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  • 1. NEWS RELEASE FORD AT THE 2009 GENEVA MOTOR SHOW Index FORD IOSIS MAX CONCEPT COMBINES STYLE, Page 2 INNOVATION AND EFFICIENCY NEW FORD RANGER: READY TO PLAY AS HARD AS Page 27 IT WORKS NEW FOCUS RS LEADS FORD PRODUCTION CAR Page 33 RANGE AT GENEVA SMALL WONDERS: NEW FORDS MEET CUSTOMER Page 46 NEEDS IN CHALLENGING TIMES MORE STYLE, MORE FEATURES AND STAGE 5 Page 49 EMISSIONS COMPLIANCE FOR FORD FOCUS FORD KUGA: STYLISH, DYNAMIC AND FRUGAL Page 53 FORD FIESTA – EXEMPLARY IMPLEMENTATION OF Page 61 ENVIRONMENTAL SUSTAINABILITY ETHOS FORD ECONETIC RANGE – LOW CO2 MODELS THAT Page 65 MAKE A DIFFERENCE CONSISTENCY IS KEY AS FORD MOUNTS 2009 WRC Page 69 CHALLENGE WITH RECORD-BREAKING FOCUS Internet: http://media.ford.com
  • 2. -2- "As an industry, we find ourselves in a year of unprecedented challenge. At Ford, we are responding with energy and calm professionalism. You will see this in our strong product line-up at Geneva, from the exciting new Focus RS to the dramatic iosis MAX Concept, a tempting glimpse into our future." John Fleming, Chairman and CEO, Ford of Europe March 2009
  • 3. -3- FORD IOSIS MAX CONCEPT COMBINES STYLE, INNOVATION AND EFFICIENCY 1 Introduction and Highlights • Third in the series of exciting iosis ‘kinetic design’ concept cars is unveiled at the 2009 Geneva Motor Show • New iosis MAX is a vision for Ford's next generation compact multi-activity vehicle (MAV), and hints at the design direction of Ford's next global C-cars • Concept combines bold, dynamic styling with new levels of efficiency and flexibility • Striking exterior design based on a fresh interpretation of Ford’s kinetic design form language • Coupé-like side profile, with bold new window line graphic and highly original ‘flying buttress’ C-pillar design • Distinctive new design treatments for lower trapezoidal grille and front / rear lights • Interior presents a bold evolution of the exterior design language, incorporating dynamic shapes and advanced materials • Slim, muscular instrument panel flows into innovative centre console with three-dimensional touch-screen surface • Lightweight seats supported on spine-like bridge, so that occupants are ‘floating on air’ • Unique two-piece tailgate design allows full opening even in restricted spaces • B-Pillarless construction and new door kinematics provides optimised side loading • Environmental sustainability enhanced by innovative powertrain technologies, advanced aerodynamics and lightweight construction techniques • iosis MAX previews Ford of Europe's high efficiency EcoBoost engine family with a 1.6-litre 180 PS unit designed to deliver improved fuel economy and lower emissions • 1.6-litre EcoBoost engine is coupled to a new Ford Auto-Start-Stop system and Ford's advanced PowerShift transmission showcasing future possibilities for lean, clean and efficient petrol powertrains
  • 4. -4- 1.1 Introduction by John Fleming “The new iosis MAX concept car marks another important step in the renaissance of Ford of Europe’s product design under the leadership of Martin Smith. The two previous iosis concepts were significant milestones in that process. They helped to introduce our new design strategy, and to show how kinetic design would play a key role in transforming our future product line. The fantastic reception given to our latest models – from the Mondeo and Kuga, through to the Fiesta and Ka – suggests that we've been getting our strategy right. The iosis MAX is an exciting third addition to the iosis concept car series. While it is a bespoke concept and doesn’t preview a specific production model, iosis MAX does provide a tempting glimpse into the design direction and efficient powertrain technologies being adopted for the next generation of Ford’s global medium car range. Presenting such a bold concept car during the current economic climate highlights the confidence within Ford of Europe about the company's design philosophy and the strength of our current – and future – product line-up. The iosis MAX sends a powerful signal that there are more stylish and desirable Ford products just around the corner. John Fleming, Chairman and CEO, Ford of Europe March 2009
  • 5. -5- 1.2 iosis MAX highlights Ford is unveiling the third in its series of exciting iosis ‘kinetic design’ bespoke concept cars at the 2009 Geneva Motor Show. iosis MAX is a concept study for the next generation of Ford's compact multi-activity vehicle (MAV) as well as a glimpse at the design direction Martin Smith and his team are taking for the company's next generation global C-car family. The iosis MAX features striking exterior and interior designs based on a fresh interpretation of Ford’s kinetic design form language. It is a dynamic MAV and showcases new levels of efficiency and flexibility. The car’s dramatic looks are complemented by innovative solutions which enhance its practicality and environmental performance. These include new door opening concepts, lightweight materials, advanced aerodynamics, and a preview of the European development of Ford's global EcoBoost petrol engine technology coming in 2010. Coupled to this clean and lean engine are the recently introduced and acclaimed Ford PowerShift transmission, plus a new Ford Auto-Start-Stop system due for production in 2010. “The iosis MAX marks the next stage in the evolution of kinetic design, and showcases a number of affordable petrol engine technologies that will make a difference to the environment and our customers’ pockets,” says Martin Smith, Ford of Europe’s Executive Design Director. “Our designers have stretched themselves beyond the two previous iosis concepts, and have applied kinetic design form language to a MAV format vehicle,” adds Smith. “The iosis MAX proves that cars in the compact MAV class can have emotive, dynamic styling without sacrificing their traditional virtues of practicality or efficiency – something that the larger and revolutionary S-MAX has already demonstrated.”
  • 6. -6- “Although the iosis MAX isn’t a forerunner to a specific production vehicle, it clearly highlights how kinetic design is evolving and can be applied with stunning results to all vehicles in the Ford portfolio.” Exciting, dynamic design Like all kinetic design vehicles, the exciting shape of the iosis MAX conveys ‘energy in motion’ through its athletic stance and muscular surfacing. The design team also sought to create a strong impression of lightness and efficiency. This was achieved through the concept’s sleek, sporting and aerodynamic profile, which provides a clear contrast to the more boxy approach adopted by many vehicles in the compact MAV segment. The feeling of lightness is reinforced by the extensive use of glass in the vehicle, with the steeply raked front screen flowing back in one piece to the tailgate, revealing the skeletal roof structure underneath. The visual excitement of the concept’s exterior is also transferred to its interior design. The cabin extends some of the kinetic design themes with complex shapes and graphic forms which complement the expressive style used on the outside of the vehicle. Advanced materials are combined with innovative solutions like the ‘floating’ seat design to create an overwhelming feeling of space and lightness for the occupants. New style for Compact MAVs The primary objective for the iosis MAX exterior design team was to create an exciting new style for compact MAV format vehicles by applying kinetic design principles.
  • 7. -7- “We were convinced that we could use our kinetic design form language to develop a C-segment MAV that was sporty, dynamic and desirable,” explains Stefan Lamm, Ford of Europe’s chief exterior designer. “The iosis MAX takes the core kinetic design elements and extends them to a new level, with a totally fresh execution which is not only stylish and innovative, but functional too.” The front of the iosis MAX is dominated by the bold trapezoidal lower grille, which is now a key part of the Ford brand identity. For the first time, however, the grille features a distinctive new treatment with three horizontal chrome-rimmed bars, giving the vehicle’s face a more dynamic and imposing feel. The dynamic character of the design is reinforced by the coupé-like side profile, with its striking new window line shape – the daylight opening graphic – and rakish C-pillar design. The C-pillars, with their highly original ‘flying buttress’ design, also deliver significant functional benefits. The pillars act as spoilers, channelling airflow as close as possible to the tailgate glass for optimum aerodynamic efficiency. The pillars work in combination with the dramatic looking aerodynamic spoiler which is centrally mounted at the rear of the roof structure, with its wings cantilevered above the tailgate glass. Imaginative details catch the eye all around the vehicle, including the striking new graphics for the front and rear lamps, stylish LED lighting strips in the rocker panels, and stunning 19-inch alloy wheels with a lightweight two-piece construction. Dramatic interior environment The iosis MAX interior presents a bold evolution of the kinetic design language used on the exterior, incorporating dynamic shapes and advanced materials to create a dramatic interior environment which is light, spacious and expressive.
  • 8. -8- “The iosis MAX shows how affordable family vehicles can have interiors which are practical and comfortable, yet still highly desirable,” says Ernst Reim, Ford of Europe’s chief interior designer. “Our vision looks beyond normal automotive processes, taking inspiration from modernist architecture, lightweight construction technologies and even the sporting world.” The cabin design features strong dynamic lines, very expressive surfaces and an inherent sense of lightness. The instrument panel is a key element, having a slim, muscular shape which ‘reaches out’ to the body sides, suspended above the floor like a gymnast gripping rings. At each end of the panel, grab handles spiral down into the doors, creating the impression of a vortex spinning from an aircraft wing tip. The innovative use of shapes and materials is also reflected in the centre console, which has a smooth plexiglass surface which rolls down from the instrument panel like a ribbon and flows through to the rear of the passenger compartment. The whole of the console surface acts as a touch-screen display to control the vehicle’s infotainment systems, similar to the approach used on the latest mobile phones. The lower console is supported on a spine-like bridge which runs the full length of the interior from the bulkhead through to the load area. The four individual seats are also cantilevered from the bridge, allowing for a completely uninterrupted floor and giving occupants the sensation that they are ‘floating on air’. To reinforce the impression of space and lightness the seats themselves are constructed from a stylish lightweight carbon fibre skeleton, with inner panels constructed from nylon mesh inserts.
  • 9. -9- Warm luminous colour palette Warm luminous grey hues were selected for the iosis MAX interior, complementing the striking pearlescent 'Limelight' colour of the exterior, while at the same time creating a spacious and airy ambience. However, small details are picked out in bright cadmium yellow to add visual impact and stress the dynamic character of the shapes and graphics. Although the interior has advanced lightweight materials, imaginative use of textures and surface finishes allows many of the parts to combine a technical feel with more sensual natural characteristics. “For the iosis MAX we wanted to achieve a more futuristic interpretation of kinetic design through a creative blend of lightweight materials and sophisticated textures and colours,” says Ruth Pauli, chief designer for colour and materials, Ford of Europe. “The contrast between different materials and the use of subtle three-dimensional effects help to create a unique interior environment.” An example of the original approach used in the iosis MAX is the special geometric surface texture used to emphasise the taut, muscular shape of the instrument panel. The geometric elements are stretched and distorted to reflect the panel’s complex form, highlighting the tension in the design. Innovation delivers increased practicality The iosis MAX also explores innovative solutions which could provide future MAV vehicles with increased practicality and flexibility. These ideas were conceived by a team led by Patrick Verhée, Ford of Europe design innovation and show-car manager, who oversaw the development of the concept vehicle.
  • 10. - 10 - To help overcome common problems faced by owners when loading or unloading the vehicle in a confined space, such as a congested multi-storey car park, the concept features a unique two piece tailgate design. This allows the tailgate to be fully opened, even when there is restricted space behind or above the vehicle. To provide even greater loading flexibility the iosis MAX utilises a B-pillarless construction, providing a wide, unobstructed load aperture when both front and rear side doors are open. In combination with the ‘floating’ seat design, this enables awkward, bulky items – such as flat pack furniture – to be slid easily onto the floor of the cabin or the folded seat backs. The stylish LED lighting strip in the rocker panels provides additional illumination to assist safe entry to and exit from the side of the vehicle. New opening kinematics are also utilised in the dual-function hood design, which incorporates an active hood system for improved pedestrian protection in combination with greatly enhanced access to the engine compartment. Responsive yet environmentally friendly The innovation featured in the iosis MAX extends to its powertrain, which showcases efficient technologies coming in future Ford vehicles to demonstrate how reduced fuel consumption and CO2 emissions can be achieved without compromising dynamic performance. Power is provided by a 1.6-litre 180 PS 4-cylinder petrol engine from Ford’s new EcoBoost engine family. Ford EcoBoost engines feature turbocharging and direct injection technology to deliver fuel economy up to 20 per cent better than conventional petrol engines with a similar power output. EcoBoost engines will be progressively introduced to Ford’s European product range from early 2010.
