Foison Accounting Management System is accounting software that provides you all the functionality related to accounts on a single platform. Accounting is the process of identifying, measuring and communicating the economic information of an organisation to its users for the correct decision making. This system identifies transactions and events of a specific entity.

1. FAMSFoison Accounting Management System
Web: http://www.foisonfams.com
Email: info@foisonfams.com

2. Market Survey Statistics
 Total Surveys Done Till May 2014 – 1021 Persons
 Geography wise survey covered (Delhi/NCR)
 East Delhi
 South Delhi
 Central Delhi
 North Delhi
 West Delhi
 Faridabad ( NCR Region With Adjoining State Haryana)
 Gurgaon ( NCR Region With Adjoining State Haryana)
 Noida ( NCR Region With Adjoining State Uttar Pradesh)
 Ghaziabad ( NCR Region With Adjoining State Uttar Pradesh)
By First Half of June we are planning to accomplish “2000-2500” Quality surveys .
Target Market:
Delhi/NCR
Delhi & NCR consist of
industrial business hub
comprising of Delhi, Noida,
Faridabad, Ghaziabad &
Gurgaon.
These surveys had to be
different in Delhi, UP &
Haryana, since compliance
reports vary from state to
state like Service Tax/
VAT/Excise Duty etc.
- Area Covered - Area Not Covered

3. Market Survey Analysis Verticals
Industry Verticals covered -
 Advertising
 Pharmacies
 Consulting
 Distributor
 Hospitality
 IT
 Manufacturing
 Electronics
 Point of Sale
 Retail Outlet
 Service
 Tour & Travel
 Trading
 Wholesale
 Petroleum & Gas Outlets
 Photography
Along with the aforesaid trades we have covered “3-5 big Industrial Associations” who have more than
“2500+” registered members .

4. Market Survey – Modulus Operandi
 Markets Evaluation Consumer questionnaire happens to be distinct regarding DELHI & NCR area especially to
assemble information to see potential for utilizing on the web solutions concerning company business owners. The
theory covered difficulties such as utilizing online, On the web for you to Facebook or MySpace, Net-banking, email
and utilizing smart cellular phones for you to tempt correct industry for our products.
 The forex market study has become carried out through the propel spouses acquiring about the two years related to
rich economy profile & preserve as well as variety of MBA intern hired as a result of people who were made available
weekly related to comprehensive instruction prior to providing those to help sector. Merely efficient varieties
obtaining correct facts are thought seeing that study finished.
 Purpose to supply in order to Course partner is actually for them to have confidence in addition to having
advantageous reactions from their existing discussion for our goods and services. Every one of us found a fantastic
success which developed advantageous product sales opportunities.
 Study also painted another purpose concerning corporation as well as consciousness regarding FAMS remaining
Indian native product just around the corner to create trend using little & modest element as well as change just how to
do corporation with proper warns that you should n entrepreneur constantly.
 Your quest pictured from the honest slideshow will be the specifics mined caused by time period 1 that taken off prior
thirty day period. Period of time only a couple of has now began and we will retain modernizing those with the
method.
Due to the forex market consumer questionnaire may be men and women contain properly acquired “500+
Enticing leads” & built almost any information in existence connected with FAMS..

5. Nature of Business
Nature of Business Count
Trader 339
Retail Outlet 257
Manufacturing 98
Service 87
Distributor 73
Point of Sale 67
Others 25
Wholesale 21
Consulting 15
Hospitality 14
Tour & Travel 9
Advertising 8
chemist point 4
IT 4
Grand Total 1021
33%
25%
9%
8%
7%
6%
2% 2%
1%
1%
1%
1%
0%
Nature Of Business
Trader
Retail Outlet
Manufacturing
Service
Distributor
Point of Sale
Others
Wholesale
Consulting
Hospitality
Tour & Travel
Advertising
Chemist point
Every single SMB is actually listed along with Industry “Associations” related to area as well as certain
domain, hence many of us directed at to faucet this kind of connection, that will additional aid in “BULK”
alteration.

6. 92%
8%
Active Internet User ?
Yes No
Survey Analysis
Internet User %
77%
23%
Do They Use Net Banking ?
No Yes
Net Banking User %
Info & Intelligent phones/Tab transmission has made it easier for improve being used regarding Social
media, consequently a lot of the enterprise already are on World wide web. & in addition, they utilize Net
Checking pertaining to B2B together with large businesses.

7. Use Internet Count
Yes 92%
No 8%
Grand Total 100%
Internet User %
 Each of our study shows that Native indian business guys usually are broadening with a amount when they're
internet experienced along with would want to profiting internet that you should automate their own every
day strategy.
 These days each of the B2B on-line deals usually are developing with RTGS/NEFT internet financial deals.
 Most of the future client consider in their specifics once in a while with regards to specifics computer drives
which were high-priced & much less safe.
The fresh affiliate marketers are discovering FAMS valuable in addition to readily accessible device
concerning handling their particular corporations inside a step-by-step strategy in conjunction with Overall
flexibility functionality seeing that very good additionally.

