Ko 2020 Geographic Overview
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Ko 2020 Geographic Overview

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    Ko 2020 Geographic Overview Ko 2020 Geographic Overview Presentation Transcript

    • Winning With Our Geographic Portfolio Glenn Jordan President, Pacific Group
    • A Local Business On A Global Scale 206 Countries 300+ Franchise Bottling Partners Nearly 500 Brands 2008 KO 7 MM Coolers Volume 20 MM Customer Outlets Weekly $8 Bn Cap-Ex by System
    • Targeted Investments For Growth Volume Growth Potential Emerging Markets Developing Markets Developed Markets State of Market Development
    • KO Emerging Markets Investing For Accelerated Growth Expand Consumption Volume Growth Potential Invest Ahead of Demand - Build Our Brands and Infrastructure Population: 63% Today • 70% of incremental growth by 2020 Personal Expenditure Per Capita: $2,700 Today • $2,700 increase, double by 2020 KO Per Capita: 25 Today • 60% of incremental volume growth by 2020 State of Market Development
    • KO Emerging Markets Becoming Part Of Consumers Daily Lives Expand Consumption “Within An Arm’s Reach Of Desire” 12 Cold Drink Equipment vs KO Per Capita in Emerging Markets Cold Drink Equipment / 1000 People 10 8 6 4 2 0 -20 30 80 130 180 230 280 KO Per Capita
    • KO Developing Markets Segmentation To Shape And Capture Value Volume Growth Potential Expand Brand Portfolio and Sharpen Execution Revenue Growth Management: Occasion, Brand, Price, Pack & Channel • Population: 18% Today • 21% of incremental growth by 2020 • Personal Expenditure Per Capita: $5,700 Today • $3,700 increase by 2020 • KO Per Capita: 200 Today • 25% of incremental volume growth by 2020 State of Market Development
    • KO Developing Markets Package Diversification And In-Outlet Execution Expand Portfolio Representative Number Of KO Portfolio SKU’s 370 Brand Coca-Cola Package Configurations 152 33 < 50 50 to 100 >100 KO Per Capita Consumption
    • KO Developed Markets Innovation And Productivity Drives Profitable Growth Volume Growth Potential Population: 19% Today • 9% of incremental growth by 2020 Personal Expenditure Per Capita $21,000 Today • $4,400 increase by 2020 KO Per Capita: 300 Today • 15% of incremental volume growth Grow Share of by 2020 Industry Profit Pools Innovate to Drive Category Growth and Evolve System Economics State of Market Development
    • KO Developed Markets Delivering Value To Capture More Consumer Dollars Expand Share Of Industry Profit Pools TCCC Profit Share 2008 60% KO NARTD Volume and Profit Share By Country 40% 20% 0% 0% 10% 20% 30% 40% 50% KO Volume Share -2008
    • Our Field Of Play – 2020 Vision In Action