UK Soft Drinks Review 2013


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Britvic's annual review if the marketplace for 2013

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UK Soft Drinks Review 2013

  1. 1. soft drinks review 2013
  2. 2. The 2013 Britvic Soft Drinks Review provides an overviewof how the UK soft drinks market performed during thepast year, reporting on 2012 sales for the grocery,convenience and impulse, and pubs and clubs markets.The review is based on independent data and insight fromUK soft drinks experts. The grocery, convenience andimpulse data was supplied by Nielsen. The pubs and clubsdata, which includes data on hotels, restaurants and leisurechannels, was supplied by CGA. Finally, Mintel providedcommentary on trends and product innovation as well askey UK consumer attitudes in 2012.soft drink review 2013overview 1grocery, convenience and impulseoverview 3pubs and clubsoverview 8dataoverview data 12grocery, convenience and impulse 13pubs and clubs data 16glossary 18
  3. 3. soft drink review 2013overviewThe soft drinks market demonstrated ongoing resiliencein 2012. The tough economic environment, another poorsummer and consumers’ tight control on their spending,were just some of the issues that faced manufacturersand retailers.Despite these challenges, value sales in both Although soft drinks contribute just 2% of thethe grocery, convenience and impulse channel total calories in a typical diet, the industry wasand pubs and clubs channel rose in 2012. quick to respond. PepsiCo and CCE wereIndeed the value of soft drinks in the grocery, amongst the first soft drinks companies to sign upconvenience and impulse channel was double to the government’s Calorie Reduction Pledge.that of chocolate, proving that soft drinks More recently, a number of other leading UKremained a central feature of many companies, including Britvic, AG Barr andconsumers’ shopping lists. GlaxoSmithKline, have pledged their support.Value sales for the 2012 grocery, convenience Additionally, the industry faced another poorand impulse market grew 2.8% to £7 billion, .21 summer, with widespread flooding and coolwith volume sales down 0.8% to 6.97 billion weather throughout June, July and August.litres. The pubs and clubs channel had value While the key 2012 events, including thegrowth of 1.5% to £2.73 billion, with volume London Olympic Games, did not lead to thesales down 3% to 509 million litres. uplift in soft drinks sales that some people had predicted, soft drinks companies continued toAlthough UK shoppers continued to be cautious, compete and hold their own against thethe grocery, convenience and impulse channel, Games sponsors, which soft drinks are heavily discounted,benefited as consumers opted to make At a supplier level, the big news of the year wasstay-at-home occasions more special, with the proposed merger of Britvic plc and AG Barraffordable brand indulgences winning out over plc. The potential deal was officially confirmedown-label brands. in September, following media speculation, with the terms of the deal announced in November.However, not all of the challenges facing the Despite both companies gaining shareholdersoft drinks industry in 2012 were driven by the approval, the deal has since been referred toeconomy. There was an increased focus on the the Competition Commission, and bothimpact that soft drink consumption had on the companies continue to pursue clearance.nation’s health from the government, NGOsand the media. The government continued topursue its voluntary partnership approachthrough the Responsibility Deal, but a numberof charities were more vociferous in calling fora regulatory response. 1
  4. 4. soft drinks review 2013 grocery, convenience and impulse2