8. 62%
13%
2%
15%
8%
Smart Phone & OS Usage
Android
Blackberry
iPad
iPhone
Others
Smart Phone Usage and Statistics
Using Smart Phone Count
Android 629
Blackberry 134
iPad 18
iPhone 157
Others 83
Grand Total 1021
Evident on the statistics previously mentioned which 85% in the individuals surveyed carry a smart telephone
together. FAMS freedom & alerts out and about efficiency will become a major increase with regard to Native
Indian organizations.

9. 17%
0%
33%
41%
9%
Data Services Used
2G
2G, 3G
3G
Broadband
NA
Survey Analysis
Telecom Operators In Use Data Services Used
36%
7%
4%
2%
14%
3%
34%
Telecom Operator
Airtel
Idea
MTNL
Others
Reliance
TATA
Vodafone
Depending on the investigation 2G is usually contributing important facts providers then Broadband thus FAMS
item usability accordingly may help us all with attracting important potential audience.

10. Survey Analysis
Social Networking Sites Used B2B Portals Used By Clients
35%
2%
3%
24%
12%
2%
0%
1%
11%
3%
3% 4%
Social Netw orking Sites
Accessed Facebook
Facebook, Gmail
Facebook, Gmail, Ya
hoo
Gmail
Google+
HOTMAIL
Linkedin
N/A
Others
Rediff
Yahoo
1%
72%
11%
5% 9%
0%
2%
B2B Portal Used
Indiamart
J ust Dial
N/A
OLX
Others
Shoppex
Sulekha
Acceptance regarding Just Dial & Facebook prove that Indian business owners would be able to work FAMS
as it's also on-line software package & they will work the item much like Facebook.

11. Who Manages The Books?
Survey Analysis
41%
38%
17%
4%
Who Manages The
Accounts
CA
Accountant
Self
No One
Existing Software in Use
The primary competitors is using “Tally” who's going to be the market chief with Accounting computer software
market place accompanied by “Busy” plus a nearby gambler “Marg”.
While the initial goal can be
startups as well as youthful
enterprisers, as well as this
kind of we are inspecting the
main bit of current business
owner could be the prospects
by simply bringing out
sophisticated business online
remedy that's convenient to use
& allows cellular features.
7%
6%
22%
57%
8%
Existing Softw are in
use
Busy
Marg
Others
Tally
N/A

12. Existing Software in Use
 Tally will be the entire industry leader with data processing & small business software package with Delhi NCR and
then “Busy & Marg”.
 It can be really essential for people like us to help table Tally’s popularity in Indian native marketplace.
 Furthermore it is vital for people like us to be aware of why Tally is so well-known inside Indian current market.
 There are several good reasons that any of us determined driving Tally’s recognition: --
 Tally has been doing market place pertaining to above two generations and is particularly largely useful for
conformity reports pertaining to company human resources.
 Tally provides granted certification classes over the years from which Tally certified authorities include emerged
with regard to basic sales.
 Tally received very first mover edge mainly because it ended up being the primary human resources computer
software.
 Tally professionals are often obtainable then one sole Tally driver deals with many balances and also end users.
 CAs on the occasion have become incredibly secure using Tally and after this these are using aforesaid Tally
authorities to regulate the particular textbooks with their clientele.
 Over the years Tally provides modified by itself as outlined by Native Indian taxation along with enterprise
requires together with changes throughout levy & financing legal guidelines.
Using Accounting S/W Count
Busy 71
Marg 63
Others 223
Tally 583
N/A 81
Grand Total 1021

13. Who Manages The Books?
Manage Accounts Count
CA 419
Accountant 388
Self 173
No One 41
Grand Total 1021
 Seeing that can be apparent through the Analysis above which most of the market employee CA’s in addition to
accountants to manage the books.
 Since CA’s & Accountants are excessively subject to Tally accordingly our offering system is to utilize FAMS as a
parallel item which end clients can use to provide food their different needs, for example, invoicing, stock or payroll
in a much more straight-forward and computerized way.
 CA’s & Accountants additionally have an included point of interest utilizing FAMS since they can get to the records
of their customers from their Premises.
 An alternate approach to pull in the CA’s is our Sales channel with work with them in giving new open doors in the
event that they are some piece of our CA board rundown.
 Workshop, demo & connect action will be particular Marketing technique which needs to be carried out on constant
premise to addition certainty from this fragment.
 Among the rest 25% of target crowd who are not utilizing any product or dealing with their records independent from
anyone else, we will utilize push deals technique to advertise FAMS.

