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Reputation Management for Lodging Maine Innkeepers Association Part 2
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Reputation Management for Lodging Maine Innkeepers Association Part 2

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Reputation Management seminar for the Maine Innkeepers Association, in conjunction with Scott Thomas from the Brewster Brewster House B&B.. Part 2. Put together by Scott Thomas and published with …

Reputation Management seminar for the Maine Innkeepers Association, in conjunction with Scott Thomas from the Brewster Brewster House B&B.. Part 2. Put together by Scott Thomas and published with permission

Published in: Business, Technology

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Transcript

  • 1. Reputation Management - Monitoring
  • 2. Finding out what is being said● Search the web● Monitor reviews● Search for blogs● Search social media● Free tools to automate search● Non-free tools Scott Thomas - AboutTheInn.com -2-
  • 3. Search the WebIf you have accounts (such as gmail or aGoogle login), be sure you are logged out (oruse private browsing, if your browser supportsit), to get “generic” resultsSearch: – Your business name – Names of primary owners/employees – Social media usernames – Your web address(es)
  • 4. Search for blogsIn addition to blogs appearing in conventionalsearch results, you can also perform a blog-specific search – Google Blog Search – Technorati – Other blog search engines
  • 5. Monitor ReviewsIn addition to viewing your TripAdvisor page,you can sign up to be notified by email of newpostings.
  • 6. Free Tools to Automate the Search ➢ Search the Web ➢ Search for Blogs ➢ Search Social Media ➢ ... and more. Basics: - Enter search terms - Set delivery method (email/RSS) - Schedule delivery frequency
  • 7. Automating the Search – Web & Blogs Alerts provide automated notifications when there are new search results – Yahoo Alerts – Google Alerts
  • 8. Automating the Search Yahoo Alerts: alerts.yahoo.com
  • 9. Automating the Search Yahoo Alerts: alerts.yahoo.com
  • 10. Automating the Search Google Alerts: google.com/alerts
  • 11. Automating the Search Google Alerts: google.com/alerts
  • 12. Automating the SearchGoogle Alerts: Results by RSS Feed
  • 13. Automating the SearchGoogle Alerts: Results by RSS Feed
  • 14. Automating the Search - Social Social Media mentions – Hyperalerts.no (Facebook) – TweetBeep.com (Twitter) – SocialMention.com – WhosTalkin.com
  • 15. Automating the Search TweetBeep.com
  • 16. Automating the Search SocialMention
  • 17. Automating the Search SocialMention
  • 18. Automating the Search WhosTalkin.com
  • 19. Automating the Search WhosTalkin.com
  • 20. Viewing the Results- Email- RSS Reader- Custom dashboard
  • 21. Viewing the Results Create a Dashboard – www.google.com/ig
  • 22. Non-Free Tools- HootSuite - $0 - $5.99 per month- Trackur - $18 – $377 per month- Reputation.com for business - $99 per month or more- RavenTools - $99 per month
  • 23. Non-Free Tools- BrandsEye - $199 - $2,000+ per month- ReviewPro - Request quote- Cymphony Maestro - Request quote- Sentiment Metrics - Request quote- Cision - Request quote
  • 24. Summary- Use free tools to monitor - your brand on the web - TripAdvisor reviews - blogs and social media- Use pay tools to incorporate analytics or to get more information than free tools can provide