  • 11. - 11 - The 1.6-litre EcoBoost unit in the iosis MAX is further optimised through the use of a new Ford Auto-Start-Stop system, intelligent alternator and six-speed Ford PowerShift double-clutch automated manual gearbox with ratios tailored to deliver maximum fuel efficiency. Simulations predict that the concept vehicle could achieve CO2 emissions of 125 g/km. The concept’s environmental sustainability is enhanced by the use of lightweight materials and through careful attention to its aerodynamic design; the body’s optimised shape and details including the ‘flying buttress’ rear door pillars, advanced rear wing design, rear diffuser, narrow tyres and active front cooling ducts which are blanked off when not required. "We're eager to hear reaction to the iosis MAX as the design team has worked hard to incorporate so many interesting ideas, features and materials that could find their way into future Ford vehicles," says John Fleming, Ford of Europe's Chairman and CEO. "The car also signals the arrival of an exciting new range of environmentally friendly Ford EcoBoost petrol engines which use the same efficient principles already making an impact on our larger North American models. "The next eighteen months will see some exciting new models with clean and affordable technologies arriving in the Ford of Europe range," Fleming adds. "When we say 'Feel the Difference', our European customers will know we mean it!" 1.3 The iosis story The first iosis concept car was unveiled at the Frankfurt Motor Show in September 2005, its name hinting at how a dynamic new form language, called 'kinetic design' would define the design direction for all future Ford of Europe products. The iosis was an exciting four-seat saloon with a muscular coupé profile. It hinted at the styling of what was to become the new Mondeo in 2007.
  • 12. - 12 - A year later, Ford revealed the stunning iosis X concept vehicle at the Paris Motor Show in September 2006. The iosis X was a five-door sports-crossover concept, which showed how kinetic design could be applied to different niche segments. The dramatic iosis X prepared the public for the launch in 2008 of the Ford Kuga crossover vehicle, which has seen considerable success in the market since its introduction, attracting a high proportion of new customers to the brand. The iosis MAX is the third concept in the iosis series, and makes its debut at the Geneva Motor Show in March 2009. This concept marks the next stage in the evolution of kinetic design, providing an exciting concept study for a new generation of compact multi-activity vehicles and an indication of the design language being adopted for Ford's future range of global C-segment vehicles. Construction of the iosis MAX Concept was executed in partnership with the specialist coachbuilder Coggiola in Turin.
  • 13. - 13 - 2 Exterior Design • Striking exterior design based on a fresh interpretation of Ford’s kinetic design form language • Exciting new style for compact MAV format vehicles, combining a stylish dynamic look with a strong impression of lightness and efficiency • Coupé-like side profile, with bold new window line shape and highly original ‘flying buttress’ C-pillar design • Innovative use of glazing, with one-piece windscreen / roof and three- dimensional wraparound tailgate • Application of classic kinetic design elements creates dynamic, cohesive design with clear relationship to previous iosis concepts • Distinctive new design treatments for lower trapezoidal grille and front / rear lights 2.1 Exterior concept The iosis MAX features a striking exterior design based on a fresh interpretation of Ford’s kinetic design form language. Like all kinetic design vehicles, the iosis MAX conveys ‘energy in motion’ through its athletic stance and muscular surfacing. The concept has a sleek, sporting and aerodynamic profile, which provides a clear contrast to the more boxy approach adopted by many vehicles in the compact MAV segment. Coupé-like side profile The dynamic character of the design is reinforced by the coupé-like side profile, with its striking new window line shape – the daylight opening (DLO) graphic – and rakish C- pillar design. The bold shape of the DLO graphic is framed by a chrome rim, helping to create a clear visual separation between the passenger compartment and the cargo area.
  • 14. - 14 - The C-pillars themselves have a highly original ‘flying buttress’ design, enabling them to act as spoilers to channel airflow as close as possible to the tailgate glass for optimum aerodynamic efficiency. “Using the rear door frame as a form of ‘aero-blade’ helps us create a unique style, while also giving important functional benefits,” says Stefan Lamm. “Details like this enable us to demonstrate that MAV vehicles can be more emotional and dynamic without losing their functional qualities.” The C-pillars work in combination with the aerodynamic spoiler that is centrally mounted at the rear of the roof structure. This spoiler has wings that are cantilevered above the tailgate, creating a sharp aerodynamic cut-off point without disturbing the panoramic effect of the wraparound glass tailgate. Innovative use of glazing The innovative use of glazing is a key theme in the iosis MAX, helping to reinforce the feeling of lightness and efficiency. The concept has a steeply raked front screen which flows back in one piece to the tailgate. The glass reveals the dynamic shape of the skeletal roof structure underneath its surface. There is an uninterrupted flow of glass at the sides of the vehicle too, as the rear windows continue into the tailgate beneath the ‘floating’ door pillar. The tailgate glass is made in one piece, and has a complex three-dimensional wraparound shape. The emphasis on transparent or translucent materials in the vehicle exterior and interior highlights the concept’s constructional lightness, while the colouring of transparent materials reflects the icy shades found in polar regions.
  • 15. - 15 - The striking 'Limelight' exterior colour is complemented by the frosted translucent whites and transparent greens of the glass and lamp housings, giving the vehicle an airy and technical personality. Bold trapezoidal grille The front of the iosis MAX is dominated by the bold trapezoidal lower grille, which is now a key signature element in Ford's brand identity. The concept, however, is the first vehicle to feature a distinctive new grille treatment with three horizontal chrome-rimmed bars, giving the vehicle’s face a more dynamic and imposing feel. The lower grille also has a subtle three dimensional effect, as the sculptured, athletic lines of the bonnet flow down into the grille to create a stylish V shape. Another interesting feature is found in the upper grille, where the dark grille insert carrying the Ford oval is actually created by a continuation of the engine’s ‘beauty cover’. Style with function At the rear of the vehicle, the designers wanted to preserve the coupé-like design but without compromising its functionality and practicality. To maintain the attractive appearance, the shut lines for the tailgate were moved out to the corners of the vehicle, resulting in a clean tailgate design with a broad opening aperture. The height of the loading shelf was chosen to provide convenient access, while maintaining the sporting stance of the vehicle. Beneath the bumper, there is a small aerodynamic diffuser which sits below the exhaust outlet. The outlet is mounted in a broad chrome-rimmed aperture that mimics the chrome grille elements at the front of the vehicle, while emphasising the width of the car.
  • 16. - 16 - 2.2 Imaginative details The iosis MAX features a host of eye-catching and imaginative design details, which enhance the concept’s functionality and visual appeal. The striking new shape of the headlamps is complemented by a number of stylish technical features designed to heighten their visual impact. Emphasis is drawn to the powerful main LED projector lights by a thin reflective frame which ‘floats’ within the body of the lamp. The iosis MAX logo is also picked out on the bezel of the lamp, adding to the optical effects. Daytime running lights are provided by a series of angular transparent sections mounted within the light housing. These sections, which have a translucent light blue tint, create the impression of eyelashes that surround the bright LED ‘eyes’. Additional illumination is provided by thin LED fog lamps which are mounted at each end of the front spoiler. The line of the lights follows the sculptured cut-outs in the lower spoiler, emphasising the feeling of width and adding to the dynamic feel of the front end. Rather than using bulky wing mirrors, the iosis MAX employs rear view cameras that are mounted in stylish aerodynamic housings. Innovation is also found in the LED lighting strips which are housed in the rocker panels. As well as highlighting the form of the distinctive wide rocker panels, the LED strips provide additional illumination for extra safety when occupants are using the side doors. The iosis MAX features stunning lightweight 19-inch five-spoke alloy wheels, with bold trapezoidal shapes and a striking two-colour finish.
  • 17. - 17 - 3 Interior Design • Interior presents a bold evolution of the exterior design language, incorporating dynamic shapes and advanced materials • Slim, muscular instrument panel flows into innovative centre console with three-dimensional touch-screen surface • Four individual lightweight seats supported on spine-like bridge, so that occupants are ‘floating on air’ The iosis MAX interior presents a bold evolution of the kinetic design language used on the exterior, incorporating dynamic shapes and advanced materials to create a dramatic interior environment which is light, spacious and expressive. “We wanted to transfer the visual excitement of the iosis MAX exterior into the interior design,” explains Ernst Reim, Ford of Europe’s chief interior designer. “At the same time, we wanted to demonstrate that a practical, spacious environment can still be stimulating and fun.” In developing their vision, the team looked beyond normal automotive conventions, and took inspiration from a range of sources including modernist architecture, lightweight construction technologies and even the sporting world. Slim, muscular instrument panel The instrument panel is a key element, having a slim, muscular form which ‘reaches out’ to the body sides, suspended above the floor like a gymnast gripping rings. Its taut, wing-like shape extends out into the ‘wing mirrors’, enhancing the feeling of space in the vehicle.
  • 18. - 18 - At each end of the panel, grab handles spiral down into the doors, creating the impression of a vortex spinning from an aircraft wing tip. The dynamic shape gives a new dimension to the kinetic design theme of ‘energy in motion’, and is repeated in other areas of the interior. A compact instrument binnacle ‘floats’ independently above the instrument panel and is supported by a cantilever arm mounted on the steering column. The cantilever design was inspired by the asymmetric rear swing arm used by many sports motorbikes. The unique mounting arrangement means that the binnacle moves fore and aft together with the steering wheel, maintaining an optimum view of the instruments through the wheel. Innovative centre console The innovative use of shapes and materials is also reflected in the centre console, which has a smooth plexiglass surface that rolls down from the instrument panel like a ribbon and flows through to the rear of the passenger compartment. The whole of the console surface acts as a touch-screen display to control the vehicle’s infotainment systems, like a three-dimensional version of the approach used on the latest touch-screen mobile phones. Information – such as sat-nav instructions or details of an incoming phone call – is displayed on the console when required using projectors mounted beneath the surface. A rotary control at the bottom of the console allows the driver to switch between primary functions, while a mouse-like controller in front of the central armrest provides a swift and accurate way to navigate within menus as an alternative to using the touch screens.
  • 19. - 19 - Images from the rear-view camera system are presented in a colour display in a separate binnacle at the top of the console. The concept vision anticipates that minor controls such as indicators or wipers are activated by voice control. An important exception – retained to deliver maximum driver satisfaction – is the manual control paddles for the Ford PowerShift transmission system mounted on the front of the steering wheel. Spine-like bridge A key part of the iosis MAX interior concept is the spine-like bridge which runs the full length of the interior from the bulkhead through to the rear load area. The bridge supports the centre console, and provides a mounting point for the four individual seats and central armrests. The seats are cantilevered from the bridge, allowing for an uninterrupted floor space and giving occupants the sensation that they are ‘floating on air’. Lightweight carbon seats To reinforce the impression of space and lightness the four seats themselves are constructed from a stylish lightweight carbon fibre frame, with inner panels constructed from nylon mesh inserts. Inspired by the protective back supports worn by freestyle skiers, the seats are like lightweight exoskeletons, fitting closely around the body to offer maximum protection with minimum intrusion into the cabin. The seat frames feature the same twisting forms that are found in the door grab handles. The seat backs are designed to fold forward to create a flat load platform for bulky objects, which is supplemented by the generous flat load area found underneath the seats.
  • 20. - 20 - The cabin can also be configured to carry different loads of all shapes and sizes. The seat assemblies can be removed and replaced with specialised fitments such as bicycle carriers, while the generous door pockets are designed to accept a range of flexible storage modules.
