Design in Milan

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A way to a bright future
by Avner Schacked e Manuel Garzaron
Domus Academy & Fondazione Giannino Bassetti
Progetto design 2011

Parte 1/3

Published in: Education, Design, Technology
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Design in Milan

  1. 1. Domus  Academy FONDAZIONE G. BASSETTIDESIGN IN MILANA WAY TO A BRIGHT FUTURE PROJECT BY MENTORS ASSISTANT AVNER SHAKED GIOVANNI LANZONE FRANCESO SAMORÈ MANUEL GARZARÓN PIERO BASSETTI
  2. 2. STARTINGPOINT
  3. 3. PROJECT: REALIZZARE L’ IMPROBABILE Encourage and Promote Design Activities in Milan
  4. 4. PROJECT: REALIZZARE L’ IMPROBABILE Th cco f é Ca Pi ea lo ign tri Te es site ca a D b l T tro We rib ut e Encourage and Promote Design Activities in Milan gn De D esi A sign nd Wa In na yt M tio o a ilan o va nce BriInn nfere gh Co t Fu tur e
  5. 5. PROJECT: REALIZZARE L’ IMPROBABILE Th cco f é Ca Pi ea lo ign tri Te es site ca a D b l T tro We rib ut e Encourage and Promote Design Activities in Milan gn De D esi A sign nd Wa In na yt M tio o a ilan o va nce BriInn nfere gh Co t Fu tur e
  6. 6. AIMS AVNER SHAKED (INTERACTION DESIGNER, ISRAEL) Aim: to leverage and promote italian design by planning an online platform for designersDesign In MilanA Way to a Bright Future MANUEL GARZARÓN (INDUSTRIAL ENGINEER, ARGENTINA) Aim: to come up with a strategy, a plan of actions that will help to promote and encourage the design activi-­ ties in Milan and its surroundings.
  7. 7. RESEARCHMETHODOLOGY
  8. 8. BACKGROUND Meetings at F. BassettiDesk Research System Mapping
  9. 9. BACKGROUND Interactive Map Design in Milan in the 1960s Meetings at F. BassettiDesk Research System Mapping
  10. 10. BACKGROUND Interactive Map Demo Video at Piccolo Teatro (Curino’s Tribute) Design in Milan in the 1960s Meetings at F. BassettiDesk Research System Mapping
  11. 11. BACKGROUND Interactive Map Demo Video at Piccolo Teatro (Curino’s Tribute) Design in Milan in the 1960s Meetings at F. Bassetti Evolution of SystemDesk Research 1960s 2010 System Mapping
  12. 12. BACKGROUND Interactive Map Demo Video at Piccolo Teatro (Curino’s Tribute) Design in Milan in the 1960s Meetings at F. Bassetti Evolution of SystemDesk Research 1960s 2010 “X-­rays” System Mapping 1960s 2010
  13. 13. BACKGROUND Interactive Map Demo Video at Piccolo Teatro (Curino’s Tribute) Design in Milan in the 1960s Meetings at F. Bassetti Evolution of SystemDesk Research 1960s 2010 “X-­rays” System Mapping 1960s 2010
  14. 14. OUR APPROACH: THE BUBBLE METHOD bubble method
  15. 15. OUR APPROACH: THE BUBBLE METHOD Interviews 13 Dialogues With Remarkable People of the Milanese Design Scene bubble method
  16. 16. OUR APPROACH: THE BUBBLE METHOD Interviews 13 Dialogues With Remarkable People of the Milanese Design Scene9 Bubbles Game bubble method
  17. 17. OUR APPROACH: THE BUBBLE METHOD Interviews 13 Dialogues With Remarkable People of the Milanese Design Scene Desk Research9 Bubbles Game bubble method
  18. 18. OUR APPROACH: THE BUBBLE METHOD Interviews 13 Dialogues With Remarkable People of the Milanese Design Scene Desk Research9 Bubbles Game bubble method Meetings With Mentors
  19. 19. OUR APPROACH: THE BUBBLE METHOD Interviews 13 Dialogues With Remarkable People of the Milanese Design Scene Desk Research9 Bubbles Game bubble method Assistance to Conference Innovation & Design Meetings With Mentors July 7th, 2011, Chamber of Commerce
  20. 20. FIELD MAP C ar lo G r lo ug Zu lie c o lm es i a nc Se Fr rg io i Ro ffe s si a oM fan Ste Gio va nni La uda onti eo De P MattPaolo Zanenga Piero Bassetti bro o Fa bMassim Giul io C ep pi i rin tto o Fa Ro n dr Bru igo Ro dr i ígu irt e z M no e fa St Designers Institutions Scholars Entrepreneurs / Consultants
  21. 21. A SERIOUS GAME
  22. 22. OUTCOMEbubble method
  23. 23. OUTCOME 1. Insights, Inspirations, Perspectivesbubble method
  24. 24. OUTCOME 1. Insights, Inspirations, Perspectivesbubble method 2. “System Photographs”
  25. 25. OUTCOME 1. Insights, Inspirations, Perspectivesbubble method 2. “System Photographs” 3. Evolution Of Each Player Over Time
  26. 26. OUTCOME 1. Insights, Inspirations, Perspectives Key Driversbubble method 2. “System Photographs” 3. Evolution Of Each Player Over Time
  27. 27. OUTCOME Action Plan Desk Research 1. Insights, Inspirations, Perspectives Key Driversbubble method 2. “System Photographs” 3. Evolution Of Each Player Over Time
  28. 28. OUTCOME Action Plan Desk Research 1. Insights, Inspirations, Perspectives Key Driversbubble method 2. “System Photographs” Online Platform 3. Evolution Of Each Player Over Time Desk Research
  29. 29. bubble at work method
  30. 30. DESIGN IN MILANA WAY TO A BRIGHT FUTURE

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