Reaching for the stars what food network looks for
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Reaching for the stars what food network looks for

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    Reaching for the stars what food network looks for Reaching for the stars what food network looks for Presentation Transcript

    • Reaching for the Stars: What Food Network is Looking For Kate Bradshaw, VP Digital Sanjana Modha, Content Producer and food blogger Scripps International UK and EMEA
    • WHO ARE FOOD NETWORK UK? • Part of Scripps Networks Interactive – the world’s biggest producer of lifestyle entertainment • Launched in the UK in 2009 • The Number 1 lifestyle channel in the UK • Available on Sky, Freeview, freesat and Virgin • Entertainment with food at its heart! • v Monthly Unique Users - 875K Monthly Page Views - 5.1M+ Engaged On average, users spend 3m 43s on every visit to our site and view 5 pages – that’s better than 90% of our competitors! Foodnetwork.co.uk:
    • HOMEPAGE • Content rich • Recipes and recipe collections • Popular long form videos • New show information • Features, competitions, articl es, sponsored content
    • RECIPES AND COLLECTIONS • Over 70K+ recipes • 9K professional recipes • 63K user and blogger recipes • In 2013, recipe collections have gathered 23M+ page views • 60%+ traffic is for sweet baking recipes
    • TV SHOWS AND VIDEO ON DEMAND • Top shows available on demand via foodnetwork.co.uk for 30 days post TX • A range of long and short form content • Over 1000+ short form videos – recipes, tips and how to’s • All video commissions are produce with TV and Digital in mind as well as commercial partners Most Popular Shows: Bake with Anna Olson Amazing Wedding Cakes Chopped: All Stars Red, Hot and Yummy Diners, Drive-Ins and Dives Barefoot Contessa
    • CONTENT CREATION 21 Cakes that Should Be Illegal 25 Most Amazing Things to Make with Nutella 12 Things You Didn’t Know You Could Deep Fry • List-style format ensures articles are easily digestible when presented to users via the website and social media • Round-ups of blogger recipes to create ‘best of the web’ articles – helping us build relationships with bloggers and drive traffic to their sites • Over the last 12 months, articles on Food Network UK have gathered 7.7M page views
    • VIDEO COOKERY SCHOOL • Watch videos and develop your cooking skills • Easy, Medium and Advanced levels • Range of skills and techniques: cupcakes and curries, knife skills to icing techniques
    • • 10-20 active food bloggers regularly writing for our brand new blog, launching this Summer • A group of bloggers who collectively specialise in a diverse range of topics • No matter what your food niche is, we want to hear from you • Topical posts on a range of subjects from food trends to food TV show reviews, recipe-based posts, cooking tips, kitchen experiments, video tutorials and everything in between WHAT WE’RE LOOKING FOR
    • • Submit ideas for upcoming themes at editorial meetings with the team at our London office • Topical posts not discussed in the meetings can still be submitted • We hope for this to work like an active stream • Your entry will then be promoted on all of our social channels including Twitter, Facebook and Google+ THE PROCESS
    • • You’ll be blogging alongside key talent like Anna Olson and Andy Bates • Exclusive previews of our new originations and shows • Invitations to our events • A chance to meet the talent • Invitations to be on our Google+ hangout panels • An author profile on our blog in which we will link to your blog and social media streams. • ‘I blog for Food Network’ badge • An opportunity to go behind the scenes at our talent filming days • You might even have the chance to star in some short-form video content for the website and channel! WHAT’S IN IT FOR YOU?
    • If you have any questions, please don’t hesitate to get in touch Thanks for your time! Kate Bradshaw VP Digital Email: kate.bradshaw@foodnetwork.co.uk @katebradshaw1 Sanjana Modha Content Producer and food blogger Email: sanjana.modha@foodnetwork.co.uk @KORasoi www.korasoi.com @FoodNetwork_UK www.foodnetwork.co.uk