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  • 1. LINK TO PROFITS WITH LINKEDIN Presented by ForeSite Technologies with Tom Clifford and Tracy Fox Click to edit Master title style
  • 2. IN THIS PRESENTATION YOU WILL LEARN TO Use keywords in Connect headline, experience, Promote skills. Keep up the activity Use advanced search to see how you and others rank. Incorporate what you find. ForeSite Confidential 2
  • 3. WHY LINKEDIN? To be found To find ForeSite Confidential 3
  • 4. WHAT IS LINKEDIN? Social media resume People-connector People-database ForeSite Confidential 4
  • 5. PROBLEM: With 135M people… • How do you get found? • How do you find others? ForeSite Confidential 5
  • 6. SOULUTION: Getting found = Use keywords in your profile Finding others= Use “Advanced Search” tool You ForeSite Confidential 6
  • 7. HEADLINE Use keywords! ForeSite Confidential 7
  • 8. JOB TITLES Use keywords! ForeSite Confidential 8
  • 9. JOB TITLES Use keywords ForeSite Confidential 9
  • 10. SKILLS Use keywords! ForeSite Confidential 10
  • 11. ForeSite Confidential 11
  • 12. SEARCH RESULTS EXAMPLE #1 ForeSite Confidential 12
  • 13. SEARCH RESULTS EXAMPLE #2 ForeSite Confidential 13
  • 14. SEARCH RESULTS EXAMPLE #3 ForeSite Confidential 14
  • 15. SEARCH RESULTS EXAMPLE #4 ForeSite Confidential 15
  • 16. SUMMARY Use keywords in headline, experience, skills. Use advanced search to see how you and others rank. Incorporate what you find. ForeSite Confidential 16
  • 17. USING LINKEDIN TO PROMOTEClick to edit Master title style
  • 18. MAKE CONNECTIONS ForeSite Confidential 18
  • 19. GET AND GIVE RECOMENDATIONS ForeSite Confidential 19
  • 20. POST PROFILE UPDATES Tell your connections what you are up to! ForeSite Confidential 20
  • 21. ANSWER QUESTIONS Use LinkedIn Answers (under “More” menu) to find questions that relate to your area of expertise. ForeSite Confidential 21
  • 22. LINK YOUR TWITTER FEED Use #li hashtag to only feed certain tweets. ForeSite Confidential 22
  • 23. SHARE YOUR CONTENT Use LinkedIn Applications to share your latest blog posts and presentations on your profile. Legal Updates App allows you to upload content. ForeSite Confidential 23
  • 24. JOIN GROUPS Make sure to join groups for your target audience and potential referrers, not just your own field! ForeSite Confidential 24
  • 25. START DISCUSSIONS Ask a question. Include a link to a relevant blog post or presentation. ForeSite Confidential 25
  • 26. SUMMARY Connect • By recommendations, linking to others and joining groups. Promote • By answering questions, starting and participating in discussions, and sharing content. Keep up the activity • By updating status regularly (weekly) and steps 1+2 multiple times per week. • Make LinkedIn part of your routine. ForeSite Confidential 26
  • 27. ForeSite Confidential 27