Connecting North America
Lincoln MKT Ford Flex Lincoln MKS Ford Taurus SHO
Transforming plants | Fiesta mission | Hybrid taxis
Connecting North America
2 Local briefs
Ford Mustang top rated,
Ford is different Drive the Ford Difference,
Lincoln MKZ top safety pick.
Despite industry and economic challenges, we are 5 Hybrid cab
continuing to successfully execute our product led
transformation. Veteran San Francisco
cabbie loves the
This is evident in our recent May sales results,
Ford Fusion Hybrid taxi.
where once again we’ve increased our retail market
share. In seven out of the last eight months, we’ve 6 Transforming
increased our retail share when compared with the
same period last year.
In addition, with sales totaling more than 155,000 Manufacturing facilities
vehicles, May was also the highest sales month for us get retooled, reopened
to help bring Ford’s future.
since July 2008.
The all-new Fusion continues to set records, with
8 SYNC goes home
more than 19,700 Fusions sold in May. The Ford Flex
and our combined hybrid sales of Fusion, Milan, Microsoft CEO buys Ford
Escape and Mariner, also set records in May. Fusion Hybrid, receives
the millionth car with SYNC.
We are all familiar with the challenges facing
General Motors and Chrysler, as well as the recent
actions they have taken to restructure their respective
organizations. An engine that uses less gas
At Ford, our transformation plan is working and to deliver more power –
Ford’s new EcoBoost.
we will continue to proactively work with all of our
stakeholders to stay ahead of the competitive
12 Making it new
environment. We will also make the tough decisions
necessary to emerge from this economic climate a How Ford scientists research
stronger company. natural products to cut
petroleum use and waste.
Let’s continue to spread the word that Ford is
different; we have a plan; and our plan is working.
13 Fiesta mission
Thank you for your continued hard work and
commitment to Ford Motor Company. Fiesta Movement
agents take on their new
mission – and it’s high-tech.
17 Ford history
When you could come to
Mark Fields Detroit and drive away
in a new car or truck.
President, The Americas
20 Back Page
Due to summer shutdowns, there They Said It, convoy leader,
will be no July issue of @Ford. The
next issue will be the August edition.
build-a-dream and race to win.
Publisher: Sara Tatchio | Associate publisher: Susan Krusel | Managing editor: Robert Musial | Contributing editor:
Jenn Corney | Advertising coordinator: Michele Holtcamp | Distribution: Neeley Edelman | Graphic designer: Julie Yeiter
Image coordinator: Brian Wybenga | Copy editor: Floyd Opperman | Writers: Meghan Cass,
John Fossen, Jennifer LaForce, Diane Majeske, Robert Musial, Jamie Myler, Cliff Peters FCN N E W S
Photographers: Keith Tolman, Sam VarnHagen, Tom Wojnowski
Fax: (313) 248-5570 | Editorial: (313) 206-4679 | Advertising: (248) 318-6316 | Address changes: (313) 322-3131 (@Ford changes only)
No portion of this magazine may be reproduced without prior written consent of @Ford. Many items advertised in @Ford are available
through retail organizations and establishments not connected with Ford Motor Company. Availability, price, safety, quality and durability
of these items rest solely with the respective manufacturers and their sales organizations. Ford assumes no responsibility for their use.
@Ford is available online at www.at.ford.com. The magazine is available monthly in racks at all Ford facilities in the U.S. and Canada, and
mailed monthly to retirees. Retirees may opt out of mail delivery or make @Ford address changes only at FWINFO@ford.com.
June 2009 | 1
New products boost Ford
sales, share in May Vehicle Sales
By John Fossen U.S. Top-Selling Cars and Trucks
Rank Nameplate Units Sold
Customer demand for new 1 Ford F-Series 143,717
products in May helped Ford post 2 Chevrolet Silverado 125,183
its highest monthly U.S. sales volume 3 Toyota Camry 123,848
since July 2008 and its best market
4 Honda Accord 107,088
share since 2006 – without increased
incentive spending. 2010 Ford Fusion Sport 5 Toyota Corolla/Matrix 101,708
“At Ford, the future is now,” said Fusion looks like a winner for us.” 6 Honda Civic 97,505
Ken Czubay, vice president, Sales Senior Economist Emily Kolinski 7 Nissan Altima 80,078
and Marketing. “New products Morris says the company expects
account for 50 percent of our sales, 8 Dodge RAM 80,038
vehicle sales to strengthen in the
and demand for these products is second half of 2009. Based on that 9 Ford Fusion 66,585
driving our market share gains.” plus tightly controlled inventories 10 Honda CR-V 65,197
While Ford, Lincoln and Mercury and consumer reception for its new 11 Chevrolet Malibu 64,363
sales declined 24 percent in May, products, Ford is boosting second-
they outperformed an estimated 12 Chevrolet Impala 63,756
quarter production by 10,000 vehicles
33 percent industry decline. As a and third-quarter production by 13 Ford Escape 61,017
result, Ford’s overall market share 42,000 vehicles compared to 14 Ford Focus 56,781
rose to about 16 percent. In addition, year-ago levels. 15 Toyota RAV4 52,187
total Ford Motor Company sales were
155,954, up 20 percent from April. 16 Hyundai Sonata 48,531
Ford of Canada posts
Sales of the Ford Fusion were 17 Chevrolet Cobalt 44,829
19,786, Ford Flex sales were 4,305 and
seventh share increase
18 Toyota Tacoma 44,126
sales of the company’s hybrid vehicles Ford of Canada marked its seventh
totaled 3,906, setting three new sales consecutive month of market share 19 Jeep Wrangler 44,080
records. Lincoln’s new sedans, the growth in May, driven in part by 20 Toyota Prius 42,753
MKZ and MKS, helped the luxury Lincoln sales, which were up 11 21 Honda Odyssey 41,884
brand post a 2 percent sales increase. percent over the same period last year.
