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Retargeting is an online advertising solution that gives you the opportunity to get back in touch with users who have visited your page in the past and have expressed interest in your brand.
How does Retargeting work? In short, it keeps track of the user’s browsing, and based on this information, it approaches them again during their browsing, with targeted messages that might interest them. Thus, it makes for an ideal premium tool for any advertiser wishing to:
-Achieve considerably higher CTR
-Get better results in specific activities (such as increasing the conversion rate)
-Effectively approach consumers who have already expressed interest in their services or products.
-Enhance their business image
-Reduce bounce rate
This presentation shows you how to capitalize on Retargeting Advertising through a series of recent best practices from the highly competitive world of e-shops.