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Choosing the right campaign

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Are you an experienced Affiliate, but still you are not sure whether you choose the right campaigns? Tasos Kalogeras, Performance Engineering Manager at ForestView, has some valuable insights for you! …

Are you an experienced Affiliate, but still you are not sure whether you choose the right campaigns? Tasos Kalogeras, Performance Engineering Manager at ForestView, has some valuable insights for you!

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  • 1. How to choose the right campaign? Tasos Kalogeras, Performance Engineering Manager,ForestView Affiliate Marketing Master Class
  • 2. Publishers ask: How will I maximize my profit?
  • 3. What are the options? Campaign 1 Campaign 2 Choose campaign 1 Choose campaign 2 Choose both campaigns Choose non of the campaigns
  • 4. What Publishers have Ad Inventory = Ad Impressions
  • 5. Ad impressions’ types Banners Text Ads Articles – Advertorials Newsletters Facebook Page …
  • 6. Different Campaign Types CPA CPC CPS CPM Hybrid Actions Impressions Clicks Sales
  • 7. So … how can I maximize my revenues??? By maximizing my eCPM Learn your audience
  • 8. People Visiting your Website
  • 9. Demographic 13-18 19-25 46+ 35-45 26-35
  • 10. Interests
  • 11. Education
  • 12. How to Segment your Audience Most popular ways to do this: 1. Newsletter Subscription 2. Facebook Page 3. Google Analytics
  • 13. How to Segment your Audience Newsletter Subscription Ask for the info you need: • During the initial subscription • With a contest for old and new subscribers Be careful! Do not overdo it! Ask only for the necessary info
  • 14. How to Segment your Audience Facebook Page Ask for or find the info you need: • Facebook Insights • Create an app and ask for permissions Be careful! Do not overdo it! Ask only for the necessary info
  • 15. How to Segment your Audience Own Website Find the info you need: • Website categories • Website content • Google Analytics audience segmentation • Google Analytics Events
  • 16. …And when you define your audiences…
  • 17. Inside Website Targeting Logged in users In specific categories In specific articles
  • 18. Outside Website Targeting 1 Through Newsletters Outside Website Targeting 2 Facebook Page 1. Targeted Posts 2. Targeted Promoted Posts DON ‘ T WASTE INVENTORY
  • 19. Next time you’ll ask yourself “Will this be a profitable campaign?” You’d better think: “Does this campaign fit to my audiences?”
  • 20. Thank You! Contact details Name: Tasos Kalogeras Email: tasoskal@forestview.eu Skype: tasos_kalogeras URLs: http://www.forestview.gr/gr/services/