22 GMC Sierra 41,053
Fusion sales were up 9 percent, with Overall, sales of Ford cars and
customers opting for the more expen- trucks in Canada were down 7.3 23 MAZDA3 38,583
sive Sport, SEL and Hybrid models. percent compared to last May, while 24 Ford Econoline 36,857
“We can’t get enough of them,” said Toyota sales were down 25.2 percent 30 Ford Edge 33,531
Ron Zintak, sales manager for Art Hill and General Motors sales were down
Source: Manufacturers’ Reports
Ford in Merrillville, Ind. “The 2010 12.4 percent.
U.S. Market Share – 2009 Year-to-Date
0.1 1.8 1.8 0.6 0.3 0.1 3.9
MARKET SHARE PERCENTAGE
15.4% 19.4% 10.0% 15.9% 10.7% 7.2% 21.4%
Source: Manufacturers’ Reports
June 2009 | 3
Grab the wheel and Drive the Ford Difference at your Ford or Lincoln Mercury Dealer. The
difference starts with Ford quality that can’t be beat by Honda or Toyota. And the difference
is in every vehicle in our lineup, which includes the most fuel-efficient midsize sedans in
America – Ford Fusion and Mercury Milan. And now, when you test-drive the difference,
Ford will cover up to your first 3 payments, up to $700 a month. Different is good.
So, Drive the Ford Difference today at your Ford or Lincoln Mercury Dealer.
4 | June 2009
FUND01055_D172239_DTD_Mag_01.indd 1 5/28/09 6:48:16 PM
Veteran cabbie endorses
Ford Fusion Hybrid
By John Fossen
After driving Ford Crown ground – that
Victorias as taxis in San Francisco kind of stuff –
for 20 years, Wilmar Fernandes over and over.
was concerned about switching The Escape
to a new 2010 Ford Fusion Hybrid. Hybrids have
He questioned whether the car held up better
had the power to handle the hills than expected.
of San Francisco with the same If they didn’t
aplomb as the larger Crown hold up, we
Victoria. It turns out he was right. wouldn’t use
“It doesn’t perform the same. them.”
It performs better. I am in love And they
with this car,” gushed Fernandes. wouldn’t have
“The drive is so comfortable and ordered the
so smooth that you just don’t want Fusions.
to stop driving. Paul Gillespie
“And I still cannot believe how doesn’t need
“I am in love with
economical my new Ford Fusion convincing. this car. The drive
Hybrid is. I’m easily saving He’s spent more than four years is so comfortable
60 to 70 percent on gas.” behind the wheel of an Escape and so smooth
Fernandes owns his own car Hybrid for Yellow Cab
and drives as an independent Cooperative.
that you just don’t
contractor for Yellow Cab “I really love this vehicle. It gets want to stop
Cooperative of San Francisco, better and better every year, and driving. And I still
which recently ordered 40 Fusion it’s helped us save thousands cannot believe
Hybrids. of dollars for drivers,” he said.
General Manager Hal Mellegard “More than that, it’s helped us
says Yellow Cab chose Fusion reach our greenhouse gas my new Ford
Hybrids for several reasons: reduction goals.” Fusion Hybrid is.
To comply with a local green Gillespie says customers love I’m easily saving
taxi-fleet mandate by 2011, to the idea of hybrid taxis and that he
meet roof-height requirements has at least a half dozen conversa-
60 to 70 percent
in certain areas of San Francisco tions per shift with customers on gas.”
International Airport and because about the Escape Hybrid. – Wilmar Fernandes,
of the cab company’s success with Fernandes is experiencing the San Francisco cab owner
Ford Escape Hybrids. same interest in his Fusion
The company has had well over Hybrid. He says customers have
100 Escape Hybrids in operation, requested to see the engine, the so I could have bought a Ford
dating back to 2004. More than a trunk and even sit in his seat to Fusion Hybrid?’”
dozen recently completed service, experience the driver comfort. Fernandes is so pleased with
each logging about 300,000 miles Perhaps the most interesting his new Fusion Hybrid, he even
before being replaced. reaction came from one of sent a note to San Francisco Ford
“We’re famous for our hills, Fernandes’ friends who recently Lincoln Mercury, from whom he
and the toll it takes it on vehicles,” purchased a Nissan Altima purchased the vehicle.
said Mellegard. “Three hundred Hybrid. “My new Ford Fusion Hybrid
thousand miles in San Francisco “He saw me in my new Ford is everything that I expected from
are rough miles from going over Fusion Hybrid and was amazed,” it and more,” he wrote. “I feel like
hills at 30 miles an hour where the recalled Fernandes. “He said, I couldn’t have made a better
front wheels get 4 inches off the ‘Why didn’t I wait a little longer choice.”
June 2009 | 5
Plant transformations symbolic
of Ford’s new way of business
By Diane Majeske
The machinery is different – it’s Kentucky Truck Plant, Michigan Assembly Plant,
modernized and computerized. Louisville, Ky. Wayne, Mich.
