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Performance  in Social   Media?
Previous  Data  Test            Lower           Cost Per             Like
Campaign
Campaign       Custom   Solution to track    Like – Unlike    Previous Fans
Creative Used
97% of likes2% of likes1% of likes
58% of likesΟργανώνουμε τη μεγαλύτερη αποστολή frappé που έγινε ποτέ! Βοήθησέ μας να στείλουμε frappé σε    Έλληνες του εξ...
39% of likes Στείλε ένα κουτί Nescafé σε έναν Έλληνα του  εξωτερικού με ένα μόνο Like. Γίνε μέρος τηςμεγαλύτερης αποστολής...
What did we optimise?       Images        Text      Interests     Age Groups     Type of ads        Time      Banners     ...
77%of total likes  from ad campaign                   25%                 Lower Cost                  Per Like
54%   23%   23%
Approx. 20%more likes on weekends                     47 %                of likes aged                18-24 Male         ...
Success Story
OK we got the fans, now what?        Cost Per EngagementPay Only for the fan that has real value
Engagement with Facebook Offers
Ads66% of offers claimed came from ads
Results in same period60% Lower CPC compared to other ads13% claim conversion rateCost Per Engagement?
What’s next?Retargeting       Including Facebook                  Higher CTRs                       Higher Conversions
Yes, Performance Exists in Social Media            Thank You
Performance in Social Media?
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Performance in Social Media?

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Transcript of "Performance in Social Media?"

  1. 1. Performance in Social Media?
  2. 2. Previous Data Test Lower Cost Per Like
  3. 3. Campaign
  4. 4. Campaign Custom Solution to track Like – Unlike Previous Fans
  5. 5. Creative Used
  6. 6. 97% of likes2% of likes1% of likes
  7. 7. 58% of likesΟργανώνουμε τη μεγαλύτερη αποστολή frappé που έγινε ποτέ! Βοήθησέ μας να στείλουμε frappé σε Έλληνες του εξωτερικού με ένα μόνο Like!
  8. 8. 39% of likes Στείλε ένα κουτί Nescafé σε έναν Έλληνα του εξωτερικού με ένα μόνο Like. Γίνε μέρος τηςμεγαλύτερης αποστολής Frappé που έγινε ποτέ!
  9. 9. What did we optimise? Images Text Interests Age Groups Type of ads Time Banners WebsitesDaily Monitoring Process
  10. 10. 77%of total likes from ad campaign 25% Lower Cost Per Like
  11. 11. 54% 23% 23%
  12. 12. Approx. 20%more likes on weekends 47 % of likes aged 18-24 Male 37% of likes aged 18-24 Female
  13. 13. Success Story
  14. 14. OK we got the fans, now what? Cost Per EngagementPay Only for the fan that has real value
  15. 15. Engagement with Facebook Offers
  16. 16. Ads66% of offers claimed came from ads
  17. 17. Results in same period60% Lower CPC compared to other ads13% claim conversion rateCost Per Engagement?
  18. 18. What’s next?Retargeting Including Facebook Higher CTRs Higher Conversions
  19. 19. Yes, Performance Exists in Social Media Thank You
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