Facebook & Twitter Strategies for   Busy Professionals & Small       Business Owners                 Presented by:        ...
Formic Background Launched in 2008 to service small business & partners Incubated by Anvil Media, enterprise SEM agency...
Agenda Small Business Social Media Stats Facebook Strategies Twitter Strategies Tools Reporting
Social Media Trends: Shift in Small        Business Behavior                      http://ariherzog.com/small-business-soci...
Social Media Trends: Shift in Small        Business Behavior                      http://ariherzog.com/small-business-soci...
Social Media Trends: Shift in Small        Business Behavior                      http://ariherzog.com/small-business-soci...
Social Media Trends: Shift in Small        Business Behavior                      http://ariherzog.com/small-business-soci...
Social Media Trends: Shift in Small        Business Behavior                      http://ariherzog.com/small-business-soci...
Social Media Trends: Shift in Small        Business Behavior                      http://ariherzog.com/small-business-soci...
Facebook
Facebook: Strategies The ideal progression of a Facebook fan
Facebook: StrategiesHow do get your fans to progressfrom a passive fan to an evangelist?
Facebook: Strategies Show your human side through     Entertaining posts     Personal photos (whatever you feel comfort...
Facebook: Strategies Become a content machine     Create unique, engaging and valuable posts on a regular    basis     ...
Facebook: Strategies Create engagement with dialogue     ALWAYS take the time to respond to comments and thank    your f...
Facebook: Strategies Create regular calls to action     Post valuable content and ask your fans to “click” or    “watch”...
Facebook: Strategies Make “spreading the word” easy for fans    Create contests    Offer a deal or promotion    Reward...
Facebook: Strategies Encourage “fan to fan” interactions     Give your fans a chance to get to know each other     Crea...
Facebook: Strategies Don’t forget about branding    Use your brand to create familiarity when fans travel   between your...
Facebook: Strategies Set your fans’ expectations up front     Let them know your intentions for your Facebook page      ...
Facebook: Strategies        Tip: Create an internal Facebook        mission, then execute your        strategy following t...
Facebook Advertising
Facebook: AdvertisingFacebook Advertising:
Facebook: AdvertisingFacebook Advertising:Step One: Design Your Ad
Facebook: Advertising Facebook Advertising: Step One: Design Your AdDestination   • Pages   • Applications   • Events   • ...
Facebook: Advertising Facebook Advertising: Step One: Design Your AdAd Types   • Sponsored Stories      “Get more distribu...
Facebook: Advertising Facebook Advertising: Step One: Design Your AdAd Types   • Facebook Ads      “Promote a Facebook Pag...
Facebook: Advertising Facebook Advertising: Step One: Design Your AdURL  • Destination URL      “Specify the web page that...
Facebook: Advertising Facebook Advertising:  Step One: Design Your AdAd Creative   • Title       • If advertising a Page t...
Facebook: AdvertisingFacebook Advertising:Step Two: Targeting
Facebook: AdvertisingFacebook Advertising:Step Two: Targeting
Facebook: AdvertisingFacebook Advertising:Step Two: Targeting
Facebook: AdvertisingFacebook Advertising:Step Two: Targeting
Facebook: AdvertisingFacebook Advertising:Step Three: Campaigns, Pricing and SchedulingBudget Options:• Set daily spend li...
Facebook: AdvertisingFacebook Advertising:Step Three: Campaigns, Pricing and Scheduling
Twitter
Twitter: StrategiesYou’ve got your Twitter account, now what?
Twitter: Strategies Look for:    People you know    Industry experts & thought leaders
Twitter: Strategies Syndicate your tweets to:    Blog    Facebook    Website
Twitter: Strategies If you have a WordPress website, you have it eveneasier…use a widget
Twitter: Strategies Reward your followers with:    Discounts, deals, special offers
Twitter: Strategies Join a conversation    Answer a question    Ask your followers a question    Participate in a topi...
Twitter: Strategies Integrate your social networks    Syndicate Twitter to Facebook
Twitter: Strategies Use your email signature file
Tools
Facebook Applications Networked Blogs    Syndicate your blog to Facebook
Facebook Applications Slideshare
Facebook Applications YouTube/Video
Facebook Applications Wildfire    Create promotions to:         Increase Likes         Increase engagement         Ru...
Tools for Twitter FollowerWonk     Find new followers     Analyze your account
Tools for Twitter Find new followers
Tools for Twitter Analyze followers to understand influencers that are currentlyfollowing you
Tools for Twitter Tweroid     Analyzes your followers and shows the best time of day to    tweet (to get the most exposu...
Tools for Twitter Twilert     Alerts you of brand/keyword mentions
Tools for Twitter Twitter Counter     Track the # of followers over time
Reporting
Reporting Facebook Insights
Reporting Facebook Insights
Reporting HootSuite    Click stats
Reporting HootSuite    Clicks by Region   Top Referrers
Reporting HootSuite    Most popular tweets
Reporting Google Analytics
Thank you!       John McPhee         @jwmcpheeFacebook.com/FormicMediaInc   johnm@formicmedia.com      503.517.9059 x122
Upcoming SlideShare
Loading in...5
×

