2009 F150 Media Forum
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2009 F150 Media Forum - Presentation Transcript
- 2009 FORD F-150
- TRUTH ABOUT TRUCKS THE MARKET THE CUSTOMER THE PRODUCT
- GEORGE PIPAS U.S. SALES ANALYST
- TRUTH ABOUT TRUCKS THE MARKET
- Preparing For Launch Dearborn Truck Plant Quality training Supplier and dealer feedback Validation builds Customer Research Dealership Sell-Down 130,000 units in May 90,000 units in August 50,000 units in November
- Full-Size Pickup Segment Share Trend Small Car 29.6% 29.3% Full-Size Pickup 25.3% 25.8% 22.3% 19.7% 20.3% 18.9%
FordMotorCompany, 9 months ago
4348 views, 1 favs, more stats
Presentation given at the media forum at the Allen more
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