Your SlideShare is downloading. ×
  • Like
Localize It!: How Narrowing Social Content Broadens Engagement
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Localize It!: How Narrowing Social Content Broadens Engagement

  • 121 views
Published

The 'local love' trend is gaining popularity in the social space, with more social networks adding the ability to allow users to check in to venues, restaurants, retail stores and businesses. …

The 'local love' trend is gaining popularity in the social space, with more social networks adding the ability to allow users to check in to venues, restaurants, retail stores and businesses.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, as she shares ways you can implement local content in your online strategy.

Learn how to spread local love and use this session as a springboard in helping you:

-Serve up relevant content that speaks directly to your audience.
-Share local events, restaurants, landmarks and other location-based happenings via social networks like Pinterest, Facebook, Instagram and Swarm.
-Much more!

Published in Social Media
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
121
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Localize It!: How Narrowing Social Content Broadens Engagement Ansley Sudderth Social Media Training & Communications Coordinator
  • 2. Join the conversation! Use #RESocialChat for the chance to win $20!
  • 3. Agenda • Why Local Content Works • Location-Based Apps • Foursquare • Swarm • Facebook: Nearby Friends • Spotsetter • How Brands Are Tapping into Local Markets • Real World Examples • Valuable Links • Q&A
  • 4. Why Local Content Works
  • 5. Why Get Local?
  • 6. SoLoMo
  • 7. Top Benefits • 67% Greater customer relevance, response, and return • 39% Better customer conversations and connectivity • 29% Improved loyalty and advocacy • 27% Brand differentiation, distinction and preference www.marketingprofs.com November 2, 2011(CMO Council Research)
  • 8. Why Get Local? •Local changes daily •Local + niche market = qualified leads and engaged audience •Local boosts credibility •Local content is more organic and authentic •Local content hits close to home and the heart
  • 9. How Do I Become a Local Expert? -Check out your area within a 25-mile radius. -Find local news and event posting sites. (If it interests you, it probably interests your audience!) -Focus on providing UTILITY by sharing content that drives participation and engagement.
  • 10. Going Local Raises Relevancy
  • 11. Local Content Sets YOU Up as the Expert
  • 12. Local Content Sets YOU Up as the Expert
  • 13. Local Content Drives Purchase Decisions
  • 14. Location-Based Apps
  • 15. Location-Based Apps
  • 16. Foursquare
  • 17. Foursquare
  • 18. Swarm
  • 19. Facebook: Nearby Friends
  • 20. Facebook: Nearby Friends
  • 21. Facebook: Nearby Friends
  • 22. Facebook: Nearby Friends
  • 23. Spotsetter
  • 24. Spotsetter
  • 25. How Brands Are Tapping into Local Markets
  • 26. American Express: Small Business Saturday
  • 27. American Express: Small Business Saturday
  • 28. Visit Savannah
  • 29. Infuse Diversity into Your Content -Obvious is boring -Unique piques interest -Useful adds value -Helpful keeps them coming back for more
  • 30. Useful Resource!
  • 31. #RESocialChat Valuable Links
  • 32. Valuable Links • How to Win Business with Local Content: • http://connect.homes.com/2014/08/how-to-win-local-business- with-great-content/#more-146287 • Jessica Edwards shares local events using video: • https://www.youtube.com/watch?v=NCsSO6hIxO4 • Become the Local Expert in Your Community! • eGuide: http://multifamily.forrent.com/localexpertguide • Blog Post: http://yoursolutions.forrent.com/property-managers- owners/become-local-expert-community /
  • 33. Q&A
  • 34. Sources http://bits.blogs.nytimes.com/2012/06/07/a-guided-tour-through-the-foursquare-redesign/?_ php=true&_type=blogs&_r=0 http://cdn.pastemagazine.com/www/articles/swarm.png http://phandroid.s3.amazonaws.com/wp-content/uploads/2014/07/Foursquare-new-logo.png http://blog.foursquare.com/post/92636287198/a-brand-new-foursquare-with-a-brand-new-logo-and-look http://tctechcrunch2011.files.wordpress.com/2014/04/nearby-friends-press-1.png?w=680&h=528 http://tctechcrunch2011.files.wordpress.com/2014/04/nearby-friends-press-3.png?w=738 http://javelinvp.com/wp-content/uploads/spotsetter.png http://www.tnooz.com/wp-content/uploads/2013/08/Spotsetter.png http://www.connectedrogers.ca/wp-content/uploads/2014/01/spotsetter-app.jpg http://mwpartners.com/wp-content/uploads/2014/04/Facebook_Nearby_Friends.jpg http://bradleyleimer.files.wordpress.com/2013/07/bb-41.jpg?w=552 http://images.cpcache.com/merchandise/514_400x400_NoPeel.jpg?region=name:FrontCenter,id:34539369,w:1 6 http://livingnetworks.org/wp-content/uploads/2013/12/local-expert-header.png http://www.davincirealtygroup.com/wp-content/uploads/2013/06/hot-housing-market-2013-florida.jpg http://evolve-blog.com/wp-content/uploads/2013/03/Social-Local-Mobile-Integration.jpg