Knowing is Half the Battle
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Knowing is Half the Battle

  • 1,255 views
Uploaded on

Slides from our Geekend2011 presentation about lessons we learned starting and running a business in the creative services industry.

Slides from our Geekend2011 presentation about lessons we learned starting and running a business in the creative services industry.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,255
On Slideshare
1,245
From Embeds
10
Number of Embeds
3

Actions

Shares
Downloads
22
Comments
0
Likes
0

Embeds 10

http://pinterest.com 5
http://www.linkedin.com 4
http://www.pinterest.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Spanish novelist Miguel de Cervantes said, "The man who is prepared has his battle half-fought." GEEKENDFriday, November 11, 2011
  • 2. KNOWING IS HALF THE BATTLE 2 GEEKENDFriday, November 11, 2011
  • 3. WHO ARE WE? 3 GEEKENDFriday, November 11, 2011
  • 4. WHO ARE WE? BillSKenney 3 GEEKENDFriday, November 11, 2011
  • 5. WHO ARE WE? BillSKenney + ErikReagan 3 GEEKENDFriday, November 11, 2011
  • 6. WHO ARE WE? BillSKenney + ErikReagan = FocusLabLLC 3 GEEKENDFriday, November 11, 2011
  • 7. THE AGENDA 4 GEEKENDFriday, November 11, 2011
  • 8. THE AGENDA • Share key experiences from our business 4 GEEKENDFriday, November 11, 2011
  • 9. THE AGENDA • Share key experiences from our business • Feel free to interrupt with a related question 4 GEEKENDFriday, November 11, 2011
  • 10. THE AGENDA • Share key experiences from our business • Feel free to interrupt with a related question • Get the conversation going 4 GEEKENDFriday, November 11, 2011
  • 11. TAKING THE LEAP 5 GEEKENDFriday, November 11, 2011
  • 12. Are you ready? 6 GEEKENDFriday, November 11, 2011
  • 13. TAKING THE LEAP 7 GEEKENDFriday, November 11, 2011
  • 14. TAKING THE LEAP • Be responsible, crunch the numbers 7 GEEKENDFriday, November 11, 2011
  • 15. TAKING THE LEAP • Be responsible, crunch the numbers • In the end it’s not the numbers that matter 7 GEEKENDFriday, November 11, 2011
  • 16. TAKING THE LEAP • Be responsible, crunch the numbers • In the end it’s not the numbers that matter • Trust your gut 7 GEEKENDFriday, November 11, 2011
  • 17. UNDERSTANDING YOUR VALUE 8 GEEKENDFriday, November 11, 2011
  • 18. How much am I worth? Should I charge more? 9 GEEKENDFriday, November 11, 2011
  • 19. WHAT IS MY VALUE? 10 GEEKENDFriday, November 11, 2011
  • 20. WHAT IS MY VALUE? • Industry range can be confusing 10 GEEKENDFriday, November 11, 2011
  • 21. WHAT IS MY VALUE? • Industry range can be confusing • Early on you will undercut yourself 10 GEEKENDFriday, November 11, 2011
  • 22. WHAT IS MY VALUE? • Industry range can be confusing • Early on you will undercut yourself • Don’t just take anything that equals money 10 GEEKENDFriday, November 11, 2011
  • 23. UNDERSTANDING VALUE 11 GEEKENDFriday, November 11, 2011
  • 24. UNDERSTANDING VALUE • Utilize tools to help determine your pricing 11 GEEKENDFriday, November 11, 2011
  • 25. UNDERSTANDING VALUE • Utilize tools to help determine your pricing • What these tools don’t account for: 11 GEEKENDFriday, November 11, 2011
  • 26. UNDERSTANDING VALUE • Utilize tools to help determine your pricing • What these tools don’t account for: - Years of experience 11 GEEKENDFriday, November 11, 2011
  • 27. UNDERSTANDING VALUE • Utilize tools to help determine your pricing • What these tools don’t account for: - Years of experience - Wealth of knowledge 11 GEEKENDFriday, November 11, 2011
  • 28. UNDERSTANDING VALUE • Utilize tools to help determine your pricing • What these tools don’t account for: - Years of experience - Wealth of knowledge - Confidence in your skills 11 GEEKENDFriday, November 11, 2011
  • 29. UNDERSTANDING VALUE • Utilize tools to help determine your pricing • What these tools don’t account for: - Years of experience - Wealth of knowledge - Confidence in your skills - Demand 11 GEEKENDFriday, November 11, 2011
  • 30. Picasso was sitting in a Paris café when an admirer approached & asked if he would do a quick sketch on a paper napkin. Picasso politely agreed, swi ly executed the work, and handed back isthe Spanish novelist Miguel de Cervantes said, "The man who napkin — but not before has his for a rather significant amount of asking battle half-fought."  prepared money. The admirer was shocked: “How can you ask for so much? It only took you a minute to draw this!”... 12 GEEKENDFriday, November 11, 2011
