Performance in Social Media?
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Performance in Social Media?

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Performance in Social Media? Performance in Social Media? Presentation Transcript

  • Performance in Social Media?
  • Previous Data Test Lower Cost Per Like
  • Campaign
  • Campaign Custom Solution to track Like – Unlike Previous Fans
  • Creative Used
  • 97% of likes2% of likes1% of likes
  • 58% of likesΟργανώνουμε τη μεγαλύτερη αποστολή frappé που έγινε ποτέ! Βοήθησέ μας να στείλουμε frappé σε Έλληνες του εξωτερικού με ένα μόνο Like!
  • 39% of likes Στείλε ένα κουτί Nescafé σε έναν Έλληνα του εξωτερικού με ένα μόνο Like. Γίνε μέρος τηςμεγαλύτερης αποστολής Frappé που έγινε ποτέ!
  • What did we optimise? Images Text Interests Age Groups Type of ads Time Banners WebsitesDaily Monitoring Process
  • 77%of total likes from ad campaign 25% Lower Cost Per Like
  • 54% 23% 23%
  • Approx. 20%more likes on weekends 47 % of likes aged 18-24 Male 37% of likes aged 18-24 Female
  • Success Story
  • OK we got the fans, now what? Cost Per EngagementPay Only for the fan that has real value
  • Engagement with Facebook Offers
  • Ads66% of offers claimed came from ads
  • Results in same period60% Lower CPC compared to other ads13% claim conversion rateCost Per Engagement?
  • What’s next?Retargeting Including Facebook Higher CTRs Higher Conversions
  • Yes, Performance Exists in Social Media Thank You