NEWS RELEASE


              FORD AT THE 2008 GENEVA MOTOR SHOW




                 Index

                 FOREWORD BY J...
-2-



Foreword

"Welcome to Geneva, and a really exciting show for Ford of Europe as we face one of
our busiest years eve...
-3-


Following the incredible worldwide reception to our three Verve Concept vehicles,
we're proud and excited to reveal ...
-4-


we will continue in our commitment to what we do best: bringing efficient and
affordable new technologies to the mas...
-5-


FIESTA FOREVER: FORD'S NEW-GENERATION GLOBAL
SMALL CAR

• Next generation, all-new global small car signals fresh ch...
-6-


• European production of new Fiesta begins in autumn 2008


Ford of Europe is reinventing its small car range for a ...
-7-


"We’re confident that the combination of dynamic new 'kinetic design' exterior, great
interior design and craftsmans...
-8-


“Fiesta has its heart in Europe but its eyes on the world,” said Marin Burela, Ford's
Global Executive Director for ...
-9-


The new Fiesta makes extensive use of ultra high-strength steels in its body structure.
A remarkable amount of these...
- 10 -


New to the Fiesta range for European markets is the popular Ford Duratec 1.6-litre
Ti-VCT engine. The 115 PS engi...
- 11 -


Gone is the flat, upright centre stack of the instrument panel, a feature typical of many
small cars driven by th...
- 12 -


Bluetooth® connectivity with Voice Control is also offered in the new Fiesta, along
with more big-car technologie...
- 13 -


With a feeling of toned muscularity, the new Fiesta asserts an air of confidence,
stylishness and individuality. ...
- 14 -


Dynamic, 'kinetic design' lines arc from side to side, uniting the upper corners of the tail
lamps with the disti...
- 15 -


NEW COUPÉ-CABRIOLET TO COMPLETE THE NEW FORD
FOCUS FAMILY
   • Restyled Focus Coupé-Cabriolet debuts at the 2008 ...
- 16 -


"As with the generic new Ford Focus, with the Focus Coupé-Cabriolet we also felt the
importance of aligning this ...
- 17 -


New Technology
A number of new standard driver assistance features have been introduced on all new
Focus models w...
- 18 -


In terms of the series availability, the new Focus Coupé-Cabriolet is once again
available with a well equipped e...
- 19 -


can detect an impending rollover. When this happens, two ultra-strong safety roll bars
"fire" into position withi...
- 20 -


FORD KUGA CROSSOVER BREAKS NEW GROUND FOR
FORD OF EUROPE

  • Distinctive 'kinetic design' styling gives personal...
- 21 -


brand. A distinctive 'kinetic design' exterior, Ford's acclaimed on-road vehicle dynamics
and premium-like produc...
- 22 -


"Kuga's arrival will raise the bar in the crossover segment," said Stephen Odell, Ford of
Europe's vice president...
- 23 -


A luggage compartment sill height of 758mm aids the loading of heavy items into the
car. The Kuga has a generous ...
- 24 -


The Ford Kuga has been engineered for class-leading on-road driving dynamics and
exceptional off-road capabilitie...
- 25 -




FORD KUGA
Preliminary Technical Specifications
ENGINE


                                                    2,0...
- 26 -



DRIVE LINE

Drive:                   Ford AWD: All wheel drive 'Intelligent AWD-System' with variable torque
   ...
- 27 -


DIMENSIONS


                                                                 Ford Kuga, FWD                     ...
- 28 -


FORD EXTENDS LARGE CAR RANGE WITH NEW HIGH
PERFORMANCE DIESEL ENGINE AND ADDED SERIES

   • Powerful new 175 PS 2...
- 29 -


New Unique Features
Delivering 400 Nm of peak torque – with a transient overboost of 420 Nm – the engine
boasts t...
- 30 -


A fully optimised combustion system also contributes to reduced emissions. The
Mondeo, S-MAX and Galaxy models us...
- 31 -


the familiarity that a diesel engine gives them with the combined fuel economy, long
service life and reliability...
- 32 -


The lower trapezoidal front grille situated in the body-coloured front bumper skirt has a
lower grille frame in a...
- 33 -


A new 'Carbotex Sport' appliqué is used on the door spears and areas of the instrument
panel. Piano black surface...
- 34 -


New Galaxy Titanium
Until now, the most luxurious Galaxy series available is the Ghia. The Galaxy Ghia
model feat...
- 35 -


Ford's Adaptive Front lighting System (AFS) headlights are fitted, equipped with lights
that swivel plus addition...
- 36 -




                TECHNICAL DATA


ENGINE DATA

Engine Type                            2.2-litre Duratorq TDCi 17...
- 37 -


      WEIGHTS

                                          Minimum kerb       Maximum kerb       Gross Vehicle     ...
- 38 -


ECONOMY, PERFORMANCE AND EMISSIONS

                                                           2.2-litre Duratorq...
- 39 -


2.2-litre Duratorq TDCi 175 PS (129 kW) Power and Torque Curve




Note: This information reflects preliminary sp...
- 40 -


AFFORDABLE TECHNOLOGY FOR TODAY AND
TOMORROW: FORD TARGETS LOW EMISSIONS


• Ford ECOnetic: Class-leading to amon...
- 41 -


fuel injection and turbocharging technologies to deliver better performance, emissions
and economy from smaller d...
- 42 -


The first model, available now, joins the company's most popular range. The new Ford
Focus ECOnetic delivers an a...
- 43 -


viscosity transmission oil contribute to this vehicle emitting less than 140 g/km CO2 on
average.

The Future: Ne...
- 44 -


introduced will be revealed closer to launch.


Ford Flexifuel
In adding the new Ford ECOnetic diesel derivatives...
- 45 -


who choose this option.


Climate Change: Concerted Efforts Needed
Global warming is one of the biggest challenge...
- 46 -


WORLD CHAMPION FORD SPORTS NEW LOOK FOR 2008
FOCUS RS WORLD RALLY CAR


   •   World Champion Ford adopts new loo...
- 47 -


enthusiastic and hard-working teams in motorsport at M-Sport and I look forward to a
year that I'm confident will...
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EWS R ELEASE FORD AT THE 2008 GENEVA MOTOR SHOW

