Making money with apps

2,625 views

Published on

In deze sessie deel ik mijn ervaringen van de afgelopen jaren over hoe je “rijk” kunt worden door het ontwikkelen van Apps. Dit kunnen Windows Phone en Windows 8 apps zijn maar het gaat ook over Android en iOS. We gaan in op de diverse verdien modellen en de daarbij behorende do’s en don’ts.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,625
On SlideShare
0
From Embeds
0
Number of Embeds
1,991
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Making money with apps

  1. 1. Making Money with Apps Fons Sonnemans @fonssonnemans
  2. 2. I AM – @FONSSONNEMA NS
  3. 3. My Apps
  4. 4. How to get rich?
  5. 5. Ways to become “Rich” • Write an app for a client • Write an app and publish it in a Store • Write an app and sell it • Affiliate marketing
  6. 6. Write an app for a client Price • Time & Material • Fixed Price • Price for every download Find projects on AppGoeroes • http://www.appgoeroes.nl/
  7. 7. Write an app and publish it in a Store • Which platform • iOS, Android, Microsoft, ? • Which device • Phone, Tablet, PC/Laptop, Watch?, Glasses?, Game Console? • Price • Paid • Free
  8. 8. Paid Apps Apple & Google • 30% commission Microsoft • 30% commission • 20% after you pass $25.000 revenue Choose Price • From €0.99 to €834,- Which Store & What Price
  9. 9. Free Apps •Income • Ads • Trial (= Paid) • In-app purchases 90% of all installed apps are free
  10. 10. Ads • iAd (Apple) • AdMob (Google) • PubCenter (Microsoft) • Others: AdFonic, AdDuplex, InMobi, Smaato, etc • Show ads for your other apps • Rotate ad providers using Ad Rotator • Use in-app purcharse to remove ads, • Price? Free app - ad supported
  11. 11. PubCenter http://pubcenter.microsoft.com <UI:AdControl ErrorOccurred="ad160_ErrorOccurred" UseStaticAnchor="True" Height="600" Width="160" ApplicationId="xxxxxxxxxxxxxxxxxxxxxxx" AdUnitId="xxxxxxx" />
  12. 12. PubCenter
  13. 13. Free with Trial (= Paid) •70x more downloads •10% conversion rate •7x higher sales! •Explain the trial in the store description
  14. 14. In-app purchases •IAP enables you to sell digital goods in your apps and games % Of top grossing iOS apps use in- app purchase -- Business Insider $ In-App revenue in 2011, expected >$ in 2016 - eMarketer 93 1B 4B
  15. 15. In-app purchases IAP enables you to sell digital goods in your apps and games
  16. 16. What can you sell? • Game items (swords, levels, characters) • Functionality (more features, new graphics, maps, levels) • Accelerated gameplay (unlock items, powerups) • eBooks and eMagazines • Digital images, music and videos • Virtual Currency that can be shared across all your apps (gold, tokens, gems) • Postcards from photos taken on the phone • A DVD of a video captured and edited on the phone • Digital services (backup data to cloud, rent-a-map)
  17. 17. In-app purchases
  18. 18. Covers
  19. 19. Write an app and sell it
  20. 20. Affiliate marketing • Krijg een commissie over de opbrengst die een andere partij verdient via je app (1% - 8%) • Zanox/M4N: Zalando, KPN, Centraal Beheer • Bol.com Partnerprogramma: Boeken, DVDs, etc.
  21. 21. How to write a successful app? • The best apps only do one thing, but they do it very, very well. • It’s important that the app is original, improves on another app, solves a problem or entertains. • If the app is good, everything that follows will be easier. Create A Great Product
  22. 22. How to write a successful app? • Incorporate some viral mechanism into the core functionality of the app, so each user that enjoys the app can potentially attract a network of new users. It means the app is better or more engaging when users invite friends to use it. Built In-Virality
  23. 23. How to write a successful app? •We live in a visual society. With the app store competition growing daily, having good code and a great feature set isn’t enough. How your app looks matters Design
  24. 24. How to write a successful app? •Innovate •Analytics and Event Tracking • Flurry, Application Insights, Google Analytics, ? •Update Regularly •Localize the app Development
  25. 25. Flurry http://www.flurry.com/
  26. 26. Application Insights http://www.visualstudio.com/
