Performance in Social Media?

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Performance in Social Media?

  1. 1. Performance in Social Media?
  2. 2. Previous Data Test Lower Cost Per Like
  3. 3. Campaign
  4. 4. Campaign Custom Solution to track Like – Unlike Previous Fans
  5. 5. Creative Used
  6. 6. 97% of likes2% of likes1% of likes
  7. 7. 58% of likesΟργανώνουμε τη μεγαλύτερη αποστολή frappé που έγινε ποτέ! Βοήθησέ μας να στείλουμε frappé σε Έλληνες του εξωτερικού με ένα μόνο Like!
  8. 8. 39% of likes Στείλε ένα κουτί Nescafé σε έναν Έλληνα του εξωτερικού με ένα μόνο Like. Γίνε μέρος τηςμεγαλύτερης αποστολής Frappé που έγινε ποτέ!
  9. 9. What did we optimise? Images Text Interests Age Groups Type of ads Time Banners WebsitesDaily Monitoring Process
  10. 10. 77%of total likes from ad campaign 25% Lower Cost Per Like
  11. 11. 54% 23% 23%
  12. 12. Approx. 20%more likes on weekends 47 % of likes aged 18-24 Male 37% of likes aged 18-24 Female
  13. 13. Success Story
  14. 14. OK we got the fans, now what? Cost Per EngagementPay Only for the fan that has real value
  15. 15. Engagement with Facebook Offers
  16. 16. Ads66% of offers claimed came from ads
  17. 17. Results in same period60% Lower CPC compared to other ads13% claim conversion rateCost Per Engagement?
  18. 18. What’s next?Retargeting Including Facebook Higher CTRs Higher Conversions
  19. 19. Yes, Performance Exists in Social Media Thank You

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