Flurry variety appconference_29nov12
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Flurry variety appconference_29nov12

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Media consumption trends and insights across smartphones, tablets and their impact on TV.

Media consumption trends and insights across smartphones, tablets and their impact on TV.

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  • 40% increase month over month in October12x growth year over year
  • Q1 was the first time we saw a dip in online video consumption
  • App session starts in thousands on the y axis

Flurry variety appconference_29nov12 Flurry variety appconference_29nov12 Presentation Transcript

  • November 2012The new first screen?Jarah Euston, Director of Analytics
  • Flurry Is a Leading App Measurement & Advertising PlatformFlurry AnalyticsBetter apps on iOS, Android, BB, WP, HTML5 App Developers: 85,000 Live Applications: 250,000 Devices per month: 750M Sessions per month: 60BAppCircle Ad NetworkEngage mobile consumers: iOS, Android App Developers: 6,200 Devices per month: 250M Daily Completed Views 3M
  • The Rise of Mobile Apps Flurry Sessions per MonthBillions 50 40 30 20 10 - Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul 08 08 08 09 09 09 09 09 09 10 10 10 10 10 10 11 11 11 11 11 11 12 12 12 12
  • Photo & Video Apps Take Off Flurry Sessions in the Photo & Video category, per month 1,200Millions 1,000 ~40% increase in October 800 600 400 200 - Oct 11 Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Jun 12 Jul 12 Aug 12 Sept 12 Oct 12
  • Apps Catching Up to OnlineU.S. video engagement, monthly minutes per active user 472 425 378 324 276 231 152 93 110 63 Mar 2011 June 2011 Sep 2011 Dec 2011 Mar 2012 iOS & Android Photo & Video Apps Google Internet Sites Source: Flurry Analytics, comScore Video Metrix
  • Apps Closing in on Television App Sessions Started per Second in U.S. During Super Bowl 4.5Application Session Starts per Second, Thousands RETURN FROM RETURN FROM COMMERCIAL BREAK 4.0 COMMERCIAL BREAK 3.5 3.0 2.5 GIANTS DRIVE BATTLESHIP (FIELD GOAL) 2.0 MOVIE AD COIN MADONNA TOSS KICK HALFTIME SHOW EXCITING LAST FEW TAX ACT OFF MINUTES OF THE GAME 1.5 AD COCA-COLA POLAR BEAR AD 1.0 6:45 PM 3:15 PM 3:30 PM 3:45 PM 4:00 PM 4:15 PM 4:30 PM 4:45 PM 5:00 PM 5:15 PM 5:30 PM 5:45 PM 6:00 PM 6:15 PM 6:30 PM 7:00 PM 7:15 PM Source: Flurry Analytics
  • Mobile App Usage Is “Prime Time All Time” Daypart comparison, people 15+ using medium in U.S. 70%% of Audience Share TELEVISION INTERNET iOS & ANDROID APPS 60% 50% 40% 30% 20% 10% 0% 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm 12am 1am 2am 3am 4am Hour of Day Sources: TV & Internet dayparts from analysis by Michael Zimbalist (2/10); Nielsen National People Meter; comScore Media Metrix Mobile application daypart from analysis by Flurry (8/11); Flurry Analytics, n = 15.2M DAUs
  • Tablet Usage Is More Concentrated during Primetime Usage by Hour, Smartphones versus Tablets 9%% of Audience Using Smartphones 8% Tablets 7% 6% 5% 4% 3% 2% 1% 0% 5am 6am 7am 8am 9am 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 1am 2am 3am 4am 10am 11am 12pm 10pm 11pm 12am Hour of Day Source: Flurry Analytics, Sep 2012
  • Tablet Usage is Longer but Less OftenApp Engagement, Smartphones versus Tablets 12.9 9.5 8.6 5.7 Weekly Frequency of Use Minutes per Session Smartphones Tablets
  • Tablet Usage More Media & Entertainment OrientedTime Spent per Category, Smartphones versus Tablets Productivity Entertainment News 1% 3% 2% Other OtherLifestyle Utilities 11% 7% 3% 4%Health &Fitness Games Entertainment 3% 39% 9% Social Utilities Networking 17% 10% Games 67% Social Networking 24% Smartphones Tablets
  • Tablets the Dominant Device for Video AppsSession length, Smartphones versus Tablets 18 16.81Minutes Tablets Smartphones 16 14 12 10 9.44 8.67 8 6.73 6 5.72 4 2.98 2 0 Video Social Overall
  • The Advertising OpportunityAverage monthly cost to reach a U.S. consumer $72 $2 Cable TV AppCircle Clips Source: Flurry Analytics, Nielsen, Business Insider
  • The Great Mobile Advertising Gap2011 U.S. ad spend versus time spend per media 43% 40% Ad Spend per Media Time Spent per Media 29% 22% 23% 16% 11% 9% 6% 1% TV Print Web Radio Mobile Sources: VSS, Mary Meeker (KPCB), comScore, Alexa, Flurry Analytics
  • Thank you!jarah@flurry.comFor free, in-depth research, visit:blog.flurry.com