Knowledge Management: integrated web platform for sport events organizers May 8, 2009 - Lausanne MSA 2009 students: Murielle Willi Tania Teoh Benoît Ammann Thierry Fontannaz Presentation held during the “2009 INTERNATIONAL SPORTS MANAGEMENT CONFERENCE”, held in Lausanne, Switzerland - May 6-8, 2009

What is knowledge ? Knowledge is defined by the Oxford English Dictionary as (i) expertise , and skills acquired by a person through experience or education; the theoretical or practical understanding of a subject, (ii) what is known in a particular field or in total; facts and information or (iii) awareness or familiarity gained by experience of a fact or situation .

Knowledge is defined by the Oxford English Dictionary as (i) expertise , and skills acquired by a person through experience or education; the theoretical or practical understanding of a subject, (ii) what is known in a particular field or in total; facts and information or (iii) awareness or familiarity gained by experience of a fact or situation .

What is knowledge ? Knowledge is defined by the Oxford English Dictionary as (i) expertise , and skills acquired by a person through experience or education; the theoretical or practical understanding of a subject, (ii) what is known in a particular field or in total; facts and information or (iii) awareness or familiarity gained by experience of a fact or situation . expertise skills understanding facts information what is known awareness experience of a fact/situation

Knowledge is defined by the Oxford English Dictionary as (i) expertise , and skills acquired by a person through experience or education; the theoretical or practical understanding of a subject, (ii) what is known in a particular field or in total; facts and information or (iii) awareness or familiarity gained by experience of a fact or situation .

What do the experts say ? Explicit – Tacit ; Individual - Collective Codified – Uncodified ; Concrete – Abstract ; Diffused – Undiffused Data – Information – Knowledge – Wisdom Artefacts – Skills – Heuristics – Experience – Natural talent [Nonaka & Tekeuchi: matrix of knowledge types] [Boisot: I-Space model] [Les Alberthal] [Snowden: knowledge types] “ Information is not knowledge.“ “ The only source of knowledge is experience.“ “ Imagination is more important than knowledge.“

Explicit – Tacit ; Individual - Collective

Codified – Uncodified ; Concrete – Abstract ; Diffused – Undiffused

Data – Information – Knowledge – Wisdom

Artefacts – Skills – Heuristics – Experience – Natural talent

What do the experts say ? Explicit – Tacit ; Individual - Collective Codified – Uncodified ; Concrete – Abstract ; Diffused – Undiffused Data – Information – Knowledge – Wisdom Artefacts – Skills – Heuristics – Experience – Natural talent [Nonaka & Tekeuchi: matrix of knowledge types] [Boisot: I-Space model] [Les Alberthal] [Snowden: knowledge types] “ Information is not knowledge.“ “ The only source of knowledge is experience.“ “ Imagination is more important than knowledge.“ explicit knowledge tacit knowledge …

Explicit – Tacit ; Individual - Collective

Codified – Uncodified ; Concrete – Abstract ; Diffused – Undiffused

Data – Information – Knowledge – Wisdom

Artefacts – Skills – Heuristics – Experience – Natural talent

Knowledge management process Identify / Capture Codify Store Diffuse [Furrer, Knowledge Transfer in Sports Events, 2009]

How to make it happen… or not « You must write your knowledge in a document / database… … you can decide the level of detail . It might be used by somebody in future. »

« You must write your knowledge in a document / database… … you can decide the level of detail . It might be used by somebody in future. »

How to make it happen… or not « You must write your knowledge in a document / database… … you can decide the level of detail . It might be used by somebody in future. » Key success factors for effective knowledge sharing: Must be voluntary Requires an audience Ideally integrated with daily business/work [Wolf et al. – 2009]

« You must write your knowledge in a document / database… … you can decide the level of detail . It might be used by somebody in future. »

Key success factors for effective knowledge sharing:

Must be voluntary

Requires an audience

Ideally integrated with daily business/work

Technology + Sport = winning team ? Sport Similar management processes in different sports/events organizations not competing against each others huge potential for collaboration if people come together Technology Capture Code Store Diffuse Bring people together

