Selfie Marketing: Using Social Media to Show Your Best Side

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Although the origin stems from one of the many made up social media terms used, the word 'selfie' has recently been introduced and recognized in the Oxford Dictionary. Many know that the word refers to "a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.” In short, a selfie captures the best qualities of the object or person on the other side of the camera.

Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™, as she demonstrates how marketers can apply the selfie phenomenon to online promotional and advertising tactics. You'll leave this session with tips to help you show your brand's best side!

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Selfie Marketing: Using Social Media to Show Your Best Side

  1. 1. ‘Selfie’ Marketing: Using Social Media to Show Your Best Side
  2. 2. Presented by Ansley Sudderth Social Media Training & Communications Coordinator Ansley.Sudderth@ForRent.com
  3. 3. Join in the conversation! Chat with @AptsForRent for the chance to win $20!
  4. 4. • The Selfie Culture • What Selfie Culture Says About Today’s Consumer • What You Can Learn from the Selfie Phenomenon • Ways to Show Your Best Side Using Social • Valuable Links • Q&A Agenda
  5. 5. The Selfie Culture
  6. 6. A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website. selfie: Selfie Culture
  7. 7. Selfie Culture Click it Share it
  8. 8. 54% percent of Internet users have posted original photos online*. *Pew Internet & American Life Project Source: Huffington Post There are nearly 62 million tagged selfie photos on Instagram Selfie Stats
  9. 9. “The desire to take, post and get ‘Likes’ on selfies goes back to a biological behavior all humans are wired for. – Dr. Pamela Rutledge, psychologist Selfie Psychology
  10. 10. What Selfie Culture Says About Today’s Consumer
  11. 11. ACravingforVisualSocialMedia
  12. 12. ASerious Case of FOMO
  13. 13. CureFOMOWithTAR/TAP!
  14. 14. AllAbout the ‘Now’
  15. 15. TheNeedtoEngageIsReal
  16. 16. What You Can Learn from the Selfie Phenomenon
  17. 17. Trends Revealed
  18. 18. ApplyThisTrendtoYourMarketingEfforts
  19. 19. Ways to Show Your Best Side Using Social
  20. 20. Location
  21. 21. DisplayLocationwithFRVideo
  22. 22. Amenities 1. Washer/Dryer In Unit 2. Washer/Dryer Hookups 3. Air Conditioning 4. Furnished Available 5. Patio or Balcony 6. Hardwood Floors 7. Dishwasher 8. Walk-in Closets 9. Fireplace 10. Wireless Internet Access
  23. 23. HighlightAmenitieswithFRVideo
  24. 24. HighlightAmenitiesUsingInstagram
  25. 25. HighlightAmenitiesUsingFacebook
  26. 26. PutStellarRatingsonBlast! Admins can respond to Facebook reviews with ease!
  27. 27. PromoteCustomerService
  28. 28. RecognizeTeamAccomplishments
  29. 29. SurpriseAwesomeResidents
  30. 30. Valuable Links
  31. 31. • Blog post: 5 Ways to Make Your Brand Lovable http://bit.ly/FRMSLovableBrand • Blog post: Top 10 Most-Searched Amenities http://bit.ly/Top10MostSearchedAmenities • New App: The all new ForRent.com® Mobile App! Apple: Bit.ly/FRCapple Android: Bit.ly/FRCandroid Valuable Links
  32. 32. http://www.rampcreative.com/web/wp-content/uploads/2012/02/consumerbrand-630x143.png http://rampcreative.com/blog/branding-identity/brand-attraction/ http://deltamedia.ca/wp-content/uploads/2013/02/DMI-Website-Strategic-Chess-Piece-Blue-Slider.png http://de5sa1m7berpk.cloudfront.net/wp-content/uploads/2012/07/5-rules-social-media-interactions.png http://4.bp.blogspot.com/-ddrSvaGMG0Q/Tf3Uk9QBCvI/AAAAAAAACH0/G6PcSNgseyA/s1600/hilarious_signs_640_16.jpg http://3.bp.blogspot.com/-uza3oBCIQCk/UpD0Bl5goOI/AAAAAAAAH8Y/8sfxsDCurJk/s1600/the-rise-of-self-photo-selfie-infographic.png http://2.bp.blogspot.com/-kaCEePlwyXs/UVjVJnIqVJI/AAAAAAAAA9A/sikCUsXL0Yc/s1600/adorable-dog-selfie.jpg http://bltnotjustasandwich.files.wordpress.com/2012/06/vermeer.jpg http://i1.wp.com/contentmarketinginstitute.com/wp-content/uploads/2013/01/bigstock-Trend-Concept-With-Magnifying-32766923.jpg http://blog.korywoodard.com/wp-content/uploads/2013/05/want-more-now.jpg http://faithtruthandlovemag.com/wp-content/uploads/2013/08/photo-15-e1377210473606.jpg http://m5.paperblog.com/i/78/789520/the-new-currency-is-time-thinkibility-nibble-L-W_zFH3.jpeg http://socialhabit.com/secure/wp-content/uploads/2012/09/Slide1.png http://cdn2-b.examiner.com/sites/default/files/styles/image_content_width/hash/01/65/1367246601_6514_fomo.jpg?itok=LqUSgNF3 http://www.channel4.com/assets/programmes/images/location-location-location-1.png https://cdn3.iconfinder.com/data/icons/squarepants-3/512/flat_22-512.png http://www.financialsense.com/sites/default/files/users/u131/images/2013/COM-Maslows-Hierarchy-Of-Needs.jpg Photo and Statistics Credit

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