The manufacturing systems Ford has completed a U.S. $200 Ford is investing $550 million
have changed, too; they’re leaner, million investment in the retooling to transform the former Michigan
greener and more flexible, of its 40-year-old Kentucky Truck Truck Plant from a large SUV
offering increased production Plant for production of the Ford factory into a modern and flexible
options. Expedition and Lincoln Navigator, small car plant. The investment
Even the work methods have which had been produced in will support approximately
been altered, focusing more on Wayne, Mich. 3,200 jobs at the plant.
employee empowerment and The retooling includes the Formerly the production site
ergonomics. installation of a flexible body shop for Ford Expedition and Lincoln
But the real difference behind that allows the plant to produce Navigator SUVs, the plant is
the changes at so many Ford the more fuel-efficient SUVs being retooled to build fuel-
assembly plants is more than alongside the popular Ford efficient global small cars in
physical. It’s symbolic of the way F-Series Super Duty pickups. the coming years.
Ford is transforming – changing Nearly 450 Ford employees Production of the new global
not only its vehicle lineup and transferred to Kentucky Truck Ford Focus for the North
production methods, but its entire Plant to support the change, which American market will begin next
way of doing business. paved the way for the conversion year at the plant, followed in 2011
As part of its The change is about enhancing of the Michigan Assembly Plant in by production of a battery-electric
transformation Wayne, Mich. Focus, which will be built
to produce quality, emphasizing technology,
smaller, fuel- and perhaps most importantly,
efficient cars, investing in the future of
the production American car manufacturing to
of large SUVs bring consumers the vehicles they
from Michigan want to drive.
to the Kentucky Piece by piece, plant by plant,
Truck Plant. Ford is building its future.
6 | June 2009
alongside the gasoline-engine which are a key step in Ford’s plan
version. The battery elecFocus to deliver leading fuel-economy
will help Ford meet its promise across millions of vehicles.
of delivering four new electric The plant has been outfitted with
vehicles in the U.S. by 2012. a flexible powertrain
At the heart of the plant’s manufacturing system that can be
manufacturing transformation easily reprogrammed to perform
is a flexible body shop operation, new tasks with minimal disruption “This is about investing in
which uses reprogrammable to production. modern, efficient and flexible
tooling in the body shop, As part of the plant’s $55 million American manufacturing.”
standardized equipment in the retooling, a new production
paint shop and a common-build database will provide a “birth – Alan Mulally, president and CEO,
sequence in final assembly, history” for each engine, tracking at the Michigan Assembly Plant
enabling production of multiple hundreds of metrics and allowing
models in the same plant. any quality control issues to be transformation, construction
Opened in 1957, the plant quickly and accurately isolated. is underway of an integrated
formerly built Ford station Since opening in 1951, stamping plant at Cuautitlan.
wagon bodies, the Ford Bronco Cleveland Engine Plant No. 1 has The plant, which opened
and Ford F-150. produced more than 35 million in 1964, has been converted from
Cleveland Engine Plant No. 1, engines, including the renowned its production of F-Series pickups
Brook Park, Ohio “351 Cleveland” series and more for the Mexican market to build
Last month, Ford reopened this than 24 million engines in the small cars for North America.
plant to produce the new 3.5-liter famed 302 and 5.0-liter V-8 family. The Chihuahua Engine Plant,
EcoBoost engines, which debut Cuautitlan Assembly Plant, Chihuahua, which builds I-4
this summer in the 2010 Lincoln Cuautitlan Izcalli, Mexico engines, also will assemble diesel
MKS, Lincoln MKT, Ford Taurus Extensive changes to the engines for light- and medium-
SHO and Ford Flex. Cuautitlan Assembly Plant near duty trucks
Approximately 250 employees Mexico City have prepared it in a variety of global markets.
returned to the plant, which had to produce the Ford Fiesta for In addition, through a joint The process
been idled in 2007, to build the North American customers, venture with Getrag (GFT), Ford also included
advanced, fuel-efficient engines, beginning in 2010. As part of this will establish a new transmission reopening
plant in Guanajuato to support
various Ford products. No. 1 to build
The moves are expected EcoBoost
to create approximately 4,500 engines and
Ford jobs. building a
– John Fossen contributed at the Cuautitlan
to this story Assembly Plant.
June 2009 | 7
for fuel economy and performance
By Robert Musial
It’s a smart solution for changing times – comparable to a 4.6-liter V-8,
Kuzak said offering EcoBoost is
an engine that uses less gas to deliver while keeping the fuel economy
part of Ford’s goal to deliver fuel
more power. This less-is-more technology of the smaller V-6 powerplant.
economy leadership in every new
vehicle by providing affordable The MKS with EcoBoost will
is Ford’s new EcoBoost™ engine.
deliver at least 24 mpg highway
technology on the largest number
and produce 355 horsepower.
of cars, trucks and crossovers.
Combining a direct injection Brett Hinds, manager, Best of all, customers can
gasoline engine with twin Advanced Engine Design and expect that V-8 like performance
turbochargers, EcoBoost Development, said the new on regular 87 octane fuel rather
delivers the fuel economy and V-6 EcoBoost improves gas than premium gas like many com-
lower emissions of a V-6 with petitive vehicles, a further savings.
mileage by 10 to 20 percent over
the performance of a V-8. a V-8 engine of similar power. EcoBoost technology also will
“The beauty of EcoBoost is that In the 2010 Lincoln MKS, themake it possible for a fuel-sipping
it enables us to downsize for fuelnew 3.5-liter EcoBoost engine 4-cylinder engine to have the
efficiency, yet boost for power,” offers the power and torque punch of a V-6.
said Derrick Kuzak, group The Focus-sized
vice president, Global Lincoln C Concept
Product Development. that debuted at the
Starting this summer, 2009 North American
EcoBoost becomes International Auto Show
available in the Ford was powered by a small
Taurus SHO, the Ford Flex, 1.6-liter EcoBoost engine
the Lincoln MKS sedan that offered a projected
and the all-new Lincoln 43 mpg on the highway
The Focus-sized Lincoln C
MKT crossover. while pumping out an
By 2013, more than Concept that debuted at estimated 180 horsepower.
