The Digital Future is now - John Wheeler

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The Digital Future is now explained by John Wheeler from SPi Global at the recent Footnote Summit.

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The Digital Future is now - John Wheeler

  1. 1. The Digital Future Is Now John Wheeler SVP Strategy and Emerging Technologies Content Solutions
  2. 2. Long ago, people danced. click, share, and tweet. Now they video, 1990s Change is the Only Constant 2010s
  3. 3. Nothing is Simple Anymore
  4. 4. Strategic Shifts in the Marketplace “Over the past 5 years, we have introduced more new business models than we had in the previous 193 years, in part because we are no longer limited by the physicality of books or journals.” William Pesce Former President and CEO of John Wiley & Sons Nothing is Simple Anymore
  5. 5. “eBooks will be the most dominant format by 2014”* “Tablets are expected to be the fastest ramping mobile device.”** “Complex business models involving multiple stakeholders” “10+ Billion mobile devices with internet” ** “4 out of 5 Executives felt their organizations would need significant retraining to handle the digital future”* “185 Billion App downloads by 2014” *** “Trend vs Fad?” “Multiple Standards to Manage” * DBW/Forrester 2010 Publishing Executive Survey; ** Alphawise, Morgan Stanley Research; *** Gartner
  6. 6. Opportunities in the Marketplace “The ‘content continuum’ – the potential for expanding content and author brands into e-book, mobile and other digital content products – presents the largest opportunity I’ve seen in 22 years as a book publisher.” Dominique Raccah Publisher and CEO of Sourcebooks Nothing is Simple Anymore
  7. 7. Majority of our daily media interactions are screen-based ON AVERAGE, WE SPEND 4.4 HOURS OF OUR LEISURE TIME IN FRONT OF SCREENS Multi-Screen World
  8. 8. User Interface Input Device Device Usage Computing Cycle TEXT GRAPHICAL TOUCH KEYBOARD MOUSE FINGERS COMMUNICATIO N CONSUMPTION + SHARING CREATION PERSONAL Evolution: User Interface INTERNET MOBILE INTERNET
  9. 9. Many publishers’ digital platforms are already profitable, and they expect profitability to grow significantly by end 2014 Digital Platforms & Apps Publishers are producing many apps for many devices
  10. 10. US eBook sales to surpass printed book sales in 2017 Digital & Print Revenue % (2011 vs. 2012) (US$ billion) Source: Global Entertainment & Media Outlook 2013 US Trade Industry Source: Publishers Weekly, April 12 2013
  11. 11. 44% OF EBOOK READERS PREFER TABLETS, UP FROM 37% IN AUGUST 2012 1.5 TRILLION DIGITAL TRANSACTIONS PER MONTH BL AC K ER NG I OT H RAT OPE EMS T SYS 1 OVER BE RR Y ANDROID billion users on smartphones and tablets OVER 1.5 MILLION DOMAINS MEASUREMENT FROM 172 COUNTRIES Dynamic Changing Market iO S
  12. 12. Global Digital Information Created and Shared, in zettabytes* AMOUNT OF GLOBAL DIGITAL INFORMATION CREATED & SHARED (FROM DOCUMENTS, TO PICTURES, TO TWEETS) GREW 9 TIMES IN 5 YEARS TO NEARLY 2 ZETTABYTES IN 2011 *1 zettabyte = 1 trillion gigabytes. Source: IDC Report “Extracting Value from Chaos”, 6/11 World’s Content: Findable, Shared & Tagged
  13. 13. 3% OF THE WORLD’S INTERNET TRAFFIC COMES FROM A MOBILE DEVICE OF ADULTS IN THE U.S. OWNS A TABLET OR E-READER MONETIZATION OF THE MOBILE SECTOR IS GROWING. 60% MOBILE INTERNET TRAFFIC 129% ANNUAL GROWTH RATE OVER THE PAST 4 YEARS Mobile Usage is Skyrocketing 1.7 billion units in 2015
  14. 14. 96% Today’s Smartphone User OF SMARTPHONE CONTENT CONSUMERS DOWNLOAD AN AVERAGE OF 36 APPS, 14% OF WHICH ARE PAID
  15. 15. R OPE ER OTH EMS T SYS G ATIN BL AC KB E RR Y S iO Today’s Smartphone User ANDROID
  16. 16. Video Entertainment Content 21% Books 21% Weather Content Today’s Smartphone User 22% 19%
  17. 17. 54% Today’s Smartphone User OF MULTIPLE MOBILE DEVICE OWNERS PREFER USING THEIR SMARTPHONE
  18. 18. Today’s Smartphone User
  19. 19. 74% USE THEIR TABLETS DAILY Today’s Tablet User
  20. 20. 98% OF VIDEOS WATCHED IS SHORT-FORM NEWS AND ENTERTAINMENT Today’s Tablet User
  21. 21. PAID APPS ACCOUNT FOR 23% OF ALL TABLET APPS DOWNLOADED IN THE PAST YEAR $2.6B IN APPS SOLD IN 2012 Today’s Tablet User
  22. 22. Today’s Tablet User
