Pinterest and Instagram for Business
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Pinterest and Instagram for Business

  • 73 views
Uploaded on

Social media accounts for 27% of all time spent online, so to say that they are an effective marketing resource would be an understatement. Furthermore, pictures obtain far more interaction than......

Social media accounts for 27% of all time spent online, so to say that they are an effective marketing resource would be an understatement. Furthermore, pictures obtain far more interaction than posts with simple text. The combination of these two resources make Pinterest and Instagram valuable assets to multifamily professionals to connect with consumers. Erica Campbell Byrum, real estate social media expert, explains the best practices of using these social sites for growing your real estate business.

This presentation was given at the Apartment Internet Marketing Conference (#AIMConf) on May 5, 2014 by Erica Campbell Byrum, Director of Social Media for Homes.com & ForRent.com.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
73
On Slideshare
73
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • .

Transcript

  • 1. Pinterest & Instagram for Business
  • 2. CREATIVE WAYS TO VISUALLY 10 TELL YOUR STORY
  • 3. THE PIN CYCLE How a pin meets new people
  • 4. Sources: Nielsen, Nirogram, Experian, and Emarketer
  • 5. Sold within 6 days of being on Pinterest!!
  • 6. 1. COMMUNITY INVOLVEMENT People will jump behind a cause before they support a brand.
  • 7. 2. CREATE A SENSE OF FAMILY
  • 8. 3. LIFESTYLE IMPROVEMENT
  • 9. 4. BEHIND THE SCENES
  • 10. 5. CUSTOMERS’ FAVORITE THINGS
  • 11. 6. LOCAL
  • 12. • Seasonal Boards • Home Décor • Recipes • DIY Projects • Moving Tips • Small Spaces • Organization • Going Green • Gift Ideas • Pets 7. APARTMENT LIFE TIPS
  • 13. 8. RESIDENT EVENTS
  • 14. 9. MARKETING/LEASING IDEAS
  • 15. 10. MODEL STAGING IDEAS
  • 16. THINKING OUT OF THE BOX
  • 17. Source: Pinerly Study
  • 18. VERIFY YOUR WEBSITE
  • 19. PINTEREST ANALYTICS Track how many people are Pinning from your website, seeing your Pins, and clicking your content
  • 20. ADD THE PIN IT BUTTON
  • 21. PRODUCT PINS Includes real time pricing, availability & Pinners also get notifications when product Pins they’ve added drop in price
  • 22. PLACE PINS Include a map, address, & phone number
  • 23. GUIDED SEARCH
  • 24. TOP PINNED PRODUCTS Showcase popular Pins right on your site
  • 25. TAP INTO TOP INFLUENCERS
  • 26. INFOGRAPHICS
  • 27. UPGRADE YOUR PAST POSTS BEFORE AFTERAdd CTAs
  • 28. If you could have the room of your dreams, what would it be? How would it look? How would it feel? • 1 winner • 10 items selected to purchase for 10 lucky participants from their “Décor by Me” Pinterest Boards.
  • 29. PINTEREST TIPS • Pinterest is for engaging & creating the ideal lifestyle • Evoke ‘Pinspiration’with your pins • Pin it & they will come • Pin images with minimal text – unless it’s an intentional copy heavy message (ex: ecards or quotes) • Add the Pin It button to your site & blog • Use the Top PinsAPI to showcase popular Pins right on your site • Create pins around seasonal events & holidays to attract Pinners looking for specific content • Use words like: apartment, apartment in {city}, perfect space, for the home, home décor • Include hashtags for search • Use analytics to track what’s popular
  • 30. PINTEREST TIPS Download the FREE Homes.com Pinterest White Paper bit.ly/HDCPinterestWhitePaper
  • 31. CREATIVE WAYS TO VISUALLY 10 TELL YOUR STORY
  • 32. Source: Instagram
  • 33. BEFORE AFTER
  • 34. Source: Instagram, Nielsen, Nirogram, Experian, and Emarketer
  • 35. 1. CROSS PROMOTE Increase follower growth by cross- promoting to other social accounts
  • 36. 1. CROSS PROMOTE
  • 37. 2. FLOORPLANS & SPECIALS
  • 38. 3. EVENTS & PERKS
  • 39. 3. EVENTS & PERKS
  • 40. 4. LIFESTYLE Emulate other Instagram users posting about your category
  • 41. 4. LIFESTYLE People love food & animals
  • 42. 4. LIFESTYLE Don’t forget video
  • 43. 5. HAPPY RESIDENTS
  • 44. 6. BEHIND THE SCENES
  • 45. 7. CREATE A SENSE OF FAMILY
  • 46. 8. FEATURES & AMENITIES
  • 47. 9. SNEAK PEEK
  • 48. 10. LOCAL Position yourself as the local expert
  • 49. THINKING OUT OF THE BOX
  • 50. ADD RELEVANT HASHTAGS Source: Piqora
  • 51. ADD RELEVANT HASHTAGS Source: Piqora
  • 52. See what hashtags & content are trending
  • 53. HOST AN INSTAMEET EVENT Image: Brian Anthony Hernandez/Mashable
  • 54. HOST AN INSTAMEET EVENT • Go to meetup.com/Instagram & find an InstaMeet meeting going on in your city or start your own • Meet at a bar, park or at your property to network, discuss your favorite filters & photo techniques • Snap photos of your property through an organized Photowalk • Organize a photo scavenger hunt throughout the city or property
  • 55. ICONOSQUARE
  • 56. Instagram analytics
  • 57. INSTAGRAM FEED Allows you to showcase Instagram content on your website
  • 58. Centralize your social media & blogs
  • 59. CONTESTS Crowdsource content from employees & residents
  • 60. CROWDSOURCE ADS Repurpose consumer generated contest photos for Facebook Ads
  • 61. INFOGRAPHICS Break down the Infographics into smaller parts
  • 62. SPONSORED ADS Coming soon!
  • 63. PHOTO EDITING APPS • Piktochart (Infographics) • PicMonkey (Text) • Picframe (Multiple photos) • Phonto (Text) • Flipagram (Photo videos) • Rhonna Designs (Text/Designs)
  • 64. INSTAGRAM TIPS • Start sharing photos of floor plans & models • Use filters & minimal text in images • Add an Instagram button on website • Take close-up shots of key features & amenities • Increase follower growth by cross-promoting to other social accounts • Use collages cautiously – images should not be too small where they are difficult to see • Crowdsource photos through contests • Use Iconosquare to track metrics • Use hashtags in comments – #YourBrand#Apartments#Apartment #ApartmentDecor#Home
  • 65. bitly.com/AboutECB @AptsForRent +AptsForRent /AptsForRent /AptsForRent /AptsForRent Erica Campbell Byrum Director of Social Media ForRent.com & Homes.com