  5. 5. grocery, convenience and impulseoverviewThe grocery, convenience and impulse channel generatedvalue sales of £7.21 billion and volume sales of 6.97 billionlitres in 2012 (52 weeks ending 29.12.12). Value sales in thecategory grew 2.8%, while volume declined 0.8% fromthe previous year. This was a steady performance andconsiderably better than the declines seen in many otherFMCG categories during 2012.Consumers remained cautious and demonstrated Suppliersa desire for low entry price points, as they With 2012 value sales of just under £2 billion intried to stick to fixed budgets when shopping. this channel, CCE remained the UK’s largest softHowever, the ‘big night in’ theme, prevalent drinks supplier, with a market share of previous years, continued, with some Britvic was the second-largest branded operatorconsumers favouring premium products as a in the grocery, convenience and impulse market,means of recreating the experiences of pubs with an 11.3% share of value sales in 2012.and clubs in their own home. GlaxoSmithKline was the third-largest softThis ‘big night in’ theme also stimulated drinks supplier with growth of 1.6% in 2012product and promotional innovation. In fact, to reach £537 product launches (which included flavour, Danone continued to dominate the bottledpackaging and special editions) into the UK soft water market through its Volvic and Eviandrinks market were as high in 2012 as they had brands, rising by 5.1% in value. From smallerbeen for the past four years, at 795, underscoring bases, AG Barr and Nestlé Waters achievedthe competitive nature of the market. strong growth rates last year, as did innocent, as a result of its diversification into the pure juice category. Although private-label continued to play a significant role, with grocers’ own-label brands accounting for 21.3% of value sales and 33.1% of volume sales, it did not see the value growth which branded soft drinks experienced. 3
  6. 6. grocery, convenience and impulse overview Brands Online remained a significant part of the soft With sales of £1.15 billion (up 0.8%), Coca-Cola drinks market in the UK, with some major was the leading brand in the market; however, grocery retailers positioning online shopping volume fell by 3.3%. Coca-Cola continued to as the savvy and cost-effective option. Mintel invest the most in advertising and marketing measured the online grocery business as in the soft drinks market, particularly with its growing at 17% in 2011 and 19% in 2012. sponsorship of the London 2012 Olympics, Convenience and impulse although this did not lead to the sales uplift Convenience venues accounted for 35% which was expected. Pepsi enjoyed a of value sales and 25% of volume sales of particularly strong performance in the UK last soft drinks in 2012. The performance of the year with value and volume sales increases of channel in 2012 followed a similar pattern to 7.4% and 10% respectively, driven by a highly that of the grocery multiples. Value sales effective marketing and promotional strategy. grew 1.6%, while volume declined by 1.9%, Lucozade and Red Bull’s strong performances in reflecting changes in shopping habits which 2012 reflected consumer interest in functional revolved around budgeting and trying to drinks and the strength of the overall sub minimise top-up and impulse-oriented category. shopping visits. Glucose/stimulant drinks outsold colas in the impulse channel in value Grocery multiples terms, benefiting from their ability to provide In 2012, grocery multiples accounted for three consumers with a spontaneous energy boost. quarters of soft drink value sales and 84% of total grocery, convenience and impulse volume sales, benefitting from consumers eating and entertaining at home rather than going out. Tapping into the consumer desire for better price points, grocery multiples leveraged fewer volume-driven promotions such as multibuys, and more actively engaged in direct price cuts. Out-of-town venues continued to account for the largest share of soft drink grocery, convenience and impulse sales and held a 45% share in 2012, while value sales increased by 2%. However, a 1.2% slip in volume, maybe as a result of fewer shoppers visiting out-of-town supermarkets. In fact visits were down 2.1% between 2008 and 2012, while visits to high street and town centre supermarkets were up 5.9% in the same period*. Wider cost concerns such as the rising cost of petrol also led people to reassess where they did their shopping.4 *GB TGI, Kantar Media UK Ltd Q3 2008-12 (April-March)/Mintel
