Reputation Management for Lodging Maine Innkeepers Association Part 2

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Reputation Management seminar for the Maine Innkeepers Association, in conjunction with Scott Thomas from the Brewster Brewster House B&B.. Part 2. Put together by Scott Thomas and published with permission

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Reputation Management for Lodging Maine Innkeepers Association Part 2

  1. 1. Reputation Management - Monitoring
  2. 2. Finding out what is being said● Search the web● Monitor reviews● Search for blogs● Search social media● Free tools to automate search● Non-free tools Scott Thomas - AboutTheInn.com -2-
  3. 3. Search the WebIf you have accounts (such as gmail or aGoogle login), be sure you are logged out (oruse private browsing, if your browser supportsit), to get “generic” resultsSearch: – Your business name – Names of primary owners/employees – Social media usernames – Your web address(es)
  4. 4. Search for blogsIn addition to blogs appearing in conventionalsearch results, you can also perform a blog-specific search – Google Blog Search – Technorati – Other blog search engines
  5. 5. Monitor ReviewsIn addition to viewing your TripAdvisor page,you can sign up to be notified by email of newpostings.
  6. 6. Free Tools to Automate the Search ➢ Search the Web ➢ Search for Blogs ➢ Search Social Media ➢ ... and more. Basics: - Enter search terms - Set delivery method (email/RSS) - Schedule delivery frequency
  7. 7. Automating the Search – Web & Blogs Alerts provide automated notifications when there are new search results – Yahoo Alerts – Google Alerts
  8. 8. Automating the Search Yahoo Alerts: alerts.yahoo.com
  9. 9. Automating the Search Yahoo Alerts: alerts.yahoo.com
  10. 10. Automating the Search Google Alerts: google.com/alerts
  11. 11. Automating the Search Google Alerts: google.com/alerts
  12. 12. Automating the SearchGoogle Alerts: Results by RSS Feed
  13. 13. Automating the SearchGoogle Alerts: Results by RSS Feed
  14. 14. Automating the Search - Social Social Media mentions – Hyperalerts.no (Facebook) – TweetBeep.com (Twitter) – SocialMention.com – WhosTalkin.com
  15. 15. Automating the Search TweetBeep.com
  16. 16. Automating the Search SocialMention
  17. 17. Automating the Search SocialMention
  18. 18. Automating the Search WhosTalkin.com
  19. 19. Automating the Search WhosTalkin.com
  20. 20. Viewing the Results- Email- RSS Reader- Custom dashboard
  21. 21. Viewing the Results Create a Dashboard – www.google.com/ig
  22. 22. Non-Free Tools- HootSuite - $0 - $5.99 per month- Trackur - $18 – $377 per month- Reputation.com for business - $99 per month or more- RavenTools - $99 per month
  23. 23. Non-Free Tools- BrandsEye - $199 - $2,000+ per month- ReviewPro - Request quote- Cymphony Maestro - Request quote- Sentiment Metrics - Request quote- Cision - Request quote
  24. 24. Summary- Use free tools to monitor - your brand on the web - TripAdvisor reviews - blogs and social media- Use pay tools to incorporate analytics or to get more information than free tools can provide

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