  1. 1. NEWS RELEASE FORD AT THE 2008 GENEVA MOTOR SHOW Index FOREWORD BY JOHN FLEMING Page PRESIDENT & CEO, FORD OF EUROPE 2-4 Page FIESTA FOREVER: FORD'S NEW-GENERATION 5 - 14 GLOBAL SMALL CAR Page NEW COUPÉ-CABRIOLET TO COMPLETE THE NEW 15 - 19 FORD FOCUS FAMILY Page FORD KUGA CROSSOVER BREAKS NEW GROUND FOR 20 - 27 FORD OF EUROPE FORD EXTENDS LARGE CAR RANGE WITH NEW HIGH Page PERFORMANCE DIESEL ENGINE AND ADDED SERIES 28 - 39 Page AFFORDABLE TECHNOLOGY FOR TODAY AND 40 - 45 TOMORROW: FORD TARGETS LOW EMISSIONS Page WORLD CHAMPION FORD SPORTS NEW LOOK FOR 46 - 47 2008 FOCUS RS WORLD RALLY CAR Internet: http://media.ford.com
  2. 2. -2- Foreword "Welcome to Geneva, and a really exciting show for Ford of Europe as we face one of our busiest years ever in 2008. Last year was a landmark year for Ford in Europe – in our sixth consecutive year of increased vehicle sales, some 1.5 million European customers bought a new Ford car, while our commercial vehicle range reached a record 370,000 customers, a 10 per cent improvement on 2006. This performance, coupled with our continued focus on reducing our costs, ensured 2007 was our fourth consecutive year in profit. I am proud to say Ford of Europe has achieved a turnaround of almost $2billion over the past eight years, to record pre-tax profits of $997m for 2007. Furthermore, we expect to be solidly profitable again in 2008. This is driven by strong customer demand for a refreshed and revitalised Ford range, with the impact of our 'kinetic design' form language extending across our products, and creating vehicles that look as good as they drive – and they drive brilliantly. Today’s Ford range truly appeals to the heart, as well as the head. While I’m immensely proud of our achievements to date, 2008 is going to be a bumper year for us - I can honestly say that I do not recall a year in which Ford of Europe will have so many new products to launch. By the end of the year, we will have brought to production our new small car range, the all-new Ford Kuga crossover and numerous individual new models across our entire portfolio. For us 2008 is very much the year of the small car, and it starts with the all-new Ford Fiesta.
  3. 3. -3- Following the incredible worldwide reception to our three Verve Concept vehicles, we're proud and excited to reveal how the all-new Ford Fiesta turns the design concept into production reality. With over thirty years of success, the new model will challenge perceptions of what small cars stand for and also attract a new generation of customers to the Fiesta brand around the world. We're proud to keep the Fiesta name for the new model, as it is one of the most recognised small car brands in the world. I'm also delighted that we've kept all of the style, sophistication and excitement of the Verve Concept, and all of the driving quality and technology features you'd expect from a new Ford. Significantly, the new Fiesta is also the next step in our global product development process, and tailored versions of the car will be launched between 2008 and 2010 in markets across Asia, South Africa, Australia and the Americas. The new Ford Kuga crossover is the latest addition to our C-car lineup and appears in Geneva alongside our entire new Focus range, including, for the first time, the new Coupé-Cabriolet. Kuga combines our acknowledged on-road driving dynamics with surprising all-wheel- drive off-road ability in a bold and stylish package. It will take Ford into an exciting new segment and I believe that, like the S-MAX, it will bring new customers to the Ford brand. For customers looking for ultra-low CO2 models, the new Mondeo ECOnetic joins the class-leading Focus ECOnetic as we continue to push the efficiency of conventional fuels, while our Flexifuel range grows in both choice and popularity with customers. Over 17,000 Flexifuel models were sold in 2007 and 2008 sees the new Focus, the Mondeo, S-MAX and Galaxy models available as Flexifuel derivatives. In the future,
  4. 4. -4- we will continue in our commitment to what we do best: bringing efficient and affordable new technologies to the mass market. I hope you can now appreciate why I am excited about 2008. With great news across our entire car range, there has never been a better time to be a Ford customer." John Fleming, President & CEO, Ford of Europe March 2008
  5. 5. -5- FIESTA FOREVER: FORD'S NEW-GENERATION GLOBAL SMALL CAR • Next generation, all-new global small car signals fresh chapter in Ford Fiesta success story • The worldwide name is confirmed – Ford Fiesta • Stylish 'kinetic design' and dynamic flair combines with traditional Ford strengths to deliver confident, contemporary, fun-to-drive package • Fiesta brings a host of big-car features to the small car segment for the first time • Fiesta stays compact but is lighter and stronger. Ultra high-strength steels and a comprehensive safety package that includes a driver's knee airbag • Exciting three-door body remains true to Verve Concept; five-door brings new energy to small family hatchback market • Futuristic interior from Verve Concept becomes production reality, including integrated HMI centre stack inspired by mobile phones • 115 PS Duratec 1.6-litre Ti-VCT petrol engine joins Fiesta range; one of five fuel efficient and clean engines • Fiesta will expand Ford ECOnetic ultra-low CO2 range, delivering less than 100g/km emissions • New Fiesta is the first product of Ford’s new global product development process, with versions due for launch also in Asia and the Americas between 2008 and 2010
  6. 6. -6- • European production of new Fiesta begins in autumn 2008 Ford of Europe is reinventing its small car range for a new generation of customers in 2008, starting with a stylish and exciting all-new Fiesta. The car makes its global debut in both three- and five-door hatchback bodystyles at the 2008 Geneva Motor Show. Designed and developed in Europe for sale in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the new Fiesta is the first major product of Ford’s new global product development process. Its stylish and dynamic flair combines with all the traditional Ford small car strengths to create a confident, contemporary introduction to the next chapter of the Fiesta success story. The new Fiesta opens another chapter in the story of the popular Ford small car that has sold more than 12 million units since its introduction in 1976. Charismatic and individual, the new model makes major strides in craftsmanship, quality of materials and product choice while continuing to represent Fiesta’s traditional strengths of practicality, value for money, agility and safety. It also brings a host of big-car features to the small-car segment for the first time. New Fiesta clearly embodies the hallmarks of 'kinetic design', which has so convincingly infused emotion into the core of the Ford range in Europe. The Geneva debut confirms that new Fiesta will bring the most appealing elements of Verve, a trio of concept cars shown recently around the world, to production reality. It also ends speculation surrounding the name of Ford’s new-generation small car for global markets. “This new car embodies the very essence of Fiesta – fun, vitality and emotion,” said John Fleming, President and CEO, Ford of Europe. “We know there isn't a better name for the new model, and we have over thirty years of investment in the Fiesta brand to consider.
  7. 7. -7- "We’re confident that the combination of dynamic new 'kinetic design' exterior, great interior design and craftsmanship, and a host of new technologies and features will provide compelling reasons for a new generation of customers around the world to take a fresh look at the Ford Fiesta. I know they will be both surprised and delighted with what they see and feel," Fleming added. Small Car with Global Plans The new Ford Fiesta is closely related to the exciting Verve Concept vehicle that was revealed to great acclaim at the 2007 Frankfurt Motor Show. The Frankfurt car was one of three Verve Concepts, with the others, both four-door sedans tailored for regional market tastes, shown recently at Guangzhou in China and the North American International Auto Show in Detroit. Together, these concepts paved the way for the company's new global small car programme for the 2008 to 2010 period, with the European Fiesta first to debut in production guise. Ford designers and product development engineers in Europe have led the vehicle's global development process. “For Ford, this is truly a world premiere,” said Joe Bakaj, Vice President of Product Development, Ford of Europe. “The new Fiesta is the first car born from our new global product development process. More than ever, we’re leveraging our global product development expertise, and this car sets the scene for future great products for customers around the world that are already being developed behind it in the Ford Global Product Development System pipeline.” European production of the new Fiesta commences in the autumn of 2008 at the company's Cologne plant in Germany. Later, as production ramps up, the Valencia Assembly Plant will bring additional Fiesta capacity on line in 2009.
  8. 8. -8- “Fiesta has its heart in Europe but its eyes on the world,” said Marin Burela, Ford's Global Executive Director for small-car development. “We’re building on Ford’s heritage of excellence in small car development to give the new Fiesta truly global reach and identity. By 2010, this new small-car family will be manufactured in Europe, Asia and the Americas and be marketed as Fiesta in all of the world’s key automotive markets.” The new vehicle range will introduce several Ford firsts for a small car, including – from later in 2008 – another model in the new Ford ECOnetic range promising CO2 emissions of fewer than 100 grams per kilometre. Fit and Trim • New model retains predecessor's compact size, but is lighter and stronger • Intelligent Protection System includes new driver's knee airbag • Detailed enhancements to acclaimed driving character include Electric Power Assisted Steering (E-PAS) and reduced road, wind and powertrain noise Unlike key competitors in the European small-car segment which have grown in size and weight, the new Fiesta stands on virtually the same footprint as before. The new- generation Fiesta is actually lighter than its predecessor. “Staying small and resisting weight gains were key objectives of the new Fiesta development process,” said Joerg Beyer, Fiesta Chief Carline Engineer. “We’ve been absolutely committed to keeping Fiesta a compact car and having a razor-sharp focus on cutting weight. That really pays off when it comes to fuel economy and CO2 emissions.” Component by component, the Ford development team scrutinised for weight but refused to compromise on key areas that are important to customers. One of the biggest is safety, where new Fiesta makes a bold step forward with an extremely robust safety structure and the Intelligent Protection System of safety technologies that brings a driver's knee airbag to Fiesta for the first time.