  • 21. - 21 - 4 Colour and Material Design • Warm neutral shades contrast with high intensity colours for maximum visual impact • Imaginative use of textures and surface finishes combine a technical feel with sensuous natural characteristics • Innovative material concepts and applications • Visible structures and lightweight technologies create impression of lightness, space and efficiency “We took a more radical approach to the iosis MAX, taking kinetic design to a new level through the creative use of quality high-technology materials and a more sensual execution – both for the exterior and the interior of the vehicle,” says chief designer for colour and material design, Ruth Pauli. “The final concept has a unique, futuristic style which combines advanced lightweight materials with sophisticated textures, colours and three-dimensional effects.” The colours selected for the interior were chosen to complement the striking ‘Limelight' of the exterior, while at the same time creating a spacious, airy and sophisticated ambience. Different tones of luminous natural greys feature on most interior surfaces. Small details are picked out in a bright acidic yellow to add visual impact and stress the dynamic, sculptural character of the shapes and graphics. Imaginative textures Visual depth provides a key element of a material’s textural language. Although the interior features advanced lightweight materials, imaginative use of three-dimensional textures and surface finishes allows many of the parts to combine a technical feel with more sensuous natural characteristics.
  • 22. - 22 - An example of the original approach used in the iosis MAX is the special geometric surface texture used to emphasise the taut, muscular shape of the instrument panel. The geometric elements are stretched and distorted to reflect the panel’s complex form and underlying structure, highlighting the sculptural tension in the design. A similar texture is used on the cabin floor, where it is covered by a thick layer of polar green silicon to create a unique three-dimensional effect. The polar green translucent silicon creates a visual distortion of the floor surface, giving the impression of ‘puddles’ of translucent colour across the floor. Lightweight seat materials The lightweight seats with their striking skeletal structure and bold graphics provide a key focal point within the interior. The choice of materials, including the mesh inserts, was inspired by the delicate, technical structures and minimalistic design of paragliders and racing catamarans. The visual impact of the seats is maximised by the extreme textural contrasts in materials, textures and colours: the futuristic chalk white weave of the carbon fibre frame; the smooth dolphin grey leather on the seat panels; the acidic yellow rubber infill sections; the mesh in the seat inserts; and the brushed aluminium of the handle on the seat base. Visible structure The use of lightweight materials and technologies in the iosis MAX is also communicated through the visible structure which is revealed in both the roof and the cabin floor. The visible structure creates an impression of lightness and efficiency similar to lightweight sports cars and state-of-the-art architecture.
  • 23. - 23 - 5 Features and Technologies • iosis MAX concept explores innovative solutions to provide future MAV vehicles with increased practicality and flexibility • Unique two-piece tailgate design allows full opening even in restricted spaces • B-pillarless construction and new door kinematics provide optimised side loading • Environmental sustainability enhanced by innovative powertrain technologies, advanced aerodynamics and lightweight construction techniques • High efficiency Ford EcoBoost engines deliver improved fuel consumption and lower emissions • Ford PowerShift transmission and new Ford Auto-Start-Stop system maximise powertrain efficiency 5.1 Practicality and versatility The iosis MAX concept explores a range of innovative solutions which could provide future MAV vehicles with increased practicality and flexibility. “We gave particular attention to developing new door opening concepts for iosis MAX,” explains Patrick Verhée, Ford of Europe design innovation and show-car manager. “We wanted to demonstrate how MAV owners could benefit from more flexible carrying capacity in their vehicles, without encountering any frustrating obstacles.” Versatile tailgate design Vehicles with large tailgates often face difficulties when loading or unloading in a confined space, such as a congested multi-storey car park, because of the extra space required to open the tailgate fully. The iosis MAX overcomes this problem by adopting a unique two piece tailgate design, which allows the tailgate to be opened completely, even when there is restricted space behind or above the vehicle.
  • 24. - 24 - Opening the tailgate involves a simple two-stage process: the lower section, which operates using a special double parallelogram linkage, swings up and locks onto the upper tailgate; the combined assembly then opens normally, revealing a generous loading aperture. The upper tailgate can also be opened independently, to allow small items to be loaded quickly and conveniently. Optimised side loading To provide even greater loading flexibility, the iosis MAX utilises a B-pillarless construction. In combination with clever hinge mechanisms on the front and rear side doors, this creates a wide, unobstructed aperture for optimised side loading. Further flexibility is added by the innovative ‘floating’ seats, which can be folded down to provide a flat load platform on the seat backs. This enables owners to place long, large loads on top of the folded seats. Alternatively, awkward, bulky items – such as flat pack furniture – can be easily slid under the seats onto the flat, unobstructed floor surface. The hinge mechanisms ensure that both side doors can be opened, even when there is restricted width available. The front doors have a double hinge design which moves the door both forward and away from the body; the rear doors slide neatly backwards on a hidden pantograph bracket. Dual hood function New opening kinematics are also utilised in the hood mechanism, which has an innovative dual function design. The hood is mounted using a special pantograph mechanism, which enables the panel to open parallel to the front of the vehicle so that its sits close to the surface of the windscreen.
  • 25. - 25 - The hood design incorporates an active hood system, to deliver improved pedestrian protection. At the same time, the opening mechanism gives much better access to the engine compartment, so that maintenance and checks can be carried out without any obstruction from the hood panel. Superior package efficiency The innovative design solutions employed on the iosis MAX ensure that it demonstrates superior package efficiency, with a spacious, flexible and attractive interior within compact overall dimensions. Ingenious door opening concepts and the novel seating design mean that maximum benefit can be realised from the available interior space, even when the vehicle is being used in confined spaces. 5.2 Environmental sustainability Improved environmental sustainability was an important element in the iosis MAX concept, particularly in the area of operating efficiency. Advanced aerodynamics, lightweight construction techniques and innovative powertrain – using technologies from future Ford models – have been employed to ensure that the vehicle delivers low fuel consumption and reduced CO2 emissions, without any compromise to the responsive performance demanded by modern motorists. EcoBoost engine technology The iosis MAX is powered by a 1.6-litre 180 PS 4-cylinder petrol engine from Ford’s new EcoBoost engine family which will be launched in Europe in 2010. Ford EcoBoost engines feature turbocharging and direct injection technology to deliver fuel economy up to 20 per cent better than conventional larger displacement petrol engines with a similar power output.
  • 26. - 26 - EcoBoost technology is more affordable than equivalent hybrid or diesel engine designs, and builds on existing petrol engine knowledge to provide customers with a way to improve fuel economy and emissions significantly without compromising driving performance. The combination of direct fuel injection, advanced turbocharging and variable valve timing create a much more efficient combustion process. This enables Ford EcoBoost technology to deliver the strong low-end torque and responsive performance of a large capacity engine, but with the size, weight and fuel economy of a much smaller unit. EcoBoost engines will be progressively introduced to Ford’s European product range from 2010. Optimised fuel efficiency The 1.6-litre EcoBoost engine in the iosis MAX is further optimised through the use of additional smart technologies to minimise fuel consumption and reduce emissions. A new Ford Auto-Start-Stop system, intelligent alternator and electric power steering all ensure that power is only drawn from the engine when it is required, reducing unnecessary fuel consumption. The Ford Auto-Start-Stop system, which will be introduced in 2010, automatically shuts down the engine when the vehicle is at idle – at a stop light, for example – and restarts the engine when the driver wants to move off, saving the fuel wasted while the vehicle is stationary. Once the brake pedal is released, or the accelerator or clutch pedal is pressed, the engine starts quickly and quietly. The process is almost imperceptible, and happens long before gear selection is completed.
  • 27. - 27 - The EcoBoost engine is partnered by Ford’s latest PowerShift six-speed dual-clutch gearbox, already available in the Ford Focus and Ford C-MAX models. Here, the gearbox ratios are optimised to suit the power characteristics of the EcoBoost engine to deliver maximum fuel efficiency under all driving conditions. Simulations calculate that the iosis MAX could achieve CO2 emissions of 125 g/km. Advanced aerodynamics The concept’s environmental sustainability is enhanced by the extensive use of lightweight construction materials in the body structure and interior features, and through careful attention to its aerodynamic design. Key aerodynamic features include: the ‘flying buttress’ rear door pillars; the advanced rear wing design; a diffuser under the rear bumper; reduced tyre width; and active front cooling ducts in the main lower trapezoidal grille, which are blanked off when not required. ### Ford news releases and high-resolution photographs are available on the Ford Motor Company media Web site (http://media.ford.com).
  • 28. - 28 - NEW FORD RANGER: READY TO PLAY AS HARD AS IT WORKS • Fresh new look for Ford's popular Ranger pick-up • Ranger's 'Tough Truck' capability and seating for up to five offers customers an all-round pick-up well equipped for leisure and the work environment • Renowned Ranger driving dynamics and high build quality combine with best-in-class towing capacity • New Ranger is available in three body configurations with choice of two fuel-efficient 2.5- and 3.0-litre TDCi turbo diesel engines with five-speed manual or five-speed automatic transmissions • New Ranger now also available with automatic transmission paired with the 2.5-litre TDCi engine • Distinctive and comprehensive series choice, available as 4x2 or 4x4 • New Ranger makes its European debut at the Geneva Motor Show The new Ford Ranger makes its European debut at the 2009 Geneva Motor Show, combining sleek and modern exterior design with genuine toughness and durability. Ford Ranger plays as hard as it works, both on and off-road. "The Ford Ranger nameplate is already established in more than 100 markets around the world," said Henrik Nenzen, Ford of Europe's Director of Commercial Vehicle Marketing and Sales. "The new model delivers even more style, comfort and features, making it an ideal choice for a family activity weekend, or a working week." Contemporary and sporty new exterior and interior design details make new Ranger a credible lifestyle choice, while its versatility and 'tough truck' underpinnings make it a robust and reliable work partner.
  • 29. - 29 - Built in Thailand, the new model will arrive in European Ford showrooms from April and is available in a comprehensive choice of model series, from the entry-level XL to the range-topping Wildtrak. Bold New Ranger Face and Profile In design terms, the new front styling gives Ranger a sleeker, more modern look, but also shows it means business. A large horizontal three-bar grille dominates, and is proudly embossed with RANGER lettering. Two black vertical nostrils either side of the grille plus the extended opening below the bumperline and large headlamps that wrap around each front corner create an instantly recognisable design statement. The lower bumper fascia also includes integrated foglamps. New Ranger's tough contemporary style is supported by solid, modern engineering. The sweeping, tapered front is more aerodynamic and sweeps rearward at its edges to incorporate Ranger’s bold front wheel arches. This key design detail communicates Ranger’s solid, confident stance and grippy handling character, whether in 4x2 or 4x4 configuration. Design features influenced by extensive wind tunnel testing also include the door mirrors. Increased in size for better visibility, the mirror's shape – incorporating the LED turn indicator on Wildtrak – was specifically designed to reduce air turbulence and wind noise. Ranger is available in three body styles – Single Cab, RAP (Rear Access Panel) Cab and Double Cab. The RAP Cab is a four-door system to provide freer access to the cabin by featuring two forward-hinged doors and two rear-hinged access panels. An innovation first introduced to Ranger in 2002, the RAP Cab provides unobstructed access to the spacious interior for ease of entry and cargo loading and an uncompromised side-impact safety structure that replaces the centre pillar of a traditional double cab. In addition a Chassis Cab version is available on both the single Cab and RAP Cab.
  • 30. - 30 - Contemporary Details A new black vent at the trailing edge of the front wings is one of the key styling signatures. The vent features detailed recessed meshwork which surrounds a chrome Ranger badge on Wildtrak models or the side-indicator repeater. Ranger’s large door mirrors incorporate feature details to reflect the series choice. The mirror is moulded in black on the XL, finished with a body colour cap for Ranger XLT models and a chrome-finished cap for Ranger Limited and Wildtrak. The door mirrors on Wildtrak feature a high-intensity LED integral turn indicator. Mirrors pivot for tight clearance areas and all series now benefit from electrically heated mirrors for improved visibility. Rear bumper finishes give further opportunity to reflect model series, so treatments progress from black on the XL to chrome on the higher series with Park Distance Control additionally featuring on the Limited and Wildtrak models. Ranger is offered with ten high quality exterior paint choices, five of which are new: Highland Green, Wining Blue, Lagoon Blue, Copper Red and Desert Bronze. New Ranger also debuts a clear tail lamp design – another contemporary cue – that visually unites the smooth tailgate to the sculpted box side. The clear tail lamps further emphasise the reality of car-like styling and features available in Ford's pick-up range. Style, Space, Craftsmanship and Comfort Despite its tough load lugging and off-road capabilities, the new Ranger's interior offers car-like comfort and low noise levels, thanks to ergonomically crafted seats, climate control and MP3-compatible audio and a bodyshell engineered to isolate road noise from the cabin. "Minimising NVH (Noise, Vibration and Harshness) in all of our products is a key target for us," says Nenzen. "Ranger is no exception to this and the new model is more comfortable than ever."
