Facebook & Twitter Strategies for Small Business Owners
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Facebook & Twitter Strategies for Small Business Owners

  • 2,377 views
Uploaded on

John McPhee, VP of Formic Media, presents Facebook and Twitter marketing strategies to help obtain more fans, followers, engagement and online visibility. Additionally, McPhee also shares social......

John McPhee, VP of Formic Media, presents Facebook and Twitter marketing strategies to help obtain more fans, followers, engagement and online visibility. Additionally, McPhee also shares social media and reporting tools.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
2,377
On Slideshare
2,376
From Embeds
1
Number of Embeds
1

Actions

Shares
Downloads
32
Comments
0
Likes
0

Embeds 1

http://pinterest.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • http://ariherzog.com/small-business-social-media/
  • Example of Guy Kawasaki’s FB page80/20 rule: 80% biz posts/20% personal
  • Use engaging images & headlinesTip: create an editorial calendar which outlines the type of content you’ll be posting
  • Tip: start with providing free video content or a blog post and ask your fans to read/watch and provide feedbackNext, ask them to sign up for your newsletterNext, tell them about your latest deals with a link back to your site to purchase
  • Tip: get to know your fans and understand what they would like in a contest. If you get them engaged they are more likely to sign up and spread the word.
  • By doing this, it will help attract the right audience and get them to engage how you want
  • http://www.cio.com/article/720350/10_Free_Essential_Twitter_Tools_for_Power_Users
  • http://www.cio.com/article/720350/10_Free_Essential_Twitter_Tools_for_Power_Users