Facebook & Twitter Strategies for Small Business Owners

1,822

Published on

John McPhee, VP of Formic Media, presents Facebook and Twitter marketing strategies to help obtain more fans, followers, engagement and online visibility. Additionally, McPhee also shares social media and reporting tools.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,822
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
33
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • http://ariherzog.com/small-business-social-media/
  • Example of Guy Kawasaki’s FB page80/20 rule: 80% biz posts/20% personal
  • Use engaging images & headlinesTip: create an editorial calendar which outlines the type of content you’ll be posting
  • Tip: start with providing free video content or a blog post and ask your fans to read/watch and provide feedbackNext, ask them to sign up for your newsletterNext, tell them about your latest deals with a link back to your site to purchase
  • Tip: get to know your fans and understand what they would like in a contest. If you get them engaged they are more likely to sign up and spread the word.
  • By doing this, it will help attract the right audience and get them to engage how you want
  • http://www.cio.com/article/720350/10_Free_Essential_Twitter_Tools_for_Power_Users
  • http://www.cio.com/article/720350/10_Free_Essential_Twitter_Tools_for_Power_Users
  • Facebook & Twitter Strategies for Small Business Owners

    1. 1. Facebook & Twitter Strategies for Busy Professionals & Small Business Owners Presented by: John McPhee, Vice President 503-517-9059 x122| johnm@formicmedia.com @jwmcphee | Facebook.com/FormicMediaInc
    2. 2. Formic Background Launched in 2008 to service small business & partners Incubated by Anvil Media, enterprise SEM agency Provide SEO, PPC & social media services Team is Google AdWords & Google Analytics certified (Microsoft Accredited as well) Focus on education (monthly Seminar Series)
    3. 3. Agenda Small Business Social Media Stats Facebook Strategies Twitter Strategies Tools Reporting
    4. 4. Social Media Trends: Shift in Small Business Behavior http://ariherzog.com/small-business-social-media/
    5. 5. Social Media Trends: Shift in Small Business Behavior http://ariherzog.com/small-business-social-media/
    6. 6. Social Media Trends: Shift in Small Business Behavior http://ariherzog.com/small-business-social-media/
    7. 7. Social Media Trends: Shift in Small Business Behavior http://ariherzog.com/small-business-social-media/
    8. 8. Social Media Trends: Shift in Small Business Behavior http://ariherzog.com/small-business-social-media/
    9. 9. Social Media Trends: Shift in Small Business Behavior http://ariherzog.com/small-business-social-media/
    10. 10. Facebook
    11. 11. Facebook: Strategies The ideal progression of a Facebook fan
    12. 12. Facebook: StrategiesHow do get your fans to progressfrom a passive fan to an evangelist?
    13. 13. Facebook: Strategies Show your human side through  Entertaining posts  Personal photos (whatever you feel comfortable with)  Share some details about your personal side  Interests, hobbies, etc.  Share your experiences Tip: Use the 80/20 rule for biz vs. personal posts
    14. 14. Facebook: Strategies Become a content machine  Create unique, engaging and valuable posts on a regular basis  Change up the media you post  Video, images Tip: Use an editorial calendar
    15. 15. Facebook: Strategies Create engagement with dialogue  ALWAYS take the time to respond to comments and thank your fans for participating in the conversation  People love to talk about themselves, so engage with your fans appropriately Tip: Ask for feedback or suggestions from your fans
    16. 16. Facebook: Strategies Create regular calls to action  Post valuable content and ask your fans to “click” or “watch”  Offer discounts or deals  Ask fans to sign up for your newsletter Tip: Start with free calls to action, then move to more of a commitment
    17. 17. Facebook: Strategies Make “spreading the word” easy for fans  Create contests  Offer a deal or promotion  Reward fans for inviting friends Tip: Make the contest about the fans, not about your brand/products
    18. 18. Facebook: Strategies Encourage “fan to fan” interactions  Give your fans a chance to get to know each other  Create a “fan of the week” opportunity  Recognize top contributors Tip: Recognize your fans and they immediately become more engaged
    19. 19. Facebook: Strategies Don’t forget about branding  Use your brand to create familiarity when fans travel between your website and Facebook page  Another theory: make your Facebook page different, to give fans a different experience than your site Tip: Stay within your brand guidelines (colors, fonts, etc)
