Ko 2020 Execution 2

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  • 1. Highlights On Coca-Cola Consolidated Execution Bill Ellmore President & COO Coca-Cola Bottling Company Consolidated
  • 2. A Tailored Architecture For Each Segment Large Small Stores Stores Family Home Consumption O ccasion Away From ON-THE-GO LEISURE Home / Youth B rands P ack P rice $1.79 $2.00 $0.99 $1.39 $1.79 C hannel On Premise / Convenience
  • 3. A Revamped Package Architecture To Meet Occasion Needs From To Coca-Cola Consolidated 20oz $1.39 16oz $.99 24oz $1.49-1.59 Other Bottlers 3
  • 4. Entry Price Point Drives Purchase Intent Entry Size Purchase Intent
  • 5. Maximizing Transactions Through Systematic “Points of Inspiration” Perimeter Entrance Cold Vault Impulse Zone Coolers Incremental Transactions
  • 6. Engaging Teens: Rekindling The Secret Formula, Ice Cold
  • 7. Strategy Drives Volume Turnaround 42.9 MM More Consumer Purchase Occasions 20% 32% Volume Volume Change vs 20 oz 10% Improvement 0% -10% -20% Prior Twelve Month Trend Launch To Date Change vs Prior Year Source: Coca-Cola Consolidated, 2009
  • 8. We Are Getting Traction Against Our Objectives “Sparkling Revitalization” Southeast Sept 2009 YTD vs Prior Recruit Teens, Weekly+ +1 Pts Led by Coca-Cola Teen Drinkers +7 Pts “Cool” +2 Pts 2 Liter Purchasing Grow Household Base* Households +13% Reignite System System GP $ / Case Profit Growth *Source: AC NIelsen
  • 9. A Collaborative Lead Market “Lab” …To Drive Scaled Value Growth Southeast Scale What Works 27% of US* 14 Bottlers • Real Market Proof Points • Franchise System Power *Sparkling Volume
  • 10. A Rich Pipeline For A Sparkling Future