  27. 27. How to write a successful app? • App Store • Title • http://channel9.msdn.com/Blogs/DevRadio/Microsoft- DevRadio-Part-1-A-Developers-Guide-to-Marketing- Your-App-Naming-Your-App • Text • Pictures (Logo & Screenshots) • Keywords • Category • http://blogs.windows.com/windows/b/appbuilder/archive/ 2014/02/27/windows-store-trends-feb-2014-update.aspx Presentation
  28. 28. Search: Title + Keywords
  29. 29. Search: Title + Keywords
  30. 30. Category – Game vs Education
  31. 31. How to write a successful app? • Get More Ratings • Social Integration (Candy Crush Saga) • Spread the word • Website, Facebook fan page, Twitter Channel, YouTube movies • Analyze Statistics • Get your app reviewed by journalists • http://blog.superdevresources.com/5-tips-for-getting-your-apps- reviewed-by-review-sites/ • http://blog.superdevresources.com/app-review-sites-windows- phone-windows-8-apps/ Marketing Marketing Development 50/50
  32. 32. Get More Ratings
  33. 33. Analyze Statistics Distimo Analytics https://analytics.distimo.com
  34. 34. Recap & Questions
  35. 35. @fonssonnemans fons.sonnemans@reflectionit.nl fonssonnemans reflectionit.nl/blog
  36. 36. Laat ons weten wat u vindt van deze sessie! Vul de evaluatie in via www.techdaysapp.nl en maak kans op een van de 20 prijzen*. Prijswinnaars worden bekend gemaakt via Twitter (#TechDaysNL). Gebruik hiervoor de code op uw badge. Let us know how you feel about this session! Give your feedback via www.techdaysapp.nl and possibly win one of the 20 prizes*. Winners will be announced via Twitter (#TechDaysNL). Use your personal code on your badge. * Over de uitslag kan niet worden gecorrespondeerd, prijzen zijn voorbeelden – All results are final, prices are examples
  37. 37. Related sessions 16-4 Slot Title Speaker 07:45 Using native code in your Windows and Windows Phone Applications Maarten Struys 07:45 Bluetooth and NFC phone to phone communication Rob Miles 10:50 What is new in XAML and tooling in Windows 8.1 Fons Sonnemans 10:50 Tiles, Notificaties en het Actiecentrum in Windows Phone 8.1 apps Rajen Kishna 10:50 Sites and Apps, hoe maak ik ze accessible Dennis Vroegop & Jeroen Hulscher 13:15 Windows and Windows Phone – Build Apps for Both Mike Taulty 13:15 Optimizing Windows Store apps for varying form factors, resolutions and viewstates Tom Verhoeff 14:50 Talking to hardware with Windows Phone Rob Miles 14:50 Crossplatform development using Mapping data and features Joost van Schaik 16:20 Building Windows Store and Windows Phone XAML apps Harikrishna Ajithkumar Menon 16:20 Lap Around Windows Phone 8.1 voor de enterprise developer Matthijs Hoekstra 16:20 Making money with Apps Fons Sonnemans 16:20 Van één app honderd apps maken? Tom Droste 16:20 Lap around Windows Phone 8.1: Introduction to the new developer platform Andy Wigley 17:45 App Analytics voor Windows Phone en Windows Store Mark Monster 17:45 Je hebt een app. Nu alleen nog verkopen! Dennis Vroegop
  38. 38. Related sessions 17-4 Slot Title Speaker 07:45 Modern Apps for the Enterprise Dennis Mulder 09:15 Diagnosing performance issues in Xaml based Windows Phone and Windows Store Apps with Visual Studio 2013 Harikrishna Ajithkumar Menon 09:15 Designing XAML Apps using blend for Visual Studio 2013 Fons Sonnemans 09:15 Building Windows Store apps for Windows Phone 8.1 Andy Wigley 09:15 Jouw apps op alle schermen en resoluties Martin Tirion 09:15 Combineer Windows, Windows Phone en SharePoint apps voor succesvolle enterprise oplossingen Dave Smits 10:50 Hergebruik van JavaScriptkennis bij het bouwen van Windows Store apps Timmy Kokke 10:50 Making the most from Windows Phone App Studio Tom Verhoeff 13:15 Creating games for Windows 8 and Windows Phone 8 with monogame Rob Miles 13:15 A Lap Around the PRISM Framework for Windows 8 Store Apps Mike Taulty 14:50 Bouwen en distribueren van je Enterprise apps voor Windows Phone 8.1 Matthijs Hoekstra 14:50 Zoeken in Windows en in jouw app Martin Tirion 14:50 Succesvol Enterprise apps aanbieden via de Windows en Office Store Dave Smits 16:20 Networking, Mobile Services and Authentication on Windows Phone 8.1 Andy Wigley 16:20 TypeScript en Windows Store apps Timmy Kokke

×