90 percent of Ford’s North the 2009 North American That bests the current
American nameplates, International Auto Show was Focus equipped with a
from the workhorse Ford powered by a small 1.6-liter 2.0-liter naturally
F-150 which gets a version EcoBoost engine that offered aspirated engine by
of the engine next year to nearly 25 percent in
a projected 43 mpg on the
the compact Ford Focus highway mileage while
will be available with highway while pumping out offering the performance
EcoBoost engines. an estimated 180 horsepower. of a “pocket rocket.”
June 2009 | 9
How EcoBoost works
EcoBoost uses the engine’s four cycles to do more with less:
1 Intake stroke
Under pressure from the twin 1 2
turbochargers, air flows into the
cylinders from the intake valves
while fuel is strategically injected
into the cylinders in small, precise
2 Compression stroke
As the fuel vaporizes and mixes with
the air, the charge is cooled, resulting
in reduced knocking tendencies and
enabling higher compression ratios.
3 Power stroke
Compared to conventional port 3 4
injection, direct injection produces
a denser charge, resulting in the
production of greater power.
4 Exhaust stroke
Spent gases are pushed through
the exhaust valves, where they
are routed to the turbochargers
for the efficient conversion of
exhaust gases into energy to drive
EcoBoost’s extreme durability testing
By Cliff Peters This cycle was repeated 1,500 times
To ensure the water-cooled without an oil change before the turbos
turbochargers used on Ford’s new were cut open for a detailed inspection.
EcoBoost engines were the right They passed with flying colors.
choice, Ford engineers put the But that wasn’t the end of it.
EcoBoost V-6 through rigorous Back in the dynamometer lab, the
and intense testing, well beyond 3.5-liter EcoBoost V-6 completed a
what most engines would ever face. grueling 362-hour test with extended
The testing was crucial because periods at full boost and peak power.
turbochargers on an engine operate That’s the equivalent of running the
at extremely high speeds and high 24 Hours of Daytona race – for more
temperatures – up to 170,000 rpm than 15 days straight.
and 1,700 degrees Fahrenheit. EcoBoost again passed the test,
In one test, engineers ran EcoBoost ensuring customers that the new
flat-out at maximum boost for a engine requires no special treatment
10-minute period – until the turbos for its reliable operation. EcoBoost
glowed orange-hot. Then, the cooling owners can pull in their driveways
was shut down and the engine was and switch off just like any other
allowed to “bake” before another engine, and there are no special or
run was started. shorter oil-change intervals.
10 | June 2009
3.5L EcoBoost: Performance of a V-8 – Fuel Economy of a V-6
Direct Injection (DI)
High-pressure fuel system for
improved fuel economy, improved
performance and lower emissions
High Compression Ratio
10.0:1 compression ratio for improved
Variable Camshaft Timing
Variable camshaft timing for
optimized fuel economy, performance
Oil-Cooled Pistons with
Fully Machined DI Feature
for improved durability
features for improved fuel
economy and combustion
and peak power
Higher Alloyed Crankshaft
and Connecting Rods
Improved crankshaft and connecting
rod strength for greater durability
Cleveland Engine begins
production of EcoBoost
By John Fossen
The 3.5-liter EcoBoost V-6 is the first direct-injection,
twin-turbocharged V-6 engine to be produced in North
Produced at the historic Cleveland Engine Plant No. 1,
the powerplant makes its debut this summer in the
2010 Ford Taurus SHO, Ford Flex, Lincoln MKS and all-
new Lincoln MKT.
As part of the U.S. $55 million retooling to reopen the
plant, a new production database will provide a “birth
history” for each engine, tracking hundreds of metrics
and allowing any quality control issues to be quickly
and accurately isolated.
June 2009 | 11
going into Ford vehicles
By Jennifer LaForce
Going beyond fuel efficiency like material created from plastic
and what’s under the hood, Ford pop bottles, chromium-free
designers and researchers are leather and engineered
taking a total green approach by ebony wood, all of
incorporating more sustainable which reduce
materials and processes inside waste, energy
the vehicle, too. consumption and
“Wherever petroleum-based CO2 emissions.
materials exist – in plastic, rubber, Featuring a
foam, film or fabric – we are lower-impact water-
based stain, the
recycled and engineered
ebony wood will be featured decrease our
on the Lincoln Navigator, MKX use of foreign oil
and MKS. and that also are cost effective.
To ensure these measures No material is ignored as a
resonate with customers, Ford possible substitute for interior
designers work to understand applications, from recycled blue
the different levels of green jeans and plastic pop bottles to
consumerism. Statistics show that such natural materials as corn,
one in four adults in the U.S. are hemp, soybeans and wheat straw.
living more sustainable lifestyles, Soy-based foams are now used
are interested in companies that in the seats of the Ford Expedition,
are more socially responsible and F-150, Focus, Escape and Escape
are buying products that Hybrid, Mustang, Mercury
are healthier for people Mariner and Lincoln MKS. By
and the planet. using soy foam seats in more
Polymer looking to minimize its Designers also are than 1 million vehicles annually,
technical proportion and replace it examining the most Ford has cut its petroleum use by
leader Deborah with a sustainable expressive way to use more than 1 million pounds a year.