  7. 7. grocery, convenience and impulseoverview£7 .21bngrocery, convenience and impulse value sales 5
  8. 8. grocery, convenience and impulse sub-categories sub-category performance Ones to watch Water plus’ growth outpaced that of plain The top three water during the past year, with brands tapping With sales of over £1.6 billion, colas maintained into consumer demand for healthy soft drinks their status as the UK’s favourite soft drink which also offer interesting and enjoyable category in 2012, accounting for 22% of total flavours. While the sub-category remained grocery, convenience and impulse soft drink relatively small, accounting for just 3% of value sales. Value sales increased marginally, while sales in the grocery, convenience and impulse volumes slipped (-0.4%) to 1.7 billion litres. soft drinks channel, it achieved a 7.4% growth Continuing the performance seen in 2011, Pepsi, in value sales in 2012, reaching £199 million, led by Pepsi MAX, again outperformed its and a 7 .7% increase in volume sales to 267 nearest competitor in terms of growth in 2012. million litres. Water plus performed strongly With value sales of £1.2 billion, pure juice in both the grocery multiples and impulse remained the soft drink market’s second-largest channels, achieving value and volume sales sub-category, and saw value growth of 1%, while growth in both in 2012. volume fell 5.8% in 2012. The sub-category Cold hot drinks was still a relatively small has been particularly hard hit by raw material sub-category in the UK, accounting for less increases and the impulse channel was pure than 1% of total value and volume sales. juice’s Achilles heel, where juice has continued However, the fact that value rose 42% in 2012 to struggle, with value and volume slipping and was supported by volume growth of 22% further in 2012. bodes well for the coming years. The glucose/stimulant sub-category experienced Squashes remained a popular part of the soft another strong year of growth in 2012, with drinks landscape, experiencing a 1.8% value value and volume sales rising by nearly 10% growth. to £860 million and 396 million litres respectively. Energy drinks in particular benefited from growing consumer interest in products which perform a specific function, such as providing an energy boost or boosting endurance when exercising. Consumers at impulse saw greater value in glucose/stimulant drinks over colas, despite higher prices, because of the immediate energy boost. As a result, grocery, convenience and impulse outlets dedicated an increasing amount of space in their stores to energy drinks.6
  9. 9. soft drinks review 2013pubs and clubs 7
  10. 10. pubs and clubs overview Economic conditions continued to affect soft drinks in the on-trade as stagnating wages and rising household outgoings put increasing pressure on discretionary spending. There was optimism that 2012 would be a There were also signs that consumers changed successful year for pubs, with high-profile their drinking out experiences, with a shift events such as the London Olympics and towards visiting more affordable late-night the Queen’s Diamond Jubilee encouraging circuit bars instead of nightclubs. Meanwhile, consumers to drink out of home more often. pub closures continued to slow down in 2012, While some pub operators did report a positive averaging around 15 per week over the course performance, the reality for most was that the of the year, but still left the market considerably golden