Mechanics of Travel Writing Lab with Julie Falconer #FBC14

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Mechanics of Travel Writing Lab with Julie Falconer #FBC14

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Mechanics of Travel Writing Lab with Julie Falconer #FBC14

  1. 1. Mechanics of Travel Writing Julie Falconer 6 June 2014
  2. 2. Social Media in Action Hashtag: • #FBC14 Twitter: • @aladyinlondon • @bloggerconnect
  3. 3. Brief Introduction Julie Falconer is a London-based writer and consultant. She writes an award-winning blog, A Lady in London, for which she has traveled to 97 countries and developed a strong social media presence. She also offers social media and digital strategy consulting services for businesses. Originally from San Francisco, Julie came to London in 2007 after leaving a career in finance, during which she worked for Goldman Sachs and a hedge fund. http://www.aladyinlondon.com http://juliefalconer.com
  4. 4. Mechanics of Travel Writing
  5. 5. Agenda Pre-trip research Using on-location experience to find an angle Telling the story Engaging your audience Exercises Q&A
  6. 6. Pre-trip research
  7. 7. Finding an angle on location
  8. 8. Telling the story
  9. 9. Engaging your audience
  10. 10. Exercises
  11. 11. Exercise 1 Sharing
  12. 12. Exercise 2 Storytelling
  13. 13. Exercise 3 Writing
  14. 14. Q&A
  15. 15. Thank You Hashtag: • #FBC14 Twitter: • @aladyinlondon • @bloggerconnect

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