Transcript

  • 1. Facebook & Twitter Strategies for Busy Professionals & Small Business Owners Presented by: John McPhee, Vice President 503-517-9059 x122| johnm@formicmedia.com @jwmcphee | Facebook.com/FormicMediaInc
  • 2. Formic Background Launched in 2008 to service small business & partners Incubated by Anvil Media, enterprise SEM agency Provide SEO, PPC & social media services Team is Google AdWords & Google Analytics certified (Microsoft Accredited as well) Focus on education (monthly Seminar Series)
  • 3. Agenda Small Business Social Media Stats Facebook Strategies Twitter Strategies Tools Reporting
  • 4. Social Media Trends: Shift in Small Business Behavior http://ariherzog.com/small-business-social-media/
  • 5. Social Media Trends: Shift in Small Business Behavior http://ariherzog.com/small-business-social-media/
  • 6. Social Media Trends: Shift in Small Business Behavior http://ariherzog.com/small-business-social-media/
  • 7. Social Media Trends: Shift in Small Business Behavior http://ariherzog.com/small-business-social-media/
  • 8. Social Media Trends: Shift in Small Business Behavior http://ariherzog.com/small-business-social-media/
  • 9. Social Media Trends: Shift in Small Business Behavior http://ariherzog.com/small-business-social-media/
  • 10. Facebook
  • 11. Facebook: Strategies The ideal progression of a Facebook fan
  • 12. Facebook: StrategiesHow do get your fans to progressfrom a passive fan to an evangelist?
  • 13. Facebook: Strategies Show your human side through  Entertaining posts  Personal photos (whatever you feel comfortable with)  Share some details about your personal side  Interests, hobbies, etc.  Share your experiences Tip: Use the 80/20 rule for biz vs. personal posts
  • 14. Facebook: Strategies Become a content machine  Create unique, engaging and valuable posts on a regular basis  Change up the media you post  Video, images Tip: Use an editorial calendar
  • 15. Facebook: Strategies Create engagement with dialogue  ALWAYS take the time to respond to comments and thank your fans for participating in the conversation  People love to talk about themselves, so engage with your fans appropriately Tip: Ask for feedback or suggestions from your fans
  • 16. Facebook: Strategies Create regular calls to action  Post valuable content and ask your fans to “click” or “watch”  Offer discounts or deals  Ask fans to sign up for your newsletter Tip: Start with free calls to action, then move to more of a commitment
  • 17. Facebook: Strategies Make “spreading the word” easy for fans  Create contests  Offer a deal or promotion  Reward fans for inviting friends Tip: Make the contest about the fans, not about your brand/products
  • 18. Facebook: Strategies Encourage “fan to fan” interactions  Give your fans a chance to get to know each other  Create a “fan of the week” opportunity  Recognize top contributors Tip: Recognize your fans and they immediately become more engaged
  • 19. Facebook: Strategies Don’t forget about branding  Use your brand to create familiarity when fans travel between your website and Facebook page  Another theory: make your Facebook page different, to give fans a different experience than your site Tip: Stay within your brand guidelines (colors, fonts, etc)
  • 20. Facebook: Strategies Set your fans’ expectations up front  Let them know your intentions for your Facebook page  To create a community?  To showcase new products?  To offer thought leadership?
  • 21. Facebook: Strategies Tip: Create an internal Facebook mission, then execute your strategy following the mission
  • 22. Facebook Advertising
  • 23. Facebook: AdvertisingFacebook Advertising:
  • 24. Facebook: AdvertisingFacebook Advertising:Step One: Design Your Ad
  • 25. Facebook: Advertising Facebook Advertising: Step One: Design Your AdDestination • Pages • Applications • Events • Places
  • 26. Facebook: Advertising Facebook Advertising: Step One: Design Your AdAd Types • Sponsored Stories “Get more distribution for the News Feed stories published about your Page, Place or App. Always includes either a story about the viewers friends or a story about your Facebook Page posts.”
  • 27. Facebook: Advertising Facebook Advertising: Step One: Design Your AdAd Types • Facebook Ads “Promote a Facebook Page, Event, App, other destination on Facebook, or your own website. You can specify a custom message and call-to-action. Relevant actions from the viewers friends will automatically be shown to build word-of-mouth awareness.”
  • 28. Facebook: Advertising Facebook Advertising: Step One: Design Your AdURL • Destination URL “Specify the web page that users should be sent to when they click on your Facebook ad. Make sure your ad and the target page are related. Ideally, the Destination URL should allow users to take action on what caught their interest in your ad.”
  • 29. Facebook: Advertising Facebook Advertising: Step One: Design Your AdAd Creative • Title • If advertising a Page the ad title will always be the name of that page • Body • 135 characters maximum (currently reducing this to 90 characters) • Include a call to action • Image • 110 pixels wide x 80 pixels tall • Should have an aspect ratio of 4:3 or 16:9 • Uploads must be less than 5 kilobytes
  • 30. Facebook: AdvertisingFacebook Advertising:Step Two: Targeting
  • 31. Facebook: AdvertisingFacebook Advertising:Step Two: Targeting
  • 32. Facebook: AdvertisingFacebook Advertising:Step Two: Targeting
  • 33. Facebook: AdvertisingFacebook Advertising:Step Two: Targeting
  • 34. Facebook: AdvertisingFacebook Advertising:Step Three: Campaigns, Pricing and SchedulingBudget Options:• Set daily spend limits
  • 35. Facebook: AdvertisingFacebook Advertising:Step Three: Campaigns, Pricing and Scheduling
  • 36. Twitter
  • 37. Twitter: StrategiesYou’ve got your Twitter account, now what?
  • 38. Twitter: Strategies Look for:  People you know  Industry experts & thought leaders
  • 39. Twitter: Strategies Syndicate your tweets to:  Blog  Facebook  Website
  • 40. Twitter: Strategies If you have a WordPress website, you have it eveneasier…use a widget
  • 41. Twitter: Strategies Reward your followers with:  Discounts, deals, special offers
  • 42. Twitter: Strategies Join a conversation  Answer a question  Ask your followers a question  Participate in a topic your followers are discussing But, don’t…  Force the conversation  Try to change the topic
  • 43. Twitter: Strategies Integrate your social networks  Syndicate Twitter to Facebook
  • 44. Twitter: Strategies Use your email signature file
  • 45. Tools
  • 46. Facebook Applications Networked Blogs  Syndicate your blog to Facebook
  • 47. Facebook Applications Slideshare
  • 48. Facebook Applications YouTube/Video
  • 49. Facebook Applications Wildfire  Create promotions to:  Increase Likes  Increase engagement  Run contests/promotions  Collect email addresses (for remarketing)
  • 50. Tools for Twitter FollowerWonk  Find new followers  Analyze your account
  • 51. Tools for Twitter Find new followers
  • 52. Tools for Twitter Analyze followers to understand influencers that are currentlyfollowing you
  • 53. Tools for Twitter Tweroid  Analyzes your followers and shows the best time of day to tweet (to get the most exposure)
  • 54. Tools for Twitter Twilert  Alerts you of brand/keyword mentions
  • 55. Tools for Twitter Twitter Counter  Track the # of followers over time
  • 56. Reporting
  • 57. Reporting Facebook Insights
  • 58. Reporting Facebook Insights
  • 59. Reporting HootSuite  Click stats
  • 60. Reporting HootSuite  Clicks by Region Top Referrers
  • 61. Reporting HootSuite  Most popular tweets
  • 62. Reporting Google Analytics
  • 63. Thank you! John McPhee @jwmcpheeFacebook.com/FormicMediaInc johnm@formicmedia.com 503.517.9059 x122