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Cultivating Connection with Social Media
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Cultivating Connection with Social Media


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Join Ansley Sudderth, Social Media Training and Communications Coordinator with® and®, as she shares ways social media can be used to: …

Join Ansley Sudderth, Social Media Training and Communications Coordinator with® and®, as she shares ways social media can be used to:

- Plant seeds of valuable information across your social channels
- Water your prospects and watch them grow into lasting business relationships
- Cultivate connections to broaden your network online

Published in: Real Estate, Technology, Business

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  • At its most basic level, all gardening starts with planting a seed. It’s not so much the seed that has to do all the work but more so, the foundation in which it’s planted.
  • Transcript

    • 1. Cultivating Connection with Social Media Ansley Sudderth Social Media Training & Communications Coordinator
    • 2. Join the conversation! Use #RESocialChat for the chance to win $20!
    • 3. • Plant the Seed • Water Your Leads • Grow Engagement • Tend to Your Garden • #RESocialChat Valuable Links • Q&A Agenda
    • 4. Plant the Seed
    • 5. Psychology in Social Media
    • 6. Plant the Seed
    • 7. Plant the Seed “Offer a solution, share information, provide support, THEN ask for business.” -Gary Vaynerchuk
    • 8. Plant the Seed
    • 9. Plant the Seed. Wait. Reap the Reward $2 million in sales all because of useful information!
    • 10. Plant the Seed Share informative articles for the client you want!
    • 11. Plant the Seed Share tips to keep residents informed!
    • 12. IfYou Build It,They Will Come Or will they?....
    • 13. Less Tell, More Show
    • 14. Water Your Leads
    • 15. 30-60-90 Day Plan - 30 days: Reach out to prospects via email and include links to your social channels in the email signature. - 60 days: Send new clients or residents a hand-written letter. Offer assistance should it be needed. - 90 days: Ask new clients or residents to leave a review of you or your community on Yelp, Google+, Yahoo! Local or Bing Local.
    • 16. Connect with Your Leads Text-a-Resident/Text-a-Prospect
    • 17. Grow Engagement
    • 18. Facebook
    • 19. Grow Engagement with Facebook
    • 20. Grow Engagement with Facebook
    • 21. Pinterest
    • 22. Growing Engagement with Pinterest People will jump behind a cause before they support a brand.
    • 23. Instagram
    • 24. Growing Engagement with Instagram: Self Improvement
    • 25. Growing Engagement with Instagram Brand Love Social Responsibility Popular Holidays Milestones
    • 26. Growing Engagement with Instagram Contact Info Inventory Updates Industry Humor Industry Terms and Education
    • 27. Tend to Your Garden
    • 28. Tend toYour Garden and Grow Your Network! • Always make room for prospects, but make the loyal resident/client base a priority. • Become the expert in your LOCAL market; you’ll connect on a more intimate level, creating more intimate ties. • Share, support, solve…then ASK for business!
    • 29. It’sAll about the Connection
    • 30. #RESocialChat Valuable Links
    • 31. Valuable Links • How a Fiberglass Pool Co. Made $2 Million with Useful Content • • Connect by Giving Your Brand a Human Touch • owners/giving-communitys-brand-human-touch • Breathe. Stretch. Namaste: How to Start a Yoga Club at Your Community • owners/breathe-stretch-namaste-start-yoga-club-community
    • 32. Sources EdpUMRg0OjMf4bOKKWf4U7U9i9_8FmdQwGFrgohI1 branding_k2md-brand-consulting_albuquerque-nm-1.png 13_downsizing_home_empty_nesters_a.jpg 0Q6rG8GkYaE/UmrXU8lkyZI/AAAAAAAAAys/vmcVOo2F7Rs/s1600/TRUEBrandCompass.png