Mielewski is This year, the industry’s first
material,” said Dr. these materials in
one of the Ford
scientists Cynthia Flanigan, technical vehicle interiors and how they soy foam headliner will be used
researching expert, Ford Plastics Research. best represent each vehicle brand, on the 2010 Escape and Mariner.
the use of soy For example, Ford’s award- said Carol Kordich, designer, The use of post-industrial
substitutes for winning soy-based foam seat Corporate Design. recycled yarns in seat fabrics,
oil-based from the Escape to the Ford
cushions and backs will be on Customers expect suede to
more than 1 million Ford, look and feel like suede even if it’s Fusion and Mercury Milan
Lincoln and Mercury vehicles made from plastic bottles. Interior Hybrids, represents a 64 percent
by the end of this year, leading wood accents, a common luxury- reduction in energy consumption
to a total reduction in carbon car cue, must exhibit rich colors and 60 percent reduction in
dioxide emissions of more and textures, whether they are CO2 emissions.
than 5 million pounds. derived from a natural veneer In addition, all North American
Most recently, Ford announced or a more eco-friendly 2009 Ford products use under-
that the all-new 2010 Ford Taurus reconstituted wood veneer. body shields made from post-
SHO, Ford Fusion and Lincoln The challenge is to develop consumer recycled resins such
MKZ will feature sustainable alternative interior materials as detergent bottles, tires and
interior materials such as seat that do not compromise function battery casings, diverting more
fabrics made with varying degrees or durability, and that can be made than 25 million pounds of plastics
of post-industrial yarns, suede- in more eco-friendly ways to from landfills.
12 | June 2009
Fiesta ‘agents’ to go
on high-tech missions
By Meghan Cass
With their first missions of travel European-built Fiestas
behind them, the 100 Fiesta and setting off, the agents
Movement agents have embarked have created a big
on their second monthly missions impression in the social
to introduce Ford’s new small car media world.
to North America. In the first month alone,
This time, the lucky 100, who they garnered about
were chosen from more than 1 million video views on
4,000 entrants who submitted YouTube, more than 180,000 even after a
applications to test-drive the photo views on Flickr and more friend scaled a wall to snap a
Ford Fiesta for six months, are than 1,500 mini-messages or photo of the car in the city’s
visiting companies across the “tweets” on Twitter. impound lot.
U.S. that are developing “Our agents are clearly June missions: Technology
state-of-the-art technologies. demonstrating how powerful The agents’ June missions
This close-up look will take them they are at delivering unique include:
inside places few have been, at the content to their friends and • visiting the Pandora office to
happenings of some of the hottest followers in the social arena,” attend an in-house concert and
technology names such as said Sam De La Garza, brand learn how Pandora records music
Pandora and Twitter. manager, Fiesta. live to stream it online.
As with their first missions, Agents also are telling their • celebrating Twitter at the
the Fiesta agents will then relate daily Fiesta stories in creative “140 Character Conference” –
their experiences through a ways and showing off every named for how many letters and
variety of social media sites. aspect of their journey. numbers can fit in a Twitter
Visitors can follow the agents at These have included: message – where they will meet
www.fiestamovement.com. • one agent who showed off the expert users and learn new social
People are taking notice roominess of the Fiesta trunk by networking tricks.
After kicking off the movement loading it up with old electronic • finding a new product that
in May by taking the keys to 100 equipment to take to the recycler. hasn’t been featured on the
• a pair of agents who humorous Internet series “Will It
documented a familiar Blend?” and delivering it to the
experience with the Blendtec headquarters in Utah.
Fiesta – people stopping There will be other missions
them on the street to get in the months ahead as Ford Fiesta
more information about prepares for the North American Movement
the car. launch of the Fiesta in early 2010. agent Brittani
• agents who traveled Fiesta sales success Taylor, left, is
to unique places across Since its launch in Europe last one of the lucky
ones driving and
the U.S., including year, the all-new Fiesta has
driving their Fiesta become the fastest-selling Fiesta Ford’s new
through a giant there in the car’s 33-year history, small car.
California redwood and selling 43,000
parking it next to the cars there in
Oscar Mayer April alone.
Wienermobile. The Fiesta is
• one agent who also a sales
thought his Fiesta was success in Asia
stolen, only to learn that where it went
the city had towed it and on sale earlier
then claimed it hadn’t, this year.
June 2009 | 13
Transit Connect helps bring
books to kids
Ford Mustang, F-150
Children in Tampa,
Florida, are getting
picked as top road
more chances to
trip cars of 2009
Ford outscores Honda
read, thanks to The 2010 Ford Mustang in latest owner survey
Jennifer Frances, convertible and the 2009 Ford
the CBS News Early F-150 are the two of the best Ford vehicles topped Honda in
Show and Ford. vehicles to take along on a a recent AutoPacific survey that
Frances, the summer trip, say the editors of measures the percentage of
founder of “Bess Kelley Blue Book’s kbb.com. owners who would recommend
the Book Bus,” was For fun in the sun, nothing their current vehicles to others.
surprised to receive beats a soft-top Mustang. “It Ford captured six segment
a new customized spells a rousing good time,” said winners – Ford F-150, F-Series
2010 Ford Transit Jack Nerad, of Kelley Blue Book Super Duty, Flex, Edge, Mustang
Connect to aid the literacy outreach program she and kbb.com. and Lincoln Navigator – while
started seven years ago. Since then, she’s given The editors also singled out the Honda captured three. General
away an estimated 30,000 books a year to under- F-150 for vacationers planning to Motors and Chrysler each
privileged kids. tow a trailer or anything else that recorded two winners.
“Nobody makes a better truck than Ford … plus requires a hitch. “This truck meets The survey was based on
it’s more compact so it will be easier to drive than the needs of even the most hard- responses from more than
my old van. The kids will love her,” said Frances. core towing fanatics,” said Nerad. 25,000 consumers who
She was selected by the show as part of an For more on kbb.com’s purchased or leased new cars
“angels” series that celebrates people who show Top 10 Road Trip Cars, visit or light trucks from September
courage and selflessness in the face of adversity. www.kbb.com/roadtripcars2009. 2008 to December 2008.