  9. 9. -9- The new Fiesta makes extensive use of ultra high-strength steels in its body structure. A remarkable amount of these specialist steels, including boron steel and dual-phase steel, is the secret to Fiesta’s quantum leap in structural stiffness for its light weight. These steels are used particularly in safety critical areas, such as the A-pillar and B- pillar, part of the ultra-rigid 'door ring' structure of the Fiesta bodyside. Extending Fiesta’s traditional excellence in driving dynamics was also a priority. The new Fiesta will have a dynamic character to match its poised, 'kinetic design' style hinting at energy in motion. Ford’s acclaimed dynamics engineers also worked hard to enhance Fiesta’s ride comfort and isolate road, wind and powertrain noise from the cabin, and to give the new model an impressively quiet driving quality for a small car. New Fiesta retains the MacPherson strut front suspension and twist-beam rear suspension layout that has been one of its traditional strengths, but the new suspension and steering system has undergone an array of enhancements. Electric-Power Assist Steering (E-PAS) is introduced in the Fiesta for the first time. E-PAS provides the right balance of low-speed assistance and excellent feel and responsiveness. E-PAS has another key benefit. It is another key facet of new Fiesta’s initiatives to reduce fuel consumption. The electric power steering pump only operates when steering-effort assistance is required, unlike traditional hydraulic PAS pumps that operate constantly when the engine is running. This brings a fuel consumption reduction. Efficient Powertrain Choices • Total of five powertrain choices at launch from efficient 68 PS Duratorq TDCi diesel to new Duratec 1.6-litre Ti-VCT petrol engine which delivers 115 PS • Fiesta ECOnetic ultra-low CO2 model will deliver less than 100g/km emissions With a broad array of powertrain choices, the new Fiesta is a responsive, yet efficient, performer.
  10. 10. - 10 - New to the Fiesta range for European markets is the popular Ford Duratec 1.6-litre Ti-VCT engine. The 115 PS engine with variable intake cam timing, provides a well- balanced blend of performance and economy. It brings a 15 PS performance improvement over the outgoing Fiesta without a fuel consumption penalty. The Fiesta range also retains: • 1.25-litre (60 and 80 PS) and 1.4-litre (91 PS) Duratec petrol engines • Both Duratorq TDCi common-rail diesel engines, the 1.4-litre (68 PS) and the 1.6-litre (90 PS – available with Diesel Particulate Filter) which have been enhanced with revised injection technology and electronic control sophistication. Fiesta will be offered with Ford Durashift 5-speed manual transmission or the Durashift 4-speed automatic transmission (available with 1.4-litre (91 PS) Duratec engine). Concept becomes Reality • Production Fiesta is clearly related to Verve Concept • Futuristic interior from Concept makes production with integrated HMI centre stack • New technology highlights include keyless vehicle technology, 'Ford Power' engine start button, Ford Easyfuel capless refuelling, USB connectivity and ambient interior lighting The new Ford Fiesta brings the radical Verve Concept exterior and interior styling to production reality and incorporates features and technologies normally found in larger, more expensive vehicles. It rejects the notion that an affordable small car has to be basic or boring. The highlight of the Verve Concept interior – the futuristic, mobile phone-inspired, human-machine interface technology of the instrument panel centre stack – will be a core feature of the new Ford Fiesta when it hits the road.
  11. 11. - 11 - Gone is the flat, upright centre stack of the instrument panel, a feature typical of many small cars driven by the need to package a large radio head unit behind the fascia panel. New technology allows Fiesta to separate the key elements of audio system – the control buttons, display and underlying electronics – in a distributed architecture that gives designers more freedom to create aesthetically pleasing, functional shapes. Many customers of the new-generation Ford Fiesta were raised with mobile phones and they will be instantly comfortable with the design of the car's Ford HMI (Human Machine Interface) system, which follows the centre stack contours to frame a large-screen display and control panel with key buttons for audio, in-car phone and vehicle settings. Convenient toggle switches incorporated into the steering wheel allow the driver to control the system’s key functions easily and intuitively. The latest Ford HMI system – already available on the Ford Mondeo, S-MAX and Galaxy models – represents a major step forward for the small car buyer. It is just one of several new features and technologies in the new Fiesta, including keyless vehicle technology symbolised by the distinctive 'Ford Power' button on the instrument panel. The advanced technology will not be offered solely on high-spec vehicles. Ford expects more than 85 per cent of Fiesta orders to feature one of two available multi-function displays. Another Verve Concept feature – the lozenge shaped array of large twist dials for the heating and ventilation systems at the midpoint of the centre stack – is retained in the production Fiesta design. This feature was inspired by the design of contemporary power showers. Connectivity is another new Fiesta strength. The new centre console features a convenient tray for MP3 players complete with built-in jack sockets for an auxiliary (AUX) audio cable and a USB, along with the traditional 12 Volt outlet. This allows the car's audio system to control and charge the MP3 player.
  12. 12. - 12 - Bluetooth® connectivity with Voice Control is also offered in the new Fiesta, along with more big-car technologies, including: • Ford Easyfuel, the convenient capless refuelling system recently introduced with the Ford Mondeo designed to prevent accidental misfuelling • Reach and rake steering wheel adjustment • New ambient lighting features that provide a softly elegant red glow to discreetly highlight the interior of the vehicle • 'One shot' up and down driver window with anti-trap technology Bold, Dynamic, Sculpted The bold colours, dynamic shapes and sculpted surfaces of the new Ford Fiesta indicate how deeply the spirit of the Verve Concept has been carried into production as the latest model of Ford’s 'kinetic design' family. Exciting and vibrant new production colours include 'Squeeze' and 'Hot Magenta', which is a production version of the unique colour developed for the three-door Verve Concept car. "We were so pleased with the positive reaction to the body colour of the first Verve Concept, that we decided to adopt this colour for inclusion in the range soon after launch," said Burela. The dynamic, coupé-like profile and sporty stance of the new Fiesta demonstrates that none of the emotional appeal of the concept cars has been lost. "All the vital elements of 'kinetic design' combine to create a visually rich, dynamic exterior shape that is very close indeed to the original concept car," said Martin Smith, Ford of Europe's Executive Director for Design. "Full surfaces, bold graphics and dynamic lines combine coherently and harmoniously to create a dynamic spirit of fun and energy in motion."
  13. 13. - 13 - With a feeling of toned muscularity, the new Fiesta asserts an air of confidence, stylishness and individuality. Its aggressively contoured bonnet and front wings convey a broad-shouldered stance, and its face features a distinctive signature element – a bold lower trapezoidal grille that draws attention and reinforces the key Ford attribute of sporty driving dynamics. Chrome and brightwork are used selectively, like jewellery accents, to convey elegance and sophistication. Large and full of character directly from the Verve concepts, Fiesta’s bold headlamps become part of the shoulder shape and extend aggressively rearward almost as far as the stylishly raked A-pillars. The headlamp units incorporate all primary front lighting and signal functions – complemented on the lower bumper flanks by round, chrome-ringed fog lamps. New Fiesta’s profile emphasises its new, cab-forward shape and an attitude of poised, sporty style. The sweeping roofline extends appealingly from the forward-stretching A-pillar rearward, framing the bold graphic of the Fiesta side window profile to create the sporty feeling of a coupé for both three- and five-door bodystyles. “The Design team put as much importance on the shape of the five-door as the three- door,” said Stefan Lamm, Chief Designer Exterior, Ford of Europe. “Both cars are based on the same body, which makes them sporty and dynamic, almost coupé-like.” The Fiesta side windows combine to create a unified profile window graphic – a key 'kinetic design' element that communicates dynamism. An elegant accent of chrome frames the lower edge of the side glass and accentuates the signature Ford “kick-up” at its rear. The new Fiesta also features the signature bold wheel arches that communicate the vehicle’s stance and dynamic capabilities, giving visual emphasis to new 17-inch alloy wheels.
  14. 14. - 14 - Dynamic, 'kinetic design' lines arc from side to side, uniting the upper corners of the tail lamps with the distinctive spoiler, which incorporates a slim LED stop lamp array. The sculpture of the body shapes is accented by elements like the new tail lamp – another Verve element that feels like it is an integral part of the body – and the V-shaped tailgate’s chamfered rear glass. “I’ve been saying just wait for the new Fiesta to see how kinetic design can be translated into a small car,” said Martin Smith, Executive Director of Design for Ford of Europe. “But now the wait is over. New Fiesta evokes an instant emotional response that says ‘I want one’ which extends the traditionally practical values of the Fiesta brand to appeal to a new, style-conscious generation of small car buyers.” Full technical details of the new Fiesta range will be released closer to the launch of the production model in autumn 2008. ### Ford news releases and high-resolution photographs are available on the Ford Motor Company media Web site (http://media.ford.com). Contact: Finn Thomasen +44 1268 401908 fthomas3@ford.com
