• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Advanced Social Media Strategies
 

Advanced Social Media Strategies

on

  • 1,488 views

Many businesses are beginning to incorporate social media strategies into their marketing plans; however, it is becoming more and more difficult to cut through all of the noise. Kent Lewis, President ...

Many businesses are beginning to incorporate social media strategies into their marketing plans; however, it is becoming more and more difficult to cut through all of the noise. Kent Lewis, President of Formic Media, will outline advanced strategies, tactics and tools for popular social media platforms like Facebook, Twitter, YouTube and LinkedIn.

Statistics

Views

Total Views
1,488
Views on SlideShare
1,488
Embed Views
0

Actions

Likes
0
Downloads
17
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Advanced Social Media Strategies Advanced Social Media Strategies Presentation Transcript

    • Advanced Social Media Strategies:Build Brand, Create Customers and Energize Evangelists Presented by: @KentLewis Formic Media, Inc. Twitter: @FormicMedia | FormicMedia.com
    • Formic BackgroundLaunched in 2008 to service small business & partnersSpecializes in search, social and website development100% of Account Team Google AdWords Certified7 employees & 30+ clientsStrategic partnerships (Microsoft, AlphaGraphics, etc.)Focus on education via monthly Seminar Series
    • Advanced Social Media AgendaFacebookTwitterLinkedInYouTubeSlideShareQuoraFoursquare
    • Facebook: Lion Brand R&D (Polls) Contests & promotion Tool: Wildfire
    • Facebook: gDiapers Targeted advertising Engagement up 156% Revenue up 222%
    • Facebook: Intel Customized interface Embedded & linked videos Deals tab promotes sales
    • Twitter: Cox Customer service Dedicated team Tool: Parature
    • Twitter: Hotel Max Sales & support strategy 2x SoMe Award winner Tool: HootSuite
    • Twitter: TNC Promoted Tweets Promoted Trends Promoted Profiles
    • LinkedIn: Axway Targeted ads 25% conversion rate Lowest CPA ever
    • LinkedIn: Formic Media Services tab Recommend API Request recommendations
    • LinkedIn: Dell Product & Service Spotlight Embedded YouTube video 101 recommendations
    • YouTube: Insight Schools InVideo Ad Placements 375% better CTR than display View-through conversions 2x
    • YouTube: Diane Morgan “How To” thought leadership Embed videos on website Increases book sales
    • YouTube: Cisco Customized channel Extensive content & engagement Integration with Twitter & Facebook
    • SlideShare: Formic Media Create & optimize profile Upload & optimize slides Utilize for research & sales
    • Quora: Q&A Ask & answer questions Syndicate to blog & Twitter Secure Best Answers
    • Foursquare: Check-in/LBS Claim listing & ad Specials Monitor tips & reward Mayor Consider News Page & Badge
    • SummaryCustomize profiles, using latest tools & techFocus on R&D & customer service via socialOptimize profiles to increase visibility in searchCreate educational “thought leadership” contentDevelop sales-centric content strategiesTest advertising on social all platformsTreat social fans & followers as affinity partners
    • Questions & AnswersAttend our next Seminar on 5.11: Sales SuccessVisit our SlideShare account for past Seminar presentationsSign up for our monthly email newsletterRead our blog or follow us on Twitter (@FormicMedia)Read articles & white papers in Anvil Resources sectionReach out to us with questions & partner opportunitiesKent Lewis John McPheePresident & Founder Account DirectorFormic Media, Inc.www.FormicMedia.com