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Knowing is Half the Battle

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Slides from our Geekend2011 presentation about lessons we learned starting and running a business in the creative services industry.

Slides from our Geekend2011 presentation about lessons we learned starting and running a business in the creative services industry.

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  • 1. Spanish novelist Miguel de Cervantes said, "The man who is prepared has his battle half-fought." GEEKENDFriday, November 11, 2011
  • 2. KNOWING IS HALF THE BATTLE 2 GEEKENDFriday, November 11, 2011
  • 3. WHO ARE WE? 3 GEEKENDFriday, November 11, 2011
  • 4. WHO ARE WE? BillSKenney 3 GEEKENDFriday, November 11, 2011
  • 5. WHO ARE WE? BillSKenney + ErikReagan 3 GEEKENDFriday, November 11, 2011
  • 6. WHO ARE WE? BillSKenney + ErikReagan = FocusLabLLC 3 GEEKENDFriday, November 11, 2011
  • 7. THE AGENDA 4 GEEKENDFriday, November 11, 2011
  • 8. THE AGENDA • Share key experiences from our business 4 GEEKENDFriday, November 11, 2011
  • 9. THE AGENDA • Share key experiences from our business • Feel free to interrupt with a related question 4 GEEKENDFriday, November 11, 2011
  • 10. THE AGENDA • Share key experiences from our business • Feel free to interrupt with a related question • Get the conversation going 4 GEEKENDFriday, November 11, 2011
  • 11. TAKING THE LEAP 5 GEEKENDFriday, November 11, 2011
  • 12. Are you ready? 6 GEEKENDFriday, November 11, 2011
  • 13. TAKING THE LEAP 7 GEEKENDFriday, November 11, 2011
  • 14. TAKING THE LEAP • Be responsible, crunch the numbers 7 GEEKENDFriday, November 11, 2011
  • 15. TAKING THE LEAP • Be responsible, crunch the numbers • In the end it’s not the numbers that matter 7 GEEKENDFriday, November 11, 2011
  • 16. TAKING THE LEAP • Be responsible, crunch the numbers • In the end it’s not the numbers that matter • Trust your gut 7 GEEKENDFriday, November 11, 2011
  • 17. UNDERSTANDING YOUR VALUE 8 GEEKENDFriday, November 11, 2011
  • 18. How much am I worth? Should I charge more? 9 GEEKENDFriday, November 11, 2011
  • 19. WHAT IS MY VALUE? 10 GEEKENDFriday, November 11, 2011
  • 20. WHAT IS MY VALUE? • Industry range can be confusing 10 GEEKENDFriday, November 11, 2011
  • 21. WHAT IS MY VALUE? • Industry range can be confusing • Early on you will undercut yourself 10 GEEKENDFriday, November 11, 2011
  • 22. WHAT IS MY VALUE? • Industry range can be confusing • Early on you will undercut yourself • Don’t just take anything that equals money 10 GEEKENDFriday, November 11, 2011
  • 23. UNDERSTANDING VALUE 11 GEEKENDFriday, November 11, 2011
  • 24. UNDERSTANDING VALUE • Utilize tools to help determine your pricing 11 GEEKENDFriday, November 11, 2011
  • 25. UNDERSTANDING VALUE • Utilize tools to help determine your pricing • What these tools don’t account for: 11 GEEKENDFriday, November 11, 2011
  • 26. UNDERSTANDING VALUE • Utilize tools to help determine your pricing • What these tools don’t account for: - Years of experience 11 GEEKENDFriday, November 11, 2011
  • 27. UNDERSTANDING VALUE • Utilize tools to help determine your pricing • What these tools don’t account for: - Years of experience - Wealth of knowledge 11 GEEKENDFriday, November 11, 2011
  • 28. UNDERSTANDING VALUE • Utilize tools to help determine your pricing • What these tools don’t account for: - Years of experience - Wealth of knowledge - Confidence in your skills 11 GEEKENDFriday, November 11, 2011
  • 29. UNDERSTANDING VALUE • Utilize tools to help determine your pricing • What these tools don’t account for: - Years of experience - Wealth of knowledge - Confidence in your skills - Demand 11 GEEKENDFriday, November 11, 2011
  • 30. Picasso was sitting in a Paris café when an admirer approached & asked if he would do a quick sketch on a paper napkin. Picasso politely agreed, swi ly executed the work, and handed back isthe Spanish novelist Miguel de Cervantes said, "The man who napkin — but not before has his for a rather significant amount of asking battle half-fought."  prepared money. The admirer was shocked: “How can you ask for so much? It only took you a minute to draw this!”... 12 GEEKENDFriday, November 11, 2011