  15. 15. - 15 - NEW COUPÉ-CABRIOLET TO COMPLETE THE NEW FORD FOCUS FAMILY • Restyled Focus Coupé-Cabriolet debuts at the 2008 Geneva Motor Show • New Focus front end with 'kinetic design' styling • Enhanced interior with high quality materials and new instruments • Best in class Coupé-Cabriolet luggage compartment volume with roof up and down • Coupé-Cabriolet completes the line-up of new Focus bodystyles, comprising 3-door, 4-door, and 5-door Sedans as well as Wagon • Ultra-stiff body to support driving dynamics and steering precision The new four-seater Ford Focus Coupé-Cabriolet has its public debut at the 2008 Geneva Motor Show. The new model joins the three-door, four-door, five-door, wagon and sporty ST models, extending the comprehensive new Focus range and offering the greatest variety of bodystyles for a single vehicle line within the Ford of Europe portfolio. As a final addition to the exciting and fully comprehensive Focus range, the all-new Ford Focus RS high performance model will be launched in 2009. The newly designed Focus Coupé-Cabriolet with its retractable hardtop will once again be manufactured at the Bairo plant of Pininfarina, Ford's partner in designing, engineering and building the Focus Coupé-Cabriolet. This stylish vehicle is a true four- seater that combines a high emotional appeal with "must have" means for everyday use: With the roof closed, new Focus Coupé-Cabriolet offers a best-in-class luggage capacity of 534 litres. Even with the retractable hardtop stowed in the boot, the new Ford provides a voluminous 248 litres of luggage space under the folded roof.
  16. 16. - 16 - "As with the generic new Ford Focus, with the Focus Coupé-Cabriolet we also felt the importance of aligning this charismatic vehicle with our 'kinetic design' language as soon as possible," said Stephen Odell, Vice President Marketing, Sales and Service at Ford of Europe. 'Kinetic Design' Styling "The new Ford Focus Coupé-Cabriolet is a special blend: We felt that the new very 'kinetic' front end design will perfectly complement the timelessly-elegant, Italian flavoured profile and rear end design. The result is a perfect mix of latest level Focus dynamics and the special Coupé-Cabriolet design execution that we had already developed jointly with Pininfarina," said Chris Bird, Design Director at Ford of Europe. The entire front end design of the new Ford Focus was fully adopted for the Coupé-Cabriolet: The new three-dimensional bonnet design flows harmoniously into the iconic dual-trapezoidal-grille design, with both the upper and lower grille being equipped with a classy chrome surrounding. The front bumper, lights and front fender designs clearly reflect the latest dynamic Focus styling, but are also tailored to perfectly fit the elegant side view of the Coupé-Cabriolet. The interior styling of the new Focus Coupé-Cabriolet also received a fresh approach with bold design statements, high quality finishes and hard-wearing materials all completed with a high level of craftsmanship. Most prominent for the driver is a new instrument cluster of a 'binocular' style with instruments illuminated in red. As with the new Focus, the Coupé-Cabriolet also benefits from the flow through centre stack to the standard 'premium' centre console with an increased stowage volume of approximately 4 litres and a sliding armrest with a travel of 80 mm, both contributing to increased comfort and convenience.
  17. 17. - 17 - New Technology A number of new standard driver assistance features have been introduced on all new Focus models with further technology options, and will also be introduced to the Coupé-Cabriolet. These features include: • Available 'Ford Power' button for keyless start, plus keyless entry system • Standard emergency hazard warning light activation system (Info: except Finland and Sweden) • New optional Tyre Deflation Detection System (DDS) • New audio connectivity module for external devices and new levels of Bluetooth® and USB connectivity, voice control and navigation systems • New navigation systems include an affordable navigation option with 'SD' card slot as well as a DVD based system with 7" colour touchscreen • Digital Audio Broadcast (DAB) tuner on Sony radio system available Powertrains and Series A fine range of Duratec petrol and Duratorq diesel engines was chosen for the Focus Coupé-Cabriolet: While the 1.6-litre 100 PS/74 kW Duratec petrol is the entry level into the Focus 'wind-in-the-hair' experience, the well acclaimed 2.0-litre 145 PS/107 kW Duratec HE engine is available with a choice of a sporty 5-speed manual transmission or the very comfortable FN automatic transmission for relaxed cruising joy. The 2.0-litre Duratorq TDCi engine has 136 PS (100 kW) and a maximum torque of 320 Nm. To make driving with the 2.0-litre Duratorq TDCi engine even more refined and comfortable, specific improvements have been made to its Sound quality and vibration behaviour. This engine – along with all other Ford Focus petrol and diesel engines – benefits from a new insulated, weight reduced cowl panel, for optimum acoustics and a new carpet with a modified heavy duty coating for further sound deadening.
  18. 18. - 18 - In terms of the series availability, the new Focus Coupé-Cabriolet is once again available with a well equipped entry 'Trend' specification, which can also be ordered in conjunction with a special 'Sport' pack, covering a sport suspension and specially designed 17-inch alloy wheels. Black tinted headlamp housings on the exterior emphasise the sporty appearance of this series. The top-of-the-range 'Titanium' series also features exterior details like specially designed 17-inch alloys and the black headlamp housings, but also classy interior items like the standard partial leather seats. As an option, full leather seats in three different designs are available. High Safety Standards A very stiff bodyshell construction and a precise suspension and steering tuning are the active and solid base for the new Focus Coupé-Cabriolet's safety package. As a part of Ford PrecisionDrive, it helps drivers to intuitively rely on their Ford car in any driving situation. In addition to this very convincing package, ESP has now been introduced to be standard in all European major markets, and complements the very capable four-disc braking system with EBA. The passive safety also starts with an ultra stiff bodyshell and a rigid passenger safety cell. Without a regular sedan roof structure however, front crash load paths for the Focus Coupé-Cabriolet had to be redistributed behind the A-pillars into the door structure. As a result, these load paths were significantly reinforced by using high strength HSS 2 steel and increasing the rocker height by 35mm. The load path through the door structure can carry loads up to seven tons – comparable with the cumulated load capability of a Focus four-door at the roof and door structures. In addition to standard front and side airbags, Ford's new Rollover Protection Device (RPD) system plays a vital role in increasing Focus Coupé-Cabriolet's passive safety performance. RPD is designed to help protect passengers in the unlikely event that the vehicle rolls over. Electronic sensors and a gyroscope are at the heart of the system, and
  19. 19. - 19 - can detect an impending rollover. When this happens, two ultra-strong safety roll bars "fire" into position within a tenth of a second. Combined with the reinforced A-pillars and the highly rigid front window frame, RPD is a reassuring device that provides valuable extra protection for occupants. ### Ford news releases and high-resolution photographs are available on the Ford Motor Company media Web site (http://media.ford.com). Contact: Detlef Jenter Ford of Europe Public Affairs +49 (0)221 9018745
  20. 20. - 20 - FORD KUGA CROSSOVER BREAKS NEW GROUND FOR FORD OF EUROPE • Distinctive 'kinetic design' styling gives personality and presence • Impressive on-road driving dynamics with substantial off-road ability • Model range features 'intelligent' AWD and FWD systems and two distinct series – Trend and Titanium • Powered by Ford's acclaimed 2.0-litre Duratorq TDCi 136 PS diesel engine • Kuga delivers best in class intelligent AWD CO2 figure of 169g/km The all-new Ford Kuga is Ford of Europe's first entry into the highly competitive crossover market and promises a blend of rewarding on-road driving quality and surprising off-road capability. The genesis for Kuga was first seen in the dramatic iosis X Concept vehicle which made its debut at the 2006 Paris Motor Show. John Fleming, the company's President and CEO confirmed that Ford of Europe would be developing a production vehicle inspired by the iosis X Concept for launch within two years. At the 2007 Frankfurt Motor Show, Ford demonstrated that this commitment was soon to become reality with a preview of the production model. Signalling its significance as a new direction for Ford of Europe, the new model was given its own name; the Ford Kuga was born and destined to join the Ford of Europe model portfolio during the first half of 2008. "With the new Ford Kuga we are keeping the promise we made at Paris in 2006, and delivering a highly capable, expressive and charismatic vehicle which will extend the Ford model range further," said John Fleming. "I firmly believe Kuga will appeal to many loyal Ford customers looking for something a bit different, but will also be capable of repeating the success of S-MAX in bringing new customers to the Ford
