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  • 1. ADVANCED MEDICAL RECRUITING & STAFFING “Fonality’s hybrid-hosted model ended up saving us 25% compared to our previous system.”Advanced Medical Challenges Building a Flexible Communication SolutionAdvanced Medical, based in Port Orange,Florida, is an experienced therapy staffingcompany and a recognized leader in the In the medical staffing industry, the ability to quickly connect thehealthcare staffing industry. The company right professionals with the right position at the right time is critical tospecializes in placing physical, occupational moving the business forward. At Advanced Medical, the companyand speech therapy professionals in a not only needed to manage a regular flow of incoming informationvariety of settings including hospitals,assisted living facilities rehabilitation to its headquarters, it also faced the challenge of expansion. Withfacilities, clinics and other healthcare the opening of a second office and a desire for employees to workfacilities on both a contract and remotely, they needed a flexible communications solution.permanent basis.Who They Are: Advanced Medical had previously installed a legacy Nortel PBX • Established 1989 system with a T1 connection and 24 lines that simply did not meet • Industry: Medical Services the needs of the growing business. Over time, the old system became • 250 employees increasingly difficult to manage, and even required the company to • Website: http://www.advanced-medical.net • Phone: 386.756.4395 hire an outside contractor to make routine adjustments and expensive upgrades. Additionally, it only provided voice services, leaving employees to resort to using unsecured instant messaging services, causing significant management hassles and raising security concerns.
  • 2. FONALITY CASE STUDYAdvanced MedicalSolutionsFlexible Hybrid Hosted ApproachAdvanced Medical realized that it needed to find a simple, affordable solution that would provide employees with the flexibilityto work effectively from home or onsite while lowering their overall management costs. After considering solutions fromShoreTel, Digium and Avaya, Advanced Medical found the ideal solution with Fonality PBXtra.The Advantages of a Hybrid-Hosted SolutionBecause legacy on-premise solutions are expensive to purchase and even more expensive to maintain, many businesses(like Advanced Medical) are now looking into new deployment solutions such as hybrid hosted environments for theircommunication needs. Fonality’s hybrid-hosted PBXtra solution provides a best of breed approach with the solution’shardware residing on the customers premise while the control panel (along with service, maintenance, and configuration)remains in the cloud. A hybrid-hosted deployment solution (see figure 1-1) allows for the communications infrastructure(server) to be on-site while deferring equipment monitoring and management costs to Fonality. With all Fonality solutions,configuration data is securely backed up; call and data quality are assured; new system features and upgrades are includedwith support contracts, and ultimately the total cost of ownership is much less than a legacy solution. Administrators canremotely manage all aspects of the communication system and review real-time call logs with comprehensive search filtersfor all extensions through the online web admin and user panel. Call logs and other data can be exported as reports for usein Excel and Access, and managers can oversee individual and grouped devices from a single screen, the online web adminand user panel. Call logs and other data can be exported as reports for use in Excel and Access, and managers can overseeindividual and grouped devices from a single screen.Hybrid Hosted Network Architecture “Fonality’s hybrid-hosted model was a huge factor for our team. We knew that by selecting Fonality PBXtra, we could rely on Fonality for backups. In addition, the fact that we could have remote support at anytime provided significant peace-of-mind because we didn’t need an employee to be on-site to manage phone-related issues. Fonality has been consistently reliable. We have no complaints!” —Kyle Carey, IT Manager fro Advanced Medical
  • 3. FONALITY CASE STUDYAdvanced MedicalIncrease Productivity with the Click of a Mouse Fonality PBXtra is powered by Fonality Heads Up Display (HUD), an award winning, user-friendly Unified Communications (UC) dashboard with presence-based capabilities to seamlessly manage voice, email and chat dialogue, so users can communicate with the right person, with the right information at the right time. Fonality HUD merges your phones, desktop, and business applications into a single unified, easy-to-use interface and can save knowledge workers up to two hours a day in productivity. Fonality HUD offers unique features including, drag and drop call management, employee presence, and secure chat that can be integrated with Google contacts or Jabber based chat platforms. HUD also integrates with Microsoft Outlook, so you can call directly out from your Inbox, or through Mozilla’s Firefox browser. Desktop alerts show the customized contact information for all incoming calls including the caller’s image, caller ID, and the ability to launch a web browser to gain additional information. You can then answer, ignore, instantly forward, or send the call directly to voicemail directly from your desktop.
  • 4. BenefitWith Fonality PBXtra and HUD, Advanced Medical quickly began torealize significant savings. Because of Fonality’s reliability, AdvancedMedical was able to eliminate the contract worker who was previouslyneeded to manage and maintain the company’s legacy solution fromwhich saved thousands of dollars each year. Beyond the cost savings,Advanced Medical’s IT team benefitted from regular serve back-ups forextra security.Advanced Medical’s employees responded positively across the boardto Fonality HUD’s easy-to-use interface. Plus, senior managementfound that they can manage any task required, including simplifying theprocess of effectively broadcasting messages to collaborate with theirteams. Advanced Medical is now empowered to be more responsive andaccessible to meet the needs of its customers like never before.About Fonality In the United States: Fonality 5601 Granite ParkwayFonality is North America’s fastest growing business communications Suite 500 Plano, TX 75024 USAcompany and a leading provider of cloud-based VoIP and Unified Phone: 469-252-7400Communications solutions for small and mid-size businesses. With aunique software model approach, Fonality provides all the features oflegacy providers without the cost or complexity.Founded in 2004, Fonality has delivered more than two billion phonecalls across the cloud while enabling more than one million users ofopen-standard based communications software. Investors includeIntel Capital, Draper Fisher Jurvetson and Azure Capital Partners.Visit www.fonality.com for more information or call 877-FONALITY.