Your SlideShare is downloading. ×
Reaching for the stars what food network looks for
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Reaching for the stars what food network looks for

285
views

Published on

Published in: Self Improvement, Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
285
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Reaching for the Stars: What Food Network is Looking For Kate Bradshaw, VP Digital Sanjana Modha, Content Producer and food blogger Scripps International UK and EMEA
  • 2. WHO ARE FOOD NETWORK UK? • Part of Scripps Networks Interactive – the world’s biggest producer of lifestyle entertainment • Launched in the UK in 2009 • The Number 1 lifestyle channel in the UK • Available on Sky, Freeview, freesat and Virgin • Entertainment with food at its heart! • v Monthly Unique Users - 875K Monthly Page Views - 5.1M+ Engaged On average, users spend 3m 43s on every visit to our site and view 5 pages – that’s better than 90% of our competitors! Foodnetwork.co.uk:
  • 3. HOMEPAGE • Content rich • Recipes and recipe collections • Popular long form videos • New show information • Features, competitions, articl es, sponsored content
  • 4. RECIPES AND COLLECTIONS • Over 70K+ recipes • 9K professional recipes • 63K user and blogger recipes • In 2013, recipe collections have gathered 23M+ page views • 60%+ traffic is for sweet baking recipes
  • 5. TV SHOWS AND VIDEO ON DEMAND • Top shows available on demand via foodnetwork.co.uk for 30 days post TX • A range of long and short form content • Over 1000+ short form videos – recipes, tips and how to’s • All video commissions are produce with TV and Digital in mind as well as commercial partners Most Popular Shows: Bake with Anna Olson Amazing Wedding Cakes Chopped: All Stars Red, Hot and Yummy Diners, Drive-Ins and Dives Barefoot Contessa
  • 6. CONTENT CREATION 21 Cakes that Should Be Illegal 25 Most Amazing Things to Make with Nutella 12 Things You Didn’t Know You Could Deep Fry • List-style format ensures articles are easily digestible when presented to users via the website and social media • Round-ups of blogger recipes to create ‘best of the web’ articles – helping us build relationships with bloggers and drive traffic to their sites • Over the last 12 months, articles on Food Network UK have gathered 7.7M page views
  • 7. VIDEO COOKERY SCHOOL • Watch videos and develop your cooking skills • Easy, Medium and Advanced levels • Range of skills and techniques: cupcakes and curries, knife skills to icing techniques
  • 8. • 10-20 active food bloggers regularly writing for our brand new blog, launching this Summer • A group of bloggers who collectively specialise in a diverse range of topics • No matter what your food niche is, we want to hear from you • Topical posts on a range of subjects from food trends to food TV show reviews, recipe-based posts, cooking tips, kitchen experiments, video tutorials and everything in between WHAT WE’RE LOOKING FOR
  • 9. • Submit ideas for upcoming themes at editorial meetings with the team at our London office • Topical posts not discussed in the meetings can still be submitted • We hope for this to work like an active stream • Your entry will then be promoted on all of our social channels including Twitter, Facebook and Google+ THE PROCESS
  • 10. • You’ll be blogging alongside key talent like Anna Olson and Andy Bates • Exclusive previews of our new originations and shows • Invitations to our events • A chance to meet the talent • Invitations to be on our Google+ hangout panels • An author profile on our blog in which we will link to your blog and social media streams. • ‘I blog for Food Network’ badge • An opportunity to go behind the scenes at our talent filming days • You might even have the chance to star in some short-form video content for the website and channel! WHAT’S IN IT FOR YOU?
  • 11. If you have any questions, please don’t hesitate to get in touch Thanks for your time! Kate Bradshaw VP Digital Email: kate.bradshaw@foodnetwork.co.uk @katebradshaw1 Sanjana Modha Content Producer and food blogger Email: sanjana.modha@foodnetwork.co.uk @KORasoi www.korasoi.com @FoodNetwork_UK www.foodnetwork.co.uk