  21. 21. - 21 - brand. A distinctive 'kinetic design' exterior, Ford's acclaimed on-road vehicle dynamics and premium-like product quality are just some of the highlights Kuga will bring to this fast-growing market segment." Sound Foundation The new Ford Kuga is based unashamedly on Ford's acclaimed C-car architecture – well proven in both the Ford Focus and the Ford C-MAX. "We have an established portfolio to use as a basis and our shared technologies initiative within Ford Motor Company allows us even more possibilities to develop niche vehicles like Kuga," said Gunnar Herrmann, C-Car Vehicle Line Director, Ford of Europe. Available with a proven powertrain and two series levels the full-time Haldex intelligent AWD system is complemented by a front-wheel-drive (FWD) version that is perfect for those drivers that are attracted by the style and presence of Kuga but do not require AWD capability. The Ford Kuga is available in a choice of two distinct series levels with further options available that enable the driver to personalise the car exactly to their needs. The standard Electronic Stability Programme (ESP) with combined Anti Rollover Mitigation (ARM), and ABS with Electronic Brakeforce Distribution (EBD) are just two of the significant driver assistance technologies of the new Kuga. Taking a New Direction The stylish and charismatic Kuga is a further demonstration of the exciting new direction Ford of Europe's products are taking. The fresh and modern styling is the starting point with the substance of the car matching this styling promise. This is delivered by leading driving dynamics, a strong and competent safety pedigree, high quality and craftsmanship and a competitive crossover package. A high seating position, the intelligent AWD option and large stowage volumes make the Kuga a very attractive proposition.
  22. 22. - 22 - "Kuga's arrival will raise the bar in the crossover segment," said Stephen Odell, Ford of Europe's vice president for Marketing, Sales and Service. "Our 'kinetic design' styling has given the car great personality and this gives it tremendous showroom appeal to potential customers." A carefully selected palette of ten body colours is available for Kuga. A specially developed and brand new metallic colour – Chill – is available for both Kuga series options and drive choices. As a reflection of its iosis X Concept roots the production Kuga is available in two shades of white; solid Frozen White and a brand new metallic Electric White. This colour was first seen on the iosis X Concept car and the pre- production Kuga shown at Frankfurt. The Kuga is the first Ford of Europe production model to use Electric White which uses a specialised application method. The exterior design features of Kuga naturally incorporate a wealth of practicality that provides much more than first meets the eye. The 'liftgate in liftgate' tailgate offers maximum flexibility and convenience with separate access via micro switches to either the upper tailgate section only or both sections simultaneously. The materials chosen for Kuga's interior also demonstrate the close links to the iosis X Concept. The eye-catching and lavish Kuga interior incorporates fine leathers and gloss finishes on key areas that were first seen on the iosis X Concept car in piano white but now have a choice of shades depending on the series chosen. Colour-matched details of the interior design and integrated trim colours highlight the instrument panel and door trims, creating a complete, unified look of design-led quality and premium sportiness. Kuga offers comfortable and spacious seating for up to five adults. The second row seating has a 60/40 split and has been designed to fold completely flat to maximise the usefulness of the available load compartment in two-seat mode. Underseat storage is a practical feature beneath the second row with further storage under the floor of the luggage compartment area which is divided into compartments to offer maximum practicality.
  23. 23. - 23 - A luggage compartment sill height of 758mm aids the loading of heavy items into the car. The Kuga has a generous luggage capacity of 1355 litres when in two-seat mode, while the enclosed luggage compartment achieves a volume of 360 litres. The Kuga offers customers two distinct series; Trend and Titanium. These have been developed to provide a clear customer choice of a well-equipped cool and colourful series – the Trend – and the modern, techno premium-feel Titanium. Trend and Titanium series offer customers a wide range of equipment, technology and styling options. They also provide a strong platform for further personalisation and items to tailor the car exactly to each customer's needs. These needs are further- enhanced and satisfied by the provision of dedicated Packs which provide additional protection, transport, stowage, styling and aftersales products. The Ford Kuga features some technologies first showcased on Ford's large and luxury segment – and more recently seen on the new generation Ford Focus – while also bringing new features to the segment and the Ford of Europe portfolio for the first time, such as a 'liftgate in liftgate' tailgate. Capability and Performance The Kuga will be made available with a 2.0-litre Duratorq TDCi 136 PS 100kW engine mated to a six-speed manual transmission. Applicable to both FWD and intelligent AWD derivatives the torque, performance and pulling power under all engine and vehicle load conditions have been perfectly calibrated to the new Ford Kuga. This engine provides high levels of torque – 320 Nm at 2,000rpm and 340 Nm in transient overboost. FWD and intelligent AWD variants return favourable fuel economy figures of 6.3 and 6.4 litres of fuel per 100 km respectively, using the combined fuel consumption figures. The intelligent AWD figure of 169 g/km of CO2 is class-leading. "Kuga has a 'can-do' attitude and 'go-anywhere' ability and the powertrain perfectly plays its part." Said Herrmann.
  24. 24. - 24 - The Ford Kuga has been engineered for class-leading on-road driving dynamics and exceptional off-road capabilities for expanded leisure time use. Using proven and established Ford C-car chassis components and technology as a solid basis, Ford's engineers tailored, tuned and calibrated each component and aspect of the ride and handling to ensure Kuga carries the blue oval family pedigree for strong driving dynamics. The key overall target was to ensure that Kuga achieved the highest levels of ride, handling, braking and steering performance within the segment. The all-new Kuga uses many new systems and components in order to achieve the programme's targets. The Ford Kuga joins a highly acclaimed and successful portfolio that is recognised for its safety standards as being a key attribute. The first element contributing to Kuga's safety is the stiff and rigid passenger cell designed and built to resist deformation. A host of active, passive and dedicated pedestrian safety features further contribute to Kuga's safety story. Integrated electronic systems including Trailer Stability Assist (TSA) add to the Kuga's safety and instil driver confidence. "We put a lot of resources into making our cars as safe as possible for our customers and all other road users," adds Herrmann. "We employ a whole-vehicle holistic and no-compromise approach." Manufactured at Ford's Saarlouis plant in Germany the new Kuga will be built alongside the new Focus three-door, five-door and wagon variants and C-MAX. ###
  25. 25. - 25 - FORD KUGA Preliminary Technical Specifications ENGINE 2,0l Duratorq TDCi, FWD 2,0l Duratorq TDCi, AWD Inline four cylinder turbo diesel, Inline four cylinder turbo diesel, Type transverse transverse Displacement cm³ 1997 1997 Max power kW (PS) 100 (136) 100 (136) At rpm 4000 4000 Max torque Nm 320 320 At rpm 2000 2000 Valve gear DOHC Cylinders 4 Fuel injection Common-Rail direct injection, turbocharger Emission control Oxidation catalyst with EGR, closed loop DPF Emission level Euro 4 Euro 4 POWER AND TORQUE CURVE Ford Kuga 2.0-litre Duratorq TDCi 136 PS /100 kW 340 120 320 110 max. Torque: 300 320 Nm @ 2000 rpm 100 max. Power: 280 100 kW @ 4000 rpm 90 260 80 Power (kW) Torque (Nm) 240 70 220 60 200 50 180 40 160 30 140 20 120 10 100 0 1000 1500 2000 2500 3000 3500 4000 4500 RPM
  26. 26. - 26 - DRIVE LINE Drive: Ford AWD: All wheel drive 'Intelligent AWD-System' with variable torque distribution, electronically controlled, torque distribution up to 50:50; with electronic Haldex system. For FWD: front wheel drive Transmission: Getrag Ford Durashift 6-speed (MMT6 - Modular Manual Transmission 6-Speed): manual, fully synchronised transmission with shift cable and dual driveshaft Ratios: 2,0l FWD 2,0l AWD Duratorq TDCi Duratorq TDCi (136 PS) (136 PS) 1. Gear 3.583 3.583 2. Gear 1.952 1.952 3. Gear 1.241 1.241 4. Gear 0.868 0.868 5. Gear 0.673 0.673 6. Gear 0.564 0.564 Reverse gear 3.64 3.64 Final drive, 1 – 4 4.533 4.533 5, 6, R 3.238 3.238 Wheels and tyres: Wheels Tyres Kuga Trend 7 ,0 J x 17 Steel 235/55 R17 Kuga Titanium 7 ½ J x 17 Alloy 235/55 RF17 Optional: 7,5 J x 18 and 8 J x 19 alloy for Trend and Titanium 6 ,5 J x 16 steel for Trend Spare wheel: 4,0B x 17 (optional; tyre repair kit standard)
  27. 27. - 27 - DIMENSIONS Ford Kuga, FWD Ford Kuga, AWD Overall length mm 4443 4443 Overall width (without mirrors) mm 1842 1842 Overall height with/without roof mm 1710/1677 1710/1677 rails Wheelbase mm 2690 2690 Tread front mm 1574 - 1580 1574 - 1580 rear mm 1584 - 1590 1584 - 1590 WEIGHTS Gross vehicle Axle loads mass Power Basic kerb1 Payload kg front rear kW 2,0l Duratorq TDCi, 100 1573 487 2060 1120 1090 FWD 2,0l Duratorq TDCi, 100 1613 517 2130 1140 1115 AWD 1 Basic kerb weight incl. driver (75 kg), lubricants and filled fuel tank (90%). All weights are valid for vehicles with basic specification. PERFORMANCE, FUEL ECONOMY, EMISSIONS CO2- Fuel consumption 1999/100/EC 2 combined litre / 100 km mode Urban Extra Urban Combined g/km 2,0l Duratorq TDCi, 8,0 5,3 6,3 165 2WD 2,0l Duratorq TDCi, 8,1 5,4 6,4 169 AWD 2 Figures are valid for vehicles with basic specification. Note: This information was correct at the time of going to print. However, Ford policy is one of continuous product development. The right is reserved to change these details at any time.