  • 31. - 31 - All Ranger models offer AM/FM radio and an MP3-compatible CD player as standard. The audio unit features a digital display that incorporates a clock function. The lower centre console features two integral 12-volt power outlets and – on all models except the entry level XL – an additional AUX input connection for popular audio players, such as an iPod. Ranger also offers an array of clever stowage solutions, including a centre stack sunglass binnacle, a front door stowage bin capable of accommodating a half-litre bottle and a pull-out sliding tray above the glove compartment. Extending the width of the passenger side of the dashboard, the slideout tray supports a weight of 10 kilograms and is ideal for use as a work surface for writing or map reading. Ranger’s large centre console features a two-level design. Its top bin is ideal for accommodating smaller items such as a mobile phone, while its lower bin can house larger objects, including up to 10 CD cases. Power window and mirror controls are a standard feature in all four Ranger series. The driver’s window has a one-touch down feature and the switch is backlit for better night visibility. Single cab models feature seating for two, the RAP Cab seats four and the Double Cab seats five. The rear seats in the RAP Cab can be folded up to provide secure storage in the cab rather than using the rear load space. "The high performance air conditioning system, comprehensive audio features and red illumination of the instrument panel coupled with its bold and updated exterior styling make Ranger a very inviting place to be," said Henrik Nenzen, "It is also the perfect crossover for business-owners and an increasing number of urban drivers seeking a stylish vehicle that reflects and supports their lifestyle choices."
  • 32. - 32 - Ranger Power and Capability The new Ford Ranger continues to offer a comprehensive choice of engines, transmissions and drivetrain configurations to meet all customer needs. Two versions of Ford’s Duratorq TDCi turbo diesel engine lead the powertrain line-up. These responsive common-rail diesel engines are available in either 2.5-litre or 3.0-litre versions. The diesel engines are available in 4x2 and 4x4 configurations and can be paired with either a five-speed automatic or a five-speed manual transmission. The 143PS (105kW) 2.5-litre engine is rated at 330Nm and has CO2 emission figures of 227 g/km and 244 g/km respectively in 4x2 and 4x4 configurations and regular cab bodystyle. Using the EC combined fuel consumption cycle the 4x2 regular cab bodystyle travels 100 km using 8.3 litres of fuel and the 4x4 uses 8.9 litres.* The 156PS (115kW) 3.0-litre version generates 380Nm at the flat peak of its torque curve. "Importantly for all of our customers both TDCi engines produce their maximum torque from just 1,800 rpm," explains Nenzen. "This makes Ranger ideal for great on-road performance or for hauling and towing with its class leading 3,000kg braked trailer loads." The Ranger 4x4 is designed for superior ground clearance and river fording capability. Its approach and departure angles are designed to provide off-road clearance. Ranger Tough Ranger isn’t just about tough style. It’s about proven 'truck toughness'. Ranger’s toughness starts with a purpose-built truck backbone. Its unique overlapped, cross-braced ladder frame delivers clear strength superiority and the frame is engineered for greater rigidity than H-beam or open-beam configurations. The frame structure is the foundation of Ranger’s load-carrying capacity, towing capability, durability, handling performance and driving quality.
  • 33. - 33 - The Load Ranger The heart of Ranger’s truck capability is its extra-deep-sidewall pickup box. This design maximises load capacity and cargo flexibility. The Ranger pick-up box features: • Well-placed cargo tiedowns. Easy to access, these tiedown hooks have been designed with Ford’s extensive truck engineering experience • Slotted inner fenders that allow the easy insertion of available shelving systems for cargo management and loading Ranger is available in three pick-up box dimensions depending on cab configuration: • Single Cab – 2280mm x 1456mm • RAP Cab – 1753mm x 1456mm • Double Cab – 1530mm x 1456mm Ranger also offers class-leading towing capability. Ranger equipped with either the 2.5-litre or 3.0-litre TDCi Duratotq engine is rated at up to 3,000kg. * Note: Fuel economy figures quoted are based on the European Fuel Economy Directive EU 80/1268/EEC and will differ from fuel economy drive cycle results in other regions of the world ### Ford news releases and high-resolution photographs are available on the Ford Motor Company media Web site (http://media.ford.com). Contact: Detlef Jenter Ford of Europe Public Affairs djenter@ford.com +49 221 901 8745
  • 34. - 34 - NEW FOCUS RS LEADS FORD PRODUCTION CAR RANGE AT GENEVA • Exciting new Ford Focus RS production debuts at 2009 Geneva Show • Genuine RS performance: 305 PS, 440Nm; 0-100km/h (0-62mph) 5.9 seconds; 263km/h (163mph) top speed • Assured handling and traction: innovative ‘RevoKnuckle’ leads dynamic developments • Form meets function: expressive high performance design incorporates functional aerodynamics • Performance meets practicality: fuel economy 9.4l/100km* (30.0 mpg); 225 g/km CO2 The new Ford Focus RS has arrived. At the 2009 Geneva Motor Show, Ford of Europe's fastest volume model ever debuts in final production form for the first time, following its preview at the London and Paris Motor Shows last year. The legendary Ford RS brand is returning after six years, applied to an all-modern interpretation of the RS philosophy, creating the latest in an impressive line of affordable and practical, yet exhilarating performance cars. Available in a choice of three colours – including its striking, signature ‘Ultimate Green’ – with colour-matched performance interiors, the new Focus RS is the product of five years’ development work by Ford Team RS and combines bespoke engineering, design and aerodynamics with the inherent practicality of a Ford Focus. Jost Capito, Ford’s Director for Global Performance Vehicles & Motorsport Business Development, said: “The new Focus RS is a serious high performance car – as much a car for driving enthusiasts as the one before it and classic Ford RS models of the past. We’re staying true to the core RS principles of an exciting, yet affordable high performance road car you can live with every day.”
  • 35. - 35 - In being both a genuine Ford RS and a full member of the Focus family, the new Focus RS represents a significant moment in the legacy of both brands. Its 2008 production start marked the 10th anniversary of Ford Focus and 40 years of Ford RS, backed by two World Rally Manufacturers’ Championship titles. “RS is central to Ford’s high-performance heritage and Focus has played a major part in establishing Ford’s excellent reputation for driving dynamics. The all-new Focus RS embraces and celebrates both of these – it is a genuine RS and a genuine Focus,” said Jost Capito. Bespoke Powertrain At the heart of the new Focus RS is its turbocharged Duratec RS 2.5-litre engine, creating a distinctive performance character, with peak power of 305PS (300 bhp) at 6,500 rpm and peak torque of 440Nm between 2,300 and 4,500 rpm. The Focus RS powertrain features many bespoke engineering developments, including a new intake and exhaust system to aid engine cooling and breathing, and larger turbocharger, generating a 35 per cent power increase, versus Focus ST. Offering more torque than any Ford RS production car before it, Focus RS’ 440Nm peak is a 38 per cent increase over Focus ST. Putting that torque on the road is aided by a Quaife helical limited slip differential, optimised by Ford Team RS for the six-speed new Focus RS. “At the heart of every great performance car is a great engine. We’ve cut no corners in the development of the Focus RS engine. This is a bespoke, high-performance powertrain,” said Ford Team RS Powertrain Manager, Len Urwin.
  • 36. - 36 - Genuine RS Performance Shaping such power into accessible, exhilarating performance and assured traction was the challenge met by Ford of Europe’s renowned vehicle dynamics experts. The new Focus RS is capable of 0-100km/h (0-62 mph) in 5.9 seconds and has a top speed of 263 km/h (163 mph). It is the fastest ever car around Ford of Europe’s infamous handling circuit at Lommel Proving Ground in Belgium, beating even the Ford GT. Dynamics developments include a 40mm wider track, sharper steering, larger brakes, bespoke 235/35/R19 Continental tyres and refined aerodynamics, but the centre-piece is an innovative suspension technology called ‘RevoKnuckle’. With RevoKnuckle, Focus RS is the only model in the Focus range not to use the traditional ‘MacPherson strut’ arrangement. In place of the regular, one-piece suspension knuckle, RevoKnuckle has two separate pieces – one part fixed to the strut; one part that rotates with the steering line of the car. This approach has afforded engineers far greater flexibility to set the car’s suspension geometry to minimise torque steer, particularly by reducing the critical distance – known as the ‘king-pin offset’ – between the wheel centre and the steering axis line. RevoKnuckle was originally conceived as high torque diesel engines moved from large, often all-wheel-drive vehicles into smaller, front-wheel-drive cars. The Ford RevoKnuckle approach is unique in its design and installation and has been developed and patented exclusively by Ford Research & Advanced Engineering (R&AE) and Team RS. “RevoKnuckle gives the adjustability of a race-car style, double wishbone suspension, in a cost-effective MacPherson architecture,” explained Team RS Chief Engineer, Dirk Densing.
  • 37. - 37 - Elsewhere, the wider track, higher spring rates and thicker anti-roll bars aid stability, while the car’s agility is assured through a sharper, 13.2:1 steering ratio and efficient 1,468 kg kerb weight. To optimise stopping power, 336mm x 30mm, ventilated front discs and 302mm x 11mm rear discs are matched to anti-lock braking with Electronic Brake Force Distribution (EBD), and Ford’s Electronic Stability Programme (ESP), as standard. Both are tuned specifically in Focus RS, to allow a high level of sporty driving before intervening. Combined, these elements have allowed Ford to do what was thought impossible previously: develop a 305PS (300 bhp), front-wheel-drive car that is not only driveable every day, but faster in many situations than all-wheel-drive performance cars. “Through combined efforts of our Research and Dynamics teams, we have created a solution that simply redefines what is possible with front-wheel-drive,” said Focus RS Chief Programme Engineer, John Wheeler. Performance Style Focus RS exudes its intent of being the ultimate Ford performance car of its generation and strikes a lasting impression with performance car enthusiasts. It is available in three exterior colours – Frozen White, Performance Blue and its exciting and unique, World Rally-inspired ‘hero’ colour ‘Ultimate Green’ – with aerodynamic elements contrasted in a gloss-black finish to create distinctive styling cues. The new body colour reflects the green signature colour of Ford’s global partner and World Rally Championship sponsor, BP, and also stands as a modern interpretation of the 1970s Ford Escort RS Le Mans Green colour.
  • 38. - 38 - The look is finished with World Rally-style, 19-inch polished alloy wheels, each featuring an RS logo. Inside, an appropriately performance-oriented interior balances genuine sports performance with a strong sense of style and quality. The cabin is dominated by bespoke Recaro high-performance sports seats, specially designed and trimmed in authentic motorsport microfibre, colour-matched to the exterior, with ebony leather accents and ‘RS’ and ‘Recaro’ logos stitched into each backrest. Sculpted rear seats, featuring the same detailing and high side bolsters as the front sports seats, make Focus RS a genuine four-seat vehicle. Each cabin interaction has been refined to match Focus RS’ sporty character. Central to this is a chunky, three-spoke steering wheel with RS signature and a shorter-throw gear lever, with six-speed gear shift graphic in RS blue. The performance driving environment is completed by aluminium foot pedals and three additional gauges, including turbo pressure, sitting atop the centre console and angled toward the driver. Green or blue interior options are available, matched to the Ultimate Green or Performance Blue exterior options, with Frozen White customers able to choose either interior colour. Optional, Ebony black, full-leather seats are available with all exterior colours. For the first time in its heritage, even the 38-year-old RS badge has been restyled subtly, as a more modern interpretation for the new car. It features a bolder, more solid identity and a more subtle chrome surround. Aerodynamic Purpose Almost every body panel on Focus RS has been revised to create its bespoke shape, but its cohesive and dramatic style is more than just appearance.
