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  1. 1. FOR IMMEDIATE RELEASE Media Contacts: DeeDee Taft/Shelbi Okumura Spin Communications 415/380-8390 2010 GREATER MILWAUKEE AUTO SHOW PACKS EXCITEMENT AND ENTERTAINMENT INTO MIDWEST AIRLINES CENTER Fuel Efficient Vehicles, Exotics, Camaro Concepts, Vintage Models, Unique Cars and More MILWAUKEE, Wis. – (January 29, 2010) Hundreds of new cars, trucks, sport/utility vehicles and crossovers will pack the Midwest Airlines Center Saturday, February 20 through Sunday, February 28, for the 2010 Greater Milwaukee Auto Show. From fuel-efficient vehicles to hot cars from SEMA and the Volo Museum, the Greater Milwaukee Auto Show offers something for everyone! Attendees are invited to check out all the latest vehicles in a non-selling environment, sit behind the wheels, inspect engines and learn about new fuel-saving automotive technologies. On display at the Greater Milwaukee Auto Show will be several exciting, all-new or redesigned 2010 vehicles including the Chevrolet Camaro, Honda Accord Crosstour, Hyundai Genesis Coupe, Mazdaspeed3, as well as a collection of hybrids including the Cadillac Escalade, Chevrolet Tahoe, Honda Insight, Lexus LS and Toyota Highlander, among others. See into the future of automotive design with the Cadillac Converj and Chevrolet Corvette Stingray concepts. Attendees can also catch a sneak peek at several pre-production models, not yet available in dealerships, including the 2011 Buick Regal, 2011 Ford Super Duty, 2011 Ford Fiesta, 2011 Ford Mustang V6, 2011 Lincoln MKX, 2011 Hyundai Sonata and more. Follow the Green Trail at the Greater Milwaukee Auto Show and learn about the latest trends in alternative fuel vehicles. Green directional arrows will help attendees find fuel-efficient and alternative fuel models on the show floor, as well as showcase new technology to help save money at the fuel pump and promote a cleaner environment. Several alternative fuel vehicles will be featured along the Green Trail including models from Cadillac, Chevrolet, Ford, GMC, Honda, Lexus, Mazda, Mercury, Toyota and more. Attendees and Camaro enthusiasts will have the opportunity to meet Chevrolet’s Camaro Authority Scott Settlemire in the Chevrolet display on Saturday, February 20 at 10 a.m. “A rabid Camaro fan” since he first saw a Camaro in person in 1966, Settlemire played an important role as part of the Camaro/Corvette Performance Car Team developing the 4th generation F-car, and worked with Chevrolet on the new Camaro. -more-
  2. 2. GREATER MILWAUKEE AUTO SHOW PACKS EXCITEMENT – page 2 of 4 Fans of the modern day muscle cars will not want to miss checking out the highly customized Chevrolet SEMA Camaro Concepts – the Synergy Green Camaro, the Camaro “Dusk” and the LS7 Camaro. Fans are sure to notice the bright green exterior of the Synergy Green Camaro and can see the theme continued throughout the interior. The Camaro “Dusk” is designed to appeal to young and urban professionals. Its aggressive stance is complemented with a Berlin Blue exterior color, racing-inspired body kit, 21-inch BBS wheels, a rear lowered ride height and an exhaust system and Brembo brakes from a Camaro SS. Designed to highlight the capability of the new Camaro as a weekend bracket warrior, the Camaro LS7 combines the power of a GM Performance Parts LS7 crate engine with targeted bolt-on upgrades. Painted Victory Red and tuned to produce 550 horsepower, the LS7 delivers the spirit of the legendary COPO Camaros of the late 1960s. Fans will also want to see the Camaro SS “2GO” from Rick Bottom Designs in conjunction with Modern Muscle, Inc. Unveiled at the 2009 SEMA Show, this Camaro produces 1,000 horsepower and can run the quarter-mile in nine seconds and was also a GM Design Award winner at the 2009 SEMA Show. Two additional SEMA creations will be on display. This Street Concepts Pearl White Hyundai Genesis features the artwork of Detroit-based illustrator and graphic designer Courtney Mason. In addition to the graphic, the exterior of the Genesis is outfitted with carbon fiber roof panels, black chrome accents and upper and lower spoilers. With smooth lines and a luxurious interior, the Street Concepts Genesis Sedan is sure to inspire the tuner crowd. Luxury and high style abound in the Lincoln MKT “Panache” SEMA concept from Rick Bottom Designs. The exterior has been shaved off its