  28. 28. - 28 - FORD EXTENDS LARGE CAR RANGE WITH NEW HIGH PERFORMANCE DIESEL ENGINE AND ADDED SERIES • Powerful new 175 PS 2.2-litre Duratorq TDCi performance diesel engine for Ford Mondeo, Ford S-MAX and Ford Galaxy • Expressive new Titanium S series extends Mondeo and S-MAX customer choice • New 'techno' style Galaxy Titanium model complements the classic Ghia series at the top of the range Ford Mondeo, S-MAX and Galaxy customers now have even greater powertrain and series choices with the launch of a new high performance 2.2-litre diesel engine and sporty new versions of the popular 'Titanium' series. Developed for performance, the new 2.2-litre Duratorq TDCi is the largest displacement and most powerful diesel engine available in Ford of Europe's passenger cars. It gives a sustained 400 Nm of torque at 1,750rpm and 420 Nm of transient overboost provides the necessary power for brisk and confident overtaking manoeuvres. Maximum power of 175 PS is delivered at just 3,500rpm. The engine has been developed and engineered by Ford and PSA Peugeot Citroën as part of the longstanding co-operation on diesel engines between the two companies. In its first applications with Ford, the engine has been specifically calibrated to provide performance, quietness and smoothness of operation in the company's large and luxury models – new Mondeo, S-MAX and Galaxy. "Exceptional quality and reliability are an accepted fact when it comes to our powertrains and this new engine is no exception," explained Nick FitzGerald, Chief Programme Engineer, Large and Luxury Products, Ford of Europe. "The power and torque available is equivalent to a much larger gasoline engine, but in diesel form gives improved like-for-like fuel economy."
  29. 29. - 29 - New Unique Features Delivering 400 Nm of peak torque – with a transient overboost of 420 Nm – the engine boasts two new features that are unique to this engine in the Ford line-up: A third- generation common rail and the turbo system with specifically-calibrated pedal mapping. Third-generation common rail This high-tech engine features Bosch piezoelectric injectors with seven-hole nozzles which use multiple injection capability and up to 1,800 bar of injection pressure. Like other diesel engines in the Mondeo, S-MAX and Galaxy ranges, the diesel injection combustion process of the 2.2-litre provides five injections per combustion stroke. The time lapses between each injection are controlled electronically depending on the rpm and engine load, engine temperature and air intake temperature. This combustion process enhances the premium feel of the vehicle, as it makes the engine very refined by reducing noise and vibration. Turbo system and pedal mapping A variable-geometry turbo ensures good efficiency and throttle response. Pedal map sensors that are specifically calibrated give the driver a sensitive and responsive throttle pedal feel, which contributes to an easy and convenient driving experience. The turbocharger is calibrated to offer superb responsiveness at low revs and seamless acceleration under part load conditions. Good responsiveness at low revs contributes to good control in parking and manoeuvring situations. As the engine is switched off a throttle shut-down system lessens any vibration. Performance and Emissions The performance of this engine is demonstrated by its target acceleration figures; all Ford models using this engine can reach 100 km/h from a standing start in less than ten seconds.
  30. 30. - 30 - A fully optimised combustion system also contributes to reduced emissions. The Mondeo, S-MAX and Galaxy models using this engine respectively emit 165, 176 and 179 g/km of CO2. "Given the power and torque, and therefore the acceleration of this engine, these figures are very reasonable indeed," said FitzGerald The 2.2-litre Duratorq TDCi engine is a Euro IV compliant engine equipped with a Diesel Particulate Filter (DPF) which is designed and manufactured for zero- maintenance. Uniquely, in Ford Motor Company products, the engine is equipped with an 'intelligent oil condition monitoring algorithm'. The system was developed by Ford engineers and is designed to ensure that the engine oil is maintained at optimal performance levels. An information lamp in the instrument cluster illuminates when the system recommends that the oil should be removed and replaced. This useful driver feedback is designed to give superior engine reliability and durability by tailoring the maintenance of the engine oil to the car's use. This is coupled to a 'variable' service interval of up to one year or 20,000km. Full technical specifications can be seen in the Technical Data section. Sound Quality and Vibration The best possible Sound Quality and Vibration (SQ&V) is an important aspect of all Ford powertrains and the new 2.2-litre diesel engine is no exception. The engine is fitted with balancing shafts to further diminish vibration. Paired with Ford's acclaimed 6-speed Durashift manual transmission, this combination offers a powertrain with lots of torque – maximum 400 Nm at 1,750rpm – something that contributes to relatively few gear shifts and reduced driver fatigue. Twin pilot injections for the combustion process simultaneously optimise emissions, fuel economy and play a significant role in reducing the conventional noise of a diesel engine to contribute to the most pleasant acoustic behaviour. "Conventional diesel technology is by no means dated thanks to the actions we take in developing the engines and calibrating them specifically to our range. Many drivers like
  31. 31. - 31 - the familiarity that a diesel engine gives them with the combined fuel economy, long service life and reliability and modern refinements in our portfolio where this engine will be available," explained Phil Lake, Chief Engineer, Powertrains, Ford of Europe. Joint Ford and PSA Peugeot Citroën Development "The development of this engine has joined the skills, experience and techniques of engineers from Ford Motor Company and PSA Peugeot Citroën to achieve high goals and objectives for this engine," said Steve Adams, Ford of Europe's Vehicle Line Director for Large and Luxury cars. "Thanks to the utilisation of system engineering, and modern digital simulation, a team comprising 200 people from both companies have developed the engine in just three years. A further 300 people are now assigned to the production of this engine." New Sporty Titanium S series for Mondeo and S-MAX The Mondeo and S-MAX ranges have been expanded by the introduction of a new sporty Titanium S model. Based on the highly specified Titanium models, new features and elements have been added to give both cars even greater styling presence and a highly sporty character. "The 'Titanium' series features and styling details complement perfectly the 'kinetic design' elements of both vehicles, and with over 50 per cent of customers ordering this series, we know it is a success," said Adams. "Now, with the sporty Titanium S we have added more overt styling elements and features to create a new and individual series derivative." Exterior Styling The Titanium S series is available on new Mondeo five-door and wagon bodystyles plus the S-MAX. A standard, full body styling kit gives the vehicles a unique and sporty look. Side skirts and a rear spoiler are a standard feature on the S-MAX and are now offered as an option on Mondeo, and are finished in body colour.
  32. 32. - 32 - The lower trapezoidal front grille situated in the body-coloured front bumper skirt has a lower grille frame in a contrast colour of silver or anthracite, depending on the body colour. The upper and lower grilles of the Mondeo Titanium S have a unique honeycomb design for series differentiation. A new front fog lamp kit also features bezels – on the Mondeo Titanium S models – in the contrasting shades. The body- coloured rear bumper skirt incorporates an integrated diffuser in a contrasting shade that surrounds the tailpipe finishers on the exhaust. Tailored Technology Standard sports suspension gives a 10 – 15mm lower ride height than the regular suspension, and the set-up is unique, offering more stability over uneven surfaces, less body roll and more direct steering thanks to the use of harder damper settings, stiffer springs and suspension bushes. The Sports suspension complements the sporty nature and agility of the Titanium S, as do the 18-inch alloy wheels. For Mondeo Titanium S customers choosing the option of Interactive Vehicle Dynamics Control (IVDC) with Continuously Controlled Damping (CCD), the sports suspension is not required and subsequently not fitted. Ford's enhanced Adaptive Front lighting System (AFS) is also fitted as standard to Mondeo and S-MAX Titanium S models, and gives the driver the swivelling and cornering headlight functions. Additional Titanium S features have been tailored to each car line; the S-MAX, for example, gains privacy glass while the Mondeo acquires a standard Ford Power start button. Interior Styling Soft-touch surfaces to key contact areas and the use of piano black and brushed aluminium surfaces have already become a signature of the high quality materials and craftsmanship of the established Titanium series. With the new Titanium S, further detailed changes to interior components, materials and finishes give the passenger compartments a sporty feel that is characteristic of the new series.
  33. 33. - 33 - A new 'Carbotex Sport' appliqué is used on the door spears and areas of the instrument panel. Piano black surface areas have been extended forward to surround the multimedia unit and in-car entertainment controls. The Sports seats are partially trimmed in leather and red thread used in a running stitch frames and divides into sections the seat squab and cushion. The same red stitching is also applied to the gear shift gaiter, the armrest of the centre console and – for the Mondeo Titanium S – the interior door panels. The leather steering wheel trim has been divided into four areas and the positions where the driver's hands would most naturally fall are finished in a special perforated leather trim which extends around the toggle switches and thumb rests. Red stitching has been applied to the inner radius of the steering wheel in a substantial diamond design. The interior look is completed by black velour carpet mats that are edged by a red surround. Further Personalisation The Titanium S models still leave scope for customers to further personalise their cars through the creation of an 'S Upgrade Pack'. Applicable to both Mondeo and S-MAX Titanium S, customers can select aluminium pedal covers, HID Bi-Xenon units in place of the AFS headlights and Alcantara seat trim in place of the partial leather.