  23. 23. A Rapidly Changing Part of Our Business
  24. 24. CREATION MARKUP CONVERSION DISTRIBUTION ENHANCEMENT MANAGEMENT A Rapidly Changing Part of Our Business
  25. 25. The Changing World of Education: MOOCs, Textbooks, and More Presentation to Wiley 30 September 2013 Kate Worlock Vice President & Lead Analyst, Education & Training Advancing the Business of Information
  26. 26. 26 Digital is Up to 40% of the Total E&T Market The move to digital is picking up speed
  27. 27. By 2020, Print Will Be 30% of the Market Whole course solutions will be almost 50% Source: Outsell analysis
  28. 28. The Market’s Shape Changes Fundamentally Print is important, but its market share is shrinking Source: Outsell analysis
  29. 29. Digital Enables New Models of Education Changing pedagogic practice Flipped Classroom Virtual Learning Adaptive Learning Testing & Assessment
  30. 30. And Impacts Multiple Areas of Education Influence ripples across the board Teaching styles Content Learning styles Architecture Assessment Pedagogy
  31. 31. Content Providers Face Many Competitors It’s no longer an insular market Adaptive solutions providers e.g., Adapt Courseware OER repositories e.g., MIT OpenCourseWare OER textbook creators e.g., OpenStax College Internal developers at educational institutions Faculty creating their own content Interactive textbook creators e.g., Soomo Publishing
  32. 32. 32 Competitive Landscape Key players in the MOOCs market
  33. 33. 33 MOOC Students International students, from a wide age range Source: Coursera
  34. 34. MAKE IT SIMPLE MAKE IT WORK ON WHAT DOES THE MULTIPLE PLATFORMS TYPICAL PUBLISHER MAKE IT LOW RISK ASK US FOR? MAKE IT GLOBAL MAKE IT MAKE SOME ECONOMIC SENSE Vendors as Partners
  35. 35. Multiple Output Formats ePUB2 ePUB3 enhanced Multiple Device Formats .mobi PDF .prc HTML5 ePUB Competing Formats and Displays
  36. 36. All with their own           Animation Video Audio Interactive Exercises End-of-Chapter Quizzes Citations Links Footnotes Maps & Geo-location RSS Feeds Up the Ante with Media Enhancements     Production cycles Programming needs QA requirements Applicability to specific delivery device(s) or player(s) Who owns the  Production?  Integration?  Imbedded  Downloaded from system  QA?  Graceful degradation on limited devices?
  37. 37.  Describe & Categorize  Control and Protect Assets for appropriate use  Search & Retrieve  Dynamic Assets – Assets used for multiple iterations and various platforms  Bulk Edit Digital Asset Management
  38. 38. Content & Rich Media Assets: Interoperable
  39. 39. Desktop Browser Tablets HTML5test.com HTML5 Compatible
  40. 40. Manufacture Basic Content Production Conversion(s) QA Upload Device-Specific Testing What About the Money? Distribute Delivery Platform Device App Store(s) e-Commerce
  41. 41. Vendors as Distribution Partners
  42. 42. Internet App Stores Customer Web Browser iPhone/iPad Android Device Snappify 3rd Party Payments REST REST API Dependent HTTP/S Gateway REST 3rd Party Publisher REST Snappify Content Server Staging FTP Server FTP REST Publisher Server FTP Snappify Web Server Snappify Asset Automation Server FTPServer HTTP/S (Web Forms and CSV) Publisher Operator Vendors as Distribution Partners
  43. 43. The Solar System and Beyond 1. What is the name given to planets like Jupiter and Neptune? 2014 IS THE YEAR OF ENHANCED eBOOKS WITH ROBUST INTERACTIVITY Gas Giants Gas Monsters Rocky Dwarves Rocky Giants 2. Why does Saturn have a longer year than Earth? Saturn is closer to the Sun than Earth Saturn spins slower than Earth Saturn is bigger than Earth Saturn is further away from the Sun than Earth Interactive eBooks
  44. 44.  Embrace collaboration (Editorial, Digital, Technology, etc). Hard personnel/HR decisions to unify Print & Digital folks 23%  Product Planning (Digital & Print output to be a part of Unified Strategy) less important 2%  Provide ample professional development far less important  Cultural Change for Print & Digital (i.e., Editorial to choose a programmer not just a copyeditor) How important is Innovation to  Communication & Periodical (Daily/Weekly review with various stakeholders)  Change Control Management / Governance  Develop a Pilot/Proof of Concept with Stakeholders and Sponsorships  A Marathon, Not a Sprint PLAN & EXPECTATIONS the success of my company compared to Operational Excellence? 64% equally important 3% far more important 8% more important