    20. 20. Facebook: Strategies Set your fans’ expectations up front  Let them know your intentions for your Facebook page  To create a community?  To showcase new products?  To offer thought leadership?
    21. 21. Facebook: Strategies Tip: Create an internal Facebook mission, then execute your strategy following the mission
    22. 22. Facebook Advertising
    23. 23. Facebook: AdvertisingFacebook Advertising:
    24. 24. Facebook: AdvertisingFacebook Advertising:Step One: Design Your Ad
    25. 25. Facebook: Advertising Facebook Advertising: Step One: Design Your AdDestination • Pages • Applications • Events • Places
    26. 26. Facebook: Advertising Facebook Advertising: Step One: Design Your AdAd Types • Sponsored Stories “Get more distribution for the News Feed stories published about your Page, Place or App. Always includes either a story about the viewers friends or a story about your Facebook Page posts.”
    27. 27. Facebook: Advertising Facebook Advertising: Step One: Design Your AdAd Types • Facebook Ads “Promote a Facebook Page, Event, App, other destination on Facebook, or your own website. You can specify a custom message and call-to-action. Relevant actions from the viewers friends will automatically be shown to build word-of-mouth awareness.”
    28. 28. Facebook: Advertising Facebook Advertising: Step One: Design Your AdURL • Destination URL “Specify the web page that users should be sent to when they click on your Facebook ad. Make sure your ad and the target page are related. Ideally, the Destination URL should allow users to take action on what caught their interest in your ad.”
    29. 29. Facebook: Advertising Facebook Advertising: Step One: Design Your AdAd Creative • Title • If advertising a Page the ad title will always be the name of that page • Body • 135 characters maximum (currently reducing this to 90 characters) • Include a call to action • Image • 110 pixels wide x 80 pixels tall • Should have an aspect ratio of 4:3 or 16:9 • Uploads must be less than 5 kilobytes
    30. 30. Facebook: AdvertisingFacebook Advertising:Step Two: Targeting
    31. 31. Facebook: AdvertisingFacebook Advertising:Step Two: Targeting
    32. 32. Facebook: AdvertisingFacebook Advertising:Step Two: Targeting
    33. 33. Facebook: AdvertisingFacebook Advertising:Step Two: Targeting
    34. 34. Facebook: AdvertisingFacebook Advertising:Step Three: Campaigns, Pricing and SchedulingBudget Options:• Set daily spend limits
    35. 35. Facebook: AdvertisingFacebook Advertising:Step Three: Campaigns, Pricing and Scheduling
    36. 36. Twitter
    37. 37. Twitter: StrategiesYou’ve got your Twitter account, now what?
    38. 38. Twitter: Strategies Look for:  People you know  Industry experts & thought leaders
    39. 39. Twitter: Strategies Syndicate your tweets to:  Blog  Facebook  Website
    40. 40. Twitter: Strategies If you have a WordPress website, you have it eveneasier…use a widget
    41. 41. Twitter: Strategies Reward your followers with:  Discounts, deals, special offers
    42. 42. Twitter: Strategies Join a conversation  Answer a question  Ask your followers a question  Participate in a topic your followers are discussing But, don’t…  Force the conversation  Try to change the topic
    43. 43. Twitter: Strategies Integrate your social networks  Syndicate Twitter to Facebook
    44. 44. Twitter: Strategies Use your email signature file
    45. 45. Tools
    46. 46. Facebook Applications Networked Blogs  Syndicate your blog to Facebook
    47. 47. Facebook Applications Slideshare
    48. 48. Facebook Applications YouTube/Video
    49. 49. Facebook Applications Wildfire  Create promotions to:  Increase Likes  Increase engagement  Run contests/promotions  Collect email addresses (for remarketing)
    50. 50. Tools for Twitter FollowerWonk  Find new followers  Analyze your account
    51. 51. Tools for Twitter Find new followers
    52. 52. Tools for Twitter Analyze followers to understand influencers that are currentlyfollowing you
    53. 53. Tools for Twitter Tweroid  Analyzes your followers and shows the best time of day to tweet (to get the most exposure)
    54. 54. Tools for Twitter Twilert  Alerts you of brand/keyword mentions
    55. 55. Tools for Twitter Twitter Counter  Track the # of followers over time
    56. 56. Reporting
    57. 57. Reporting Facebook Insights
    58. 58. Reporting Facebook Insights
    59. 59. Reporting HootSuite  Click stats
    60. 60. Reporting HootSuite  Clicks by Region Top Referrers
    61. 61. Reporting HootSuite  Most popular tweets
    62. 62. Reporting Google Analytics
    63. 63. Thank you! John McPhee @jwmcpheeFacebook.com/FormicMediaInc johnm@formicmedia.com 503.517.9059 x122
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×