  34. 34. - 34 - New Galaxy Titanium Until now, the most luxurious Galaxy series available is the Ghia. The Galaxy Ghia model features additional chrome exterior styling, a full length overhead centre console and automatic headlights and windscreen wipers. "Galaxy customers like the layout and technology that the car gives them but they have also been telling us that they like the modern 'techno' and contemporary elements of the successful Titanium series used in the Mondeo and S-MAX," said Adams. "What appeals is the high level of equipment, the unique styling features such as the brushed aluminium finishes, and the driver assistance features like the Ford Convers+ full colour instrument display." Responding to this customer feedback, a new Galaxy Titanium series is placed at the same high level as the existing Ghia model in the range, and includes the same high levels of standard equipment: • Automatic headlights • Automatic wipers with rain sensor • 'Quickclear' heated front windscreen for most European markets • Cruise Control • Power operated and heated door mirrors with puddle lamps • Rear air conditioning In addition, the technology and driver assistance features are further enhanced by new styling features; many of which will be familiar from existing 'Titanium' Mondeo and S-MAX models. The use of brushed aluminium in areas where chrome is used on the Ghia model and machined 5-spoke 17-inch alloy wheels are the key exterior alterations. Inside the Galaxy Titanium, sports seats finished in Alcantara trim and the integration of privacy glass enhance the interior ambience while the standard fitment of the Ford Convers+ display in the instrument cluster enhances interaction between car and driver.
  35. 35. - 35 - Ford's Adaptive Front lighting System (AFS) headlights are fitted, equipped with lights that swivel plus additional halogen cornering bulbs. Sports suspension has been added to reinforce the sportier appearance of the exterior styling. "We believe our customers will appreciate the detail touches made to the interior and exterior of the Titanium S series in our large car range, the availability of the new Galaxy Titanium as well as the performance of the new 2.2-litre Duratorq TDCi 175 PS engine." Said Adams. ### Ford news releases and high-resolution photographs are available on the Ford Motor Company media Web site (http://media.ford.com). Contact: Finn Thomasen Ford of Europe Public Affairs +44 (0)1268 401908
  36. 36. - 36 - TECHNICAL DATA ENGINE DATA Engine Type 2.2-litre Duratorq TDCi 175 PS/129 kW Displacement (cc) 2179 Bore (mm) 85 Stroke (mm) 96 Fuel type, grade Diesel (EN590) Max power (ISO kW/PS) 128 (KW) /175 (PS) At engine speed (rpm) 3500 Max torque (ISO Nm) 400 Steady State 420 Nm With Transient Over Torque At engine speed (rpm) 1750 Compression ratio 16.6 Cylinders 4 Cylinder head Aluminium Cylinder block Cast Iron Crankshaft Forged steel Valves per cylinder 4 Valve gear Twin OHC Included angle between valves Vertical Valve sizes (mm) Intake (24.7) / exhaust (22.33) Turbocharger VNT (Variable Nozzle Turbine) Camshaft drive Belt Drive Pistons Aluminium Connecting rods Forged Steel Engine management Bosch Fuel injection Bosch High Pressure Common Rail (1800Bar) Emission controls Coated Diesel Particulate Filter (cDPF) Emission level Euro Stage IV TRANSMISSION Transmission type: Manual Ford M66 manual 6-speed Gear ratios Refer to separate tables below Clutch Hydraulically operated Self Adjust Clutch System; Dual Mass Flywheel Clutch diameter (mm) 240
  37. 37. - 37 - WEIGHTS Minimum kerb Maximum kerb Gross Vehicle Max. towable weight (kg) weight (kg) Mass (kg) mass (kg) Mondeo Four-door and Five-door 2.2L Duratorq 175 PS M66 1599 1740 2210 2000 Mondeo Wagon 2.2L Duratorq 175 PS M66 1615 1793 2320 2000 S-MAX 2.2L Duratorq 175 PS M66 1802 1974 2505 1800 Galaxy 2.2L Duratorq 175 PS M66 1840 1975 2505 1800 Minimum kerbweight represents the lightest kerbweight less driver, full fluid levels and 90% fuel levels, subject to manufacturing tolerances and options, etc. fitted Towing limits quoted represent the maximum towing ability of the vehicle at its Gross Vehicle Mass to restart on a 12 per cent gradient at sea level. The performance and economy of all models will be reduced when used for towing. TRANSMISSION TABLES Mondeo S-MAX and Galaxy 2.2L Duratorq 2.2L Duratorq Performance (PS) 175 Performance (PS) 175 Transmission type M66 Transmission type M66 Clutch type Hydraulically operated Clutch type Hydraulically operated Self Adjust Clutch Self Adjust Clutch System; System; Dual Mass Flywheel Dual Mass Flywheel Clutch diameter (mm) 240 Clutch diameter (mm) 240 1st gear ratio 3.385 1st gear ratio 3.385 2nd gear ratio 1.905 2nd gear ratio 1.905 3rd gear ratio 1.194 3rd gear ratio 1.194 4th gear ratio 0.833 4th gear ratio 0.833 5th gear ratio 0.652 5th gear ratio 0.652 6th gear ratio 0.540 6th gear ratio 0.540 Reverse gear 3.30 Reverse gear 3.30 Final drive 4.00 Final drive 4.27 With the addition of the new 2.2-litre Duratorq TDCi engine Ford of Europe's large and luxury car powertrain options are detailed thus: Powertrain* Mondeo S-MAX Galaxy 1.6L Duratec 110 PS/81 kW with 5-speed manual transmission X 1.6L Duratec 125 PS/92 kW with 5-speed manual transmission X 2.0L Duratec 145 PS/107 kW with 5-speed manual transmission X X X 2.3L Duratec 161 PS/118 kW with 6-speed automatic transmission X X X 2.5L Duratec 220 PS/162 kW with 6-speed manual transmission X X 1.8L Duratorq 100 PS/74 kW with 5-speed manual transmission X X X 1.8L Duratorq 125 PS/92 kW with 5-speed manual transmission OR 6- speed manual transmission X X X 2.0L Duratorq 130 PS/96 kW with 6-speed manual transmission OR 6- speed automatic transmission X 2.0L Duratorq 140 PS/103 kW with 6-speed manual transmission X X X 2.2L Duratorq 175 PS/129 kW with 6-speed manual transmission X X X * Dependent on series and market availability
  38. 38. - 38 - ECONOMY, PERFORMANCE AND EMISSIONS 2.2-litre Duratorq TDCi Performance (PS) 175 Mondeo Four- Model door and Five- Mondeo Wagon S-MAX Galaxy door Euro Emissions Stage Stage IV Stage IV Stage IV Stage IV CO2 Emissions (g/km) 165 165 176 179 HC+NOX = HC+NOX = HC+NOX = HC+NOX = 0.261 0.261 0.32 0.32 Emission data re ECE Cycle CO = 0.239 CO = 0.239 CO = 0.2212 CO = 0.2212 (g/km) NOX = 0.22 NOX = 0.22 NOX = 0.2746 NOX = 0.2746 PARTICULATES PARTICULATES = PARTICULATES PARTICULATES = 0.0015 0.0015 = 0.0002 = 0.0002 Urban fuel consumption 8.4 8.4 9.0 9.1 L / 100km Extra Urban fuel 4.9 4.9 5.2 5.3 consumption L / 100km Combined fuel consumption 6.2 6.2 6.6 6.7 L / 100km Max Speed KM/H 223 218 212 208 0-100 KM/H in seconds 8.7 8.9 9.4 9.6 50-100 KM/H in seconds* 6.9 7.1 7.3 7.6 * in 4th gear Note: This information reflects preliminary specifications and was correct at the time of going to print. However, Ford policy is one of continuous product development. The right is reserved to change these details at any time. FLUIDS Oil supply and quantity (with filter change) 6.23L Oil supply and quantity 5.6L (without filter change) Oil change: 20,000km/annually or as recommended by the instrument Service interval cluster
  39. 39. - 39 - 2.2-litre Duratorq TDCi 175 PS (129 kW) Power and Torque Curve Note: This information reflects preliminary specifications and was correct at the time of going to print. However, Ford policy is one of continuous product development. The right is reserved to change these details at any time. ###
  40. 40. - 40 - AFFORDABLE TECHNOLOGY FOR TODAY AND TOMORROW: FORD TARGETS LOW EMISSIONS • Ford ECOnetic: Class-leading to amongst best in class ultra-low CO2 emissions with high tech conventional powertrain technology • Ford EcoBoost petrol direct injection turbo engines for the future will deliver better fuel economy, lower CO2 emissions and superior driving performance from smaller displacement engines • Ford Flexifuel: Using renewable energy for low CO2 emissions. Ford of Europe boosting its market leadership position by adding three new Flexifuel models to its existing line-up • Highly competitive CO2 performance from Ford's regular range of petrol and diesel engines • Product portfolio complemented by CNG/LPG vehicles in markets with supporting fuel infrastructures Ford of Europe's response to how mobility can be made more sustainable – today and for the near future - can be seen at the 2008 Geneva Motor Show. The company is showing a broad range of practical and affordable low-CO2 vehicle solutions. "Sustainable mobility imposes a huge challenge for society and the automotive industry, and there is still a long journey ahead of us," said John Fleming, Ford of Europe President and CEO. "But technically viable and affordable ways to reduce the burden on the environment without giving up basic needs such as personal mobility are available immediately from Ford of Europe." "Our near-term focus is the new Ford ECOnetic line of ultra-low CO2 emission cars and our bio-ethanol powered Flexifuel vehicles, a technology for which we are a leader in Europe and the market pioneer. Further out, we're working on a range of affordable new petrol engines under the Ford EcoBoost name. These use a combination of direct
  41. 41. - 41 - fuel injection and turbocharging technologies to deliver better performance, emissions and economy from smaller displacement engines." "In addition to our dedicated lines of low-CO2 vehicles, our current standard range of vehicles is highly competitive in terms of CO2 as well. This demonstrates how serious we are in our commitment to reduce continuously the carbon footprint of our cars. And this without sacrificing any of the other trademark qualities customers expect from Ford vehicles: style through 'kinetic design'; excellent driving dynamics and dependability throughout the lifetime of the vehicle," Fleming added. Ford ECOnetic The new Ford ECOnetic range of ultra-low CO2 vehicles offers an alternative to customers who prioritise low emissions performance in their purchasing decision. The name 'Ford ECOnetic' echoes the company's strategy to link ecologically advanced and affordable technology to its kinetic design 'energy in motion' philosophy for both driving quality and emotional styling. The first Ford ECOnetic models to be launched in 2008 use a combination of the latest common-rail diesel powertrains together with other carefully-selected features engineered to reduce CO2 emissions to the absolute minimum. This demonstrates that very favourable fuel consumption levels and significantly reduced CO2 emissions can both be achieved using conventional drive technology, coupled with a clever combination of individual, fuel-saving measures.
