What if cool and smart became the new definition of a luxury car, instead of the stodgy emblem on the hood?

What if you forgot everything you knew about a car, and then found out it delivered everything you wanted.

Introducing Taurus 2010(yes Taurus, stay with us)

Chock full of smart tech. Think of it as a rolling Swiss Army knife.

My KeySet safety controls on speed, radio volume and seat belt usage.Program your car to help protect the people you care about.

Voice activated Nav System w/SIRIUS8-inch screen with a bird’s-eye-view map showing 3D landmarks, plus real-time traffic, current weather and ski conditions, five-day forecasts, fuel station locations and prices, sports scores and movie listings. Bottom line? Talk to your car to triangulate on the fun.

EcoBoost EngineSmart v6 delivers the power of a v8, and saves fuel to boot.

Adaptive Cruise ControlThe car sees the traffic ahead and adjusts your speed accordingly. Yes, when it happens you’ll freak out, in a good way.

Yes, you can use words like “scanner array” and “structural integrity” referring to your car.(vs. your last Star Trek convention)

Collision Warning with Brake SupportThe car uses radar to see and alert you to slower traffic ahead, then primes the brakes to help you slow down. Think of it as a little help from your guardian angel.

Blind Spot Information SystemThink of it as an extra set of eyes on either side of the car that cost millions of dollars of research and development. Basically, the car can see other cars you can’t and alerts you to the danger.

Reverse Sensing SystemPretty much like having “eyes in the back of your head” without the need for customized hats.

Rearview Camera SystemActivating when you shift to reverse, additional visibility is projected to the rearview mirror. It’s a better way to back up.

Side Protection and Cabin Enhancement ArchitectureS P A C E™Impact is channeled through 10 different crush zones and away fromyou and other passengers.

Imagine a life where “work commute” was something you actually looked forward to.

Dash InsulatorAcoustic Package TrayHigh Efficiency Sound Deadening MaterialsNoise from the road, noise from the engine: not so good. For us, “quiet” and “quality” go hand-in-hand. Try the sound of luxury by hearing almost nothing at all.

Multi-Contour Seats with Active MotionThe car seat actually massages you. Let’s repeat that. The car seat actually massages you.

Ford SYNC and Sony® Surround Sound SystemVoice activated sound/communication system that includes USB port, MP3 players and smartphones. You also can get a sports score, traffic, weather or call 911 in the event of a crash. A lot more than just music, with you as maestro.

Tech comparison to Audi, Toyota,lexus

Car exterior/interior hero shotsYou got the steak, helllooooo sizzle.

Car exterior/interior hero shots

Car exterior/interior hero shots