Ko 2020 Execution 2

639 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
639
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
58
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ko 2020 Execution 2

  1. 1. Highlights On Coca-Cola Consolidated Execution Bill Ellmore President & COO Coca-Cola Bottling Company Consolidated
  2. 2. A Tailored Architecture For Each Segment Large Small Stores Stores Family Home Consumption O ccasion Away From ON-THE-GO LEISURE Home / Youth B rands P ack P rice $1.79 $2.00 $0.99 $1.39 $1.79 C hannel On Premise / Convenience
  3. 3. A Revamped Package Architecture To Meet Occasion Needs From To Coca-Cola Consolidated 20oz $1.39 16oz $.99 24oz $1.49-1.59 Other Bottlers 3
  4. 4. Entry Price Point Drives Purchase Intent Entry Size Purchase Intent
  5. 5. Maximizing Transactions Through Systematic “Points of Inspiration” Perimeter Entrance Cold Vault Impulse Zone Coolers Incremental Transactions
  6. 6. Engaging Teens: Rekindling The Secret Formula, Ice Cold
  7. 7. Strategy Drives Volume Turnaround 42.9 MM More Consumer Purchase Occasions 20% 32% Volume Volume Change vs 20 oz 10% Improvement 0% -10% -20% Prior Twelve Month Trend Launch To Date Change vs Prior Year Source: Coca-Cola Consolidated, 2009
  8. 8. We Are Getting Traction Against Our Objectives “Sparkling Revitalization” Southeast Sept 2009 YTD vs Prior Recruit Teens, Weekly+ +1 Pts Led by Coca-Cola Teen Drinkers +7 Pts “Cool” +2 Pts 2 Liter Purchasing Grow Household Base* Households +13% Reignite System System GP $ / Case Profit Growth *Source: AC NIelsen
  9. 9. A Collaborative Lead Market “Lab” …To Drive Scaled Value Growth Southeast Scale What Works 27% of US* 14 Bottlers • Real Market Proof Points • Franchise System Power *Sparkling Volume
  10. 10. A Rich Pipeline For A Sparkling Future

×