  • 31. Spanish novelist Miguel de Cervantes said, "The man who is “No”, Picasso replied, “It took me 40 years” prepared has his battle half-fought."  13 GEEKENDFriday, November 11, 2011
  • 32. THINK DIFFERENTLY 14 GEEKENDFriday, November 11, 2011
  • 33. THINK DIFFERENTLY • Don’t resolve to only charge what someone will pay 14 GEEKENDFriday, November 11, 2011
  • 34. THINK DIFFERENTLY • Don’t resolve to only charge what someone will pay • Charge according to the value of the service 14 GEEKENDFriday, November 11, 2011
  • 35. THINK DIFFERENTLY • Don’t resolve to only charge what someone will pay • Charge according to the value of the service • Try not to budge on your position 14 GEEKENDFriday, November 11, 2011
  • 36. CONTRACTS Get one. 15 GEEKENDFriday, November 11, 2011
  • 37. IT’S A MUST 16 GEEKENDFriday, November 11, 2011
  • 38. IT’S A MUST • Defining the roles of both parties 16 GEEKENDFriday, November 11, 2011
  • 39. IT’S A MUST • Defining the roles of both parties • Protection for both parties 16 GEEKENDFriday, November 11, 2011
  • 40. IT’S A MUST • Defining the roles of both parties • Protection for both parties • Creating a professional guide to work within 16 GEEKENDFriday, November 11, 2011
  • 41. IT’S A MUST • Defining the roles of both parties • Protection for both parties • Creating a professional guide to work within • Avoiding scope creep 16 GEEKENDFriday, November 11, 2011
  • 42. “BUT YOU SAID...” Profit Margin 17 GEEKENDFriday, November 11, 2011
  • 43. “BUT YOU SAID...” Profit Margin 17 GEEKENDFriday, November 11, 2011
  • 44. “BUT YOU SAID...” Profit Margin 17 GEEKENDFriday, November 11, 2011
  • 45. “BUT YOU SAID...” Profit Margin 17 GEEKENDFriday, November 11, 2011
  • 46. MANAGING EXPECTATIONS & Clear Communication 18 GEEKENDFriday, November 11, 2011
  • 47. WORDS ARE KEY 19 GEEKENDFriday, November 11, 2011
  • 48. WORDS ARE KEY • Clear communication is essential 19 GEEKENDFriday, November 11, 2011
  • 49. WORDS ARE KEY • Clear communication is essential • Over communicate when in doubt 19 GEEKENDFriday, November 11, 2011
  • 50. WORDS ARE KEY • Clear communication is essential • Over communicate when in doubt • If you say you’ll do it, do it 19 GEEKENDFriday, November 11, 2011
  • 51. WORDS ARE KEY • Clear communication is essential • Over communicate when in doubt • If you say you’ll do it, do it • Learn from your communication mistakes 19 GEEKENDFriday, November 11, 2011
  • 52. SAYING “NO” 20 GEEKENDFriday, November 11, 2011
  • 53. Y 21 GEEKENDFriday, November 11, 2011
  • 54. DON’T BE A “YES” MAN 22 GEEKENDFriday, November 11, 2011
  • 55. DON’T BE A “YES” MAN • In the beginning you will say “YES” a lot 22 GEEKENDFriday, November 11, 2011
  • 56. DON’T BE A “YES” MAN • In the beginning you will say “YES” a lot • A er all - you need to make money, right? 22 GEEKENDFriday, November 11, 2011
  • 57. DON’T BE A “YES” MAN • In the beginning you will say “YES” a lot • A er all - you need to make money, right? • Not all projects are profitable in the end 22 GEEKENDFriday, November 11, 2011
  • 58. WHEN TO SAY “NO” 23 GEEKENDFriday, November 11, 2011
  • 59. WHEN TO SAY “NO” • If the project does not fit your business goals 23 GEEKENDFriday, November 11, 2011
  • 60. WHEN TO SAY “NO” • If the project does not fit your business goals • If it is not beneficial to revenue / exposure / portfolio 23 GEEKENDFriday, November 11, 2011
  • 61. WHEN TO SAY “NO” • If the project does not fit your business goals • If it is not beneficial to revenue / exposure / portfolio • Client seems unorganized / unprofessional 23 GEEKENDFriday, November 11, 2011
  • 62. WHEN TO SAY “NO” • If the project does not fit your business goals • If it is not beneficial to revenue / exposure / portfolio • Client seems unorganized / unprofessional • Goes against your business ethics 23 GEEKENDFriday, November 11, 2011
  • 63. Be intentional in the projects you accept. It is important to find the right fit for both parties. 24 GEEKENDFriday, November 11, 2011
  • 64. TIME TO GROW Pace yourself. 25 GEEKENDFriday, November 11, 2011
  • 65. 26 GEEKENDFriday, November 11, 2011
  • 66. SLOW & STEADY 27 GEEKENDFriday, November 11, 2011
  • 67. SLOW & STEADY • Be strategic & methodical 27 GEEKENDFriday, November 11, 2011
