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The global android explosion gdc 2014
The global android explosion gdc 2014
The global android explosion gdc 2014
The global android explosion gdc 2014
The global android explosion gdc 2014
The global android explosion gdc 2014
The global android explosion gdc 2014
The global android explosion gdc 2014
The global android explosion gdc 2014
The global android explosion gdc 2014
The global android explosion gdc 2014
The global android explosion gdc 2014
The global android explosion gdc 2014
The global android explosion gdc 2014
The global android explosion gdc 2014
The global android explosion gdc 2014
The global android explosion gdc 2014
The global android explosion gdc 2014
The global android explosion gdc 2014
The global android explosion gdc 2014
The global android explosion gdc 2014
The global android explosion gdc 2014
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The global android explosion gdc 2014

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  • 1. www.flurry.com! GDC 2014! Torrey Lincoln Sr. Director, Publisher Relations The Global Android Explosion Succeeding on Earth’s Largest Gaming Platform @flurrymobile!
  • 2. CONSUMER BEHAVIOR ON OVER 1.3 BILLION smartphones and tablets each month 4 BILLION APP SESSIONS launched around the world each day OVER 90%of all active smartphones and tablets around the world each month APP USAGE ON OVER 1 TRILLION UNIQUE ACTIONS completed by consumers in apps each month apps per device, on average USER ACTIVITY FROM 7–10
  • 3. Common questions about Android www.flurry.com! 3 •  Should we invest in Android development? •  What regions and countries are dominated by Android? •  How should we develop based on the Android device mix? •  How will in-app purchase revenues differ from iOS? •  What is the ad-based revenue opportunity? •  What are the common retention and usage patterns for different Android game genres?
  • 4. Android’s Global Adoption! www.flurry.com! 4
  • 5. Android took a definitive lead in active devices back in 2012 @flurrymobile! Source: Flurry Analytics!
  • 6. GLOBAL and US breakdown of Android vs. iOS www.flurry.com! 6 Apple 60%Samsung 20% Other Android 20% Source: Flurry Analytics; August 2013 sample of 107,339 devices (25,371 of which were US-based) Apple 49% Samsung 29% Other Android 22% GLOBAL US
  • 7. Top 10 Global Gaming Markets China Is the Largest Gaming Country with 251M Mobile Gamers Germany   India   France   Russia   Canada   43% 57% 30M 56% 44% 26M 20% 80% 26M 32% 68% 25M 75% 25% 24M 238M China U.K. 34% 47M South Korea   61% 39% 251M iOS 58% Android 42%   Japan   62%   38%   33M   15%   85%   32M   U.S. 66% Source: Flurry analytics data estimates of iOS and Android smart devices with usage in gaming apps (May 2013). !
  • 8. Total time spent in apps by user country and app country of origin China is a Huge Opportunity, but Need to Localize www.flurry.com! 8Source: Flurry Analytics, based on a sample of 100,000 active connected devices in June 2013! 59% 35% 25% 16% 13% 8% 5% 7% 64% 8% 33% 44% 56% 18% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% United States United Kingdom Brazil China Other Brazil China United Kingdom United States Percentageoftotaltimeinapps User country App country of origin
  • 9. iOS and Android Chinese Installed Base! China Provides Massive Playing Fields for Both Android and iOS Source: Flurry Analytics, random sample of 18,310 Chinese owned iOS and Android devices!
  • 10. South Korea – World’s First Saturated Smart Device Market Source: Flurry Analytics!
  • 11. Android Dominates the South Korean Market Source: Flurry Analytics: August 2013 random sample of 3124 South Korean owned iOS and Android devices. !
  • 12. Tablet + Phone Hybrids are Uniquely Popular in South Korea @flurrymobile!
  • 13. Android Gaming! www.flurry.com! 13
  • 14. Android Games = Free Games! Average App Prices as of April 2013! Source: Flurry Analytics, Google Play, The Apple App Store. ! Data is for Apps using Flurry Analytics in April 2013, and is weighted by MAU! 14
  • 15. Mobile’s Share of Advertising is Growing at Incredible Rates 15 Worldwide total mobile spend as a % of digital spend (in $BN) 3.97 8.874 16.7 26.2 37.47 49.6 62.84 82.45 95.19 100.9 106.36 107.41 110.4 110.2 0 50 100 150 2011 2012 2013 2014 2015 2016 2017 All Digital Mobile $86.43 $104.04 $117.60 $132.62 $146.38 $160.02 $173.12 Source: eMarketer
  • 16. Loyalty by App Category: Top Free Android Game Genres ! The Matrix: Reloaded for Android Majority Ads Balanced toward AdsMajority IAP Even Mix
  • 17. Top Free Android Games by Audience! Know Your Audience: Targeted User Acquisition
  • 18. Effective CPMs on Android Lag their iOS Counterparts www.flurry.com! 18 66% 51% iOS Android Banner eCPMs Rewarded Video eCPMsDisplay eCPMs Rewarded Video eCPMs
  • 19. Number of Device Models that Make Up % of All Active Devices! Broad Android Device Support Requires Significant Work Source: Flurry Analytics, January 2013! 19
  • 20. Device-Type Splits by Platform / Manufacturer @flurrymobile!Source: Flurry Analytics, May 2013, random sample of 98,285 iOS and Android devices. !
  • 21. 1.  The age of Android global dominance is here! 2.  Asia represents and enormous opportunity for games in Android! 3.  Free games are a must! 4.  Regardless of genre you can monetize successfully! 5.  Design monetization tactics around different usage patterns for each genre! 6.  Utilize audience and device targeting in user acquisition! 7.  Consider different device prioritization on Android! ! @flurrymobile Takeaways!
  • 22. www.flurry.com! March 17, 2014! torrey@flurry.com blog.flurry.com @flurrymobile Thank you

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