summer did not materialise. Soft drinks, smaller than prior to the recession. however, experienced a steady value growth of Managed pubs accounted for the highest share 1.5% within pubs and clubs, reversing the 2011 of pubs’ and clubs’ soft drink value (45%) and value decline and maintaining its position as volume (42%) sales. Value sales outperformed the third largest category after beer and spirits, the overall market and grew 3.3% in 2012 worth £2.73billion. Growth was attributed to whilst volume fell 3.5%. With pub closures the on-going popularity of cola and positive slowing down and leased/tenanted operators performances of the glucose stimulant, flavoured often becoming more rigorous with their carbonates and juice drinks sub-categories. demands of landlords, non-managed pubs reversed the downward trend of 2011 and achieved growth in 2012. Draught soft drink sales remained higher than packaged in 2012, accounting for a 54% share of pubs’ and clubs’ value sales and 59% of volume sales. However, overall draught sales slipped while packaged value sales grew 3.6% last year, buoyed by the success of energy and juice drinks in particular.8
  11. 11. pubs and clubs overviewSuppliers BrandsIn a tougher market environment than grocery, Pepsi remained one of the front-runner pubsconvenience and impulse, suppliers looked to and clubs brands for both value and volume inmaintain volume as best they could while 2012. With an 8% value increase to £336 millionlooking to add value through more premium and 1.3% volume growth, it saw stronger growthofferings. in the last year than its closest rival cola brand. Coca-Cola saw value growth of 6.8% (to £301Britvic remained a leading supplier with a 45% million), while volume slipped 3%.share of both value and volume pubs and clubssoft drink sales. Britvic’s value sales increased While lemonades struggled in the grocery,last year to £1.2 billion, while volume dipped, convenience and impulse market, their fortunesbut still outperformed the channel’s volume were notably more positive in the pubs andperformance, which declined 3%. clubs market in 2012. R Whites performance in 2012 remained stable, although its valueCCE, which accounted for 35% of pubs and growth was outperformed by Schweppes.clubs value and volume sales last year, increasedits value sales 4.5% (to £958 million) and saw Hotels and Restaurantsvolume up by 0.5% to 179 million litres. Despite an increase in outlet numbers in andCollectively, the other pubs and clubs suppliers around London in recent years to accommo-saw value sales decrease 1.6% to £547 million .5 date the increasing tourist presence for theand volume decrease almost 10%, dipping to 2012 London Olympics, soft drinks were notjust under 100 million litres in the process. the big winners in this channel. Indeed, softRed Bull defied this trend, with strong value drink distribution in hotels only increased 0.1%and volume growth of its eponymous energy in 2012. Volume sales were broadly static butdrink brand. value was up 5%, driven by the two largest pubs and clubs categories, cola and lemonade. 9
  12. 12. pubs and clubs overview £2.73bn pubs and clubs value sales10
  13. 13. pubs and clubs sub-categoriessub-category performanceThe top three Ones to watchReflecting the fact that the top four pubs Juice drinks was among the fastest-growingand clubs brands are colas, this sub-category sub-categories last year, with value growthaccounted for the greatest share of value and of 10.5% to £235 million. Meanwhile, volumevolume sales, at 40% and 47%, respectively. sales grew 4.2% to 36.3 million litres, theValue sales rose 3.2% in 2012 to just under majority of which came through managed pubs£1.1 billion, driven by the strong performance and sports/social clubs. Britvic remained a keyof Pepsi and Coca-Cola and their diet operator in the sub-category, with a number ofequivalents. Pepsi was able to extend its brands such as