  10. 10. Themes Open Source Awesomeness • Change the design and layout of a site • Are great for specifying functionality of your site.(ie. Photo, video themes) • Give you a base to work off • Template multiple sitesJanuary 11, 2012 Formic Media Seminars: Wordpress 101
  11. 11. Themes Open Source AwesomenessJanuary 11, 2012 Formic Media Seminars: Wordpress 101
  12. 12. Themes Open Source Awesomeness • Free themes at wordpress.org and all over the net. • Smashing Magazine • Premium Themes (you generally get tech support with premium themes, as well as more out of box functionality then a free one) • Rocket Themes • Theme ForestJanuary 11, 2012 Formic Media Seminars: Wordpress 101
  13. 13. Interface Open Source Awesomeness • http://www.YOURSITEDOMAIN.com/wp-admin • Leads you to your loginJanuary 11, 2012 Formic Media Seminars: Wordpress 101
  14. 14. Interface Open Source AwesomenessJanuary 11, 2012 Formic Media Seminars: Wordpress 101
  15. 15. Interface Open Source AwesomenessJanuary 11, 2012 Formic Media Seminars: Wordpress 101
  16. 16. Interface Open Source Awesomeness • Pages are very useful for more static like information on your WordPress site: • About Us • Resume or Portfolio • Services • Pages can be made with a hierarchy: • First make the “parent” page, • Then create the sub pages, and • Choose that parent category.January 11, 2012 Formic Media Seminars: Wordpress 101
  17. 17. Interface Open Source AwesomenessJanuary 11, 2012 Formic Media Seminars: Wordpress 101
  18. 18. Interface Open Source Awesomeness • Both post and pages can be written and scheduled to post in advanced: • Remember to include tags and categories on each post, which can help with usability and makes content SEO friendly.January 11, 2012 Formic Media Seminars: Wordpress 101
  19. 19. Interface Open Source Awesomeness • Use the tool bar to change text formats, highlight, add links and media like photos, videos, etc.January 11, 2012 Formic Media Seminars: Wordpress 101
  20. 20. Interface Open Source Awesomeness • Where all photos, videos, etc that are inserted into pages or posts are stored. • You can also add new media here first before you insert them into a post.January 11, 2012 Formic Media Seminars: Wordpress 101
  21. 21. Interface Open Source Awesomeness • WordPress gives you the option of controlling comments on your blog: • Within the settings, you can allow all comments to be automatically published or, • You can control comment – approving, replying, editing, or deleting each comment.January 11, 2012 Formic Media Seminars: Wordpress 101
  22. 22. Plugins Open Source Awesomeness • What is a plugin? • Tools to help make your life easier by helping to automate and reduce the amount of time spent on programming/development • There are over 12,000 plugins specific to WordPress • Utilize the WordPress Plugin DirectoryJanuary 11, 2012 Formic Media Seminars: Wordpress 101
  23. 23. Plugins Open Source Awesomeness • Plugin ExamplesJanuary 11, 2012 Formic Media Seminars: Wordpress 101
  24. 24. Plugins Open Source Awesomeness • Plugin ExamplesJanuary 11, 2012 Formic Media Seminars: Wordpress 101
  25. 25. Plugins Open Source Awesomeness • Plugin ExamplesJanuary 11, 2012 Formic Media Seminars: Wordpress 101
  26. 26. Plugins Open Source Awesomeness • Plugin ExamplesJanuary 11, 2012 Formic Media Seminars: Wordpress 101
  27. 27. Plugins Open Source Awesomeness • Plugin ExamplesJanuary 11, 2012 Formic Media Seminars: Wordpress 101
  28. 28. Mobile Open Source Awesomeness • If you are creating a lot of content on your WordPress blog, you can utilize the power of smartphones and control your blog on the go.January 11, 2012 Formic Media Seminars: Wordpress 101
  29. 29. Wordpress 101 Open Source Awesomeness • Additional Resources • Formic Media’s Youtube Channel – Step by Step instructions for many Wordpress functions • Wordpress Forums • Wordpress GlossaryJanuary 11, 2012 Formic Media Seminars: Wordpress 101
  30. 30. What We Do Local SEM Company for Small Business Services SEARCH ENGINE OPTIMIZATION PAY PER CLICK Formic Medias search engine optimization (SEO) Formic Medias pay-per-click (PPC) advertising services help small and local businesses to services provide small and local businesses generate visibility within "organic" or “natural" guaranteed visibility within targeted search search engine listings. results, via paid "sponsored listings". SOCIAL MEDIA MARKETING WEB DESIGN Formic Medias social media marketing (SMM) Formic Medias SEO-friendly website design and services enable small and local businesses to development services provide small businesses leverage free/ low-cost networks to gain with an affordable, functional and highly visible increased brand awareness. Web presence. FREE SEMINARS PARTNERSHIPS Attend Formic Medias free monthly search We have created the appropriate processes, tools engine marketing seminars. Learn the latest and and methodologies needed to be efficient and cost greatest in the search engine marketing industry. effective for your team and your clients.January 11, 2012 Formic Media Seminars: Wordpress 101
  31. 31. Wordpress 101 Open Source Awesomeness Thank you! Contact John McPhee for more information johnm@formicmedia.com 503.517.9059 x122January 11, 2012 Formic Media Seminars: Wordpress 101
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