  • 68. SLOW & STEADY • Be strategic & methodical • Growth can damage your key areas: 27 GEEKENDFriday, November 11, 2011
  • 69. SLOW & STEADY • Be strategic & methodical • Growth can damage your key areas: - Quality of work 27 GEEKENDFriday, November 11, 2011
  • 70. SLOW & STEADY • Be strategic & methodical • Growth can damage your key areas: - Quality of work - Communication 27 GEEKENDFriday, November 11, 2011
  • 71. SLOW & STEADY • Be strategic & methodical • Growth can damage your key areas: - Quality of work - Communication - Time management 27 GEEKENDFriday, November 11, 2011
  • 72. BUILDING YOUR TEAM 28 GEEKENDFriday, November 11, 2011
  • 73. BUILDING YOUR TEAM • Complementary skills are key 28 GEEKENDFriday, November 11, 2011
  • 74. BUILDING YOUR TEAM • Complementary skills are key • You do not need another “you” 28 GEEKENDFriday, November 11, 2011
  • 75. BUILDING YOUR TEAM • Complementary skills are key • You do not need another “you” • Each member has a clear role and value 28 GEEKENDFriday, November 11, 2011
  • 76. SELF PRESERVATION A er all, you need to live. 29 GEEKENDFriday, November 11, 2011
  • 77. 30 GEEKENDFriday, November 11, 2011
  • 78. TAKE A BREATH 31 GEEKENDFriday, November 11, 2011
  • 79. TAKE A BREATH • Life is more than your business 31 GEEKENDFriday, November 11, 2011
  • 80. TAKE A BREATH • Life is more than your business • Keeping your sanity and quality of work 31 GEEKENDFriday, November 11, 2011
  • 81. TAKE A BREATH • Life is more than your business • Keeping your sanity and quality of work • Recharging your batteries 31 GEEKENDFriday, November 11, 2011
  • 82. TAKE A BREATH • Life is more than your business • Keeping your sanity and quality of work • Recharging your batteries • Returning with a clear and working brain 31 GEEKENDFriday, November 11, 2011
  • 83. DEFINE LIMITATIONS 32 GEEKENDFriday, November 11, 2011
  • 84. DEFINE LIMITATIONS • The office actually has working hours 32 GEEKENDFriday, November 11, 2011
  • 85. DEFINE LIMITATIONS • The office actually has working hours • Hold yourself and your clients to them 32 GEEKENDFriday, November 11, 2011
  • 86. DEFINE LIMITATIONS • The office actually has working hours • Hold yourself and your clients to them • Turn around times on work / communication 32 GEEKENDFriday, November 11, 2011
  • 87. DEFINE LIMITATIONS • The office actually has working hours • Hold yourself and your clients to them • Turn around times on work / communication • Creating a working contract 32 GEEKENDFriday, November 11, 2011
  • 88. THE RUNDOWN 33 GEEKENDFriday, November 11, 2011
  • 89. THE RUNDOWN • Trust in yourself to make the correct decisions 33 GEEKENDFriday, November 11, 2011
  • 90. THE RUNDOWN • Trust in yourself to make the correct decisions • Understanding and growing your value 33 GEEKENDFriday, November 11, 2011
  • 91. THE RUNDOWN • Trust in yourself to make the correct decisions • Understanding and growing your value • Protecting interests with a solid contract 33 GEEKENDFriday, November 11, 2011
  • 92. THE RUNDOWN • Trust in yourself to make the correct decisions • Understanding and growing your value • Protecting interests with a solid contract • Maintain clear communication 33 GEEKENDFriday, November 11, 2011
  • 93. THE RUNDOWN 34 GEEKENDFriday, November 11, 2011
  • 94. THE RUNDOWN • Learn to say “no” 34 GEEKENDFriday, November 11, 2011
  • 95. THE RUNDOWN • Learn to say “no” • Grow at a manageable pace 34 GEEKENDFriday, November 11, 2011
  • 96. THE RUNDOWN • Learn to say “no” • Grow at a manageable pace • Build a powerful & complementary team 34 GEEKENDFriday, November 11, 2011
  • 97. THE RUNDOWN • Learn to say “no” • Grow at a manageable pace • Build a powerful & complementary team • Maintain a balance between life and work 34 GEEKENDFriday, November 11, 2011
  • 98. ADDED THOUGHTS • Immerse yourself in relevant communities • Share work & experiences with others • Learn from the experiences of others 35 GEEKENDFriday, November 11, 2011
  • 99. We never stop learning 36 GEEKENDFriday, November 11, 2011
  • 100. GO FORTH & conquer! and follow us on twitter ErikReagan BillSKenney 37 GEEKENDFriday, November 11, 2011

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