14. Survey Analysis
Existing Software Satisfaction Percentage
As should be obvious from the figures over that around half of the clients fulfillment level is not up to the
imprint & they are searching for a better interchange & all result in single window. Moment alarm &
portability gimmicks of FAMS will assume an incredible part.
17%
21%
35%
18%
9%
Existing Softw are Satisfaction
Level
25%
50%
75%
100%
NA
Busy
Marg
Others
Tally
N/A

15. Survey Analysis
Interested For Which Module of
FAMS?
29%
26%
17%
11%
5%
5%
3% 2%
2%
Interested /Demo For Module
Invoicing
Inventory
Accounting
Mobility
Reports
Others
Payroll
Balance Sheets
P&L
Interested in FAMS ?
Majority (83%) of the “Interested people” want to use FAMS for Invoicing, Inventory, Accounting & Reports
with ability to operate their business on the go on mobile.
55%
37%
8%
Interested for FAMS
Required Demo Yes No

16. Desired Features in FAMS
1%
50%
3%
14%5%
9%
15%
3%
Features Desired
Address Book
Balance Sheets
Inventory
Invoicing
N/A
Others
P&L
Taxes Applied By Different Clients
9%
2%
12%
16%
50%
5%
6%
Taxes Applicable
Including sales Tax
n/a
Others
Sales +Service +VAT
Sales Tax + VAT
salestax+ Vat
Without Sales tax
Survey Analysis
Since there is no GST(Government Service Tax) in India thus all the businesses have different and multiple
compliance reports; so FAMS could be a single point online solution for all these compliance reports.

17. Tally vs. FAMS
An attempt to run parallel w hile focusing
on right quality to attract the audience.

18. Tally vs. FAMS
More or less in the event that we can give a business result which is not difficult to use, through
with consistence report, has versatile gimmicks and still light on pocket we can enter the business
both for new client and additionally existing Tally client to utilize our item as a part of parallel with
the assistance of low estimating model.
The basic features which are attracting common businessman towards FAMS are:
 Easy Usability: Since FAMS is extremely straightforward regarding GUI, a basic email client may work it.
 Month to month Pricing Model: rather than its rival FAMS is valued on month to month membership
demonstrate instead of an one time mass financing (playing upon the administration).
 Low cost ERP model: Each business person needs to have SAP in his business – now we provide for him
a pocket agreeable smaller than expected ERP result.
 Transaction Reports: Business people are mindful of their business whenever and may take brisk key
choice anyplace at whatever time.
 Despite the fact that QuickBooks is additionally online yet they are utilizing draw deals system and we are
utilizing push deals technique.
 Mobility Features: Ambitious people are excited by the portability characteristics they are getting in
FAMS. Presently they can basically run their business with their cell phones.

19. Tally vs. FAMS
Manage Accounts Count
CA 419
Accountant 388
Self 173
No One 41
Grand Total 1021
 In spite of the fact that Tally is the business sector pioneer there are numerous feeble focuses where Tally could be beaten
as far as estimating, convenience & deals method.
 System Dependent: Tally must be introduced in a framework and accordingly if a framework crashes the
information is lost; FAMS being online; is open from anyplace and information constantly secure.
 Cost: Different client Tally form costs about $ 1000 which is exceptionally exorbitant and not every one can bear
the cost of it; FAMS is focused around month to month membership which makes it extremely reasonable. Single
membership of Tally is around $ 350 also one time charge.
 Mobility: Tally does not help Mobility which gives FAMS an edge over Tally as its end client can see all their
transaction reports over the portable.
 No Coding: Tally utilizes a complex arrangement of console easy routes and codes for which a client must be
prepared; FAMS works on straightforward GUI and a normal email client can likewise work it.
 Self Operational: An end client need to contract a Tally administrator to deal with his books through Tally which
would cost him anyplace between INR 10-12k ($ 200 Aud)every month.
 New Updates: Since Tally is introduced in a framework by means of .exe document in this way it concocts a
settled set of principles and predefined charges. Any new duty or money related progressions are either chargeable
or reliant on fresher variant; FAMS being online is constantly in accordance with most recent assessments.
Continued
……

20. Tally vs. FAMS
Manage Accounts Count
CA 419
Accountant 388
Self 173
No One 41
Grand Total 1021
 Tally used to give great looking impetuses to its elite wholesalers at one purpose of time, yet Tally has
amended its auctioning procedure off late and now Tally could be purchased straightforwardly structure the
organization. The result being that numerous Distributors, Auditors, Accountants & CAs who were affiliate
of Tally have lost generous business.
 After the change in deals methodology of Tally, it now gives just 5% of introductory expense to the affiliate
and an alternate 5% if the end client is kept up for a specific period. This is making the ex-wholesalers of
Tally troubled & we can tap them to push FAMS.
 Tally monopolistic command in business sector calls for a draw deals procedure; we are offering in a push
deals method wherein our affiliate and merchants will go to the business sector and do immediate offering.