WordPress 101

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WordPress is one of the most widely used open-source content management systems for blogs and websites. The reason for this is due to its out of the box simplicity, usability and variety of plugins that can make a webmaster's life a whole lot easier. Need to enhance your SEO presence, try using the "All in One SEO Pack" plugin. Are you looking to add an ecommerce shopping cart to your site? There's a plugin for that too. The Formic team will walk you through the WordPress interface to show off its value and appeal, recommend specific plugins, review how to install it, and of course go over what you can actually do within it, plus much more.

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WordPress 101

  1. 1. Seminar Sponsors Oregon Business Magazine  Use code FORMIC for free subscription IT Assurance Network Services  On-demand, on-site computer & network services
  2. 2. Formic Media Seminar Series: WordPress 101 Presented by: Formic Media, Inc. www.formicmedia.com/seminars 503-260-6700| kent@formicmedia.com
  3. 3. Upcoming Seminars January 12th – Social Media Privacy Policy February 9th – Website Clinic March 9th – Google Places
  4. 4. Agenda Intro to WordPress Design / Installation The Interface Plugins
  5. 5. Intro to WordPress
  6. 6. About WordPress  WordPress is an Open Source Content Management System (CMS).  It is a framework that is built in php and utilizes a mysql database.  It is used by over 12% of the 1,000,000 most trafficked websites.  WordPress has grown to be the largest self-hosted blogging tool in the world.
  7. 7. About WordPress  There are 2 ways to use WordPress:  Hosted version: www.wordpress.com  Less flexibility (blogs)  Self Hosted version: www.wordpress.org  Fully customizable (corporate or personal site).
  8. 8. Why Use WordPress  Uses Include:  Blogging  Business/Corporate Website  Personal Website  SEO Friendly  Plugins
  9. 9. Version Control
  10. 10. WordPress.org
  11. 11. WordPress.com
  12. 12. WordPress.com
  13. 13. Installation
  14. 14. Installation  2 ways to do it:  Through your Hosting provider, if they provide it  Manually with a mysql database and ftp access
  15. 15. Themes/Design
  16. 16. Themes: The skeleton of WordPress header.php index.php, page.php, etc. sidebar.php footer.php
  17. 17. Themes: What are they? What do they do?  Change the design and layout of a site  Are great for specifying functionality of your site.(ie. Photo, video themes)  Give you a base to work off  Template multiple sites
  18. 18. Themes
  19. 19. Places to get Themes  Free themes at wordpress.org and all over the net.  Smashing Magazine  Premium Themes (you generally get tech support with premium themes, as well as more out of box functionality then a free one)  Rocket Themes  Theme Forest
  20. 20. The WordPress Interface
  21. 21. The Interface  http://www.YOURSITEDOMAIN.com/wp-admin  Leads you to your login
  22. 22. The Interface: Dashboard
  23. 23. The Interface: Creating a Page
  24. 24. The Interface: Creating a Page Pages are very useful for more static like information on your WordPress site:  About Us  Resume or Portfolio  Services Pages can be made with a hierarchy:  First make the “parent” page,  Then create the sub pages, and Choose that parent category.
  25. 25. The Interface: Creating a Post
  26. 26. The Interface: Creating a Post Both post and pages can be written and scheduled to post in advanced: Remember to include tags and categories on each post, which can help with usability and makes content SEO friendly.
  27. 27. The Interface: Enhancing Pages/Posts Use the tool bar to change text formats, highlight, add links and media like photos, videos, etc.
  28. 28. The Interface: Media Library Where all photos, videos, etc that are inserted into pages or posts are stored. You can also add new media here first before you insert them into a post.
  29. 29. The Interface: Comments WordPress gives you the option of controlling comments on your blog:  Within the settings, you can allow all comments to be automatically published or,  You can control comment – approving, replying, editing, or deleting each comment.
  30. 30. Plugins
  31. 31. Plugins What is a plugin?  Tools to help make your life easier by helping to automate and reduce the amount of time spent on programming/development There are over 12,000 plugins specific to WordPress Utilize the WordPress Plugin Directory
  32. 32. Plugins  Plugin Examples
  33. 33. Plugins  Plugin Examples
  34. 34. Plugins  Plugin Examples
  35. 35. Plugins  Plugin Examples
  36. 36. Plugins
  37. 37. Plugins  Best WordPress Plugins  All in One SEO Pack – allows you to write custom title/meta tags  Broken Link Checker – identifies broken links in your site  AdRotator – helps manage banner ads (including stats) on your site/blog  WP Super Cache – generates static HTML pages in case of large amounts of traffic  Google Sitemap Generator – automatically generates an XML sitemap, which is important for search engine indexing  Share This – help give your content legs by allowing others to share your post/page via a number of social media sites  TubePress – Automatically pull your youtube channel into a nicely laid out video player embedded on your site.
  38. 38. WordPress On The Go
  39. 39. WordPress Apps  If you are creating a lot of content on your WordPress blog, you can utilize the power of smartphones and control your blog on the go.
  40. 40. Questions? Contact: John McPhee www.formicmedia.com503-517-9059 x122| johnm@formicmedia.com

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