  • 39. - 39 - Major design features are also functional, each doing an important job in meeting heightened aerodynamic and cooling needs. The standard Focus shape, crafted to generate moderate front end and rear end lift at higher speeds, has been transformed with a prominent front air splitter, twin-blade, World Rally-style rear spoiler and rear venturi, to create the right levels of downforce and cooling. With its sophisticated, wind-tunnel-tested ‘aero’ package, Focus RS generates genuine downforce at circuit speeds. Overall, Focus RS generates 26 per cent more downforce than Focus ST, yet with a drag co-efficient (Cd) of 0.38. “Focus RS was an opportunity to take kinetic design into a new, ultra-performance area, where form is much more dependent on function. Focus RS is kinetic design to the max, an all-modern, ultimate performance Focus with attitude. To me, this RS maximises the potential of Focus and defines a new generation of the iconic RS brand,” said Martin Smith, Executive Director of Design for Ford of Europe, Asia Pacific & Africa. Performance, With Practicality As the pinnacle of the Focus road car range, Focus RS must be as impressive in everyday use as it is on the race track. For a 305 PS high-performance car, Focus RS is remarkably efficient, with European Driving Cycle combined fuel economy of 9.4 litres per 100km * (30.0 miles per gallon) and an average CO2 rating of 225 grams per kilometre. Elsewhere, unwanted noise and vibrations have been minimised, while distinctive, sporting sound qualities have been tuned in, via a sound symposer that delivers the powerful intake sound into the cabin, and an exhaust system with a unique RS sound.
  • 40. - 40 - Under its stylish, performance exterior, Focus RS also continues Focus’ excellence in active and passive safety, with four airbags as standard and a rigid passenger safety cell that was awarded a 100 per cent occupant safety rating by EuroNCAP, for both offset frontal and side impact. All through Focus RS’ development, durability has been as important as any other factor and much attention to detail has ensured it will continue Focus’ excellent reputation for reliability, despite all its high-performance modifications. Production of Focus RS is also straightforward, with the car being assembled on Ford of Europe’s principal Focus production line in Saarlouis, Germany, thus ensuring the same inherent manufacturing quality and efficiency present in every Focus. “For the customers who buy it, Focus RS has to appeal to the head and the heart – to be a high performance circuit machine when required, yet be just as adept in everyday driving,” said Focus RS Chief Programme Engineer, John Wheeler. A Grand Heritage The Ford RS marque was born in Germany, in 1968, but it was not until two years later, in 1970, that Ford introduced its first European RS performance car, the Escort RS 1600. The RS identity has been an important part of Ford’s sporting image ever since. In the 40 years since its first appearance, the RS marque has been applied to just 22 of the most special Ford road cars, each and every one offering stand-out performance and value for money. RS Fords have been built in many different forms. They have been front-engined or mid-engined; all-wheel-drive, rear-wheel-drive or front-wheel-drive; and with four- cylinder or six-cylinder, normally-aspirated or turbocharged engines.
  • 41. - 41 - Most have employed wind-tunnel testing to evolve aerodynamic features, from Sierra and Escort RS Cosworths right up to new Focus RS. All have pushed the boundaries of technology and virtually all have been successful in motorsport. As a result, each holds a unique place in its market and shares a proud sporting pedigree. “One of the greatest things about any new RS is the heritage and pedigree behind it. The new Focus RS is as much a car for driving enthusiasts as every one before it and true to the core RS principles of innovative engineering, high-performance and affordability,” said Jost Capito. * Note: Fuel economy figures quoted are based on the European Fuel Economy Directive EU 80/1268/EEC and will differ from fuel economy drive cycle results in other regions of the world For more detailed information and additional images of the new Ford Focus RS go to: http://www.fordmedia.eu/presskits/2009FordFocusRS ###
  • 42. - 42 - FORD FOCUS RS - TECHNICAL SPECIFICATIONS ENGINE DATA Engine Type 2.5L 20 V DOHC RS Displacement (cc) 2522 Bore (mm) 83.0 Stroke (mm) 93.2 Fuel type, grade Unleaded petrol, 98 or 95 (RON) Max power ISO PS (kW) 305 PS (224KW) At engine speed (rpm) 6500 Max torque (ISO Nm) 440 Nm At engine speed (rpm) 2300 – 4500 Compression ratio 8.5:1 Cylinders 5, in-line Cylinder head Gravity die cast aluminium alloy with sintered valve guides and seats Cylinder block High pressure die-cast aluminium alloy with bed plate, metal- sprayed bores Crankshaft Forged Steel with 50 mm-diameter crankpins, fully balanced with ten counterweights, six 65mm-diameter main bearings and damped front pulley, overall weight 21,5 kg. Lead free bearing shells Valves per cylinder 4 Valve gear DOHC Included angle between valves 58 degrees Valve sizes (mm) Intake: 31.0 Exhaust: 27.0 Turbocharger Borg -Warner K16 integrated turbo system, one-piece precision- cast thin-wall iron housing Camshaft drive Tooth belt with dynamic tensioner, Ti-VCT (Twin independent Variable Cam Timing), timing variation 50° (intake), 30° (exhaust) Pistons Lightweight, short-skirt silicon-aluminium alloy piston with graphite-coated piston sleeves Connecting rods Forged steel with fracture-split big ends, 143 mm length Max engine speed (rpm) 7050 transient (3 seconds) with continuous at 6500 Idle engine speed (rpm) 800 Engine speed at max speed (rpm) 6175 Engine management Bosch ME 9.0 Motor-Management System for Injection and Ignition, EURO Stage 4 Fuel injection Sequential electronic fuel injection (SEFI) Ignition Electronic distributorless Emission controls Under-floor closed-loop three-way catalytic converter with oxygen sensor Emission level European Stage IV, with electronic on-board diagnostics (EOBD)
  • 43. - 43 - FLUIDS Fuel Tank (litres) 62 Cooling liquid (litres), incl. heater 7.1 Oil quantity, incl. filter 5.8 Oil Change Every 20,000 km / 12,500 miles Service Interval Annual or every 20,000 km / 12,500 miles TRANSMISSION Transmission type Manual 6-speed, synchromesh on all ratios including reverse Gear ratios 6th 0.7 5th 0.868 4th 1.088 3rd 1.433 2nd 2.05 1st 3.385 Reverse 3.231 Final Drive 4.00 Clutch type Single dry clutch with self-adjusting lash mechanism and dual mass flywheel Clutch diameter (mm) 240 Differential Mechanical, Quaife helical limited slip differential, 6 planet gears, 32-degree helix angle SUSPENSION Front Suspension Independent MacPherson struts with offset coil spring over gas filled damper units and lower L-arms. Anti-roll bar (24mm). Ford RevoKnuckle with fixed mount to anti-roll bar (patented) Rear Suspension Independent Short-Long Arm (SLA) Control Blade multi-link system mounted on reinforced sub-frame, gas-filled dampers and anti-roll bar (24mm). STEERING Type Rack and pinion, ratio 13.2:1, lock-to-lock 2.32 Turning circle (m) Kerb-to-kerb: 12.2 BRAKES Type Dual-circuit, diagonally split, hydraulically operated discs front and rear. Vacuum servo-assist. Standard electronically controlled anti-lock braking system (ABS) with electronic brake force distribution (EBD). Specially-developed ESP system. Front 336 x 30 mm ventilated discs Rear 302 x 11 mm solid discs
  • 44. - 44 - BODY Structure Computer-optimised, high-efficiency, unitary-welded steel Safety elements - body Computer optimized body structure using high strength steels and custom welded material. • Rigid occupant protection cell • Front and rear energy-absorbing crumple zones • Impact-decoupling chassis system to protect footwell • Side impact protection door beams • High strength instrument panel carrier beam and steering column support Passive safety • Full-size driver & passenger airbags (featuring latest single and restraint system features stage inflator technology) • High power pyrotechnic belt pre-tensioners and belt load limiting for front-seat safety belts • Three-point seat belts in all four positions • Seat belt reminders for driver & front passenger • Inflatable side curtains for front- and rear-seat occupants • Horizontal stroking steering column for optimized energy absorption and leg protection • Collapsible pedal structure • ISOFIX child seat attachment anchors available on request for both outboard rear seats • Front passenger airbag deactivation switch available on request • Optimisation for wide range of human body profiles, from 5th percentile female to 95th percentile male. Bumper system Damage-resistant, full-depth moulded reinforced polypropylene Security system elements • Perimeter alarm with interior scanning capability optional • Advanced Ford PATS immobiliser • Key fob-operated double locking • Key-locking bonnet WHEELS/TYRES Standard wheel type Alloy Standard wheel size (in) 19x8.5 Tyres Continental 235/35 R 19 DIMENSIONS AND CAPACITIES Exterior Overall length (mm) 4402 Overall width, excl. mirrors (mm) 1842 Overall height (mm) 1497 Wheelbase (mm) 2640 Front tread (mm) 1586-1606 Rear tread (mm) 1587-1607 Interior Headroom front/rear (mm) 999/978 Shoulder room front/rear (mm) 1414/1399 Max legroom front/rear (mm) 1100/906 Luggage compartment-vda (litres) 385
  • 45. - 45 - CORROSION PROTECTION 24-stage paint and body protection process, including zinc pre- coatings for all exterior panels excluding the roof, optimised dip phosphate process, electrocoat corrosion protection, filler/surfacer and clear-over-base enamel topcoat, plus comprehensive cavity wax injection, PVC underbody coatings and stone protection. Thick PVC sealing beads for all flanges. Front plastic wheel arch liners, rear textile wheel arch liners, anti-scuff strips on inner doorsills and rear load sill. 12 years anti-perforation warranty. AERODYNAMICS Fully optimized aero pack, including front splitter, side rocker mouldings, rear venturi and twin-element rear wing Drag Co-efficient (cd) 0.38 Front surface (A), m2 2.35 Front / rear downforce -0.022 / 0.000 WEIGHTS Basic kerb (kg) 1468 Gross vehicle mass (kg) 1860 Payload (kg) 392 Roof load (kg) 75 PERFORMANCE Max speed (kph) 263 Acceleration (sec) 0-100 km/h 5.9 50-100 km/h (in 4th. gear) 5.3 FUEL CONSUMPTION * Urban (ECE l/100 km) 13.4 Extra Urban (ECE l/100 km) 7.0 Combined (ECE l/100 km) 9.4 CO2 – combined mode (g/km) 225
  • 46. - 46 - POWER/ TORQUE: Note: This data information reflects preliminary specifications and was correct at the time of printing. However, Ford's policy is one of continuous product development. The right is reserved to change these details at any time without further notice. ### Ford news releases and high-resolution photographs are available on the Ford Motor Company media Web site (http://media.ford.com) . For more detailed information and additional images of the new Ford Focus RS go to: http://www.fordmedia.eu/presskits/2009FordFocusRS Contact: Detlef Jenter Ford of Europe Public Affairs djenter@ford.com +49 221 901 8745
  • 47. - 47 - SMALL WONDERS: NEW FORDS MEET CUSTOMER NEEDS IN CHALLENGING TIMES In a global automotive market that is facing challenging times, Ford of Europe's all-new Fiesta and Ka models are connecting with customers and proving that small cars can deliver the same technology, refinement and driving quality as larger vehicles. At the same time these models are offering low levels of fuel consumption, emissions and cost of ownership. Launched towards the end of 2008, the all-new Ford Fiesta has already made a significant contribution to Ford of Europe's market share improvement. Fiesta's impressive list of awards and accolades include 'Car of the Year' in two major British automotive publications, and has been voted National 'Car of the Year' in Scotland, Croatia, Greece and Ireland. Following nominations from readers of Spain's Car and Driver magazine, Fiesta was given the 'Woman's Car 2009' award. The new Ford Ka was introduced towards the end of 2008 and in the short period to year-end, Ka sales improved by more than 4,000 units versus 2007. Where local incentives exist, including lower taxation through enhanced CO2 emissions or scrappage allowances, the new Ka is equally a good buy as it is desirable. Good fuel economy, low insurance ratings and strong residual values mean that many customers can drive away a new Ka with lower monthly payments than the outgoing model. The new top-of-the-range Titanium series Fiesta and Ka models are proving particularly appealing. More than 60 per cent of customers ordering a new Ka in January opted for the Titanium model. Many Ka customers are also taking advantage of the Ford Individual vehicle personalisation packs to create a car that meets their exacting specifications
  • 48. - 48 - with the majority choosing from the variety of alloy wheel styles and orders for the enhanced level Music Pack running at just over 90 per cent. Similarly, for the new Fiesta, almost 60 per cent of customers have chosen the advanced Titanium model while over 70 per cent have chosen alloy wheels and the leather steering wheel option. Half of the new Fiestas sold to date have been equipped with the optional Bluetooth/USB Connectivity pack. Strong contributors to market share Only two months after going on sale in 2008 more than 61,000 new Fiestas had been sold to retail customers. As soon as it went on sale in Britain, it became the best-selling car for both November and December. This performance has helped expand Ford's total market share in the Euro 19 markets. By the time 2008 drew to a close the all-new Ka and Fiesta models contributed to an overall increase in European market share of 0.5 percentage points to 8.8 per cent, making Ford the second-best selling brand in Europe. "The current Ford of Europe range of vehicles is probably our strongest product line-up ever. Our long-standing strengths of driving dynamics, safety and value, combined with the high level of style and emotional appeal that has been injected into the range mean that we are in a strong position to see us through these challenging times," said Ingvar Sviggum, Vice President, Marketing, Sales and Service, Ford of Europe. "The latest sales figures for Ka and Fiesta show that Ford continues to out-perform the industry with consistent market share growth as customers recognise that they don't have to sacrifice comfort or technology when choosing a cost efficient smaller car." The global introduction of Fiesta progressed further when production for the Asia Pacific region began in January. New Fiesta is being manufactured at the state-of-the- art Changan Ford Mazda Automobile Company facility in Nanjing, China.
