25 Trends That Changed America
Today, USA TODAY editors and reporters pick the 25 most important trends of the past
Record immigration creates unparalleled racial and ethnic diversity. Hispanics overtake
blacks as the largest minority. The federal government lets people identify themselves as of
more than one race. Tikka Masala, edamame. and mole sauce join the lingo. American
culture gets Latinized. There's a backlash -- the English-as-an-official language movement.
2Fighting for equality
More women in the workplace. More poor women on the job, off welfare. The income gap
between the sexes narrows -- in 2005, women earned 77 cents for every dollar men make.
Title IX. Mainstreaming the disabled.
3Millions living longer
The oldest of 79 million baby boomers turn 61 this year. Twenty-five years ago, the oldest
were 36. Cost of health care multiplies. People have multiple careers. More life stages, from
three generations to six (tweeners, 20-somethings, middle-age, young old, old, oldest old).
4It's a small world after all
Globalization takes hold. NAFTA. European Union. India and China emerge as economic
The worry over climate change becomes so widespread that average folks discuss their
carbon footprint. The Kyoto Accord. The shrinking polar ice cap. Melting glaciers. Monster
hurricanes. El Niño, La Niña.
Talk show host and comedian Ellen DeGeneres. By Chris Pizzello, AP
6Gay rights gain ground
Same-sex marriage, but 41 states ban it. Civil unions. Matthew Shepard. Ellen DeGeneres
and other stars come out. Military says, quot;Don't ask, don't tell.quot;
7Are we safe?
Fear of terrorism changes our lives. Color-coded threat levels. We take off our shoes at
airports. X-ray machines peek under our clothes. No-fly lists. Columbine. Amber alerts,
America's Most Wanted. Crime rates drop.
8Snuffing out smoking
In 1982, cigarettes were allowed almost everywhere. First they were banned in offices, then
restaurants, public places and now maybe in your car and home. Nicotine patch. Nicotine
Fat kids. Fat adults. New dietary guidelines. Ban on trans fats. Push for walking. Diabetes
rates soar. The Biggest Loser on TV.
10Tech creates cult of 'me'
Cellphones. The revolutionary switch from cassettes and VHS to CDs and DVDs. The
Internet opens the floodgates. MySpace.com. Facebook. Blogs. It's all about customization
and personalization. Shop and watch TV programs when you want (Amazon.com, TiVo).
Download the song you want and listen to it when you want (iPod and MP3s). Capture every
moment and play it for a worldwide audience (Youtube.com, camera phones, reality TV).
Americans want elbow room. Land is cheaper away from cities. Sprawl accelerates. Exurbs.
Extreme commutes. Traffic congestion worsens. The smart growth movement -- getting
people to eat up less open space and reduce driving -- takes off.
Hardee's Monster Thickburger by Tim Dillon, USA TODAY
Bigger is better. McMansions. SUVs. Minivans. Megachurches. Wal-Mart and other big-box
stores. Megaplex theaters. Hardee's Monster Thickburger (1,420 calories).
It's not just for granola-crunching tree huggers anymore. There's a waiting list for hybrid
cars. Curbside recycling. Low-flow toilets and showers. Organic foods in most supermarkets.
Solar and wind power. Green office buildings. Battles over energy drilling and nuclear waste.
Ronald Reagan symbolized the rise of the right. By Pete Souza, The White House
14A nation divided
Reagan Revolution. Bill Clinton. Rush Limbaugh, Al Franken. Hanging chads. Red and blue
Special-order coffee is now the norm. By Todd Plitt, USA TODAY
15Luxury goes mainstream
Enjoying fancy perks no longer takes Bill Gates' fortune. Average Joes enjoy $4 cups of Joe
at Starbucks, guzzle bottled water, feast on Godiva chocolates, drag suitcases on wheels, sit
on heated car seats and let GPS systems guide them.
16The end of Ozzie and Harriet families
Children's overbooked schedules. Demise of the family dinner. Boomerang kids.
Unconventional families (gay parents, stepparents, single parents). Blended families.
17Diet and exercise boom
Let's get physical. South Beach. Atkins. Weight Watchers. Fen Phen. Kickboxing. Tae-bo.
Thighmaster. Pilates. BowFlex. For results, see No. 9.
18On the move
Coastal counties from Texas to New England grow by about 1,300 people a day. The quot;newquot;
Sun Belt explodes. Phoenix, Las Vegas and Charlotte become major metropolitan centers.
Photo illustration by Ron Coddington, USA TODAY
Prozac. Paxil. Xanax. Zoloft. Ritalin. Adderall.
Debit cards. ATMs around the world. Credit cards for $3 purchases.
More adults choosing to live by themselves. Marriage is delayed. More widows. About half
of women have no spouse.
22College stress grows
Pressure to get into elite universities spawns rise of test-prep industry and high school
résumés crammed with activities. Major decline in high school drop-out rate. More women
than men in college. College costs soar -- and so does college debt.
Nicole Richie and Paris Hilton from The Simple Life. By Dan MacMedan, USA TODAY
Strip clubs for executives. Hooters. Paris Hilton. Britney Spears. Wardrobe malfunction.
Online pornography. Girls Gone Wild. Viagra. Erectile dysfunction ads.
24States bet on gambling
State lotteries. Internet gambling. Casinos. Slot machines at racetracks.
25Makeovers for the masses
You look marvelous. Cosmetic surgery (from breast implants and nose jobs to stomach bands
and liposuction). Botox. Dermabrasion. Teeth whitening. Lasik eye surgery. Extreme
Makeover on TV.