Data Meets Creativity
Magda Maragoudaki, Social Media Conference ‘14 @ Athens
Facebook Pages
Apps
User
Advertising
CRM
Websites/Microsites Brand & Competition
Monitoring Tools
Data
Creative
Text
Image...
The Virtuous Circle
Data CreativeUser
Collect Evaluate
ProduceRun & Test
After analyzing
• 800 campaigns
• from 12 different verticals
• with 2m clicks and 2,7m conversions
Key Findings & Learnings
Up to 7x Higher Conversion Rate if Discount %
in Image/Text for Retargeting Campaigns
Up to 10x H...
Key Findings & Learnings
Produce
eye-
catching,
News feed-
friendly
creative
Create
mobile-
custom
ads
Mobile News feed ad...
Key Findings & Learnings
Creative rotation strategies had
35% Better CTR than those not using them
Test
multiple
creative
...
You’re Not Alone
magdam@forestview.eu
facebook.com/magda.mara.56
linkedin.com/in/magdamaragoudaki/
slideshare.net/forest_v...
Data meets Creativity
Data meets Creativity
Upcoming SlideShare
Loading in …5
×

Data meets Creativity

1,095 views
955 views

Published on

Scientists & Artists. This is what brands and agencies have to be these days in order to amplify their performance in Social Media. Magda Maragkoudaki, the Country Manager of ForestView in Greece & Cyprus, delivered this presentation at the Social Media Conference, which took place on April 7 in Athens.

Published in: Marketing, Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,095
On SlideShare
0
From Embeds
0
Number of Embeds
84
Actions
Shares
0
Downloads
9
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Data meets Creativity

  1. 1. Data Meets Creativity Magda Maragoudaki, Social Media Conference ‘14 @ Athens
  2. 2. Facebook Pages Apps User Advertising CRM Websites/Microsites Brand & Competition Monitoring Tools Data Creative Text Image Video Facebook Pages Apps News feed vs. Right Hand Desktop vs. Mobile Product Offering Call-To-ActionsAvailable Ad Formats
  3. 3. The Virtuous Circle Data CreativeUser Collect Evaluate ProduceRun & Test
  4. 4. After analyzing • 800 campaigns • from 12 different verticals • with 2m clicks and 2,7m conversions
  5. 5. Key Findings & Learnings Up to 7x Higher Conversion Rate if Discount % in Image/Text for Retargeting Campaigns Up to 10x Higher if Voucher Code provided Zoomed-in photos of human figures had 30%+ Higher CTR than brand logos Logos outperformed all other images in the case of Financial or other high-cost services/products Always remember different users react differently to different stimulus Provide users with incentives
  6. 6. Key Findings & Learnings Produce eye- catching, News feed- friendly creative Create mobile- custom ads Mobile News feed ads delivered 50-70% Higher Engagement * depending on vertical and campaign objective 20x Improved CTR in News feed than RHS 26x Higher ROI in News feed than RHS Segment your CRM data 45% Lower CPA for custom up-sell & cross-sell offers
  7. 7. Key Findings & Learnings Creative rotation strategies had 35% Better CTR than those not using them Test multiple creative Invest in more engaging ideas Creative performance started deteriorating after 20 days Refresh creative regularly Interactive games/apps had 10x Better Engagement than single lead form contests
  8. 8. You’re Not Alone magdam@forestview.eu facebook.com/magda.mara.56 linkedin.com/in/magdamaragoudaki/ slideshare.net/forest_view

×