An advertisers perspective: evolving Affiliate Marketing

1,170 views
1,125 views

Published on

Delivered by George Frangakis, Country Manager of ForestView, at the company’s 1st Master Class on Affiliate Marketing, this keynote focuses on the future of this growing industry.

1 Comment
0 Likes
Statistics
Notes
  • Hey there I found this service on fiverr that I actually used and it build me a professionally looking amazon affiliate website for just $5 and I thought I would share it with everyone http://fiverr.com/demoskp/create-an-amazon-affiliate-site--5
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
1,170
On SlideShare
0
From Embeds
0
Number of Embeds
627
Actions
Shares
0
Downloads
8
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide
  • FMCG’s πολλοί διαγωνισμοί μόνο 7% στην ελλάδα.
  • Ηλεκτρονικά 62% Gaming Betting 48%
  • An advertisers perspective: evolving Affiliate Marketing

    1. 1. An Advertisers Perspective
    2. 2. Protecting the brand image Affiliates are partners
    3. 3. Advertisers appreciate Good presentation Reinforcement of brand attributes Articles Advertorials Reviews Feedback Results BRAND
    4. 4. Business Vs Marketing
    5. 5. Brands are loosing control
    6. 6. The good news for Affiliates User Generated Content
    7. 7. The good News for Affiliates The Social Impact Online Information
    8. 8. FUTURE GROWTH
    9. 9. Το Διαφημιστικό Μέλλον Περισσότερες – Lead generation καμπάνιες • • ‘’Between 2008 and 2012, on Online Performance Marketing , as a whole, grew by 57% due to lead generation spend increasing by 136% and affiliate marketing spend increasing 50% ’’ Πηγή: PwC, IAB UK 2012
    10. 10. Different Advertisers Finance Retail Telecoms - Media Travel - Leisure Gaming 0% 10% 20% 30% 40% 50% Πηγή: PwC, IAB UK 2012 UK Affiliate Αγορά % διαφημιζομένων
    11. 11. Different Affiliates
    12. 12. Add value to the consumer And you Add value to the brand
    13. 13. Your reward will come
    14. 14. Helpful URLs • http://www.forestview.eu/en/outbound/dynamic

    ×