  45. 45. Artwork Author Manuscript PrintEdit/Content Style Content & Image Extraction XML Edit XML Parser QA Copyedit / Proofread Typesetting PreEdit/Content Style XML to HTML PDF QC/QA (InDesign/Quark/3B 2/XPP) HTM loaded into Online/Product PDF for Print Transform to XML Online QA Traditional Workflow: Print First, Digital Last Release
  46. 46. Artwork Author Manuscript Export XML PrintEdit/Content Style XML Edit Copyedit / Proofread XML Parser QA Transform to XML XML to HTML XML Edit Typesetting PDF QC/QA (InDesign/Quark/3B 2/XPP) HTM loaded into Online/Product XML (First) Workflow: Print First, Digital Last Online QA PDF for Print Release
  47. 47. Artwork Author Manuscript Export XML PrintEdit/Content Style XML Edit Copyedit / Proofread XML Parser QA Transform to XML XML to HTML XML Edit Typesetting PDF QC/QA (InDesign/Quark/3B 2/XPP) HTML loaded into Online/Product Rich Media multaneous Publishing: Print & Digital (XML intact) Online QA PDF for Print Release
  48. 48. Artwork Author Manuscript PrintEdit/Content Style Copyedit/Pro ofread Transform to XHTML XHTML Edit Parser/ QA XHTML loaded into Online/Product Online QA Rich Media Online/Authoring and Publishing Platform Author Manuscript Artwork Copyedit/Pro ofread Rich Media Digital Only XHTML Edit Parser/ QA Publish Online & Device QA Release Release
  49. 49. XML (Generate from Manuscript) (Word) TypeCoded/ CopyEdited Manuscript XML imported into InDesign Master File PDF Print InDesign Master File (New/Reused) Manuscript Final XML Export from InDesign File PDF Proof PDF for Print Transform XML to EPUB Rich Media/ HTML5 Assets Edit/Digital Suppressions applied to XML XML First Production Edit/Update StyleSheet Course Objectives & Assessments XML Parser/Validation Open Source eBook EPUB Check/Validation XML Courses & Media Ingested into Online Platform QA (Desktop/ QA (Online Mobile) EPUB Distributed to Retailers Rich Media, HTML5, Course Cartridge & Assessments created using proprietary or open standards Proprietary eBook Platform) eBook to Production/Live Server Unified Approach: Print & Digital Proprietary Platform—eBook, Courses, Assessments & Interactive Assets
  50. 50. Content Modules TEXT TEXT Pages Lessons Courses Curriculum We’re not publishing PAGES, but publishing CONTENT as assets which are then organized by metadata dynamically into pages. John O’Donovan BBC & Publishers Association Structured Approach: Learning Object / Outcome
  51. 51. No Risk Slight Risk Moderate Risk Large Risk Significant Risk Challenges to Digital Transformation
  52. 52. Most Important Ingredients Constraints Innovation
  53. 53. As early adopters of the Mark Logic server and an XMLfirst workflow, we appreciate that UPSO uses these same tools to optimize discoverability. We are convinced that features such as chapter-level tagging and chapter abstracts will encourage the use of our monographic content. Ellen Faran Director, The MIT Press Digital First: Recent Publisher Announcements
  54. 54. HarperCollins Expands Digital First This spring saw a new push by HarperCollins to enhance its digital-first lines with the launch of Witness Impulse, a digital mystery, suspense, and thriller line that will release its initial ten titles in October under the William Morrow Impulse imprint. Library Journal June 14, 2013 Digital First: Recent Publisher Announcements
  55. 55. Harlequin Expands Digital First Efforts Harlequin is expanding its publishing programs with the launch of new digital first initiatives. The Harlequin, Harlequin Teen, Harlequin Mira, and Harlequin HQN imprints will all publish e-book originals in the coming months. Publishers Weekly August 14, 2013 Digital First: Recent Publisher Announcements
  56. 56. Elsevier launches Open Video Journal Publisher Elsevier has launched a new open journal on gastrointestinal (GI) endoscopy that includes videos with each article. According to Editor Jürgen Pohl, the Video Journal and Encyclopedia of GI Endoscopy includes the videos because "many pathologies, current endoscopic techniques, and materials are too complex to be explained by conventional written articles.” August 12, 2013 Video to Existing Content: Recent Announcement