J2O enjoying positive growth.strong position in the sub-segment. Energy/sports drinks showed continued signsDespite its struggles in the grocery, convenience of rapid growth. Value sales reached £193and impulse market, lemonade performed million in 2012, a 29% increase over 2011,strongly in pubs and clubs. It remained the with volume up 19%, underlining the dramaticsecond-largest sub-category last year, with growth of these drinks. With mixed drinksvalue and volume sales of £390 million and such as vodka and Red Bull proving popular91.4 million litres, respectively. Annual growth with younger consumers in particular, therates mirrored those of the cola segment with sub-category effectively forged a position ofstrong value growth, in this case 6.2%, but a appeal during morning, daytime and evening3% fall in volume. R Whites and Schweppes occasions. Red Bull remained the biggestboth increased in value and smaller brands brand last year, although a number of neweralso saw encouraging growth from smaller brands such as Monster and Relentlessstarting points. boosted sales on the back of a greater on-trade presence.With value sales of £250 million and volumesales of 31.6 million litres, fruit juice was the With many consumers looking for soft drinksthird-largest pubs and clubs sub-category in with new and interesting flavours, fruit-flavoured2012. However, value and volume slumped, carbonates enjoyed robust growth in pubsdown 14% and 17% respectively, as the and clubs in 2012, turning around theirmajority of brands struggled in the face of underperformance in the previous year. Withcompetition from other soft drinks such as value increasing by a fifth (to £102.6 million)juice drinks. Nevertheless, there were some and supported by an 11% increase in volume,positive signs last year, with Britvic 100 seeing the sub-category effectively tapped intovalue sales rise 11% and Ocean Spray enjoying consumer tastes when drinking out of home.robust growth through managed pubs. Orange-flavoured Tango and Fanta enjoyed significant sales growth in 2012, while the 7UP brand also enjoyed volume growth for both its regular and diet variants. 11
  14. 14. soft drinks review 2013 data The soft drinks market The pubs and clubs soft drinks £ % % market in context Value millions share change £ % Grocery, Total Brewers millions change convenience and impulse 7,206.2 74% 2.8% Beer 11,150.2 -0.4% Pubs and clubs 2,728.8 26% 1.5% Spirits 3,979.8 8.2% litres % % Soft drinks 2,728.8 1.5% Volume millions share change Wine 2,216.3 4.8% Grocery, Cider 1,507.6 6.7% convenience and impulse 6,974.8 93% -0.8% Fabs 404.5 5.6% Pubs and clubs 509 7% -3.0% Champagne and sparkling wine 153.7 13.2% Fortified wine 23.1 3.7% Source: Neilson Scantrack, MAT 29 Dec 2012 and CGA Brand Index, Total Pubs & Clubs, MAT 52w/e 29 Dec 2012 Perry 4.2 2.3% Source: CGA Brand Index, Total Pubs & Clubs, MAT 52w/e 29 Dec 2012 The grocery, convenience and impulse soft drinks market in context £ % millions change Soft drinks 7,206.2 2.8% Chocolate 3,481.1 5.0% Snacks 2,625.4 5.6% Sugar 328.0 9.4% Yoghurt 343.2 7.3% Butter & margarine 1,265.3 -0.3% Toilet tissue 1,106.2 -0.3% Instant coffee 752.0 8.4% Tea 624.3 -1.1% Source: Nielsen Scantrack, MAT 29 Dec 201212
  15. 15. grocery, convenience and impulsedataTotal grocery, convenience and Total carbs v stillimpulse sub-category performance £ % % Value millions share change £ % %Value millions share change Carbonated 3,422.2 47.5% 3.7%Cola 1,568.0 21.8% 2.0% Still 3,783.9 52.5% 2.1%Cold hot drinks 34.0 0.5% 42.3% Litres % %Dairy and dairy Volume millions share changesubstitute 418.0 5.8% 3.9% Carbonated 3,412.3 48.9% -0.5%Fruit carbonates 541.0 7.5% 1.3% Still 3,562.6 51.1% -1.1%Glucose stimulantdrinks 860.0 11.9% 9.9% Source: Nielsen Scantrack, MAT 29 Dec 2012Juice drinks 582.0 8.1% 1.6%Lemonade 156.0 2.2% 1.6% The grocery, convenience andNon fruit carbonates 167.0 2.3% 0.3% impulse channelPlain