  42. 42. - 42 - The first model, available now, joins the company's most popular range. The new Ford Focus ECOnetic delivers an average fuel consumption of just 4.3 l/100km. This corresponds to a conventional powertrain best-in-class CO2 emission performance of only 115g/km. Using the already very economical regular 109 PS version with Diesel Particulate Filter as a base, the starting point in achieving such values was to reduce drive resistances. To improve aerodynamics, the vehicle was lowered by 10 millimetres at the front and 8 millimetres at the back. An aerodynamics kit is standard, consisting of a modified front bumper skirt and rocker claddings and a rear spoiler. To improve the aerodynamics further, the outer areas of the lower grille were given blanking plates on the inside. In combination with low-rolling resistance 195/65R15 tyres, a very good coefficient of drag (cd) of 0.31 is achieved. A further measure to reduce driving resistance also being used for the first time in the Focus ECOnetic is the introduction of new low-viscosity transmission oil developed as a result of the strategic alliance between Ford and its energy partner BP. Under testing, the efficiency benefits were found to be so significant that this new BP transmission oil is to be introduced across other Ford products in the C and CD segments. The Ford ECOnetic vehicle portfolio has now been extended to include a sub-140 g/km CO2 Mondeo ECOnetic and this will be followed by a sub-100 g/km CO2 model in Ford's all-new Fiesta range. The new Mondeo ECOnetic is equipped with 1.8 and 2.0-litre Duratorq TDCi engines (depending on market), delivering 125 PS (92 kW) and 115 PS (85 kW) respectively. The 2.0-litre TDCi 115 PS – available later in 2008 – is paired with a 6-speed manual transmission and has a Diesel Particulate Filter. Its reduced power output for use within Ford's ECOnetic portfolio has been engineered to provide favourable emissions. Generic measures to achieve the low CO2 emission target are an engine re-calibration, lowered suspension, low rolling resistance tyres, and aerodynamic improvements like grille blanking inserts. In addition, different transmission ratios and the new low
  43. 43. - 43 - viscosity transmission oil contribute to this vehicle emitting less than 140 g/km CO2 on average. The Future: New Ford EcoBoost Technology At the Detroit Motor Show in January 2008, Ford Motor Company announced that it is working to introduce a new family of petrol engines called EcoBoost that will deliver better fuel economy and lower CO2 emissions. The Ford EcoBoost 4- and 6-cylinder petrol engines combine turbocharging and direct injection technology, allowing for the downsizing of engine capacity but with improved torque and performance. The technology will first be used in 2009 on Ford's 3.5-litre V6 in North America in the new Lincoln MKS luxury sedan and Ford Flex. Other vehicles will quickly follow as EcoBoost technology will be available on nearly all Ford vehicles, from small cars to large SUVs and pickups. With direct injection, fuel is injected into each cylinder of an engine in small, precise amounts. Compared to conventional port injection, direct injection produces a cooler, denser charge, delivering higher fuel economy and performance. When combined with modern-day turbocharging – which uses waste energy from the exhaust gas to drive the turbine – direct injection provides the best of both worlds: the responsiveness of a larger displacement engine with fewer trips to the petrol station. Compared with more expensive hybrids, EcoBoost builds upon contemporary, affordable petrol engine technology and improves it, providing more customers with a way to improve fuel economy and emissions without compromising driving performance. Ford of Europe is embracing this technology as part of its broad range of sustainability initiatives and will introduce a new generation of petrol engines featuring EcoBoost advanced direct injection technology over the next few years. Full details of timing, the technical details of the engines, and the vehicles/series into which they will be
  44. 44. - 44 - introduced will be revealed closer to launch. Ford Flexifuel In adding the new Ford ECOnetic diesel derivatives to its extensive product line-up, the company will offer customers across Europe a minimum of eight affordable choices for environmentally friendly cars by the end of 2008 – three Ford ECOnetics, and five Ford Flexifuel cars. Ford of Europe is a leader in Flexifuel technology, which uses regenerative energy sources produced from renewable biomass. From early 2008, Ford will offer one of the broadest ranges of Flexifuel models in Europe, as it expands to include versions of the new Ford Mondeo, the Ford S-MAX and the Ford Galaxy in addition to the existing Ford C-MAX and new Ford Focus Flexifuel models. All of Ford's Flexifuel vehicles can be fuelled with bio-ethanol E85 (a blend of 85 per cent bio-ethanol and 15 per cent petrol), or petrol, or any mixture of both fuels in one tank, as an alternative to conventional petrol technology only. The combined use of bio-ethanol as a fuel and Ford's Flexifuel technology can reduce total life cycle ('well-to-wheel') CO2 emissions by between 30 per cent and 80 per cent (depending on feedstock used and production process; source: EUCAR Concawe study; vs. conventional petrol technology), without compromising performance and driving quality. Ford believes bio-fuels represent an opportunity to make mobility more sustainable and welcomes European Union and individual EU government initiatives to create a certification for sustainable production of bio-fuels. CNG/LPG Ford also offers selected models converted to run on LPG (Liquified Petroleum Gas) and CNG (Compressed Natural Gas). These models are available in a number of European countries where the fuelling infrastructure is available to support customers
  45. 45. - 45 - who choose this option. Climate Change: Concerted Efforts Needed Global warming is one of the biggest challenges facing society. Adding to the complexity of this vast issue is the fact there is no single solution for addressing climate change. The nature, size and urgency of global warming means a wide range of stakeholders must embrace the problem in an integrated, coordinated way. Just as we are all part of the problem, we must also all be a part of the solution. For the automotive sector, this includes the vehicle manufacturers, the fuel industry, governments and consumers. "Whilst there is no single catch-all solution on the horizon, Ford is committed to sharing in its responsibility to address the problem, as part of concerted, cross-societal efforts," said Fleming. "We will continue working on a portfolio of environmentally advanced vehicles and technologies to maintain momentum. The main challenges are to continuously make our products more sustainable by further reducing their environmental impact, whilst enhancing their value to society and keeping our focus on efficiency and affordability." "Ford Motor Company has been included in the last six consecutive (2002 to 2007) Dow Jones Sustainability Indices, one of the key global references for companies committed to economic, environmental and socially sustainable practices. Ford's inclusion is a sign that the company is heading in the right direction with its strategy and actions. However, we recognise the inherent challenge of continuous improvement that our inclusion implies." "In the near term, immediately available Ford ECOnetic and Flexifuel vehicles take us another step along this journey, and over the next few years the introduction of a range of Ford EcoBoost petrol direct injection powertrains for Ford vehicles around the world will make our low CO2 portfolio even broader," Fleming concluded. ###
  46. 46. - 46 - WORLD CHAMPION FORD SPORTS NEW LOOK FOR 2008 FOCUS RS WORLD RALLY CAR • World Champion Ford adopts new look for 2008 WRC • Striking colour scheme and new identity for Focus RS WRC • 2008 driver line-up blends youth and experience Ford of Europe has introduced an exciting new look for its 2008 FIA World Rally Championship campaign. The Focus RS World Rally Car, which powered Ford to the manufacturers' world title in both 2006 and 2007, sports a striking modern livery while the squad will be named the BP Ford Abu Dhabi World Rally Team for 2008. The team also boasts a new driver line-up for the 15-round series. Mikko Hirvonen and co-driver Jarmo Lehtinen have been joined in the squad by fellow Finns Jari-Matti Latvala and Miikka Anttila, while Khalid Al Qassimi and Michael Orr have a 10-round programme in a third works Focus RS WRC. Ford of Europe's entire motorsport programme has moved under the control of new motorsport director, Mark Deans but team director Malcolm Wilson will continue to run the programme on a day-to-day basis through long-term partner M-Sport. "The Focus RS WRC has a new, contemporary livery which blends perfectly with the outlook of the BP Ford Abu Dhabi World Rally Team," explained Deans. "This is our first full season in partnership with BP and the Abu Dhabi Tourism Authority and their importance to our WRC programme is reflected in the team's new name and their prominence on the car. "Of course, there is far more to a successful WRC campaign than the colour of the car and the name of the team. But since I took up my new role as motorsport director I have seen enough to convince me that we are again capable of being fully competitive in 2008. We have a dynamic, young driver line-up supported by one of the most
  47. 47. - 47 - enthusiastic and hard-working teams in motorsport at M-Sport and I look forward to a year that I'm confident will be a successful one," he added. This is M-Sport's 12th season as Ford's partner in the WRC and Wilson is excited by the prospects for 2008. "In Mikko and Jari-Matti we have two young drivers who are hungry for competition but also have experience that belies their years and I'm looking forward to watching them develop further during the season. Abu Dhabi's Khalid Al Qassimi has a comprehensive programme of 10 events in a third Focus RS WRC and I hope to see him gain further in both experience and confidence during the year," added Wilson. ### Contacts: Oksana Polovaya Email: opolovay@ford.com Tel: + 49 (0) 221 9018777 Mark Wilford Email: mwilford@ford.com Tel: + 44 (0) 1926 643088

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