Neil Kimberley Bevnet Dec 2013 Presentation

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This is a presentation I delivered at Bevnet on the future of beverage growth in the USA

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Neil Kimberley Bevnet Dec 2013 Presentation

  1. 1. Envisioning The Next Five Years Of Beverage Growth - Neil Kimberley: @foodsfluidsbynd
  2. 2. Over A Decade Of Solid Growth $78.9 $117.4 $- $20.0 $40.0 $60.0 $80.0 $100.0 $120.0 $140.0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 US Beverages Retail Sales ($B) Beverage Digest
  3. 3. Per Capita Consumption Changed FUNCTIONAL BEVERAGES 848 674 198 502 2000 2012 2018 CSD Non CSD 1,046 1,176 +130 Total Servings (174) CSD Servings +304 Non-CSD Servings Beverage Digest
  4. 4. Growth Projected At ~1.4% CAGR $78.9 $117.4 $126.7 $- $20.0 $40.0 $60.0 $80.0 $100.0 $120.0 $140.0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 US Beverages Retail Sales ($B) Beverage Digest/Foods Fluids & Beyond
  5. 5. Per Cap Consumption Equality By 2018 FUNCTIONAL BEVERAGES 848 674 636 198 502 636 2000 2012 2018 CSD Non CSD 1,046 1,176 1,272 Beverage Digest/Foods Fluids & Beyond
  6. 6. 0.0% 25.0% 50.0% 75.0% 100.0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 CSD Bottled Water Alternative Beverages US Beverages Retail Sales Share Trend Beverage Digest
  7. 7. 0.0% 25.0% 50.0% 75.0% 100.0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 CSD Bottled Water Alternative Beverages Extend The Current Trends… Beverage Digest
  8. 8. 0.0% 25.0% 50.0% 75.0% 100.0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 CSD Bottled Water Alternative Beverages 2018: CSDs Reach To 49.9% Share Beverage Digest/Foods Fluids & Beyond
  9. 9. Non-CSD Growth Opportunity $1.3 $1.4 $1.5 $1.6 $1.7 $1.8 $0.7 $0.7 $0.7 $0.7 $0.6 $0.6 2013 2014 2015 2016 2017 2018 Category Growth CSD Swap $2.0 $2.1 $2.2 $2.3 $2.3 $2.4 Foods Fluids & Beyond
  10. 10. $67 $63 $15 $18 $38 $46 2013 2018 CSD Bottled Water Alt Beverages $119B $127B $8B of Growth, $11B of Opportunity +4% CAGR +4% CAGR -1% CAGR Foods Fluids & Beyond
  11. 11. What Will Grow? $3.2 $2.9 $1.6 $1.2 $1.9 $0.9 Bottled Water Energy Drinks Juice/Juice Drinks Sports Drinks RTD Tea/RTD Coffee Other Beverages 2013 – 2018 Non CSD Growth Forecast ($B) +5% +5% +3% +3% +5% +5%CAGR Foods Fluids & Beyond
  12. 12. Five Opportunities
  13. 13. 1) Retail Opportunity For Non-CSD’s • More Space • More Promotions • More Merchandising • Pressure To Perform • Slotting • Incremental Support Dynamics
  14. 14. • More Space • More Promotions • More Merchandising • Pressure To Perform • Slotting • Incremental Support Get ReadyDynamics • Greater Interest From Big Bevcos • Category Management  Pricing  Promotion  Assortment • Build Strategic Partners  Retailers  Distributors 1) Retail Opportunity For Non-CSD’s
  15. 15. 2) Consumer Evolution Premium Hydration
  16. 16. 2) Consumer Evolution Premium Hydration Natural Lift
  17. 17. 2) Consumer Evolution “Snackification”
  18. 18. 2) Consumer Evolution “Snackification” Real Natural Simplicity
  19. 19. 3) Opportunity At The Base of The Pyramid
  20. 20. 3) Opportunity At The Base of The Pyramid
  21. 21. 4) Changing Forms & Channels Powders, Mios and Pods
  22. 22. 4) Changing Forms & Channels Powders, Mios and Pods Online Sales
  23. 23. 5) The Sweetener Revolution (If It Arrives)
  24. 24. 5) The Sweetener Revolution
  25. 25. But… The More Things Change, The More They Stay The Same Vision Differentiation Tenacity Neil Kimberley VP Strategy Essentia Water @foodsfluidsbynd

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