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If you own or manage a small business in the B2B market and struggle with generating consistent, profitable sales, the Formic "Elements of Sales Success" seminar will help you. With 15 years of experience helping small businesses increase their sales and profits, Andy Blackstone has distilled the lessons he’s learned into a set of small but fundamental changes that have profound effects on sales success. The seminar is organized into sections about changes in focus, changes in process, and changes in tactics, with examples from Andy’s wide range of clients. Andy leads you through a logical sequence of these small changes that will provide big results. Andy's book, "Small Changes That Help Small Companies Make BIG Increases in Sales" expands the ideas that you will hear in the seminar.