The Design Process

BEHIND DESIGN BY: BILLY STEELE & STEVEN SCARBOROUGH June, 21st 2011Wednesday, June 22, 2011

CUP TO CUP BAG EXHIBIT A & B The culpritsWednesday, June 22, 2011

RESEARCH & DISCOVERY The initial leg work before you start any design workWednesday, June 22, 2011

MOOD BOARDING Setting the mood for project and over all styleWednesday, June 22, 2011

Cup to Cup - Billy SteeleWednesday, June 22, 2011

Perc - Steven ScarboroughWednesday, June 22, 2011

SKETCHING Starting the creative processWednesday, June 22, 2011

MOVING TO DIGITAL Supporting titleWednesday, June 22, 2011

PE PANTHERS EYE COFFEE RC 2 AGENCY JOB TITLE: PANTHER’S EYE ROASTING COMPANY LOGO DESIGN 2424 DESOTO ST. 912-209-0025 PANTHERSEYE.COM SAVANNAH, GA REVIEW: #1 SAVANNAH, GA 31401ANNAH, GA 31401P.COM CONTACT: PHILIP BROWN PANTHERS EYE PANTHERS EYE PANTHERS EYE PANTHERS EYE PANTHERS EYE PER COFFEE COFFEE 2424 DESOTO ST. 912-209-0025 COFFEE COFFEE 912-209-0025 COFFEES A V A N N A H SAVANNAH, GA 31401 PANTHERSEYE.COM 2424 DESOTO ST. 912-209-0025 2424 DESOTO ST. GA 31401 912-209-0025 PANTHERSEYE.COM 2424 DESOTO ST. SAVANNAH, PANTHERSEYE.COM SAVANNAH, GA 31401 PANTHERSEYE.COM SAVANNAH, GA 31401 PANTHERS EYEcc ERC C ERC erc COFFEE 912-209-0025 WWW.PANTHERSEYE.COM pe r c 2424 DESOTO ST. SAVANNAH, GA 31401 912-209-0025 WWW Perc - Steven Scarborough perc Wednesday, June 22, 2011

MOCK UPS Ideas starting to take shapeWednesday, June 22, 2011

100% COFFEE 100% COFFEE P H IL IP B R O W N PHILIP BROWN OWNER / ROAST MASTER OWNER / ROAST MASTER wholesale@perccoffee.com wholesale@perccoffee.com philip@perccoffee.com philip@perccoffee.com 912-209-0025 100% COFFEE 912-209-0025 100% COFFEE SMALL BATCH HAND ROASTED QUALITY ASSURED SMALL BATCH HAND ROASTED QUALITY COFFEE 2424 DESOTO ST. PERCCOFFEE.COM 2424 DESOTO ST. PERCCOFFEE.COM SAVANNAH, GA. 912-209-0025 SAVANNAH, GA. 912-209-0025 2424 DESOTO ST. PERCCOFFEE.COM 2424 DESOTO ST. PERCCOFFEE.COM SAVANNAH, GA. 912-209-0025 SAVANNAH, GA. 912-209-0025 SMALL BATCH HAND ROASTED QUALITY ASSURED SMALL BATCH HAND ROASTED QUALITY ASSURED NET WEIGHT 12OZ (340g) NET WEIGHT 12 OZ (340g) Perc - Steven ScarboroughWednesday, June 22, 2011

REFINED SELECTIONS Narrowing to a ﬁnal conceptWednesday, June 22, 2011

CONGO KIVU Cup to Cup - Billy SteeleWednesday, June 22, 2011

+ + CONGO CONGO CONGO KIVU KIVU KIVU Cup to Cup - Billy SteeleWednesday, June 22, 2011

100% COFFEE P H IL IP B R O W N OWNER / ROAST MASTER wholesale@perccoﬀee.com philip@perccoﬀee.com 912-209-0025 100% COFFEE 100% COFFEE SMALL BATCH HAND ROASTED QUALITY ASSURED SMALL BATCH HAND ROASTED QUALITY COFFEE 2424 DESOTO ST. PERCCOFFEE.COM SAVANNAH, GA. 912-209-0025 2424 DESOTO ST. PERCCOFFEE.COM 2424 DESOTO ST. PERCCOFFEE.COM SAVANNAH, GA. 912-209-0025 SAVANNAH, GA. 912-209-0025 SMALL BATCH HAND ROASTED QUALITY ASSURED NET WEIGHT 12OZ (340g) NET WEIGHT 12 OZ (340g) Perc - Steven ScarboroughWednesday, June 22, 2011

EXAMPLES / FRUITS OF LABOR Extending the brand into the real worldWednesday, June 22, 2011

100% COFFEE SMALL BATCH HAND ROASTED QUALITY COFFEE 2424 DESOTO ST. PERCCOFFEE.COM SAVANNAH, GA. 912-209-0025 NET WEIGHT 12 OZ (340g) Perc - Steven ScarboroughWednesday, June 22, 2011

THANK YOU. Perc - Steven ScarboroughWednesday, June 22, 2011

? Q/A Supporting titleWednesday, June 22, 2011

STEVEN SCARBOROUGH twitter: @stvnscarboro web: stvnscaboro.com email: steven@stvnscarboro.com visit: http://forrst.com/people/stvnscarboro/posts BILLY STEELE twitter: @wmsteele web: focuslabllc,com email: billy@focuslabllc.com visit: http://focuslabllc.com/blog/branding-a-coﬀee-roaster CREDITS Thank youWednesday, June 22, 2011

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The Design Process

by Focus Lab, LLC on Jun 22, 2011

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The Design Process — Presentation Transcript