Membership Enhancement Program Overview July 22, 2009Presentation Transcript
Membership Enhancement Program Overview July 22, 2009
IIA Mission, Vision
How it Works
Opportunities for Credit Unions
Why Sign Up?
To develop and promote exclusive credit union member discounts on products and services offered by American owned corporations to provide a stimulus for stronger financial results for the U.S. economy, increase credit union membership and member satisfaction.
Develop an extensive program with domestic automakers that generates incremental vehicle purchases and credit union loans.
Identify and expand member rewards by partnering with larger Fortune 1000 companies.
Invest in America is our brand for credit union membership enhancements in order to drive growth and retention
How It Works
CUcorp contracts with a company to offer exclusive discount programs for credit union members. Current programs include GM, Chrysler, Ford and Sprint.
CUcorp markets the programs to credit unions directly and through individual state leagues and league service corporations.
Credit unions that want to participate must complete the enrollment form located on www.lovemycreditunion.org under sign-up under the partner center tab.
CUcorp provides free turn-key marketing materials to supporting credit unions to use in marketing the discounts to their members.
Members utilize the discounts saving money and increasing the value placed on credit union membership.
Opportunities for Credit Unions
Extremely positive press coverage that differentiates credit unions from other financial institutions by helping support U.S. jobs and our economy.
The member discounts provide real value to members versus gimmicks offered by other organizations.
Member enhancements provide credit unions a catalyst for membership and auto loan growth.
Opportunities to educate members on credit union loans and benefits over “0%” financing associated with vehicle loans.
Opportunity to partner with local dealers to obtain increased market share.
IIA Results Automotive Sprint Objective Metric Program to Date (Dec 08-May 09) 40 League Participation 45 1000 # Supporting Credit Unions 1,802 80% % CU membership Opt-Ins 47% 400 # of Top 500 CU Opt-Ins 239 75,000 New CU Members TBD 300,000 # CU Loans 90,797 360,000 # Vehicle Sales 139,323 (Jan 06-June 09) 25 League Participation 23 600 # Supporting Credit Unions 455 $50M $ Saved by members $25.2M
Why Should a Credit Union Sign-Up?
Get the latest program updates sent directly to the credit union point person.
Access to special offers and discounts that can be extended to your members on top of base program benefits.
Create account ID and Password to gain access to the Partner Center on lovemycreditunion.org which provides:
Access to free marketing materials.
Access to credit union reports and sales data.
Marketing Made Easy
Supporting credit unions have access to a complete line of marketing materials.
Five complete campaigns with partner approved materials including:
Suggested Web Site Home Page Layout
Posters (22” X 28” & 8.5” X 11”)
Additional informational includes downloadable webinars for implementation details, marketing guidelines, PR tips and FAQ’s.
All materials are available to supporting credit unions on the Marketing Materials page in the www.lovemycreditunion.org Partner Center.
New Member Enhancement Marketing Campaign
In July a third Invest in America campaign was introduced allowing credit unions to promote the entire membership enhancement program
Materials are available on LoveMyCreditUnion.org under Marketing Resources in the Partner Center
Getting Started Is Easy
Recommend steps for getting started:
Chose one of the available marketing campaigns.
Incorporate the “Suggested Web Site Home Page Layout” on your Web site with the appropriate web banner that links to www.lovemycreditunion.org, where your members can learn about the program details. (see following examples)
Place posters and statement inserts in your branches.
Send your members e-blast messages.
Use the prepared newsletter article in your next mailing.
Record an on-hold message with the provided copy.
Include a statement stuffer with your next quarterly statements.
Consider issuing a press release.
Additional Advertising Support
Online Media Ad Plan – CUcorp will continue online advertising and social media efforts which will include key word search optimization, advertising on key sites and social media through Twitter, Facebook, Blogger, You Tube, etc. to drive traffic to LoveMyCreditUnion.org.
Marketing Kits – CUcorp is developing completely free (creative development and production) kits to supporting credit unions with simple marketing requirements.
Two 8 ½ x 11 posters for teller line
Direct mail to targeted list (excludes postage)
Chrysler Current Offer
July 23 - August 31 Chrysler will run one single and strong campaign in conjunction with the “Cash for Clunkers” government backed campaign
“ Up to $4,500 cash rebate” to any consumer purchasing a Chrysler, Jeep or Dodge vehicle
If a consumer qualifies for the government program they will get double the money, or up to $9,000!
$4,500 PT Cruiser, Sebring Sedan & Aspen OR 0% for 72 months
$3,500 300/300C OR 0% for 60 months
$3,500 PLUS $1,000 Bonus Cash on Town & Country OR 0% for 60 months
$3,500 Sebring Convertible
$4,500 Avenger, Durango & All Ram Heavy Duty OR 0% for 72 months
$3,500 Charger & Journey OR 0% for 60 months
$3,500 PLUS $1,000 Bonus Cash on Grand Caravan & Ram Light Duty OR 0% for 60 months
$3,500 Caliber, Dakota & Nitro
$4,500 PLUS $1,000 on Grand Cherokee & Commander OR 0% for 72 months
$3,500 Patriot, Compass & Liberty
$1,500 Bonus Cash on Wrangler
GM Current Offer
Supplier Pricing Plus offered July 1 through July 31. For a limited time credit union members will receive Supplier Pricing Plus an additional $250
Leasing program introduced July 1 in Florida, Northeast and Michigan markets and will run through year end.
Pilot will start with select 2009 models from the four core brands and expand as 2010 models are launched