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Reaching for the Stars:
What Food Network is
Looking For
Kate Bradshaw, VP Digital
Sanjana Modha, Content Producer and foo...
WHO ARE FOOD NETWORK UK?
• Part of Scripps Networks Interactive – the
world’s biggest producer of lifestyle
entertainment
...
HOMEPAGE
• Content rich
• Recipes and recipe
collections
• Popular long form videos
• New show information
• Features, com...
RECIPES AND COLLECTIONS
• Over 70K+ recipes
• 9K professional
recipes
• 63K user and
blogger recipes
• In 2013, recipe
col...
TV SHOWS AND VIDEO ON DEMAND
• Top shows available on demand via
foodnetwork.co.uk for 30 days post TX
• A range of long a...
CONTENT CREATION
21 Cakes that Should Be Illegal
25 Most Amazing Things to Make with Nutella
12 Things You Didn’t Know You...
VIDEO COOKERY SCHOOL
• Watch videos and develop your cooking skills
• Easy, Medium and Advanced levels
• Range of skills a...
• 10-20 active food bloggers regularly writing for our brand
new blog, launching this Summer
• A group of bloggers who col...
• Submit ideas for upcoming themes at editorial
meetings with the team at our London office
• Topical posts not discussed ...
• You’ll be blogging alongside key talent like Anna Olson and
Andy Bates
• Exclusive previews of our new originations and ...
If you have any questions, please don’t hesitate to get in touch
Thanks for your time!
Kate Bradshaw VP Digital
Email: kat...
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Reaching for the stars what food network looks for

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Transcript of "Reaching for the stars what food network looks for"

  1. 1. Reaching for the Stars: What Food Network is Looking For Kate Bradshaw, VP Digital Sanjana Modha, Content Producer and food blogger Scripps International UK and EMEA
  2. 2. WHO ARE FOOD NETWORK UK? • Part of Scripps Networks Interactive – the world’s biggest producer of lifestyle entertainment • Launched in the UK in 2009 • The Number 1 lifestyle channel in the UK • Available on Sky, Freeview, freesat and Virgin • Entertainment with food at its heart! • v Monthly Unique Users - 875K Monthly Page Views - 5.1M+ Engaged On average, users spend 3m 43s on every visit to our site and view 5 pages – that’s better than 90% of our competitors! Foodnetwork.co.uk:
  3. 3. HOMEPAGE • Content rich • Recipes and recipe collections • Popular long form videos • New show information • Features, competitions, articl es, sponsored content
  4. 4. RECIPES AND COLLECTIONS • Over 70K+ recipes • 9K professional recipes • 63K user and blogger recipes • In 2013, recipe collections have gathered 23M+ page views • 60%+ traffic is for sweet baking recipes
  5. 5. TV SHOWS AND VIDEO ON DEMAND • Top shows available on demand via foodnetwork.co.uk for 30 days post TX • A range of long and short form content • Over 1000+ short form videos – recipes, tips and how to’s • All video commissions are produce with TV and Digital in mind as well as commercial partners Most Popular Shows: Bake with Anna Olson Amazing Wedding Cakes Chopped: All Stars Red, Hot and Yummy Diners, Drive-Ins and Dives Barefoot Contessa
  6. 6. CONTENT CREATION 21 Cakes that Should Be Illegal 25 Most Amazing Things to Make with Nutella 12 Things You Didn’t Know You Could Deep Fry • List-style format ensures articles are easily digestible when presented to users via the website and social media • Round-ups of blogger recipes to create ‘best of the web’ articles – helping us build relationships with bloggers and drive traffic to their sites • Over the last 12 months, articles on Food Network UK have gathered 7.7M page views
  7. 7. VIDEO COOKERY SCHOOL • Watch videos and develop your cooking skills • Easy, Medium and Advanced levels • Range of skills and techniques: cupcakes and curries, knife skills to icing techniques
  8. 8. • 10-20 active food bloggers regularly writing for our brand new blog, launching this Summer • A group of bloggers who collectively specialise in a diverse range of topics • No matter what your food niche is, we want to hear from you • Topical posts on a range of subjects from food trends to food TV show reviews, recipe-based posts, cooking tips, kitchen experiments, video tutorials and everything in between WHAT WE’RE LOOKING FOR
  9. 9. • Submit ideas for upcoming themes at editorial meetings with the team at our London office • Topical posts not discussed in the meetings can still be submitted • We hope for this to work like an active stream • Your entry will then be promoted on all of our social channels including Twitter, Facebook and Google+ THE PROCESS
  10. 10. • You’ll be blogging alongside key talent like Anna Olson and Andy Bates • Exclusive previews of our new originations and shows • Invitations to our events • A chance to meet the talent • Invitations to be on our Google+ hangout panels • An author profile on our blog in which we will link to your blog and social media streams. • ‘I blog for Food Network’ badge • An opportunity to go behind the scenes at our talent filming days • You might even have the chance to star in some short-form video content for the website and channel! WHAT’S IN IT FOR YOU?
  11. 11. If you have any questions, please don’t hesitate to get in touch Thanks for your time! Kate Bradshaw VP Digital Email: kate.bradshaw@foodnetwork.co.uk @katebradshaw1 Sanjana Modha Content Producer and food blogger Email: sanjana.modha@foodnetwork.co.uk @KORasoi www.korasoi.com @FoodNetwork_UK www.foodnetwork.co.uk
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