The Ford Motor Company started on June 16, 1903, Ten years later Henry Ford founder of the Ford Motor Company started the first moving assembly line in Highland Park, Michigan. The new assembly proved to be extremely efficient and they quickly out produced their competitors. With the number of cars in production and how easily they could be produced Ford was able to sell them affordably to almost all social classes and paid his employees a record breaking 5 dollars a day, which was unheard of at the time.
The World Headquarters of Ford Motor Company is located in Dearborn, Michigan
There are approximately 300,000 current employees
108 plants worldwide
With eight affiliated automotive brands
Mission, Goal and Strategy
Goal- Our vision is to become the world?s leading consumer company for automotive products and services.
Mission- We are a global family with a proud heritage, passionately committed to providing personal mobility for people around the world. We anticipate consumer needs and deliver outstanding products and services that improve peoples lives.
Strategy - The customer is Job #1. We do the right thing for our customers, our people, our environment and our society. By improving everything we do, we provide superior returns to our shareholders.
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company’s core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company.
Ford Motor Company offers a wealth of variety to the automotive consumer. As we start our second century of business, we are in a position to appeal to the widest range of potential customers. Each of our automotive brands has a unique personality and holds a distinct place in the Ford Motor Company family.
Vehicles sold Total Vehicles 2006 2005 %Change March 21,355 18,949 +12.7% January-March 48,167 44,530 +8.2% Total Cars March 6,436 5,273 +22.1% January-March 14,215 11,788 +20.6% Total Trucks March 14,919 13,676 +9.1% January-March 33,952 32,742 +3.7%
William Clay Ford, Jr.
Chairman of the Board
Chief Executive Officer
Ford’s hiring process is quick, thorough and personal using a two-step process
Initial recruiting : review and assess your credentials, experience and background, invite back for step two
Leadership conference : held at a Ford facility, meet with other employees, recruiters and managers, complete series of activities to asses skills
Activities at Leadership Conference
Workshops to learn more about Ford
Interview with two managers in you area of interest
Join small team and recommend solution to a current business issue
Learn about products through activities like a facility tour
Hiring decision is made at end of conference
Three key success factors
Technology - Improving the driving experience: doing things such as equipping cars with televisions, terrain response technology for smoother driving, and voice recognition to control many functions, including navigation, phone, entertainment, climate control, the retractable roof, and personalization preferences.
Three key success factors cont..
Safety - Protecting you and your family: Rollover protection and innovative restraint systems keep you safer in the event of an accident.
Design - Ford believes that cars should not only be safe and technologically sound, but also nice to look at, for this reason Ford is constantly make new and innovative car models such as the new Focus ST, and Land Rovers new Range Stormer.
Three key weaknesses
Outsourcing - Because of outsourcing while Ford is increasing productivity and cutting cost, they are also firing a lot of their employees some of which have been there for years. So because of this Fords employee loyalty is decreasing.
Quality - Though they have safe and innovative designs Ford has a reputation of making cars with poor quality. Since Ford makes their cars with the intentions of cutting costs they don’t of ten use the most expensive parts, as a result their vehicles do not last as long as their competitors overseas.
Customer loyalty - Because of the expendable manner in which Ford treats their employees, customers often label Ford as an “unappreciative” company, which lessons the Brand loyalty of the company.
Vehicles- Ford Motors have been pushing technology to it’s limits since the model T. Currently they are looking for fuel reducing engines and alternative fuel sources. Hydrogen engines are currently being researched.
Production- the cars and trucks made on the assembly line in Ford’s factories are aided by advanced computers pushing robotics to their full potential.
Safety- Ford Motors is currently researching new cameras that are viewed in the dash board that help in backing up, changing lanes and even checking on kids in the back seat.
UPS supply chain solutions
Hybrid Cars and Ethanol Cars
Plant Shut downs
Cheaper labor continues to move car manufacturing jobs outside the U.S.
Recently Mazda signed a deal with IBM Japan to undertake the development and maintenance of Mazda’s information system.
Deal could be worth 50 billion yen in ten years.
Ford Motor Company is a very successful company even though they are going through some hard times right now.
They have a very good business structure and they have maintained that through out the years.