Mechanics of Blog Content Planning Lab with Urvashi Roe


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Mechanics of Blog Content Planning Lab with Urvashi Roe

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Mechanics of Blog Content Planning Lab with Urvashi Roe

  1. 1. It’s all about content! Urvashi Roe www.thebotanicalbaker.wordpress.c om @BotanicalBaker
  2. 2. Why do you blog? First and foremost……
  3. 3. Types of content Lists Book Reviews Sponsored Posts Photography Led Product Reviews Interviews Videos Opinion/Your View Links Curated Content Guides How To Event Driven Seasonal Topical Research/Data Led Infographic Gifographic Restaurant Reviews GiveawaysCompetitions Blogging Events or Linkies Guest post Rehashed old content
  4. 4. Planning Content 1.  How often do you want to blog? (think about your objectives) 2.  Which ‘events’ or seasonal drivers are there that you want to take advantage of? 3.  What do you have to write about? (sponsored posts, brand commitments)
  5. 5. Review Carl Legge Permaculture Book WFM – Mango Post Queen’s Cookbook Recipe for 14 June Interview write up for Black Sheep Morocco Orange Blossom Travels Morocco Fez Walking Tour Morocco Voluboulis Wine Region Thailand Som Tum Thai/summer salads pinterest board Nahm Restaurant Review Wedding Cake Post Allotment – Raspberries, Aubergines, Courgettes, Nasturtiums etc Waitrose Wine Event – before mid June
  6. 6. Mon Tues Wed Thurs Fri Sat Sun 2 3 4 5 6 FBC 7 FBC 8 FBC 9 10 11 12 13 14 Queen’s B’day Cucumber day 15 Father’s Day 16 National Picnic week 17 Ascot starts 18 19 20 21 22 23 Wimbledon starts 24 25 26 27 English Wine Week 28 29 30 Plaice, Asparagus, Broad Beans, Radish, New Potatoes, Rhubarb, Strawberries, Crab, Elderflowers, Parsley June
  7. 7. Mon Tues Wed Thurs Fri Sat Sun 1 2 3 4 US Indepen 5 6 7 8 9 10 11 12 13 14 Bastille Day 15 16 Cherry Day 17 18 19 20 21 Schools Out 22 23 24 25 Salad week 26 27 28 29 30 31 Artichoke, Aubergine, Beetroot, Runner Beans, Spinach, Courgettes, Rabbit, Mackerel, Mange Tout Hot Dog Month, Ice Cream Month July
  8. 8. Measuring your content •  Page views? •  Comments? •  Click throughs? •  Social shares? Depends on your objectives “Go back and look at blog posts you wrote on the subject last year - you might find a comment which provides you with a new way of looking at content for this year.” Mecca Ibrahim, GB Chefs
  9. 9. Getting inspiration for ‘blog block’ “ Try Twitter . People are happy to answer very simple questions which can help with your content planning "what vegetables are you most looking forward to eating next month“, "how do you cook chard" - they'll love it if you include them in the blog post too” Mecca Ibrahim, GB Chefs “Think about a story - a recipe can be added to childhood memories and makes the reader feel connected” Karen, Lavender and Lovage
  10. 10. “I tend to look out for hot topics and then keep things as seasonal as possible balancing out (when possible) with branded work and giveaways” Ren Behan, Ren Behan Food Don’t think too much and cut yourself some slack. Maybe sometimes a little break is good for you! Urvashi Roe, Botanical Baker I keep a notebook dedicated to my blog - not note taking, just action points and ideas. Sally Prosser, My Custard Pie
  11. 11. Any questions? ? ? ? ? ? ? ? ? ? ?
  12. 12. Some reference material and reading •  Please email me on
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