  • 31. Spanish novelist Miguel de Cervantes said, "The man who is “No”, Picasso replied, “It took me 40 years” prepared has his battle half-fought."  13 GEEKENDFriday, November 11, 2011
  • 32. THINK DIFFERENTLY 14 GEEKENDFriday, November 11, 2011
  • 33. THINK DIFFERENTLY • Don’t resolve to only charge what someone will pay 14 GEEKENDFriday, November 11, 2011
  • 34. THINK DIFFERENTLY • Don’t resolve to only charge what someone will pay • Charge according to the value of the service 14 GEEKENDFriday, November 11, 2011
  • 35. THINK DIFFERENTLY • Don’t resolve to only charge what someone will pay • Charge according to the value of the service • Try not to budge on your position 14 GEEKENDFriday, November 11, 2011
  • 36. CONTRACTS Get one. 15 GEEKENDFriday, November 11, 2011
  • 37. IT’S A MUST 16 GEEKENDFriday, November 11, 2011
  • 38. IT’S A MUST • Defining the roles of both parties 16 GEEKENDFriday, November 11, 2011
  • 39. IT’S A MUST • Defining the roles of both parties • Protection for both parties 16 GEEKENDFriday, November 11, 2011
  • 40. IT’S A MUST • Defining the roles of both parties • Protection for both parties • Creating a professional guide to work within 16 GEEKENDFriday, November 11, 2011
  • 41. IT’S A MUST • Defining the roles of both parties • Protection for both parties • Creating a professional guide to work within • Avoiding scope creep 16 GEEKENDFriday, November 11, 2011
  • 42. “BUT YOU SAID...” Profit Margin 17 GEEKENDFriday, November 11, 2011
  • 43. “BUT YOU SAID...” Profit Margin 17 GEEKENDFriday, November 11, 2011
  • 44. “BUT YOU SAID...” Profit Margin 17 GEEKENDFriday, November 11, 2011
  • 45. “BUT YOU SAID...” Profit Margin 17 GEEKENDFriday, November 11, 2011
  • 46. MANAGING EXPECTATIONS & Clear Communication 18 GEEKENDFriday, November 11, 2011
  • 47. WORDS ARE KEY 19 GEEKENDFriday, November 11, 2011
  • 48. WORDS ARE KEY • Clear communication is essential 19 GEEKENDFriday, November 11, 2011
  • 49. WORDS ARE KEY • Clear communication is essential • Over communicate when in doubt 19 GEEKENDFriday, November 11, 2011
  • 50. WORDS ARE KEY • Clear communication is essential • Over communicate when in doubt • If you say you’ll do it, do it 19 GEEKENDFriday, November 11, 2011
  • 51. WORDS ARE KEY • Clear communication is essential • Over communicate when in doubt • If you say you’ll do it, do it • Learn from your communication mistakes 19 GEEKENDFriday, November 11, 2011
  • 52. SAYING “NO” 20 GEEKENDFriday, November 11, 2011
  • 53. Y 21 GEEKENDFriday, November 11, 2011
  • 54. DON’T BE A “YES” MAN 22 GEEKENDFriday, November 11, 2011
  • 55. DON’T BE A “YES” MAN • In the beginning you will say “YES” a lot 22 GEEKENDFriday, November 11, 2011
  • 56. DON’T BE A “YES” MAN • In the beginning you will say “YES” a lot • A er all - you need to make money, right? 22 GEEKENDFriday, November 11, 2011
  • 57. DON’T BE A “YES” MAN • In the beginning you will say “YES” a lot • A er all - you need to make money, right? • Not all projects are profitable in the end 22 GEEKENDFriday, November 11, 2011
  • 58. WHEN TO SAY “NO” 23 GEEKENDFriday, November 11, 2011
  • 59. WHEN TO SAY “NO” • If the project does not fit your business goals 23 GEEKENDFriday, November 11, 2011
  • 60. WHEN TO SAY “NO” • If the project does not fit your business goals • If it is not beneficial to revenue / exposure / portfolio 23 GEEKENDFriday, November 11, 2011
  • 61. WHEN TO SAY “NO” • If the project does not fit your business goals • If it is not beneficial to revenue / exposure / portfolio • Client seems unorganized / unprofessional 23 GEEKENDFriday, November 11, 2011
  • 62. WHEN TO SAY “NO” • If the project does not fit your business goals • If it is not beneficial to revenue / exposure / portfolio • Client seems unorganized / unprofessional • Goes against your business ethics 23 GEEKENDFriday, November 11, 2011
  • 63. Be intentional in the projects you accept. It is important to find the right fit for both parties. 24 GEEKENDFriday, November 11, 2011
  • 64. TIME TO GROW Pace yourself. 25 GEEKENDFriday, November 11, 2011
  • 65. 26 GEEKENDFriday, November 11, 2011
