Cultivating Connection with Social Media

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Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, as she shares ways social media can be used to:

- Plant seeds of valuable information across your social channels
- Water your prospects and watch them grow into lasting business relationships
- Cultivate connections to broaden your network online

Published in: Real Estate, Technology, Business
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  • At its most basic level, all gardening starts with planting a seed. It’s not so much the seed that has to do all the work but more so, the foundation in which it’s planted.
  • Cultivating Connection with Social Media

    1. 1. Cultivating Connection with Social Media Ansley Sudderth Social Media Training & Communications Coordinator
    2. 2. Join the conversation! Use #RESocialChat for the chance to win $20!
    3. 3. • Plant the Seed • Water Your Leads • Grow Engagement • Tend to Your Garden • #RESocialChat Valuable Links • Q&A Agenda
    4. 4. Plant the Seed
    5. 5. Psychology in Social Media
    6. 6. Plant the Seed
    7. 7. Plant the Seed “Offer a solution, share information, provide support, THEN ask for business.” -Gary Vaynerchuk
    8. 8. Plant the Seed
    9. 9. Plant the Seed. Wait. Reap the Reward $2 million in sales all because of useful information!
    10. 10. Plant the Seed Share informative articles for the client you want!
    11. 11. Plant the Seed Share tips to keep residents informed!
    12. 12. IfYou Build It,They Will Come Or will they?....
    13. 13. Less Tell, More Show
    14. 14. Water Your Leads
    15. 15. 30-60-90 Day Plan - 30 days: Reach out to prospects via email and include links to your social channels in the email signature. - 60 days: Send new clients or residents a hand-written letter. Offer assistance should it be needed. - 90 days: Ask new clients or residents to leave a review of you or your community on Yelp, Google+, Yahoo! Local or Bing Local.
    16. 16. Connect with Your Leads Text-a-Resident/Text-a-Prospect
    17. 17. Grow Engagement
    18. 18. Facebook
    19. 19. Grow Engagement with Facebook
    20. 20. Grow Engagement with Facebook
    21. 21. Pinterest
    22. 22. Growing Engagement with Pinterest People will jump behind a cause before they support a brand.
    23. 23. Instagram
    24. 24. Growing Engagement with Instagram: Self Improvement
    25. 25. Growing Engagement with Instagram Brand Love Social Responsibility Popular Holidays Milestones
    26. 26. Growing Engagement with Instagram Contact Info Inventory Updates Industry Humor Industry Terms and Education
    27. 27. Tend to Your Garden
    28. 28. Tend toYour Garden and Grow Your Network! • Always make room for prospects, but make the loyal resident/client base a priority. • Become the expert in your LOCAL market; you’ll connect on a more intimate level, creating more intimate ties. • Share, support, solve…then ASK for business!
    29. 29. It’sAll about the Connection
    30. 30. #RESocialChat Valuable Links
    31. 31. Valuable Links • How a Fiberglass Pool Co. Made $2 Million with Useful Content • http://heidicohen.com/blog-post-generated-2-million-sales/ • Connect by Giving Your Brand a Human Touch • http://yoursolutions.forrent.com/property-managers- owners/giving-communitys-brand-human-touch • Breathe. Stretch. Namaste: How to Start a Yoga Club at Your Community • http://yoursolutions.forrent.com/property-managers- owners/breathe-stretch-namaste-start-yoga-club-community
    32. 32. Sources https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQimEwjmD- EdpUMRg0OjMf4bOKKWf4U7U9i9_8FmdQwGFrgohI1 http://toddhedberg.files.wordpress.com/2013/04/quote_on-emotional-connection-in- branding_k2md-brand-consulting_albuquerque-nm-1.png http://whatjathinks.files.wordpress.com/2012/02/social-media-phrenology.jpg http://media-cache-ec0.pinimg.com/236x/52/cf/51/52cf51d279dfd3fd1b5eb4dd7ecc4c82.jpg http://www.flower-seeds.net/wp-content/uploads/2012/12/147512291.jpg http://summit.nativeadvertising.com/nyc13/img/faces/gary_vaynerchuk_large.png http://jdblogger.com/wp-content/uploads/2013/07/iStock_000021858605XSmall.jpg http://cdn.technoratimedia.com/wp-content/uploads/2013/10/Baer_0326-1.jpg http://www.brittanyberger.com/wp-content/uploads/2013/08/youtility-quote.jpg.jpg http://www.onpage1.co.nz/wp-content/uploads/2013/04/RiverPoolsLogo-resized-600.png http://www.the90dayactionplan.com/img/dates.png http://info.tommypennington.com/Portals/203633/images/11-7- 13_downsizing_home_empty_nesters_a.jpg http://deetsblog.com/wp-content/uploads/2013/06/5_Tips_For_First_Time_Home_Buyers1.png http://www.centsationalgirl.com/wp-content/uploads/2013/03/solutions-for-renters-in-the-kitchen.jpg http://sellmoresimply.com/wp-content/uploads/2014/02/build-it-and-they-will-come.gif http://www.newincite.com/wp-content/uploads/2013/02/Know-Like-Trust-white1.png http://3.bp.blogspot.com/- 0Q6rG8GkYaE/UmrXU8lkyZI/AAAAAAAAAys/vmcVOo2F7Rs/s1600/TRUEBrandCompass.png http://www.jatxt.com/wp-content/uploads/2012/10/text-message-marketing-green.jpg

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