  • 49. - 49 - All-new Fiesta's arrival in the US in 2010 is eagerly awaited. For the first time, Ford has selected 100 tech-savvy US car enthusiasts to drive a Fiesta and then communicate their experiences through social media sites such as Facebook, FlickR and YouTube. Coverage from this new media will be unique and unfiltered. "Ford is the first vehicle manufacturer to take this initiative in the US and we have high expectations for the additional positive contribution it will make for people researching their new car choice," explains Sviggum. In Europe too, Ka and Fiesta have been marketed in a new way. When Fiesta production started at Ford's Cologne plant last year it was celebrated online with the 'Fiesta Love Factory', which set out to demonstrate the care and attention lavished on each and every Fiesta as it made its way down the production line. The new Ford Ka made its big screen debut in a cameo role in the latest James Bond film Quantum of Solace, and the Ka's pan-European advertising campaign has challenged television and online viewers to "Go Find It" and discover a number of hidden vehicles. "The online activity for Ka and Fiesta are in addition to the conventional Ford websites, brochures and face-to-face dialogue through the dealer network. We want to engage fully with all of our potential customers in ways that are stimulating to them and the www.gofindit.net website for Ka and Fiesta Love Factory initiative are new and exciting ways for us to reach car buyers who choose their vehicles in a non-traditional way." Selected models from the new Ford Ka and Ford Fiesta ranges will take centre stage on the Ford stand at the 2009 Geneva Motor Show. ### Contact: Finn Thomasen fthomas3@ford.com +44 (0)1268 401908
  • 50. - 50 - MORE STYLE, MORE FEATURES AND STAGE 5 EMISSIONS COMPLIANCE FOR FORD FOCUS • Geneva debut of Ford Individual interior packs for Ford Focus Ghia and Titanium series • New rear view camera option • 1.6-litre Duratorq TDCi engine to meet Stage-5 emission regulations Ford of Europe's bestselling car range, the compact Focus, continues to strengthen with the availability of new Ford Individual vehicle personalisation packs, an optional rear view camera, and a Stage 5 compliant 1.6-litre Duratorq TDCi engine. Ford Individual Style Ford Individual option packs have so far been revealed for the Ka, Fiesta, Kuga, Mondeo, S-MAX and Galaxy ranges to offer discerning customers something extra – detail touches that create an air of luxury and craftsmanship. Now at the Geneva Motor Show 2009, this is extended to the company's best-selling model in Europe, the Focus. Ford of Europe's Vehicle Personalisation design team has developed distinctive interior personalisation packs for both high series Focus Ghia and Titanium models in 3-door, 5-door or wagon bodystyles. For the Focus Ghia, Ford Individual packs offer exclusive full leather seat covers, using two specially selected premium quality leathers. Ultra-smooth Nappa leather is used on the seat bolsters and on the upper area of the seat back where the distinctive 'Individual' logo is embossed. This contrasts elegantly with the centres of the seats, which are finished in a matching colour, with rows of horizontal padded ribs and tone-on-tone double stitching on heavily grained leather.
  • 51. - 51 - The exclusive Focus Ghia packs are available in two colour schemes, matching and complementing the interior environments of the Focus. An eye-catching Ivory execution offers Arizona Brown leather door inserts and gear shift gaiter and an innovative seat trim of Ivory leather with contrasting Arizona Brown leather inserts on the seat edges. A high quality Ebony leather version is also available. For the Focus Titanium, an Ebony pack uses the same innovative seat design as the Ghia, but with the sporty, sophisticated combination of Nappa leather bolsters and Alcantara seat centres With all of these executions, heated front seats are standard and the driver's seat is additionally enhanced with 6-way power adjustment. Illuminated details Both the Ghia and Titanium Ford Individual packs for the Focus also offer scuff plates and – for vehicles with manual transmission – a gear shift knob illuminated by energy- efficient red LED (Light Emitting Diodes). This feature enhances the high-tech appeal of these special interior treatments, matching the red illumination of the Focus' instrument cluster and the ambient lighting of the Titanium series. Other unique Ford Individual touches include thick, premium quality velour floor mats with stitched 'nubuck' edging and specially developed details such as aluminium- covered pedals for the Titanium series, and chromed mirror caps for the Ghia, “It is just over two years since we first introduced the Ford Individual vehicle personalisation programme, and our small team of designers working on these packs have covered virtually the whole Ford range," said Martin Smith, Ford of Europe's Executive Director of Design. "Our goal is to offer customers high quality interior and, where appropriate, exterior styling packs that make their vehicle stand out from the crowd and be even better to sit in or look at," Smith added. "I'm delighted that we're now giving our Focus customers the Ford Individual treatment."
  • 52. - 52 - New Rear View Camera A practical rear view camera has now been added to the extensive option list for the Ford Focus. The new tailgate-mounted camera system, first seen on the Ford Kuga crossover, gives a clear view of the area to the rear of the car and displays it in the 7-inch colour display automatically when reverse gear is selected. The view from the camera is sufficiently wide-angled and low enough to help the driver avoid small obstacles and reduce significantly the likelihood of reversing into low obstacles or small pedestrians. A graphic overlay on the image presented on the 7-inch colour display identifies a two- metre area to the rear of the vehicle. The graphics assist the driver by showing where the car will go if the current steering angle is maintained, and the guidelines change colour as the distance to nearby obstacles reduces. If the driver needs to select a forward gear to make any necessary steering adjustments, the display maintains the rear view for ten seconds or until a forward speed of 15 km/h is reached. Once the reversing manoeuvre is complete the display reverts to what was displayed immediately prior to reverse gear being selected. If the high series 7-inch Navigation display system is specified, the rear view camera comes as standard equipment. However, the rear view camera can also be specified as an option when the cost effective SD Navigation system is specified. 1.6-litre Duratorq TDCi meets Stage 5 emission regulations In anticipation of future vehicle emission requirements and environmental benefits, Ford is among the first to launch a Stage V emission regulation compliant 1.6-litre Duratorq TDCi engine series for the bestselling Focus range. Both the 90 PS and the 109 PS versions of the 1.6-litre TDCi will now be produced to meet the strict emission regulation that will be legally required for newly registered vehicles by January 1, 2011.
  • 53. - 53 - To achieve this demanding goal, detailed engineering changes were required. New injectors were specified, while the intake system was revised and the exhaust system fitted with an oxygen sensor. The entire engine calibration was specially revised and a standard coated Diesel Particulate Filter (cDPF) was adopted eliminating the need for fuel additive in both power options of the engine. The focus of attention for the team was in keeping the engine's fuel economy and CO2 emission figures at the same impressive levels compared to the already frugal Stage 4 examples. With its new Stage 5 emission rating and an average CO2 emission of just 119 g/km and a respective combined fuel economy of just 4.5 l/100 km (62.7 mpg) in the European drive cycle*, the new 1.6-litre TDCi Focus models continue to lead the pack. The new 1.6-litre TDCi Stage 5 engines will be available across the Ford Focus range, regardless of bodystyles or series. Gunnar Herrmann, Ford's Global C-Car Vehicle Line Director, said, "We're taking this next step now because we are committed to addressing future challenges and giving our customers the opportunity right now to buy a car that not only meets the 2011 requirements almost two years in advance, but also allows them to take advantage of any future tax incentives for Stage 5 compliant vehicles." *Note: Fuel economy figures quoted are based on the European Fuel Economy Directive EU 80/1268/EEC and will differ from fuel economy drive cycle results in other regions of the world ### Ford news releases and high-resolution photographs are available on the Ford Motor Company media Web site (http://media.ford.com). Contact: Detlef Jenter Ford of Europe Public Affairs djenter@ford.com +49 221 901 8745
  • 54. - 54 - FORD KUGA: STYLISH, DYNAMIC AND FRUGAL • Dynamic Ford Kuga crossover gets new features, powertrains and Ford Individual styling packs • Front Wheel Drive Ford Kuga 2.0-litre TDCi now available with average CO2 emission of just 159 g/km (6.1 l/100 km, 46.2 mpg)* • New 200 PS, 2.5-litre Duratec Turbo petrol engine offers genuine performance • Optional new Durashift 5-tronic automatic transmission for ultra-smooth gear changes At the 2009 Geneva Motor Show, Ford of Europe is launching new features, powertrains and luxurious 'Ford Individual' interior styling packs for its dynamic Kuga crossover. Ford Individual The new Ford Individual packs join the interior and exterior options already offered on the Ford Mondeo, S-MAX, Galaxy, new Fiesta, new Ka and now also the Ford Focus. Ford's Vehicle Personalisation Design Team has developed a luxurious interior option for the top-of-the-range Kuga Titanium. They took their inspiration from the iosis X Concept vehicle first shown at the 2006 Paris Motor Show and the Kuga preview vehicle that was displayed at the 2007 Frankfurt Motor Show. Laura Blossfeld-Smith, Interior Designer, Vehicle Personalisation, Ford of Europe, explains, "With Ford Individual we have specially developed high quality option packs for customers who wish to enhance their vehicles further. Customers buying overtly stylish vehicles like the Kuga often express a wish for another level of exclusivity. The Ford Individual interior packs deliver just that."
  • 55. - 55 - Inspired by the Kuga's 'kinetic' styling elements, the Ford Individual Design Team developed completely new seat and door trims and colour schemes, and combined them with premium quality materials, and contrasting colours and textures. Two exclusive premium-quality leathers have been developed to complement the innovative seat trim. Ultra-smooth Nappa leather is used on the seat bolsters and seatbacks, with specially padded areas of the seat cushions and backrests. The characteristic 'Individual' logo is embossed on the upper area of the seatback. The majority of the seat is finished in a matching colour, using a more heavily grained 'Bond' leather which provides a contrasting surface appearance. Both leathers are further distinguished from each other by the use of very fine contrasting piping, also highlighting the expressive 'kinetic' shapes of the seat graphic. All prominent interior trim parts such as the centre console cladding, centre stack surfaces and the boomerang-shaped interior door-pull handles are complemented by high-gloss Piano finishes emphasising the Individual level of craftsmanship. Three different contrasting colour combinations are available for Kuga. The sophisticated Ivory leather version is contrasted by fine Dark Grey seat piping and high- gloss interior details. The other two distinctive packs both feature Ebony full leather seats with fine off-white piping that can be combined with high-gloss 'Piano' finishes for interior parts in contrasting white or a more subtle dark grey. All three Individual packs are complemented by polished stainless steel scuff plates and premium quality velour floor mats, all laser-embossed with the characteristic Ford Individual script. Cars with manual transmission additionally boast aluminium pedal covers to further enhance the Kuga driving experience.
