Corporate Social ResponsibilityPresentation Transcript
CSR & NGO-Corporate Partnerships: Building the Business Case & Leveraging CSR structures for RH/FP David Wofford Shawn MacDonald Extending Service Delivery Project October 9, 2009
What is the Extending Service Delivery Project (ESD)?
Global project in reproductive health and family planning (RH/FP) funded by USAID
Addresses unmet need for RH/FP and increases access to services by the poor and underserved at the community level
Managed by Pathfinder International in partnership with MSH, IntraHealth, and Meridian Group International, Inc. Meridian provides CSR expertise
What is Corporate Social Responsibility in terms of NGO-Corporate Partnerships?
CSR is a movement to integrate social and environmental considerations into business practices
In practice, CSR is a growing infrastructure of standards, policies, and practices
For ESD, CSR means partnering with the NGOs and private sector based on mutual interests and leveraging the CSR partnerships to improve health
What is ESD’s approach to corporate partnerships and CSR?
CSR/partnerships embedded in the project – part of ESD program description
CSR supports ESD’s mission of extending access to RH/FP services
ESD develops models to leverage NGO and corporate networks at workplace and in supply chains:
Corporate Structure Model
Global Business Association Model
Global Standards-Setters Model
Why focus on Women in the Workplace?
Why focus on corporations and their suppliers?
Companies have access to large target populations:
Unilever: 102 000 employees (Asia, Africa, Central & Eastern Europe)
Nike suppliers: 800,000 employees, 700 factories in 52 countries
80% of these workers are women between the ages of 18-24
GAP suppliers: 130, 000 employees in 2,000 garment factories
Levi Strauss suppliers: 11,400 employees worldwide
What evidence is there for workplace health services?
ESD’s Return on Investment Study, Bangladesh:
Chittagong Garment Factory:
450 workers, 86% female, with no onsite health services
Absenteeism/Turnover major business problem
Introduced comprehensive services including RH/FP half day/week – paid for by the factory
Clinic use promoted by worker peer educators
Absenteeism, turnover, attitudes studied over 18 months
What evidence is there for workplace health services?
Clinic highly valued
30% of services for RH/FP
Absenteeism/turnover decreased over 18 months – estimated $3 return for every $1 invested
Quantitative survey/focus groups – improved attitudes toward management
What’s different in this CSR approach for the non-health sector?
Workplace health programs are NOT new
There are sufficient regulatory mechanisms (“CSR System”)… and more opportunities for influencing the system
ESD leverages the new business context and structures based on:
New incentives…New accountability systems…
Better program models…Increased sustainability
The CSR System - Global Reporting Initiative - U.N. Global Compact - Calvert Women’s Principles - Global Business Coalition on HIV/AIDS, TB and Malaria - Business for Social Responsibility - UN Global Compact
- United Nations Global Compact
- Equator Principles (Private Banks)
Calvert Women’s Principles
NGO standards groups (Ag,
Electronics, Toys, Mining)
- ITS, SGS, STR
Fair Trade Labeling
- Retailer/Brand compliance staff
- Sustainable Agricultural Network
So why hasn’t business done more in RH/FP & women’s health?
There was no
No practical experience
No data on benefits
Women’s health has not been a top
priority in the supply chain of corporations
1. The Corporate Structure Model Unilever Tea Tanzania Ltd
How has ESD leveraged Unilever Tea’s structures?
Launched partnership in 2008 to improve UTT peer education program and health services
Linked into UTT’s business needs, CSR codes, and existing UTT structure
Piloted “Healthy Images of Manhood” (HIM) approach at workplace
First male engagement program tailored to the needs of the workplace
Furthered ESD priorities in gender and FP-HIV integration
Background on Unilever Tea Tanzania
Unilever strong commitment to CSR and employee health
6000 employees, 25,000 dependents, 100,000+ in surrounding rural community
HIV is a major concern - 21% of its people in region are HIV(+)
Unilever Health system
Full service hospital and 12 dispensaries
HIV/AIDS Care and Treatment Center, VCT
Family planning and maternity care
160 worker Peer Health Educators
Impact at Unilever Tea
FP services, not previously offered in UTT HIV services, show uptake in FP by HIV clients:
17 new FP clients and 70 repeat visits Jan-June 2009
Slow increase overall of new FP clients:
16/month Jan-June 2009 compared to an average of 11/month for Jan-June 2007
122,492 male and 5,321 female condoms distributed by HIM-trained PHEs over 17 months
How had ESD leveraged corporate structures for HIM?
Scale Up :
UTT has expanded HIM training to 50 new PHEs (75 trained in total), managed by UTT project coordinator
Unilever Tea Kenya to incorporate HIM into current peer educator program
Through other business structures
Kenya business groups to incorporate HIM into existing workplace programs
2. Global Business Association Model
Business for Social Responsibility (BSR)
2. How is ESD leveraging global business associations for RH/FP?
The BSR health initiative: HERproject (“Health Enables Returns”):
In 5 countries and 30 factories to date
9 major brands and long-term influence on 250 BSR members and their suppliers
“ Return on Investment” data – business case
Women’s health programs designed for the factory
Who is Business for Social Responsibility?
World’s premier CSR business organization
Companies look to BSR on CSR guidance
Nearly 100 Staff in Asia, Europe, and North America: San Francisco New York Paris Beijing Guangzhou Hong Kong 250 Corporate Members : Apple AT&T BP Caterpillar Citigroup The Coca-Cola Company Dell Ford Motor Company Gap GE GlaxoSmithKline Goldman Sachs Hitachi Home Depot HP IKEA Levi Strauss & Co.
What is impact of HERproject?
BSR’s primary technical partner:
Global TA to BSR on model, RH/FP programs and ROI and NGOs in Egypt & Pakistan
Broad dissemination of model through BSR
Planned expansion in Pakistan
New $1 grant from Swedish development agency
Scalability/Replicability– workplace model tested widely
3. Global Standard-Setters Model
The Calvert Group
Brand codes of conduct framed at the Lotus jeans factory in Egypt
How has ESD leveraged standards-setters in the CSR system ?
The Calvert Group
A leading financial firm specializing in socially responsible investments.
Launched the Calvert Women’s Principles for corporations in 2006
A leading NGO that monitors factories and trains monitors
Works in 60 countries, operates a global system for training monitors, and has conducted 1000s of workplace audits
What is ESD’s role in the Women’s Principles ?
The Women’s Principles launched in 2006, required further company guidance and performance indicators
ESD role : Providing TA in the re-drafting of standards and development of guidance and indicators
Impact : The UN Global Compact to adopt the Women’s Principles – a stakeholder process for adoption launched in June 2009
How is ESD working with Verité?
ESD provides TA to Verité in two areas:
Training of workplace monitors : ESD is helping to integrate RH/FP and health into compliance program of monitors
Standards for Monitor Trainings (US State Department process): ESD is providing input in global accreditation standards for all monitors worldwide to ensure inclusion of RH/FP & women’s health in training curricula
Leveraging all parts of the CSR System for RH/FP & Women’s Health