Friending: How Social Networking
Transforming Higher Ed Marketing
Lois Kelly, Beeline Labs
Symposium for the Marketing of Higher Education
November 13, 2007

While engrossed in a constant conversation, almost 40% do
not even notice the technology that enables it.
They have skills that would have classified them as computer
nerds a decade ago, but they don't regard themselves as
technophiles.
MTV/MSN study of 18,000 youths

39 million; 100,000 new people a day