Choosing the right campaign
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Choosing the right campaign

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Are you an experienced Affiliate, but still you are not sure whether you choose the right campaigns? Tasos Kalogeras, Performance Engineering Manager at ForestView, has some valuable insights for you! ...

Are you an experienced Affiliate, but still you are not sure whether you choose the right campaigns? Tasos Kalogeras, Performance Engineering Manager at ForestView, has some valuable insights for you!

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Choosing the right campaign Presentation Transcript

  • 1. How to choose the right campaign? Tasos Kalogeras, Performance Engineering Manager,ForestView Affiliate Marketing Master Class
  • 2. Publishers ask: How will I maximize my profit?
  • 3. What are the options? Campaign 1 Campaign 2 Choose campaign 1 Choose campaign 2 Choose both campaigns Choose non of the campaigns
  • 4. What Publishers have Ad Inventory = Ad Impressions
  • 5. Ad impressions’ types Banners Text Ads Articles – Advertorials Newsletters Facebook Page …
  • 6. Different Campaign Types CPA CPC CPS CPM Hybrid Actions Impressions Clicks Sales
  • 7. So … how can I maximize my revenues??? By maximizing my eCPM Learn your audience
  • 8. People Visiting your Website
  • 9. Demographic 13-18 19-25 46+ 35-45 26-35
  • 10. Interests
  • 11. Education
  • 12. How to Segment your Audience Most popular ways to do this: 1. Newsletter Subscription 2. Facebook Page 3. Google Analytics
  • 13. How to Segment your Audience Newsletter Subscription Ask for the info you need: • During the initial subscription • With a contest for old and new subscribers Be careful! Do not overdo it! Ask only for the necessary info
  • 14. How to Segment your Audience Facebook Page Ask for or find the info you need: • Facebook Insights • Create an app and ask for permissions Be careful! Do not overdo it! Ask only for the necessary info
  • 15. How to Segment your Audience Own Website Find the info you need: • Website categories • Website content • Google Analytics audience segmentation • Google Analytics Events
  • 16. …And when you define your audiences…
  • 17. Inside Website Targeting Logged in users In specific categories In specific articles
  • 18. Outside Website Targeting 1 Through Newsletters Outside Website Targeting 2 Facebook Page 1. Targeted Posts 2. Targeted Promoted Posts DON ‘ T WASTE INVENTORY
  • 19. Next time you’ll ask yourself “Will this be a profitable campaign?” You’d better think: “Does this campaign fit to my audiences?”
  • 20. Thank You! Contact details Name: Tasos Kalogeras Email: tasoskal@forestview.eu Skype: tasos_kalogeras URLs: http://www.forestview.gr/gr/services/