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Project Selection.doc

  1. 1. GBA 526 Spring 2004 COURSE SYLLABUS INSTRUCTOR A.J. Strickland Office: 148 Alston Off Hrs: By Appointment Internet: Phone: 348-8924 Text: (Same book as GBA 525 Fall 2002) WHAT GBA 526 IS ALL ABOUT GBA 526 focuses on industry and competitive analysis and is an extension of your strategic management class (GBA 525). The course consists of a limited number of lectures and discussions in order to give the majority of the time and energy of the class to special projects in the arena of industry and competitive analysis. These projects are in depth and require the ability to utilize the tools and techniques learned in GBA 525 and shaped in GBA 526. The projects are real and culminate with a formal presentation to the firm for which the study was commissioned. The objectives of the course are two fold: 1. To put into practice the strategic management skills acquired in class by preparing a complete industry and competitive analysis of an industry and company. After conducting and interpreting the analysis, appropriate strategic recommendations will be generated. 2. To conduct the industry and competitive analysis and recommendations presentation in such a manner that the experience will result in a job possibility.
  2. 2. CLASS PROJECTS Class projects are negotiated between the customers (MBA Students) and instructor. The instructor will discuss projects that may be available and then the customers express their own personal interests. The class and the instructor then agree on the projects. The intent would be that the class would divide themselves into teams depending on their own personal interest in a specific project. However, this might not always be possible. If the team is having internal challenges, the instructor will attempt to mediate the differences, but the function of the team is left to the team. The entire team is held responsible for the end product. It should be understood that it is difficult to take on more than six projects at a maximum. The ideal number (based on past experience) is four. But, the instructor is willing to go to a maximum of six. Not all the projects require the same amount of time or expense. Some projects in the past, by their nature, have had an ample amount of information in the library. While others have required extensive field work. The instructor particularly likes projects that have a combination of both field and library research. THERE IS NO WAY TO DETERMINE THE AMOUNT OF TIME OR EXPENSE THE PROJECT REQUIRES UNTIL THE RESEARCH BEGINS. EACH STUDENT IS RESPONSIBLE FOR HIS OR HER OWN EXPENSES. In the case of the industry and competitive analysis projects, it is best to think of the exercise more as an independent study with strong faculty involvement. SPECIAL GUESTS AND FORMAL PRESENTATIONS From time to time, there will be special guests to visit. We will have dinners and receptions for the guests. You are expected to participate and should consider the activity as an official part of the class activity. Likewise, when a group is making their presentation to their host firm, you are expected to attend to lend support to your fellow classmates. ATTENDANCE We are all expected to attend the practice sessions and presentations to the client. It is through working together that we cause the MBA program as a whole excel. WORK LOAD In the past, the work load has been not too tough if work is done all during the semester. If one waits to the last few weeks the work load tends to be fatal. The management of the project is critical. If you spend quality time up front defining the project, then the project becomes manageable. On the other hand, ....
  3. 3. COURSE GRADE Economic Structure Presentation 10 Percent Driving Forces Presentation 10 Five Forces Presentation 10 Key Success Factors/Who to Watch and Why/Attractiveness 10 Company Situation Analysis SWOT Presentations / Strength Assessments 10 Final Draft Presentation of Strategy 10 Final Presentation (including peer evaluation) 15 Class Participation 25 TOTAL 100 FINAL WORD The schedule of class activities will change when the projects are finally identified. Depending on the number of projects, the number of presentations might also shift which will result in a change in the grade allocation percentages. During the course there might be a serendipitous situation which will result in a quick change in the schedule. We need to be flexible.
  4. 4. GBA 526 Schedule of Class Activities SPRING 2004 Thurs Jan 8 Orientation and Course preview Tues Jan 13 Project Determination Analysis Project Selection Thurs Jan 15 Proposal Letter/ Chief Business and Economic characteristics of the Industry Tues Jan 20 Environment. Thurs Jan 22 Five Forces Model/ Contract Proposal Tues Jan 27 Driving Forces / Contract Proposal Industry Analysis – Chap 3 and 4 Thurs Jan 29 Economic Structure Presentations Tues Feb 3 ZF Team Meetings (No formal class) Thurs Feb 5 Economic Structure Presentations Tues Feb 10 Ford Five Forces Presentation Thu Feb 12 ZF Tues Feb 17 Five Forces Presentation Ford Offsite Planning Session Thur Feb 19
  5. 5. Driving Forces Presentation Tues Feb 24 ZF Driving Forces Presentation Thurs Feb 26 Ford Key Success Factors/Who to Watch and Why/Attractiveness Discussion Tues Mar 2 ZF Key Success Factors/Who to Watch and Why/Attractiveness Discussion Thur Mar 4 Ford Company Situation Analysis SWOT Presentations / Strength Assessments Tues Mar 9 ZF Thur Mar 11 Company Situation Analysis SWOT Presentations / Strength Assessments Ford ZF -- Key Industry and Competitive Analysis Tues Mar 16 Ford -- Key Industry and Competitive Analysis Thur Mar 18 Final Draft of Recommendations Tues Mar 23 ZF
  6. 6. Final Draft of Recommendations Thurs Mar 25 ZF Final Draft Presentation of Recommendations Tues Mar 30 Ford Final Draft Presentation of Recommendations Thur Apr 1 Ford SPRING BREAK Tues Apr 6 Thur Apr 8 SPRING BREAK Presentations/Practice Tues Apr 13 Thurs Apr 15 Presentations/Practice Tue Apr 20 Presentations/Practice Thur Apr 22 Presentations/Practice Tues Apr 27 Presentations/Practice Thurs Apr 30 Presentations/Practice
  7. 7. Strategy Teams Spring 2004 Ford Motor Company Myrowitz, Jason; (205) 239-6630 Nissinen, Anna; (205) 343-9535 Robles, Alicia; (205) 333-9527 Shafique, Fraz; (205) 347-5125 Sumera, David; (205) 301-3086 Williams, Louisa (205) 454-4811 ZF Industries Dorlon, John; (205) 752-2520 Hyche, Katy; (205) 388-1246 Tyson, Welsey; (334) 391-2378 Wilhite, Bruce; (205) 394-5167 Yother, John Frank (205) 515-6297