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14 | June 2009
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New Blue Lane Solutions badge
underlines Ford’s green technology
By Robert Musial
To help promote Ford as a we’re doing, whether it’s a
technological innovator, a maker hybrid, EcoBoost, Flex Fuel, the globe,” said Novak.
of fuel-efficient vehicles and to clean diesel or electric,” he said. Ford will use the new badge
demonstrate a continuing concern “As we move to democratize on a wide variety of upcoming
for the environment, there’s a new these technologies in larger products, beginning with the
badge in town – Blue Lane Solutions. numbers across the portfolio, 2010 Ford Taurus SHO and the
An update of Ford’s 17-year-old it’s a great symbol to communicate Lincoln MKS, both of which have
“road and leaf” badge, the Blue Lane a consistent message around the new EcoBoost engines.
Solutions symbol helps underline
the fact that the Blue Oval has been
green since, well, the last century. Two extra PINS for
“It was first used in 1992 so it
has tremendous equity, but needed
an update for the 21st Century to It’s time to put more people behind the
create a global umbrella to support wheel of a Ford, Lincoln or Mercury vehicle.
and symbolize all of Ford’s ‘green’ To help out, all eligible employees and
technologies,” said Rick Novak, retirees will receive two incremental X Plan
manager, Global Cross Vehicle PINS in 2009, for a total of six.
Marketing Strategy. These additional X Plan PINS are governed by the same rules as existing X Plan PINS.
“Blue Lane Solutions is not one Just log in to www.AXZ.ford.com to send a PIN – it’s that easy.
thing – it reinforces all of what
June 2009 | 15
Retirees RETIREE CLuBS
Dearborn Assembly Retirees
Retirees: Stay in touch (Dearborn, Mich.)
Meets at 9 a.m. first Mondays, Big Boy, Restaurant,
with Blue Oval Connect 13001 Michigan Ave., Dearborn.
Contact: Henry Russell Jr. at HRARJR@yahoo.com.
Here’s an easy way to stay connected to the latest news Illustration Retirees
from the Blue Oval on products, people and upcoming events (Canton, Mich.)
that shape the future of Ford Motor Company. Meets at 1 p.m. first and third Tuesdays,
The Blue Oval Connect 4 Friends Bar & Grill, 44282 Warren Rd, Canton.
retiree outreach program Contact: Al McDonald at firstname.lastname@example.org.
sends breaking news and
periodic newsletters to Plant Engineering Office Retirees
retirees’ e-mail boxes. This (Livonia, Mich.)
keeps retirees informed on Meets at 11:30 a.m. second Tuesdays,
automotive topics and helps Elks Lodge, 31117 Plymouth Rd., Livonia.
them continue to be strong Contact: Russ Van Zanten at RUSS514@comcast.net
or (734) 728-7308.
ambassadors for the Blue Oval.
By registering to be a part Product Development,
of Blue Oval Connect, retirees receive: Body Design and Engineering Retirees
• News on new and current products (Lincoln Park, Mich.)
• Breaking news updates Meets at 11 a.m. first Wednesdays,
• Event promotions K of C Hall, 25160 W. Outer Drive, Lincoln Park.
• Links to important Web sites Contact: Jim White at JWHITE13453@gmail.com.
• Access to Ford retiree groups across the U.S.
Ford Rouge Transportation Retirees
Visit www.BlueOvalConnect.com to register for this (Woodhaven, Mich.)
free electronic Ford news service. Meets at 9 a.m. first Wednesdays,
Louie’s Restaurant, 22169 West Rd., Woodhaven.
Contact: Leo R. (Dick) Esper at
uAW Eastern Carolina Retirees
(Little River, S.C.)
Meets at 10 a.m. second Wednesdays,
V.F.W. Hall, 111 Hwy. 57 North, Little River, S.C.
Contact: Bob Artus at (803) 481-3622.
Dearborn Assembly Plant Retirees
Meets at 12:30 p.m. third Wednesdays,
Richard’s Family Restaurant, 39305 Plymouth Rd.,
Livonia. Contact: Rose at ROZLAF@aol.com.
Ford Dearborn Engine
& Fuel Tank Retirees
Meets at 11 a.m. first Thursdays,
Fire Mountain Restaurant, 14691 Huron, Taylor.
Contact: Hazel Fuller at HJFULLER@ameritech.net.
Ford Metro Atlanta
Salaried Retiree Club
For info on next meeting,
contact: Dave Andre at DAVE1ANDRE@comcast.net.
16 | June 2009
How to ‘drive away’
in your new Ford
By Jamie Myler
In the 1950s, Ford’s Factory Broderick, a bee farmer said Broderick.
Delivery Department created from Emery, Utah, a small town The couple toured
the “Drive-Away Program” 200 miles south of Salt Lake City. the Rouge assembly
which allowed customers to While ordering his new Ford line, the Rotunda
come to Detroit to pick up their pickup, he told his dealer that and the Henry Ford Museum. Utah farmer
new Ford vehicles in person. someday, he’d like to see the Then they went to the Factory Wilford
Under the deal, customers Ford plant in Dearborn. After Delivery building on Jefferson
his wife Elverde
would not incur the shipping his dealer told him about the Avenue just east of downtown picked up their
charges on their vehicle and drive-away program, Broderick Detroit to take delivery of their new F-100
often, these savings were enough and his wife flew in from Utah “spanking new” Ford F-100. Ford pickup
to cover their trip expenses. for their drive-away vacation. Before he and his wife drove from salesman
R.T. Larsen in
Besides picking up their “When we got to Detroit, they back to Utah, Broderick offered
new Ford, they also could take practically rolled out the red carpet this advice: “Next time you want
a vacation, visiting such popular for us,” Broderick later wrote. Ford a vacation, pick up your pickup
spots as the Henry Ford Museum staffers even made the couple’s in Detroit.”
