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Advanced Social Media Marketing Tactics & Strategies
 

Advanced Social Media Marketing Tactics & Strategies

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The Advanced Social Media Marketing presentation covers advanced social media tactics and strategies for online marketers and small business owners. Learn how social advertising and platforms like ...

The Advanced Social Media Marketing presentation covers advanced social media tactics and strategies for online marketers and small business owners. Learn how social advertising and platforms like Pinterest, Tumblr and more can help elevate your business online.

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    Advanced Social Media Marketing Tactics & Strategies Advanced Social Media Marketing Tactics & Strategies Presentation Transcript

    • Social Media (advanced) – Part 2Presenter: Alex Peerenboom & Jason DonaldsonDate: March 14th, 2012Location: Formic Media
    • Social Media Advanced – Part 2 • Launched in 2008 to service small business & partners • Specializes in search, social and website development • 100% of Account Team Google AdWords, Microsoft adCenter & Google Analytics Certified • 7 employees & 45+ clients • Strategic partnerships (SEMA, AlphaGraphics, etc.) • Focus on education via monthly Seminar SeriesMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Agenda: • Intro to Social • Facebook • YouTube • Twitter • Google+ • LinkedIn • Smaller PlayersMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Benefits of Social Media: • Build a brand community (optimize for visibility) • Online Reputation Management (ORM) • Gain industry and constituent insights • Engage with your community • Build community & thought leadership • Brand advocates • Provide affordable customer serviceMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Growth of Social Media:March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Growth of Social Media:March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Growth of Social Media:March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Growth of Social Media:March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Social Media Trends:March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Social Media Trends:March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook: • Brand awareness/SEO • Monitor what people are saying about your brand online • Proactively prevent customer issues • Provide an outlet for customers to reach you • Own up to your mistakes (if any)March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook: • Timely news updates • Deals & Coupons • Special contests & promotions • Testimonials & case studies • Expert contentMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook Best Practices:March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook Best Practices: • Sign-up for a ‘Fan’ Page • Fill out business ‘Information’ tab • Add other social media profiles • Use keywords • Include products, services, etc. • Find & claim ‘Place’ Page • Once claimed, business owner can merge pagesMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Advanced Facebook Information and Tactics: • Latest Updates • Facebook Algorithms • Facebook AdvertisingMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook – Latest Updates: • Timeline now rolling out to all PagesMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook – Latest Updates: • Timeline now rolling out to all Pages • The ideal cover image size is 851 x 315 pixels • Cover Photos cannot include: • Price or purchase information, such as discounts and download offers • Contact information such as a website address, email, mailing address, or information that should go in your Pages “about” section • References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features • Calls to action, such as “Get it now” or “Tell your friends” • The space is not meant for promotions, coupons, or advertisementsMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook – Latest Updates: • Timeline now rolling out to all PagesMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook – Latest Updates: • You can no longer direct users to custom landing pages. • All clicks to the Page, be it new users, fans, or ad traffic will land on the timeline page. • The only flexible option is to have a default post on your timeline appear with ad clicks. • Real-time insights (analytics) coming to pages soon. • See how your posts perform right now!March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook Algorithms: • EdgeRank • EdgeRank is the algorithm that determines which items populate your news feed. • With the massive amount of data that could populate your news feed, Facebook wants to provide what it thinks you’re most likely to want to see.March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook Algorithms: • EdgeRank Components • Affinity: The relationship between the user and the page or friend that created an item. • Weight: Affected by the type of story, for instance, whether it is a photo upload or a comment on another person’s status. Facebook tends to value rich media content and often when it introduces something new like Questions, it temporarily weights activity from that feature higher. • Time: How recent was latest interaction.March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook Algorithms: • Graph Rank • A new algorithm Facebook is using to determine how Open Graph application activity will be distributed through News Feed, Ticker and Timeline. • Seeks to show users highly relevant application stories based on the other connections they’ve made on Facebook.March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook Advertising: • Inexpensive way to build fan base • Create highly targeted campaigns • Reach your EXACT target audience where they already are • Don’t need additional web presence • Users can be directed to Fan Page (recommended) or your webpage • The Snowball Effect that isn’t present with traditional digital advertisingMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook Advertising: http://www.facebook.com/advertising/March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook Advertising: Step One: Design Your Ad http://www.facebook.com/ads/create/March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook Advertising: Step One: Design Your Ad Destination • Pages • Applications • Events • Places http://www.facebook.com/ads/create/March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook Advertising: Step One: Design Your Ad Ad Types • Sponsored Stories “Get more distribution for the News Feed stories published about your Page, Place or App. Always includes either a story about the viewers friends or a story about your Facebook Page posts.” • Facebook Ads “Promote a Facebook Page, Event, App, other destination on Facebook, or your own website. You can specify a custom message and call-to-action. Relevant actions from the viewers friends will automatically be shown to build word-of-mouth awareness.” http://www.facebook.com/ads/create/March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook Advertising: Step One: Design Your Ad URL • Destination URL “Specify the web page that users should be sent to when they click on your Facebook ad. Make sure your ad and the target page are related. Ideally, the Destination URL should allow users to take action on what caught their interest in your ad.” http://www.facebook.com/ads/create/March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook