Tom from Whole Grains - Wordpress and CEO for Bloggers

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Tom from Whole Grains - Wordpress and CEO for Bloggers

  1. 1. WordPress & SEO forFood BloggersTom Greenwood
  2. 2. IntroductionWholegrain Digital is a WordPressdesign and development agency.We design, build and SEOoptimise WordPress websites forclients ranging from individualbloggers to large corporationslike M&S and Reed Recruitment.
  3. 3. What is WordPress?WordPress is a content management system(CMS). In simple terms, it provides an easy way toadd/edit content on your website.Started as a blogging systemNow the world’s most popular CMS
  4. 4. How popular is WP?WordPress is usedby 17.4% of allwebsites.That is a CMSmarket share of54.6%.Source: http://w3techs.com/technologies/overview/content_management/all
  5. 5. Why use WordPress?• It is easy to use• It is free• It is infinitely flexible• It has a huge support community• Google LOVES it“WordPress is a fantastic piece of software… itsolves some 80-90% of the mechanics of SEO”– Matt Cutts, Google
  6. 6. What is SEO?The task of improving your website so that morepeople can find it in search engines
  7. 7. SEO FundamentalsIf anyone tells you there is an easy way to be #1 onGoogle, the are either lying or misguidedThere are 4 main elements to SEO:1. Setup your website correctly2. Focus your content3. Write lots of good content4. Encourage interaction
  8. 8. Basics: Keywords• Research popular search terms using GoogleKeyword Tool (filter to ‘Exact Match’)• Keywords are useful, but less critical for bloggersthan passion and personality• Don’t stuff too many keywords into your posts or thekeywords will seem unnatural. Keywords should beused sparingly, so don’t put keywords everywhereunless the keywords sound right.• Quality content first, keywords second
  9. 9. Basics: Clean URLs• In WP under Settings > Permalinks choose Post name
  10. 10. Basics: Titles and meta
  11. 11. Basics: HeadingsH1 heading
  12. 12. Basics: XML Sitemaps• It automatically creates XML sitemaps and notifiesGoogle & Bing of the sitemaps existence• It includes images from your pages/posts in thesitemap
  13. 13. Basics: AnalyticsMonitor which posts people are finding andreading, and learn from it so that you can writemore posts that people find and love
  14. 14. Basics: Webmaster Tools• Setup a Google Webmaster Tools account, submityour sitemap and make sure that Google is notreporting any problems crawling your website.• If problems are found, you can deal with them
  15. 15. Basics: RSS Feeds• Setup a Feedburner account and add RSS andemail subscription links on your blog• Feed Stats for WordPress plugin
  16. 16. Basics: Linking• Create amazing content• Cross promote articles, recipes and reviews• Give love to get love – don’t be scared to link out• Guest blog for other people• DO NOT buy linksImage: http://www.leostartsup.com
  17. 17. Food Blogger SEOThere are some specific things that food bloggers cando to raise the profile of their blog• Author profiles• Photography• Recipes• Reviews• Usability• User InteractionImage: http://www.lolfoodie.com
  18. 18. Author ProfilesGet yourself known as a food blogger, and attractmore traffic• Create Google+ profile• Add you blog to your profile• Add your Google+ profile URL to your WordPressauthor profile (use Yoast SEO plugin)
  19. 19. Photography• Posts with images get 94% more views (Skyword)• Get found in image search• Use readable file names, titles and alt tags• Use YoastSEO plugin for image sitemap• Encourage sharing• Use Pinterest "Pin It" Button premium ($29)Image: http://www.foodcoachnyc.com
  20. 20. Recipe SEORecipe Schema and hRecipe• Help Google, Yummly and SuperCook index yourrecipes• Get thumbnail images next to recipes in Googlesearch• Cooking method, prep time, cooking time, cuisine,ingredients, yield etcetc• Plugins - Schema Creator by Raven, RecipeSchema, hRecipe
  21. 21. Review SEOReview Schema• Review restaurants, cafes, bars• Google understands the site is a review andreferences it within Google local listings• Sites like Urban Spoon also pickup reviews• If review is genuinely favourable, contact theowners of the venue to suggest they to link tothe review or quote something from the reviewon their website
  22. 22. Usability• Keep it simple• Break up text with lists and sub-headings• Use photography• Responsive design for mobile and tablets• Mobile important for restaurant reviews• Tablet important for recipes
  23. 23. User Interaction• Include sharing buttons prominently• Lots of plugins for WordPress• Facebook Comments• SEO Facebook Comment plugin• Engage with commenters• Engage with influencial bloggers/tweeters• Find influencers using Followerwonk.com• Ask to interview them• Reference their site or work• Review their venue (e.g. chefs)• Look for trending topics such as hot / new venues orrecipes getting a boost due to trends or celebritychefs (e.g. recipes from Masterchef). Notifyinfluencers via social media and interact.
  24. 24. WordPress Plugin List• WordPress SEO by Yoast(essential)• Feedstats for WordPress• Pinterest "Pin It" Button premium ($29)• Schema Creator• Recipe Schema• hRecipe (better to use Schema)• SEO Facebook Comment pluginhRecipe Website: http://microformats.org/wiki/hrecipeSchema Website: http://schema.org/Recipe
  25. 25. Conclusion• Setup your website right• Figure out who you are and what you’re about• Write great content• Include great photography• Use schema to tag recipes and reviews• Make your content easy to share• Engage with readers & influencers• Monitor performance• Learn and get better!

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