and Greenfield Village, the hotel reservations for them. Ford no longer has a drive away
Rotunda as well as touring “Throughout our whole stay, they program and there’s no word what
the Rouge Assembly Plant. did everything possible to make our happened to Broderick’s truck but
One customer who did just vacation pleasant. They sure gave the factory delivery building is
that in June 1955 was Wilford us some wonderful memories,” now part of a Ford dealership.
present this aD to receive one Free aDmission with the purchase oF a seconD aDmission oF equal or Greater value. cannot be useD
For Groups or combineD with anY other Discount or oFFer. limit one Free aDmission per coupon. valiD June 13 - auG 30, 2009.
“Father maDe the
special oFFer For ForD emploYees anD retirees – brinG a FrienD For Free!
most popular car in the worlD,
i want to make the
best car in the worlD.”
- EdsEl b. Ford
New for 2009
Different by design
The STyling of edSel ford
a new exhibit at edsel & eleanor ford house
Your largest source for Ford merchandise!
1100 lake shore rD., Grosse pte. shores l 313.884.4222 l www.fordhouse.org
June 2009 | 17
atFord-MayAd.indd 1 4/23/09 2:05:30 PM
MONTHLY Meets 5 p.m. Tuesdays. of Columbus, 23663 Park St., Dearborn.
1st Floor Break Room, PDC Dearborn. Contact: Dennis Active and
Building #4. Contact Elijah Natoli, DENISNATOLI@aol. retired and
Rogers at (313) 248-2132 com or Jerry Long, contract and agency
Meets 5:30 p.m. fourth or EROGERS2@ford.com. GLONG3643@wowway.com. employees. Contact: Mike
Thursdays. Parsons at MPARSON1@
Henry Ford Ford Genealogy Club
ford.com or (313) 594-6765.
Community (Dearborn, Mich.)
College, Meets 5 p.m. second
Dearborn. Thursdays. Ford WHQ north
Visit: www. entrance, Conf. 5A-East.
Boonhill.net/faac. Contact: fgc.miprofgenie.com
Ford Brew Club Ford Golf Association
Ford Classic Auto
(Southeast Mich.) (Southeast Mich.)
Meets monthly. Contact: (Southeast Mich.) Leagues meet Mondays, Tues-
Chris Frey at CFREY@ford. days, Thursdays. Contact: Dave
Meets 5:30 p.m. second
com or (313) 390-2339. Bolton at fga.compnerds.org Dearborn ultimate
Wednesdays. Contact: Bill
Chess Club Kern, WILLIAM.KERN@ Frisbee Club
(Dearborn, Mich.) zeledyne.com or (313) 755- (Dearborn, Mich.)
3871 or Sheryl Audritsh, Meets 6 p.m. Tuesdays. Henry
SAUDRITSH@wowway.com. Ford Community College,
Dearborn. Contact: Tom Leone
Ford Euchre Club
at TLEONE@ford.com or visit
Meets 5:30 p.m. first and
third Mondays. Knights JuNE
Ford Model Railroad
Club (Dearborn, Mich.) Ford Wagon Train
Meets 6 p.m. third Tuesdays. RV Club Camping
Come In. Relax. Enjoy.
Ford World Headquarters
cafeteria. Contact Doug Meets at Tri-Lakes Trails,
Brooks at DBROOKS6@ford. 219 Lyon Lake Rd., Marshall.
com or (313) 337-1124. Contact: Steve Alexander at
Ford EmployEEs and rEtirEEs: Ford Photo Club
Show your badge or bring a copy of (Dearborn, Mich.)
or (734) 207-0286.
this ad to receive a Free Appetizer Meets 5:30 p.m. third Thurs-
days. Contact: Bill Kern at
now thru the end of August. WILLIAM.KERN@zeledyne. Aug. 9
Valid at Dearborn location only. Valid only with com or (313) 755-3871. Mustang Memories
the purchase of an entree. One per table, per visit.
Ford Scuba Club All Ford Show &
(Redford, Mich.) Swap (Novi, Mich.)
Meets 7 p.m. third Meets 8 a.m.- 5 p.m. Aug. 9.
Wednesdays. Timber Wolf Rock Financial Showplace,
Tavern, 25641 Plymouth Rd., 46100 Grand River, Novi.
Redford. Contact Mickey Contact: www.mocsem.org.
Malfitano at (734) 658-0983
Fairlane Town Center
18900 Michigan Ave. • Dearborn, MI 48126 Ford Employee
313-271-2363 • www.bravoitalian.com Softball Association
Games 5:20 to 7:40 p.m.
weeknights. Rotunda Fields,
18 | June 2009
Bravo Fairlane FordRateCard May 09.indd 1 5/20/2009 3:36:52 PM
Fiesta and Focus lead Europe sales
as market share increases
Ford is continuing to increase its European market
share, thanks to the hot-selling new Ford Fiesta and
strong sales of the Ford Focus.
For the month of April, Ford increased its market
share to 9 percent and its year-to-date market share
to 9.3 percent, amid a 16.5 percent decline in
European vehicle sales.
In April, 43,000 Fiestas were sold while the
Focus logged 24,000 in sales and the new Ford Ka
sold 9,100 units in the first few weeks after its launch
in the main 19 European markets.
