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Research

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  • FFA gegründet im Jahre 1994 um die Forschungsaktivitäten von Ford zu erweitern und die Interaktionen mit europäischen Universitäten und Instituten aufzubauen bzw. zu intensivieren Über 150 Mitarbeiter aus mehr als 25 verschiedenen Ländern warum Aachen? gelegen im Herzen Europas, erleichtert die Zusammenarbeit mit den Entwicklungszentren in Köln und in Dunton, England; ermöglicht einfachen Zugang zu Ford of Europe‘s 54 Niederlassungen Aachen/Brüssel-Nähe: fördert Arbeit bei EUCAR (2001 FFA Vorsitz) Ebenso ideale Lage für europaweite Kooperationen mit Universitäten und anerkannten Instituten Dearborn (FRL) gegründet im Jahre 1951; Informationsaustausch mit Kollegen; wichitg: FFA thematisch komplementär zu FRL
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    • 1. Research & Advanced Engineering of Ford Motor Company in Europe Research & Advanced Engineering
    • 2. WARD’S Auto Interiors Conference May 19 th , 2010 Introduction of the Perceived Quality Toolbox
    • 3. Customer Relevance of Perceived Quality (JD Power) *Source: FoE Vehicle Engineering Differs by Market and Segment Overall Appeal Score Importance*
    • 4. What is Perceived Quality? ... is the human based evaluation of a product by the sensory inputs cross linked with expectations, experiences, preferences, and cultural factors.
    • 5. Why do we measure Perceived Quality? Motivation: ‘ We can only methodically improve, what we can measure in a robust and reliable manner’ Ford IOSIS Efficiently handle communication during the whole product creation process between: Design, Product Development, Supply Base, Launch Team, Manufacturing and vice versa. Generate better Perceived Quality achieved at lower cost by enhanced efficiency!
    • 6. Creation of a Perceived Quality Function . . . Acquisition of Human Quality Perception Measurement of Perceived Quality Attributes Correlation Y = f (x1, x2, x3, …)
    • 7. How do we measure Perceived Quality Ford IOSIS Visual Quality - Gaps - Flushness - Gloss - Colour - Graining - Micro Graining - Visual Harmony
        • R obotized
        • U nit for
        • T actility and
        • H aptics
      Switch Feel - Force Profile - Torque Profile - Wobble - Friction - Usage Stereotypes - Switch Sound - Switch Harmony Haptics/Tactility Orthogonal: Tangential: - Elasticity - Friction & stick-slip (initial & progression) - Roughness (macro & micro) - Recovery Rate - Surface Topography - Stickiness Other: - Surface temperature feel - Stiffness of components - Moving components
    • 8. Thank you for your attention!
    • 9.  

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