water 507.0 7.0% 4.0% £ % %Pure juice 1,196.0 16.6% 1.0% Value millions share changeSmoothies 160.0 2.2% -2.0% Grocery multiples 5,426.1 75.3% 3.3%Sports drinks 174.0 2.4% -5.3% Impulse 1,780.1 24.7% 1.6%Squashes 515.0 7.1% 1.8% Total coverage 7,206.2 100% 2.8%Traditional mixers 130.0 1.8% 4.4% Litres % %Water plus 199.0 2.8% 7.4% Volume millions share changeTotal soft drinks 7,206.2 100.0% 2.8% Grocery multiples 5,874.6 84.2% -0.6% Litres % % Impulse 1,100.3 15.8% -1.9%Volume millions share change Total coverage 6,974.8 100% -0.8%Cola 1,698.0 24.3% -0.4%Cold hot drinks 11.0 0.2% 22.1% Source: Nielsen Scantrack, Retail View, MAT 29 Dec 2012Dairy and dairysubsitute 193.0 2.8% 3.8% The grocery, convenience andFruit carbonates 559.0 8.0% -0.5% impulse splitGlucose stimulantdrinks 396.0 5.7% 9.7% £ % %Juice drinks 427.0 6.1% 0.6% Value millions share changeLemonade 382.0 5.5% -7.3% Out of town 3,251.2 45.1% 2.0%Non fruit carbonates 211.0 3.0% -3.4% High street 1,456.5 20.2% 0.9%Plain water 1,128.0 16.2% 2.3% Convenience 2,507.0 34.8% 5.0%Pure juice 921.0 13.2% -5.8% Litres % % Volume millions share changeSmoothies 52.0 0.7% -9.2%Sports drinks 115.0 1.6% -7.1% Out of town 3,787.3 54.3% -1.2%Squashes 449.0 6.4% -5.0% High street 1,455.3 20.9% -3.4%Traditional mixers 166.0 2.4% -2.6% Convenience 1,739.4 24.9% 2.5%Water plus 267.0 3.8% 7.7% Source: Nielsen Scantrack, MAT 29 Dec 2012Total soft drinks 6,974.8 100.0% -0.8%Source: Nielsen Scantrack, MAT 29 Dec 2012 13
  16. 16. grocery, convenience and impulse data The impulse channel split Total grocery, convenience and £ % % impulse top suppliers Value millions share change £ % Independents 429.0 24.1% -4.1% Value millions change Multiple impulse 1,351.2 75.9% 3.6% CCE 1,991.5 1.5% Total impulse GB 1,780.1 100.0% 1.6% Private label 1,538.0 0.1% Litres % % Britvic 812.7 -0.1% Volume millions share change GlaxoSmithKline 537.4 1.6% Independents 266.7 24.2% -5.9% Danone 342.8 5.1% Multiple impulse 833.5 75.8% -0.5% PepsiCo 322.8 -4.6% Total impulse GB 1,100.2 100.0% -1.9% Red Bull 235.8 6.7% Source: Nielsen Scantrack, MAT 29 Dec 2012 innocent 225.7 32.4% AG Barr 209.3 7.6% Nestlé Waters 99.0 13.7% Top grocery, convenience and Litres % impulse brands Volume millions change £ % CCE 1,712.9 -3.1% Value millions change Private label 2,306.2 -3.6% Private label 1,538.0 0.1% Britvic 851.7 1.3% Coca-Cola (all variants) 1,153.9 0.8% GlaxoSmithkline 300.9 -0.1% Lucozade 387.3 2.7% Danone 347.2 0.3% Pepsi (all variants) 352.3 7.4% PepsiCo 168.5 -9.3% Tropicana 272.7 -10.0% Red Bull 48.2 7.8% Red Bull 235.8 6.7% innocent 104.1 53.2% Robinsons squash 219.3 4.1% AG Barr 209.9 5.2% innocent 213.5 36.3% Nestlé Waters 183.2 15.7% Ribena 150.0 -0.6% Source: Nielsen Scantrack, MAT 29 Dec 2012 Schweppes 137.4 4.0% Litres % Deferred v immediate Volume millions change £ % % Private label 2,306.2 -3.6% Value millions share change Coca-Cola (all variants) 1,061.4 -3.3% Deferred 4,873.2 67.6% 2.0% Pepsi (all variants) 471.2 10.0% Immediate 2,333.0 32.4% 4.6% Lucozade 225.4 3.1% Litres % % Robinsons squash 187.2 -2.7% Volume millions share change Schweppes 158.4 -4.7% Deferred 5,866.5 84.1% -1.1% Tropicana 138.3 -2.7% Immediate 1,108.2 15.9% 1.0% innocent 98.5 60.9% Source: Nielsen Scantrack, MAT 29 Dec 2012 Ribena 75.5 -8.1% Red Bull 48.2 7.8% Source: Nielsen Scantrack, Total Coverage, MAT 29 Dec 201214