Advertising: Step One: Design Your Ad Ad Creative • Title • If advertising a Page the ad title will always be the name of that page • Body • 135 characters maximum (currently reducing this to 90 characters) • Include a call to action • Image • 110 pixels wide x 80 pixels tall • Should have an aspect ratio of 4:3 or 16:9 • Uploads must be less than 5 kilobytes http://www.facebook.com/ads/create/March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook Advertising: Step Two: Targeting http://www.facebook.com/ads/create/March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook Advertising: Step Two: Targeting http://www.facebook.com/ads/create/March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook Advertising: Step Two: Targeting http://www.facebook.com/ads/create/March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook Advertising: Step Two: Targeting http://www.facebook.com/ads/create/March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook Advertising: Step Three: Campaigns, Pricing and Scheduling Budget Options: • Per day bidding or lifetime limits http://www.facebook.com/ads/create/March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 Facebook Advertising: Step Three: Campaigns, Pricing and Scheduling http://www.facebook.com/ads/create/March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 YouTube: • One of the best social media sites to build your brand. • Video Blogs • Tutorials • If you’re actively making videos monetization is an easy way to make some extra cash. • Often difficult to generate traffic to your website from your videos or YouTube Channel.March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 YouTube Video Best Practices: Keep it concise • 2 minute maximum (for most content – less if at all possible) • Increase production value • Adding small things like title screens give the videos a more polished look • Optimize as you would any other online content • Titles • Descriptions • TagsMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 YouTube Analytics:March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 YouTube Analytics: Main Navigation • Earnings • Automatically linked with AdSense once monetization is set up • Views Reports • Most valuable data located here • Engagement Reports • Show how individuals are interacting with the Channel and videosMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 YouTube Analytics: Views Reports • Views SectionMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 YouTube Analytics: Views Reports • Demographics SectionMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 YouTube Analytics: Views Reports • Playback LocationsMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 YouTube Analytics: Views Reports • Traffic SourcesMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 YouTube Analytics: Views Reports • Audience RetentionMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 YouTube Analytics: Individual Videos • Same overview analytics on a micro level for each video. • Access to audience retention metrics.March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media Advanced – Part 2 YouTube Analytics:March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Twitter: • Brand awareness • Monitor what people are saying about your brand online • Listen to your market • Another outlet for customers to reach you • Bring customer issues from public to privateMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Twitter: • Timely news updates • Expert content • Promoting followers and their content (RTs) • Engage entire communities • Customer serviceMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Twitter Best Practices:March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Twitter Chats: #JournChat #SmallBizChat #SeoChat #BlogChat #B2BChat #CareerChat #BrandChat #InnoChatMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Twitter Chats:March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Google+: • Search Plus Your World (SEO) • Stay ahead of competitors • Ability to segment customersMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Google+: • Timely news updates • Expert content • Video engagement • Provide tailored content to CirclesMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Google+ Best Practices:March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Google+ & Rel=Author TagMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Google+ & Rel=Author TagMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Google+ & Rel=Publisher TagMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 LinkedIn: • B2B Connections • Employees and companies • More than 2 million companies have pagesMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 LinkedIn: • Company updates • Expert content • Events • Questions and answersMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 LinkedInMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 LinkedInMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 LinkedInMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 LinkedInMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 LinkedIn AdvertisingMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 LinkedIn AdvertisingMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 LinkedIn AdvertisingMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 LinkedIn AdvertisingMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Other Players • Images • Local •Q&A • CustomMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Images – Pinterest: • Fastest Growing Site Ever • 97% of Users are Female • Delivers more referral traffic than Twitter and Google+ • Most popular categories include fashion, food, and home design • Great for images and videoMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Pinterest: • Promote values & lifestyle, not just products • Include prices • Use hashtags • Connect with Twitter for businesses • Run contests • Promote your site with Pin It buttonMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Pinterest:March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Pinterest:March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Pinterest:March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Local – Yelp: • Not Just Local Directory • Very Engaged Users – Yelp EliteMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Yelp:March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Yelp:March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Local – Foursquare: • Users “check-in” to local business and events • Earn badges for more check-ins • Discover new places around them • Find and use dealsMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Foursquare:March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Q & A – Quora: • Find information by asking questions • Demonstrate expertise by answering questions • Share information with topic boardsMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Quora:March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Quora:March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Custom – Ning: • Your own look and feel • Engage with your community uniquely • Social integration • Generate revenue • SEO friendly with analytics • Mobile friendlyMarch 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Ning:March 14th, 2012 Formic Media Seminars: Social Media
    • Social Media The Basics – Part 1 Thank you! Contact John McPhee for more information johnm@formicmedia.com 503.517.9059 x122March 14th, 2012 Formic Media Seminars: Social Media