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Social media accounts for 27% of all time spent online, so to say that they are an effective marketing resource would be an understatement. Furthermore, pictures obtain far more interaction than posts with simple text. The combination of these two resources make Pinterest and Instagram valuable assets to multifamily professionals to connect with consumers. Erica Campbell Byrum, real estate social media expert, explains the best practices of using these social sites for growing your real estate business.
This presentation was given at the Apartment Internet Marketing Conference (#AIMConf) on May 5, 2014 by Erica Campbell Byrum, Director of Social Media for Homes.com & ForRent.com.