door handles, antenna and rear reflectors. A custom-made beltline molding in chrome further accents the bodyline. The striking paint treatment represents a combination of art and science. The interior ambiance is enhanced with two-toned leather and floating arm rests. Further down the aisle, attendees can immerse themselves in luxury and check-out a stunning collection of exotics including the latest from Maserati, courtesy of International Autos. Don’t miss the chance to see these rare, high-end exotic vehicles up- close at the auto show. Attendees will also enjoy the collection of unusual and eye-catching vehicles located in the ADAMM Showcase, courtesy of the Volo Auto Museum. See vehicles such as the Charlie Chaplin car, James Dean car, Roller Skate car, Guitar car, Ninja Turtles van and more. The Greater Milwaukee Auto Show will also feature two-wheeled rides in the Harley-Davidson Museum Showcase. This display will showcase the rich history of the Milwaukee-based Harley-Davidson, as well as motorcycles, artifacts, images and more. -more-
  3. 3. GREATER MILWAUKEE AUTO SHOW PACKS EXCITEMENT – page 3 of 4 Hybrid owners, and those who want to learn more about driving a hybrid, should visit the Milwaukee Hybrid Group (MiHG) for information on how to achieve better mileage in their cars. As the largest not-for-profit hybrid owners group in North America with more than 400 members, the Milwaukee Hybrid Group shares the skills developed by fellow hybrid owners. This display will also feature a plug-in Toyota Prius. Consumers looking to go green will not want to miss the Electric Charge Mobility LLC Display and the demonstration of charging plug-in electric vehicles through smart charging infrastructures. Stop by ADAMM’s Dealer Service Center to talk to expert dealer personnel about automobile maintenance, vehicle service and more. Following are the details on additional features and promotions: • Sports Car Club of America – See a display of SCCA racecars, including three National Championship winning cars, courtesy of SCCA – Milwaukee Region. • Hot Rod Display – Visit a large display of unique and one-of-a-kind hot rods, courtesy of The Losers Car Club. • Milwaukee Police Department – Stop by the Milwaukee Police Department display to learn more information about recruiting, safety and community service, courtesy of the Milwaukee Police Department. • Interactive Video Game Experience (IGX) - Play the hottest new video games on one of 17 gaming systems including Microsoft Xbox 360™, Sony PLAYSTATION®3 and Nintendo Wii™. On Saturday, February 27, at 4 p.m., the auto show will host a Guitar Hero® Tournament with the first 32 entrants competing for a Microsoft Xbox 360™ console. • Educational Seminars – Throughout the auto show, attendees can enjoy educational seminars including Understanding Your Credit 101, Nuts and Bolts of Leasing and a Defensive Driving workshop. • Teen Safe Driving Display – On Sunday, February 28, see a display promoting the importance of safe driving practices for teenagers and new drivers, courtesy of the Children’s Health Education Center. • Kids Day, Sunday, February 28 – All children 12 and under are admitted free when accompanied by a paying adult. There will be special meet and greet appearances with Marvel’s® comic book super-heroes Spider-Man® between 11 a.m. and 1:30 p.m. and Iron Man® between 2:30 p.m. and 5 p.m. The Greater Milwaukee Auto Show is presented by ADAMM, sponsored by the Milwaukee Journal Sentinel and and produced by Motor Trend Auto Shows, LLC, the nation’s largest auto show producer and part of the Source Interlink Companies, Inc. The auto show will be open to the public Saturday, February 20 through Sunday, February 28, at the Midwest Airlines Center, located at 400 West Wisconsin, in Milwaukee. -more-
  4. 4. GREATER MILWAUKEE AUTO SHOW PACKS EXCITEMENT – page 4 of 4 Show hours are Saturdays, from 10 a.m. to 10 p.m., Sundays, from 10 a.m. to 6 p.m., Monday through Thursday, from 3 p.m. to 9 p.m. and Friday, from 1 p.m. to 9 p.m. Admission is $9 for adults, $5 for senior citizens (62 and older) and students (with ID) and $4 for children (ages 7-12). Children six and younger are admitted free with a paying adult. Save time by purchasing tickets in advance at and skip the lines at the door. Additional information and directions are also available on the official auto show Web site, ###