  17. 17. grocery, convenience and impulsedataGrocery multiples sub-category Impulse sub-category performanceperformance £ % % £ % % Value millions share changeValue millions share change Cola 435.1 24.4% -0.3%Cola 1,132.5 20.9% 2.9% Cold hot drinks 9.2 0.5% 44.2%Cold hot drinks 25.3 0.5% 41.7% Dairy and dairyDairy and dairy substtitute 56.4 3.2% 2.5%substitute 361.5 6.7% 4.2% Fruit carbonates 176.2 9.9% -0.1%Fruit carbonates 364.5 6.7% 1.9% Glucose stimulantGlucose stimulant drinks 459.2 25.8% 7.7%drinks 400.8 7.4% 12.5% Juice drinks 144.4 8.1% -2.5%Juice drinks 437 .8 8.1% 3.0% Lemonade 28.1 1.6% -3.8%Lemonade 128.2 2.4% 2.8% Non fruit carbonates 56.9 3.2% 0.7%Non fruit carbonates 110.4 2.0% 0.1% Plain water 139.5 7.8% 1.8%Plain water 367 .1 6.8% 4.8% Smoothies 12.6 0.7% 6.9%Smoothies 147.0 2.7% -2.7% Sports drinks 82.2 4.6% -4.0%Sports drinks 92.1 1.7% -6.4% Squashes 37.6 2.1% -2.3%Squashes 477 .1 8.8% 2.1% *Still juice 77.2 4.3% -3.5%*Still juice 1,118.4 20.6% 1.4% Traditional mixers 13.7 0.8% -2.5%Traditional mixers 116.7 2.2% 5.3% Water plus 51.8 2.9% 3.2%Water plus 146.8 2.7% 8.9% Total soft drinks 1,780.1 100.0% 1.6%Total soft drinks 5,426.1 100.0% 3.3% Litres % % Litres % %Volume millions share change Volume millions share changeCola 1,394.5 23.7% 0.8% Cola 303.1 27.6% -5.7%Cold hot drinks 7.2 0.1% 18.8% Cold hot drinks 3.3 0.3% 30.1%Dairy and dairy Dairy and dairysubstitute 169.1 2.9% 4.5% substitute 23.7 2.2% -0.6%Fruit carbonates 438.5 7.5% 0.0% Fruit carbonates 120.5 11.0% -2.1%Glucose stimulant Glucose stimulantdrinks 220.8 3.8% 8.8% drinks 175.3 15.9% 10.9%Juice drinks 361.4 6.2% 1.8% Juice drinks 65.6 6.0% -5.8%Lemonade 335.1 5.7% -7.4% Lemonade 46.7 4.3% -6.4%Non fruit carbonates 159.8 2.7% -5.2% Non fruit carbonates 51.5 4.7% 2.7%Plain water 982.2 16.7% 3.2% Plain water 146.1 13.3% -3.3%Smoothies 49.4 0.8% -10.0% Smoothies 2.8 0.3% 7.3%Sports drinks 69.1 1.2% -11.5% Sports drinks 45.5 4.1% 0.4%Squashes 419.6 7.1% -4.7% Squashes 29.6 2.7% -9.7%*Still juice 880.1 15.0% -5.6% *Still juice 41.4 3.8% -9.1%Traditional mixers 155.0 2.6% -2.5% Traditional mixers 11.5 1.1% -3.4%Water plus 232.8 4.0% 8.7% Water plus 33.8 3.1% 1.4%Total soft drinks 5,874.6 100.0% -0.6% Total soft drinks 1,100.3 100.0% -1.9%Source: Nielsen Scantrack, MAT 29 Dec 2012 Source: Nielsen Scantrack, MAT 29 Dec 2012*Still juice = Pure juice *Still juice = Pure juice 15
  18. 18. pubs and clubs data Total pubs and clubs sub-category Pubs and clubs suppliers performance £ % % Value millions share change £ % % Value millions share change Britvic 1,223.4 45% 0.7% Cola 1,085.6 40% 3.2% CCE 958.0 35% 4.5% Lemonade 389.7 14% 6.2% Other 547.5 20% -1.6% Fruit juice 250.0 9% -13.8% Total soft drinks 2,728.8 100% 1.5% Squash 193.3 7% -14.5% Litres % % Mixers 207.5 8% -4.6% Volume millions share change Juice drinks 234.6 9% 10.5% Britvic 230.2 45% -2.5% Energy 192.7 7% 28.7% CCE 179.3 35% 0.5% Flavoured carbs Other 99.8 20% -9.6% (excl. energy) 102.6 4% 19.5% Total soft drinks 509.4 100% -3.0% Mineral water 72.8 3% -17.3% Source: CGA Brand Index, Total Pubs & Clubs, MAT 52w/e Total soft drinks 2,728.8 100% 1.5% 29 Dec 2012 Litres % % Volume millions share change Total brewers carbonated v still Cola 240.8 47% -2.7% £ % % Lemonade 91.4 18% -2.5% Value millions share change Fruit juice 31.6 6% -17 .1% Carbonated 2,035.5 75% 5.2% Squash 12.8 3% -11.9% Still 693.3 25% -7.9% Mixers 25.8 5% -7.4% Litres % % Juice drinks 36.3 7% 4.2% Volume millions share change Energy 27.5 5% 18.7% Carbonated 421.0 83% -1.4% Flavoured carbs Still 88.4 17% -9.7% (excl. energy) 25.6 5% 10.6% Mineral water 17.5 3% -20.1% Source: CGA Brand Index, Total Pubs & Clubs, MAT 52we 29 Dec 2012 Total soft drinks 509.4 100% -3.0% Source: CGA Brand Index, Total Pubs & Clubs, MAT 52w/e 29 Dec 2012 Fruit juice = Pure juice Mineral water = Water16
  19. 19. pubs and clubsdataTop pubs and clubs brands Total pubs and clubs channel split £ % £ % %Value millions change Value millions share changePepsi 336.0 8.0% Managed Pub Chains 1,225.2 45% 3.3%Coca-Cola 300.8 6.8% Independents 952.5 35% -2.8%Diet Coke 191.6 8.0% Lease / Tenanted Pubs 551.2 20% 5.4%Diet Pepsi 191.3 -2.8% Total soft drinks 2,728.8 100% 1.5%R Whites 179.5 0.7% Litres % % Volume millions share changeSchweppes 134.1 10.4%J2o 118.0 3.8% Managed Pub Chains 212.8 42% -3.5%Red Bull 110.9 15.3% Independents 198.7 39% -4.8%Schweppes 98.7 -12.8% Lease / Tenanted Pubs 97.9 19% 2.1%Britvic 94.8 -14.5% Total soft drinks 509.4 