Since it was introduced last fall, almost 213,000
Fiestas have been registered, making it the fastest-
selling Fiesta ever.
on wheels treats
people in Brazil
A heavy-duty Ford
Cargo 815e truck
equipped with a
complete dental office is
celebrating its tenth year
80 years of Ford Dagenham of bringing free dental care to poor people and truck drivers in Brazil.
Dentist Cassio de Melo began the “Sorrindo com a Ford” (Smiling
with Ford) project in 2000 with Ford Brazil Heavy Trucks division as a
sponsor. Since then, the Ford Odontomovel (mobile dentist) has traveled
more than 175,000 miles and visited 251 cities in more than 22 states.
Parked near schools, parks, Ford dealerships and events,
the dentist-on-wheels has treated more than 30,000 truckers
and 8,000 others. He has also given talks about oral health to more
than 79,000 students and passed out 116,000 oral hygiene kits.
Ford Brazil showcased the project’s new 2009 Ford Cargo 825e
mobile dentist truck at a recent event in Sao Paulo.
Dagenham celebrates 80th birthday,
million-unit annual production
celebrating 80 years of manufacturing as its engine touts Focus not once
production tops 1 million units a year. – but twice in May
The 475-acre complex on the River Thames The new Ford Focus just
near London produces diesel engines, from 1.4-liter captured prestigious awards
four-cylinder powerplants to 3.6-liter V-8s for assembly from the biggest car tabloid
plants across Europe. It also stamps out millions of body and the leading auto magazine
panels, hoods, trunk lids and wheels a year. in Indonesia.
With improvements of U.S. $1.2 billion in this decade, The five-door Focus drove off with the Best Medium Hatchback
the site has the capacity to assemble 1.4 million award and the 2.0 TDCi model took the Most Innovative Car Special
engines a year. Award given by the Otomotif tabloid after a jury of leading car
EdselFord,thesonofHenryFord,brokegroundfor specialists weighed the Focus against its competition.
Dagenham on May 17, 1929. Today, the plant employs The Focus was also recently named The Best Medium Hatchback
4,000 people in engine, stamping and transport by TopGear Indonesia magazine, while the new Escape scooped the
operations. Best SUV Gasoline award.
June 2009 | 19
We got us a convoy…
This summer, retired Ford engineer Art
Pope will be taking a ride into history – in
his 1942 Ford “Fordor” U.S. Army staff car.
He’ll be leading owners of more than 40
former military vehicles recreating a 1919
transcontinental convoy from Washington,
D.C. to San Francisco June 13 to July 8.
“Ford hit the No high-tech helpers on the trip either.
bull’s-eye with the “No GPS. I’m just gonna have a compass and maps.”
The Bloomfield Hills, Mich., man bought the olive-drab car at a museum auction two
2010 Ford Fusion
years ago and has restored it and made it road-worthy.
Hybrid … (they) Pope figures the roundtrip will put about 6,500 miles on his car but he’s not worried.
listened to the “I can cruise at 50 to 60 mph in this. It’s just a good old Ford so I think it’s gonna do
consumer and built a just fine,” he said.
Photo: Detroit Auto Scene
car we could all use.”
– Dave Stall
Build your dream ride
San Diego News Network They can go 0-60
(feet) in 3.5
seconds. And they
offer superior Another “new” old car
cornering around Add another one to the growing
chair legs. collection of cars at the Edsel and
They’re the Eleanor Ford House in Grosse
build-it-yourself 1/18th scale Mustangs available at Pointe Shores, Mich. The mansion
Ridemakerz, a national retailer set up along the lines museum’s latest acquisition is the
of the popular Build-A-Bear workshops. 1938 Lincoln K Brunn Brougham
“If you’re shopping The stores, which also sell a Ford F-250 Super Chief once used by the family.
for a full-size Concept and other makes, allow customers to pick It’s part of a new exhibit called
pickup, should the their model cars and add such accessories as spoilers “Different By Design: The Styling
redesigned ’09 Ford and supercharged engines, wild wheels and decals – of Edsel Ford,” opening June 13.
plus a remote control unit.
F-150 be at the top The exhibit also showcases
“The stores are aimed at 6-to-12 year olds – Edsel’s 1941 Lincoln Continental
of your list? In a and their dads,” notes spokeswoman Robyn Pass. Cabriolet and his newly restored
word, ‘Yes’.” Ford employees and retirees get a 20 percent 1934 Brewster limousine.
– Thane Peterson discount at the counter or online with the coupon To make room, Eleanor’s
Business Week code #092707. There’s also a 2-for-1 special custom-made 1952 Lincoln Town
for Father’s Day. Check www.ridemakerz.com Car – with the higher roofline to
for information and store locations. accommodate her hats – moves
Their most popular cars since 2007? … Mustangs. into storage for now.
We race, you win
How about a nice ride around your neighborhood in a new
Ford Fusion – with a winning NASCAR driver at the wheel?
It’s all part of Ford Racing’s “We Race, You Win” national
“The Ford Focus SES online sweepstakes running this year. Learn more at:
is a premium-level www.weraceyouwin.com.
small car with high- Each time a Ford driver wins a NASCAR Sprint Cup Series
end fun, upscale event this season, one lucky fan and a guest will win an all-
ambience and front- expenses paid trip to Miami Speedway – and a chance to win a 2010 Fusion.
Racer Matt Kenseth already took one winner for a Fusion test drive, which included
a few hot laps around a local track.
– James R. Healey “I didn’t realize it was all-wheel-drive until I looked at the back end of it and reminded Matt
USA Today that he was tearing up four tires, not two,” cracked Chuck Fountain, of Plymouth, Minn.
20 | June 2009
Printed in U.S.A. 10% post consumer waste paper. Please recycle.
AT TENTION FORD EMPLOYE ES AND RETIREES
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