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Is your company tracking digital marketing efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time if you don’t know which strategies are driving traffic and converting visitors to leads or sales. Formic Media will provide you with the essential data your business needs to track in order to improve your business online. The presentation covers initial set-up of Google Analytics, a walk-through of the reporting interface and how to best use the data available to make ongoing improvements and track campaign performance.