Sport

Similar management processes in different sports/events organizations not competing against each others

huge potential for collaboration if people come together

Technology

Capture

Code

Store

Diffuse

Bring people together

Integrated Web Platform all-in-one web platform Knowledge Management (KM) + Event Management (EM) - integration of daily management - integration from the beginning - smaller time investment !!! Identify / Capture Codify Store Diffuse Event Management

Share knowledge through specific ‘online workshops’ Documents / Templates / Links / etc. Case studies Generic statutes, masterplan, budget, check lists, contracts, etc. Blogs from experts Discussion forums FAQ – Ask the expert RSS COMMUNITY SECTION EVENT PRIVATE SECTION Manage the events and store information: masterplan / status reports Documents storage: - Jobs/Positions descriptions - Minutes from meetings - Technical manuals - Org. Chart (staff list) - News Access to all the previous event organizers ‘knowledge’ (= virtual observer) Clients : all sport events managers Clients: IFs, Independent sport events organizers Bring OC together Bring all the sport managers together profile

Share knowledge through specific ‘online workshops’

Documents / Templates / Links / etc.

Case studies

Generic statutes, masterplan, budget, check lists, contracts, etc.

Blogs from experts

Discussion forums

FAQ – Ask the expert

RSS

COMMUNITY SECTION

EVENT PRIVATE SECTION

Manage the events and store information: masterplan / status reports

Documents storage: - Jobs/Positions descriptions - Minutes from meetings - Technical manuals - Org. Chart (staff list) - News

Access to all the previous event organizers ‘knowledge’ (= virtual observer)

Integrated web platform for events org. Track & Field Meeting Ice-Hockey World Champ. Football Tournament Sport Org. XYZ COMMUNITY SECTION

Integrated web platform for events org. OC 2007 OC 2009 OC 20xx OC 2008 Event Organizer Sport Governing Body EVENT PRIVATE SECTION

Integrated Web Platform Services provided and issues: Event Management Tools (for OC): Masterplan related to each specific area (transportation, …) Capture knowledge before, during and after event Content: daily management processes to be updated by project managers or other key people of the OC Secured access (login), only for current OC or next OC (= virtual observer) Database of the last Event OC (past masterplans and docs) Comparing with previous OC Help the Knowledge transfer between the OC within the same sport organisation / event

Services provided and issues:

Event Management Tools (for OC):

Masterplan related to each specific area (transportation, …)

Capture knowledge before, during and after event

Content: daily management processes to be updated by project managers or other key people of the OC

Secured access (login), only for current OC or next OC (= virtual observer)

Database of the last Event OC (past masterplans and docs)

Comparing with previous OC

Integrated web platform for events org. Connecting people with people Using web technologies to link documents with documents and people with documents And make it part of daily business ! Conclusion :

Connecting people with people

Using web technologies to link documents with documents and people with documents

And make it part of daily business !

References Wikipedia Nonaka & Tekeuchi. 1995 Boisot. 1998 Institute of Knowledge Transfer, http://www.ikt.org.uk/resources.aspx Alberthal, Les. Remarks to the Financial Executives Institute . Dallas. 2005 Snowden Furrer, Philippe. Knowledge Transfer in Sports Events . MSA presentation. 2009 Wolf, Happ, Rauhut. Enterprise 2.0 Knowledge Management – a revolution of knowledge. T Systems. 2009

Wikipedia

Nonaka & Tekeuchi. 1995

Boisot. 1998

Institute of Knowledge Transfer, http://www.ikt.org.uk/resources.aspx

Alberthal, Les. Remarks to the Financial Executives Institute . Dallas. 2005

Snowden

Furrer, Philippe. Knowledge Transfer in Sports Events . MSA presentation. 2009

Wolf, Happ, Rauhut. Enterprise 2.0 Knowledge Management – a revolution of knowledge. T Systems. 2009

Contacts MSA 2009 students Tania Teoh [email_address] Murielle Willi [email_address] Benoît Ammann [email_address] Thierry Fontannaz [email_address]

MSA 2009 students

Tania Teoh [email_address]

Murielle Willi [email_address]

Benoît Ammann [email_address]

Thierry Fontannaz [email_address]