  • 66. SLOW & STEADY 27 GEEKENDFriday, November 11, 2011
  • 67. SLOW & STEADY • Be strategic & methodical 27 GEEKENDFriday, November 11, 2011
  • 68. SLOW & STEADY • Be strategic & methodical • Growth can damage your key areas: 27 GEEKENDFriday, November 11, 2011
  • 69. SLOW & STEADY • Be strategic & methodical • Growth can damage your key areas: - Quality of work 27 GEEKENDFriday, November 11, 2011
  • 70. SLOW & STEADY • Be strategic & methodical • Growth can damage your key areas: - Quality of work - Communication 27 GEEKENDFriday, November 11, 2011
  • 71. SLOW & STEADY • Be strategic & methodical • Growth can damage your key areas: - Quality of work - Communication - Time management 27 GEEKENDFriday, November 11, 2011
  • 72. BUILDING YOUR TEAM 28 GEEKENDFriday, November 11, 2011
  • 73. BUILDING YOUR TEAM • Complementary skills are key 28 GEEKENDFriday, November 11, 2011
  • 74. BUILDING YOUR TEAM • Complementary skills are key • You do not need another “you” 28 GEEKENDFriday, November 11, 2011
  • 75. BUILDING YOUR TEAM • Complementary skills are key • You do not need another “you” • Each member has a clear role and value 28 GEEKENDFriday, November 11, 2011
  • 76. SELF PRESERVATION A er all, you need to live. 29 GEEKENDFriday, November 11, 2011
  • 77. 30 GEEKENDFriday, November 11, 2011
  • 78. TAKE A BREATH 31 GEEKENDFriday, November 11, 2011
  • 79. TAKE A BREATH • Life is more than your business 31 GEEKENDFriday, November 11, 2011
  • 80. TAKE A BREATH • Life is more than your business • Keeping your sanity and quality of work 31 GEEKENDFriday, November 11, 2011
  • 81. TAKE A BREATH • Life is more than your business • Keeping your sanity and quality of work • Recharging your batteries 31 GEEKENDFriday, November 11, 2011
  • 82. TAKE A BREATH • Life is more than your business • Keeping your sanity and quality of work • Recharging your batteries • Returning with a clear and working brain 31 GEEKENDFriday, November 11, 2011
  • 83. DEFINE LIMITATIONS 32 GEEKENDFriday, November 11, 2011
  • 84. DEFINE LIMITATIONS • The office actually has working hours 32 GEEKENDFriday, November 11, 2011
  • 85. DEFINE LIMITATIONS • The office actually has working hours • Hold yourself and your clients to them 32 GEEKENDFriday, November 11, 2011
  • 86. DEFINE LIMITATIONS • The office actually has working hours • Hold yourself and your clients to them • Turn around times on work / communication 32 GEEKENDFriday, November 11, 2011
  • 87. DEFINE LIMITATIONS • The office actually has working hours • Hold yourself and your clients to them • Turn around times on work / communication • Creating a working contract 32 GEEKENDFriday, November 11, 2011
  • 88. THE RUNDOWN 33 GEEKENDFriday, November 11, 2011
  • 89. THE RUNDOWN • Trust in yourself to make the correct decisions 33 GEEKENDFriday, November 11, 2011
  • 90. THE RUNDOWN • Trust in yourself to make the correct decisions • Understanding and growing your value 33 GEEKENDFriday, November 11, 2011
  • 91. THE RUNDOWN • Trust in yourself to make the correct decisions • Understanding and growing your value • Protecting interests with a solid contract 33 GEEKENDFriday, November 11, 2011
  • 92. THE RUNDOWN • Trust in yourself to make the correct decisions • Understanding and growing your value • Protecting interests with a solid contract • Maintain clear communication 33 GEEKENDFriday, November 11, 2011
  • 93. THE RUNDOWN 34 GEEKENDFriday, November 11, 2011
  • 94. THE RUNDOWN • Learn to say “no” 34 GEEKENDFriday, November 11, 2011
  • 95. THE RUNDOWN • Learn to say “no” • Grow at a manageable pace 34 GEEKENDFriday, November 11, 2011
  • 96. THE RUNDOWN • Learn to say “no” • Grow at a manageable pace • Build a powerful & complementary team 34 GEEKENDFriday, November 11, 2011
  • 97. THE RUNDOWN • Learn to say “no” • Grow at a manageable pace • Build a powerful & complementary team • Maintain a balance between life and work 34 GEEKENDFriday, November 11, 2011
  • 98. ADDED THOUGHTS • Immerse yourself in relevant communities • Share work & experiences with others • Learn from the experiences of others 35 GEEKENDFriday, November 11, 2011
  • 99. We never stop learning 36 GEEKENDFriday, November 11, 2011
  • 100. GO FORTH & conquer! and follow us on twitter ErikReagan BillSKenney 37 GEEKENDFriday, November 11, 2011