2009 F150 Media Forum

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2009 F150 Media Forum - Presentation Transcript

  1. 2009 FORD F-150
  2. TRUTH ABOUT TRUCKS THE MARKET THE CUSTOMER THE PRODUCT
  3. GEORGE PIPAS U.S. SALES ANALYST
  4. TRUTH ABOUT TRUCKS THE MARKET
  5. Preparing For Launch Dearborn Truck Plant Quality training Supplier and dealer feedback Validation builds Customer Research Dealership Sell-Down 130,000 units in May 90,000 units in August 50,000 units in November
  6. Full-Size Pickup Segment Share Trend Small Car 29.6% 29.3% Full-Size Pickup 25.3% 25.8% 22.3% 19.7% 20.3% 18.9%

FordMotorCompanyFordMotorCompany, 9 months ago

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