  57. 57. The past does not buy the future… the future must be built. The road to the future can be built… But not if we insist on building it with models from the past. @JXPAXTON
  58. 58. Thank You John Wheeler SVP - Strategy & Emerging Technologies SPi Content Solutions
  59. 59. Strategic Value through Professional Services Discovery/ Enrichment Experience/ New Media Platforms/ Delivery Technology Core Services High-Value Offerings Built on a Solid Base
  60. 60. Strategy & Technology Creating solutions to meet emerging needs The latest industry and market trends impacting client needs Research & Development Marketing Positioning the solution in the marketplace High-Value Offerings Built on a Solid Base
  61. 61. Available on All of the Important Platforms
  62. 62.  Accept any content as PDF, XML or e-pub.  Content can contain audio/video/ HTML5/Hyperlinking  Full bookmarking/Footnotes/Internal Linking  Distribute across a range of AppStores (Apple/Google/Windows)  Integrate single-user account across multiple devices and AppStores – content consumers are not locked into any single one device or ecosystem  Support for non-European languages A Progressive Solution
  63. 63. Low Set – up Costs for Content and Customer Management Support in-App single and subscription purchases Support of out-of-App single and subscription purchases Future Proof in Platforms or Devices Each App is an online retail store to each Publisher $ Handle all money matters relating to online sales Full analytics on downloads and sales A Progressive Solution
  64. 64. Publishing Solutions ePublishing/ Digital Solutions Production Production Conversion Conversion Content Content Engineering Engineering Data enrichment Data enrichment Help Desk Help Desk Creative Services Creative Services Authoring Tools Authoring Tools Editorial Editorial eBooks eBooks DB Design/ DB Design/ Maintenance Maintenance SME Support SME Support Back Office Services Back Office Services Business Editorial Business Editorial Structuring Tools Structuring Tools Project Project Management Management New Media New Media Platform Migration Platform Migration Content Mining Content Mining Business Research Business Research Workflow Tools Workflow Tools High Volume Data High Volume Data Encoding Encoding Web Scraping Web Scraping Custom e-Comns Custom e-Comns Conversion Tools Conversion Tools Prod Editor Prod Editor Databases/ Content Platforms Content Enrichment Customer Support Services Marketing Services Support Content Technology Peer Review Support Peer Review Support 3.5+ M pages 3.5+ M pages Large Conversion Large Conversion Projects Projects Med //legal DBs Sp Med legal DBs Sp 100+ SMEs 100+ SMEs (PhD/ Masters) (PhD/ Masters) 18 publisher 18 publisher processes processes 2,000+ marketing 2,000+ marketing materials created materials created SPiCE SPiCE 2+ M pages CE 2+ M pages CE 160 M pages Archive 160 M pages Archive DB Maintenance: DB Maintenance: 1M ++records 1M records 500K+ records 500K+ records scraped scraped 150+ FTEs 150+ FTEs 50+ FTEs 50+ FTEs SPiCON SPiCON 1M pages PM 1M pages PM 300+ eBooks 300+ eBooks (Interactive) (Interactive) Web Research: 5M ++ Web Research: 5M recs recs IPF IPF PE 500+ journals PE 500+ journals 550+ KKpages test 550+ pages test banks banks Encoding: 300+ M Encoding: 300+ M recs recs XPUB XPUB iWork iWork Extensive Scope and Scale of Services
  65. 65. A Rapidly Changing Part of Our Business
  66. 66. Today’s Smartphone User
  67. 67.          EPUB Kindle DocBook DITA NLM NIMAS Section 508 DTB Audio Sync Unified Approach: Open Standards  Common Cartridge  QTI  SCORM  LTI      HTML 5 Flash Cards Audio Video Games
  68. 68. QTI Examview / Respondus Mobi / Kindle Assessments Clickers CourseSmart EPUB VitalSource e-Books Learning Management Systems (LMS) Marked-up Content Courses CC / SCORM DITA/TEI Inkling DocBook NLM (XML/HTML5) HTML NIMAS Section 508 Accessibility Audio Sync Multi-Channel Publishing PDF Typesetting (InDesign, Quark, 3B2) XSLT

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