  • 56. - 56 - New Body Kit Ford's Vehicle Personalisation Design Team has also developed a distinctive body kit for the new Kuga. "With the Kuga established as a stylish new member of the Ford kinetic design family, we were looking for a dramatic and distinctive body kit which we could offer to our Kuga customers interested in further enhancing the already very sporty appearance of the standard car," said John McLeod, Chief Designer, Vehicle Personalisation, Ford of Europe. "I think we have succeeded in making the result very striking, as well as creating a clear link to the styling of the dramatic iosis X Concept and Kuga preview show cars." This reference is evident at first glance, thanks to the front grille which incorporates a distinctive vertical bar design and strong, chromed intakes. The lower grille is framed by broad silver 'scoops' inspired by the iosis X Concept which instantly distinguish the Kuga with Ford Individual styling features from the standard car. The extremely dynamic and powerful stance is further enhanced by body coloured wheel arch extensions, lower rocker claddings, and new bumpers which have been extended some 50 millimetres lower than the original design. All of these items have been finished in body colour, to make the Kuga fitted with Ford Individual styling packs stand out. Matching front and rear skid plates have also been lowered by approximately 50 millimetres, with fully encapsulated tail pipes at the rear. These and the door claddings are painted in a contrasting silver colour for added effect. Another feature that contributes to the overtly sporty appearance of the Kuga with its Ford Individual styling elements is the new rear spoiler that has been lengthened by around 100 millimetres.
  • 57. - 57 - In addition, impressive 20-inch wheels are available as an accessory and are fitted with 255/35 ZR 20 tyres. The wheels are painted in bright 'Molten' silver, with a machined finish to the top surfaces of the spokes. Kuga FWD: lower CO2 and enhanced fuel consumption The Front Wheel Drive version of the Ford Kuga 2.0 TDCi crossover now delivers a lower CO2 level as well. With an average CO2 emission of just 159 g/km and a European combined fuel economy of 6.1 l/100 km (46.2 mpg)*, the FWD Kuga meets attractive tax break points in various markets. The FWD model complements the best-in-class fuel economy and CO2 performance of the Kuga fitted with Intelligent AWD at 6.4 l/100 km (44.1 mpg)* and average 169 g/km CO2. In both cases, the Kuga is powered by a Ford 2.0-litre Duratorq TDCi engine with a peak power of 136 PS (100 kW), an impressive maximum torque figure of 320 Nm, and standard Diesel Particulate Filter (DPF). To achieve these new fuel economy and CO2 emission figures for the Kuga FWD, Ford engineers introduced detailed improvements to the vehicles including a 'sleep mode' for the electro-hydraulic EHPAS power steering. Gunnar Herrmann, Ford's Global C-Car Vehicle Line Director, comments: "Detail changes may appear small at first but they really make a difference both to the environment and to our customers' wallets. In addition, by meeting new tax break points in several European markets, many customers for the Kuga FWD will enjoy further savings." As an additional aid to drivers on all Kuga TDCi models, a shift indicator lamp is now integrated in the tachometer and indicates the optimum time for gear changes to deliver best fuel economy, as well as reduce engine wear and aid smooth driving. This feature is designed to help improve the real world fuel economy and emissions.
  • 58. - 58 - New Powertrains available now While the 136 PS 2.0-litre Duratorq TDCi diesel engined Ford Kuga is no slouch, the addition of the dynamic new 200 PS 2.5-litre Duratec 5-cylinder Turbo petrol engine to the range offers drivers smooth but agile extra power and high torque levels over a wide speed range, combined with a great refinement and a distinctive engine sound. The new engine for Kuga is based on the well-proven and acclaimed Ford 2.5-litre Duratec Turbo engine already available in the latest Ford Mondeo and S-MAX models as well as the sporty Focus ST. The unit has been carefully re-calibrated for the Kuga to meet the performance expectations that customers have in the compact All-Wheel- Drive crossover segment. Gunnar Herrmann, Ford's Global C-Car Vehicle Line Director, said, “We always intended the new Kuga to be the most dynamic crossover vehicle in its class. The new 2.5-litre Duratec Turbo petrol powertrain offers extra performance and is a perfect match for the vehicle. The added power and refinement adds a lot of fun when driving Kuga both on- and off-road.” The Ford Kuga 2.5 Turbo comes with the acclaimed, Haldex Gen 4 Intelligent AWD system and Durashift 6-speed manual transmission as standard to deliver impressive performance. With a maximum power output of 200 PS (147 kW) at 6,000 rpm and a linear torque peak of 320 Nm being available from 1,600 up to 4,000 rpm, the vehicle reaches a top speed of 210 kph. For a vehicle in this segment and performance, the homologated combined fuel economy of just 9.9 l/100 km* (average CO2 output 234 g/km) is very realistic. But it's not just about performance. A detailed re-tuning of the exhaust tone makes sure that the driver can really enjoy the characteristic and sonorous 5-cylinder turbo sound - powerful yet highly refined.
  • 59. - 59 - Herrmann said, "We expect the majority of customers across Europe to opt for the power and compelling fuel economy and environmental figures of the 136 PS 2.0-litre Duratorq TDCi powertrain, but we also wanted to meet the demands of customers in many markets who have asked us for a higher performance petrol engine to complement the Kuga's distinctive and sporty style. The Kuga 2.5 is a real driver's vehicle!" The new Kuga 2.5-litre Duratec Turbo is now available to customers all over Europe. An Automatic Choice As an option, the Ford Kuga equipped with the new 2.5-litre Duratec engine will also be available with the proven Durashift 5-tronic automatic transmission. This combination not only takes full advantage of the high and very linear torque characteristics of the 5-cylinder turbo engine, it also adds significant comfort, refinement and versatility to the Kuga. Key to the versatility of the new Durashift 5-tronic is the ability for the driver to switch between different modes. To allow maximum driver involvement, the Manual mode gives full control of the five forward gears. Automatic and Manual modes give faster transmission reaction times to minimal throttle inputs from the driver, providing a sportier and more dynamic driving style. The transmission hardware was designed and manufactured for Ford by Aisin AW, a company with a worldwide and longstanding reputation for providing reliable transmissions that break new ground in the automatic transmission arena. Fords' engineers worked closely with Aisin AW to tailor the Transmission Control Module (TCM) software to complement and enhance the Kuga's driving dynamics performance.
  • 60. - 60 - The TCM incorporates sophisticated, adaptive learning procedures. After the prescribed running-in period the transmission will provide optimum gear shifting smoothness for all driving conditions. The transmission will adapt to perform within its optimum window of operation always to provide maximum smoothness when changing gear, irrespective of the mode selected. The new Durashift 5-tronic is very efficient, too. With a combined fuel economy homologated at 10.3 l/100 km* (average CO2 output 244 g/km), fuel consumption is just 0.4 l/100 km higher than the standard 6-speed manual transmission model. The new Ford Kuga with Duratec 2.5-litre Turbo engine and Durashift 5-tronic transmission is available now. *Note: Fuel economy figures quoted are based on the European Fuel Economy Directive EU 80/1268/EEC and will differ from fuel economy drive cycle results in other regions of the world ### Ford news releases and high-resolution photographs are available on the Ford Motor Company media Web site (http://media.ford.com). Contact: Detlef Jenter Ford of Europe Public Affairs djenter@ford.com +49 221 901 8745
  • 61. - 61 - Ford Kuga 2.5L Duratec Turbo Transmission 2.5L DURATEC TURBO 2.5L DURATEC TURBO PERFORMANCE (PS) 200 200 TRANSMISSION TYPE M66 manual AW55 automatic 1ST GEAR RATIO 3.385 4.657 2ND GEAR RATIO 1.905 3.032 3RD GEAR RATIO 1.267 1.982 4TH GEAR RATIO 0.949 1.341 5TH GEAR RATIO 0.775 1.018 6TH GEAR RATIO 0.652 - REVERSE GEAR 2.615 5.114 FINAL DRIVE 4.533 2.652 Power, Economy, Performance and Emissions 2.5L DURATEC TURBO PERFORMANCE (PS) 200 MAX POWER (KW/RPM) 147/6000 MAX TORQUE (NM/RPM) 320/1600-4000 FORD KUGA 2.5L DURATEC FORD KUGA 2.5L DURATEC TURBO WITH DURASHIFT TURBO WITH DURASHIFT MODEL 6-SPEED MANUAL 5-TRONIC AUTOMATIC TRANSMISSION, AWD TRANSMISSION, AWD EURO EMISSIONS STAGE STAGE IV STAGE IV CO2 EMISSIONS (G/KM) ** 234 244 URBAN FUEL CONSUMPTION 13.9 14.6 L / 100KM ** EXTRA URBAN FUEL CONSUMPTION L / 100KM 7.6 7.8 ** COMBINED FUEL CONSUMPTION 9.9 10.3 L / 100KM ** MAX SPEED KM/H * 210 205 ACCELERATION 8.2 8.8 0-100 KM/H (SEC.) * FORD TEST FIGURES ** ALL CO2 EMISSIONS FIGURES IN G/KM AND FUEL CONSUMPTION FIGURES ARE FROM OFFICIALLY APPROVED TESTS IN ACCORDANCE WITH EC DIRECTIVE 93/116/EC. FUEL ECONOMY FIGURES QUOTED ARE BASED ON THE EUROPEAN FUEL ECONOMY DIRECTIVE EU 80/1268/EEC AND WILL DIFFER FROM FUEL ECONOMY DRIVE CYCLE RESULTS IN OTHER REGIONS OF THE WORLD NOTE: THIS INFORMATION REFLECTS PRELIMINARY SPECIFICATIONS AND WAS CORRECT AT THE TIME OF GOING TO PRINT. HOWEVER, FORD POLICY IS ONE OF CONTINUOUS PRODUCT DEVELOPMENT. THE RIGHT IS RESERVED TO CHANGE THESE DETAILS AT ANY TIME.
  • 62. - 62 - FORD FIESTA – EXEMPLARY IMPLEMENTATION OF ENVIRONMENTAL SUSTAINABILITY ETHOS • Product Sustainability Index (PSI) groundbreaking approach turns sustainability vision into reality • Ford Fiesta interior is Allergy Certified • Ford Fiesta ECOnetic with CO2 emissions of just 98 g/km • Cologne production plant and Dagenham diesel engine plant powered by renewable energy Ford is committed to continue making mobility more sustainable and in Europe the company shows how sustainability can be integrated into all processes to create mainstream products for the benefit of customers and the environment. The new Ford Fiesta, showcased at the 2009 Geneva Motor Show, exemplifies this approach. Product Sustainability Index Ford of Europe's ground-breaking Product Sustainability Index (PSI) is the automotive industry's most comprehensive approach yet in assessing how the environmental, social and economic impact of vehicles can be addressed. It demonstrates how committed and serious Ford is to take a leading role in addressing these issues. "Most of our current vehicles are already developed with PSI in mind, and all future Ford vehicles will also use this core approach. It shows that Ford is committed and will continue to share in its contribution to make mobility more sustainable," said John Fleming, Chairman and CEO Ford of Europe. Ford's PSI tracks eight product attributes identified as key sustainability elements of a vehicle. These are: • life cycle global warming potential (mainly carbon dioxide emissions) • life cycle air quality potential (other air emissions) • the use of sustainable materials (recycled and renewable materials)
  • 63. - 63 - • substance management (including TÜV allergy-tested interior certification) • exterior noise impact (drive-by noise) • safety (for occupants and pedestrians) • mobility capability (seat and luggage capacity relative to vehicle size) • life cycle ownership costs (full costs for the customer over the first three years) These metrics echo the multi-dimensional nature of sustainability and Ford's holistic approach. The PSI provides a basis for permanent evaluation and improved sustainability performance for new generations of vehicles. Consequently, the Ford Fiesta shows improved PSI performance versus its predecessor. For instance, more recycled and renewable materials have been used for the Fiesta. At the same time as safety performance has been improved, life cycle air emissions and life cycle cost of ownership have been reduced. Allergy label The Fiesta has also been awarded the TÜV Rhineland Group's "Allergy-Tested Interior" seal of approval, following in the footsteps of the Ford Focus, C-MAX, Kuga, Mondeo, S-MAX and Galaxy. The TÜV is an independent, authoritative German testing and assessment organisation that controls and certifies quality standards for industrial and consumer products. TÜV certification assures a vehicle’s interior materials are selected in order to minimise the allergy risk to the lowest possible level. For a company to receive the award, TÜV experts must certify that the car's interior materials were selected in order to reduce the risk of allergic reaction to the lowest possible level. Ford is the first manufacturer to offer vehicles that have received this TÜV certification and plans to get as many existing and future models as possible similarly certified.