100% -3.0% Litres % Source: CGA Brand Index, Total Pubs & Clubs, MAT 52W/EVolume millions change 29 Dec 2012Pepsi 73.5 1.3%Coca-Cola 63.0 -3.1% Total brewers draught v packagedDiet Pepsi 46.7 -3.1% £ % %Diet Coke 42.3 1.9% Value millions share changeR Whites 39.8 -7.1% Draught 1,463.5 54% -0.2%Schweppes 33.2 6.6% Packaged 1,265.3 46% 3.6%J2o 17.3 0.3% Litres % %Red Bull 12.8 11.6% Volume millions share changeBritvic 10.7 -15.5% Draught 300.3 59% -4.9%Schweppes 8.0 -6.1% Packaged 209.1 41% 0.0%Source: CGA Brand Index, Total Pubs & Clubs, MAT 52W/E Source: CGA Brand Index, Total Pubs & Clubs, MAT 52w/e29 Dec 2012 29 Dec 2012 17
  20. 20. definitions/glossary soft drinks soft drinks CARBONATES A drink made predominantly from carbonated water to which juice or flavourings have ireland i r e l a n dbeen added. COLA Cola-flavoured carbonated drinks, including cola with flavours such as cherry, twist of lemon, etc. Includes all clear and coloured colas. FRUIT FLAVOURED CARBONATES Flavours are typically france france orange, cherry, lime, blackcurrant, apple, pineapple and grapefruit, lemon, lemon and lime, tropical and other mixed fruit flavours. Also includes Tizer, Dr Pepper and Vimto, as these brands now contain fruit. international international NON-FRUIT CARBONATES Non-fruit flavoured carbonates, excluding cola but including Irn Bru. Also includes traditionals such as cream soda, ginger beer and shandy. LEMONADE All conventional clear and cloudy or traditional, carbonated lemonade. Flavoured with lemon juice and additional fruit flavours to produce coloured lemonade. GLUCOSE AND STIMULANT DRINKS All ‘energy boosting’ drinks such as Red Bull, normally fizzy. SPORTS DRINKS Drinks that are specifically designed to replace minerals, sugars, trace elements and fluids as a result of exercise. Can include dilutables and powders. SQUASH Concentrated beverage, commonly called squash, cordial or syrup. Must be diluted prior to consumption. TRADITIONAL MIXERS All drinks intended to dilute anData sources alcoholic beverage, as well as being consumed as a solusAll sources are indicated in the charts soft drink.and graphs, and detailed sources areavailable to all references in the text. COLD HOT DRINKS Includes cold soft drinks that areSource tea and coffee based such as Lipton Ice Tea.Nielsen Scantrack, MAT 29 Dec 2012,CGA Brand Index, Total Pubs & Clubs, SMOOTHIES Generally drinks described as smoothie,MAT 52w/e 29/12/2012. either in brand name or as a descriptor on the packaging.All sales figures are in £millions, Drinks described as thickie will also be included.all volumes in million litres. DAIRY DRINKS Ready to drink milk or milk substitute toProducers which flavouring or juice has been added. May consist ofBritvic Soft Drinks any type of milk regardless of fat content.Breakspear ParkBreakspear Way JUICE DRINKS A non-carbonated drink which generallyHemel HempsteadHP2 4TZ contains fruit juice (some may not) plus added water or0121 711 1102 other ingredients.For press information call the Britvic press office on PURE JUICE A non-carbonated 100% pure juice or other07808 098369 or email Britvic juice blend with no added water or sweetener, which maytakes care of the environment by choosing pureprint® be chilled or long-life. Includes all concentrated juices,environmental print technology. All the electricity usedin the production of this report was generated from with the exception of frozen juice.renewable sources and vegetable oil based inks wereused throughout. The printer is a CarbonNeutral® company PLAIN WATER Still or sparkling water with nothingand certificated to Environmental Management System, else added.ISO 14001 and registered to EMAS, the Eco Managementand Audit Scheme. The paper used in this production is WATER PLUS Sparkling or still flavoured water,made from 100% recycled fibres. or functional water (excluding sports water).Designed by SG Design []Photography by Ben Fisher []