The world of digital marketing is constantly evolving, making it difficult for trailer industry professionals to keep up. While it’s difficult to know exactly what TO do with your marketing initiatives, there is a quick list of strategies and tactics NOT to do. Formic Media President & Founder, Kent Lewis, will outline 9 digital marketing strategies that you should avoid. This webinar will cover a variety of outdated digital techniques you can safely ignore, including QR codes, gaming product reviews and keyword-based website optimization. From this presentation, you will be able to transform your marketing for 2014 and beyond.