  • 64. - 64 - ECOnetic The latest addition to the Fiesta range is the Ford Fiesta ECOnetic with benchmark setting CO2 emissions, it is now available across Europe. Powered by a specially- calibrated version of the 90 PS 1.6-litre Duratorq TDCi engine, combined with coated Diesel Particulate Filter (cDPF), Ford’s most economical Fiesta can travel 100 kilometres using just 3.7 litres of fuel*, on the EC Combined Cycle. This impressive fuel economy is matched with a class-leading CO2 output of 98 grams per kilometre. This demonstrates that very favourable fuel consumption levels and significantly reduced CO2 emissions can both be achieved using conventional drive technology, coupled with a clever combination of individual, fuel-saving measures. In addition to the frugal Fiesta ECOnetic, all other Fiesta diesel models have figures below 120 gram CO2 per kilometre. Manufacturing CO2 footprint Sustainability has influenced not only the new Fiesta’s development, but also the facilities behind its manufacture. Ford’s Dagenham Diesel Centre in Britain produces Duratorq TDCi engines for the Fiesta and, with two dedicated wind turbines on site and a third planned, receives all its electricity from renewable sources. Ford is also sourcing renewable electricity to cover the full electric power demand of its Fiesta manufacturing and engineering facilities in Cologne, Germany. Through this initiative, the company will reduce its CO2 emissions by 190,000 tonnes per year. Dr Wolfgang Schneider, Ford of Europe Vice President for Legal, Governmental and Environmental Affairs said: “The new Fiesta is the strongest example yet of Ford of Europe’s commitment to, and investment in, sustainable mobility. Fiesta ECOnetic is a compelling, stylish yet no-compromise choice for customers, offering class-leading low CO2 and genuine savings, while also benefitting from our investment in efficient production facilities.”
  • 65. - 65 - * Note: Fuel economy figures quoted are based on the European Fuel Economy Directive EU 80/1268/EEC and will differ from fuel economy drive cycle results in other regions of the world ### Ford news releases and high-resolution photographs are available on the Ford Motor Company media Web site (http://media.ford.com). Contacts Volker Eis Monika Wagener Ford of Europe, Sustainability Communications Ford Research & Advanced Engineering Communications Europe + 49 241 9421 212; mwagener@ford.com + 49 221 9019 096; veis@ford.com Detlef Jenter Ford of Europe, Product Communications + 49 221 9018 745; djenter@ford.com
  • 66. - 66 - FORD ECONETIC RANGE – LOW CO2 MODELS THAT MAKE A DIFFERENCE • Ford ECOnetic: Class-leading, to amongst best in class, ultra-low CO2 emissions with high tech conventional, yet affordable, powertrain technology • New Fiesta ECOnetic: benchmark-setting combined fuel economy of 3.7 l/ 100km* and 98 g/ km CO2 • Focus ECOnetic: 4.3 l /100km (65.6 mpg)* and 115 g/km CO2 • Mondeo ECOnetic: 5.2 l /100km (53.3 mpg)* and 139 g/km CO2 The Ford ECOnetic range of ultra-low CO2 vehicles on display at the Geneva Motor Show 2009 offers an attractive and affordable alternative to customers who prioritise low emissions performance from their cars. The latest introduction to the ECOnetic range is the Ford Fiesta ECOnetic with benchmark-setting 98 g/km CO2. It is now available across Europe. Powered by a specially-calibrated version of the 90 PS 1.6-litre Duratorq TDCi engine, combined with coated Diesel Particulate Filter (cDPF), Ford’s most economical Fiesta can travel 100 kilometres using just 3.7 litres of fuel (76.3 mpg)*, on the EC Combined Cycle. This impressive fuel economy is matched with a class-leading CO2 output of 98 grams per kilometre. This demonstrates that very favourable fuel consumption levels and significantly reduced CO2 emissions can both be achieved using affordable, conventional drive technology, coupled with a clever combination of individual, fuel-saving measures. Sustainability has influenced not only new Fiesta’s development, but also the facilities behind its manufacture. Ford’s Dagenham Diesel Centre in Britain produces Duratorq TDCi engines for the Fiesta and, with two dedicated wind turbines on site and a third planned, receives all its electricity from renewable sources.
  • 67. - 67 - Ford is also sourcing renewable electricity to cover the full electric power demand of its Fiesta manufacturing and engineering facilities in Cologne, Germany. Through this initiative, the company will reduce its CO2 emissions by 190,000 tonnes per year. Dr Wolfgang Schneider, Ford of Europe Vice President for Legal, Governmental and Environmental Affairs said: “The new Fiesta is the strongest example yet of Ford of Europe’s commitment to, and investment in, sustainable mobility. Fiesta ECOnetic is a compelling, stylish yet no-compromise choice for customers, offering class-leading low CO2 and genuine savings, while also benefitting from our investment in efficient production facilities.” The Fiesta ECOnetic completes a trilogy of production models in the company’s European vehicle range that also includes a Focus ECOnetic returning a combined fuel consumption of 4.3 l /100km (65.6 mpg)* and 115 g/km CO2 and a Mondeo ECOnetic with 5.2 l /100km (53.3 mpg)* and 139 g/km for the four- and five-door version. After the introduction of the Focus ECOnetic in February last year 5,647 customers across Europe opted for this version during 2008. In total 7,775 ECOnetic vehicles hit European roads in 2008 with Belgium, UK and France being the strongest markets. Together with the Mondeo and the Fiesta ECOnetic, both of which were launched in late 2008, Ford of Europe is confident that its environmentally advanced ECOnetic model range will continue to develop and attract an increasing number of customers in 2009. In addition to Ford's ECOnetic range Ford of Europe also has a range of Flexifuel vehicles. In 2008, supported by the introduction of an enlarged Flexifuel model line-up including Mondeo, S-MAX and Galaxy Flexifuel derivatives, sales of Ford FFVs in Europe increased by nine per cent to a total volume of 18,807 units. Sweden remains the strongest market, with 2008 FFV sales totalling 7,456 units, Germany also impressed with sales more than trebling to 5,277 units in 2008 compared with 2007.
  • 68. - 68 - Ford is a European market leader and pioneer in bio-ethanol-powered flexible fuel vehicles. Ford believes bio-fuels represent an opportunity to make mobility more sustainable providing the fuel comes from sustainable sources. In particular second- generation cellulosic bio-fuels from wood and waste hold significant potential. Ford Flexifuel models are now available in 17 European markets with Sweden, Germany, the Netherlands, Spain and France being the markets with strongest demand. Ford's current Flexifuel range comprises Focus, C-MAX, Mondeo, S-MAX and Galaxy. With this range, Ford is offering one of the broadest FFV portfolios in Europe. The vehicles run on E85 (85 per cent bio-ethanol; 15 per cent petrol), petrol only, or any mix of both in one fuel tank making them flexible in terms of choice of fuel and operation. Four key alterations are made to the standard petrol engine to allow it to run on E85: The valve seats are made of especially hardened material, the fuel components are bio-ethanol resistant, the fuel pumps and injectors are enlarged – compared to those fitted to the standard engine to cope with extra fuel flow – and the engine control module is equipped with a variable ignition control that automatically adapts to the ratio of bio-ethanol and petrol present in the fuel tank. The combined use of bio-ethanol as a fuel and Ford's Flexifuel technology can reduce total life cycle ('well-to-wheel') CO2 emissions by between 30 per cent and 80 per cent without compromising performance and driving quality*. "Within the automotive sector, bio-fuels such as E85 and FFV technology can make an important contribution to reduce further transport related CO2," said Jan Brentebraten, Director Alternative Fuel Strategy, Ford of Europe. "To stimulate further introduction and to drive initial growth of bio-ethanol as a sustainable fuel, it is crucial to have governmental assistance including tax incentives, and to develop a certification for sustainable production of bio-fuels at both national and European levels."
  • 69. - 69 - * Note: Fuel economy figures quoted are based on the European Fuel Economy Directive EU 80/1268/EEC and will differ from fuel economy drive cycle results in other regions of the world ### Ford news releases and high-resolution photographs are available on the Ford Motor Company media Web site (http://media.ford.com). Contacts Volker Eis Monika Wagener Ford of Europe, Sustainability Communications Ford Research & Advanced Engineering Communications Europe + 49 241 9421 212; mwagener@ford.com + 49 221 9019096; veis@ford.com Detlef Jenter Ford of Europe, Product Communications + 49 221 9018745; djenter@ford.com
  • 70. - 70 - CONSISTENCY IS KEY AS FORD MOUNTS 2009 WRC CHALLENGE WITH RECORD-BREAKING FOCUS Continuity is the name of the game for 2009 as Ford of Europe builds another strong challenge in the FIA World Rally Championship with the successful Focus RS World Rally Car. A record-breaking 2008 season followed world titles in both 2006 and 2007, and this year's campaign is designed to develop its driver and car line-up further. Mikko Hirvonen and Jarmo Lehtinen, runners-up in the 2008 drivers' championship and winners of three rallies, are again partnered by fellow Finns Jari-Matti Latvala and Miikka Anttila. Last year Hirvonen became the first driver in the sport's history to score points on all rounds of the series while Latvala became the youngest driver to win a WRC round when he claimed the spoils in Sweden at just 22. The Focus RS World Rally Car has 36 victories and two manufacturers' world titles to its name since its debut in 1999. The 300bhp, four-wheel drive 2008-specification model provides the perfect carriage to showcase the skills of Hirvonen and Latvala. Last year the speed, strength and reliability of the Focus RS WRC ensured Ford became the first team to score points on 100 consecutive rallies. Khalid Al Qassimi and Michael Orr are driving a third car for the BP Ford Abu Dhabi World Rally Team. The Abu Dhabi driver will contest nine of the 12 rounds. Team director Malcolm Wilson continues to run the programme on a day-to-day basis through Ford's long-term partner, M-Sport. Ford of Europe motorsport director Mark Deans is confident of a strong season. "The experience both drivers gained in 2008 will be invaluable this year. Jari-Matti came to us aged just 22 and success in WRC depends a lot on experience. Every time you tackle a rally you improve your pace notes, your knowledge of ground conditions and decision-making," he said. "Jari-Matti matured hugely towards the end of 2008 and that bodes well for 2009. Mikko took on the mantle of team leader last year and flourished in that role. We have
  • 71. - 71 - a formidable driver line-up this year, a proven car and I'm confident we can again challenge for both the manufacturers' and drivers’ titles," added Deans. Ford has been at the forefront of successful efforts to deliver a lower-cost WRC that improves the value of participation. Deans highlighted the benefits of the company's programme in the WRC, the toughest competition in motorsport for production-based cars. "Ford is in WRC. It has to make business sense and it benefits us in many ways. It provides a significant impetus to our product reputation and sales – critical in these difficult times. It delivers enthusiasm, excitement and adrenaline. It supports the authenticity of the Ford brand and delivers a dynamic product demonstration. Through WRC we can highlight the performance attributes of the Ford Focus, something prohibited in general car advertising," explained Deans. The series opened with Rally Ireland at the beginning of February, in which Hirvonen started his campaign with a strong third place, and ends with Rally GB in October. ### Contacts: Oksana Polovaya Email: opolovay@ford.com Tel: + 49 (0) 221 9018777 Mark Wilford Email: mwilford@ford.com Tel: + 44 (0) 1327 305209